Kid Number One: Alan Hassenfeld by G. Wayne Miller

by Julia DeKorte Reviews the Book Kid Number One: Alan Hassenfeld by G. Wayne Miller

In Kid Number One, author G. Wayne Miller provides a comprehensive, in-depth look into ...all things Hasbro: its founding, triumphs, challenges, competitors, products, and most extensively, the Hassenfelds. Beginning with the story of how Henry and Hillel immigrated to America and soon after founded Hassenfeld Bros in 1917, Miller covers the journey of Hasbro all the way through 2019, running through its list of CEOs following the original brothers: Merrill Hassenfeld, Stephen Hassenfeld, Alan Hassenfeld, Al Verrecchia, and Brian Goldner. Miller focuses most entirely on Alan: his early life, how his business ventures began, his abrupt ascent into CEO position, his reign as the head of Hasbro, and his philanthropic endeavors and political involvements before and after stepping down from leadership in Hasbro.

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