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Clark Nesselrodt

Peggy is awesome!

[Date]
ProfImg

Clark Nesselrodt

Peggy is awesome!

[Date]

Hog Wild Toys

"Hog Wild knew they had great traditional summer toys with Birdie Golf and Pop and Pass. But then tariffs and a pandemic hit, turning everything… ‘un-traditional.’

Marketing and PR (handled by Freeman Public Relations) joined to spread the word that Hog had domestic warehouses stocked with product and could fill orders. Hi-profile media -- WSJ, Forbes and CNBC – mentioned the stockpile.

The Freeman team, recognizing consumers were still looking for toys to keep kids active and safe, strategically pivoted to an aptly-named “Boredom Busters” campaign also producing multiple high-level media placements.

Exceptional and far-reaching PR kept product stocked and selling and led to a sales surge--several large, US and Canadian retailers responded to segments/stories and reached out to Hog Wild requesting product. A segment on Today produced a ripple effect and drove a sellout and subsequent re-order of Pop and Pass on Amazon. Two large mass toy stores even placed orders for Spring 2021 based exclusively on PR results. "
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