Welcome to Your Weekly News Brief!

Happy Bloomin’ May Day!

There was a lot of sharing on LinkedIn this week celebrating the news that Learning Resources was named to both the TIME100 Most Influential Companies list and the inaugural TIME100 Companies: Industry Leaders list. Well deserved—and exciting for our industry! It got me wondering: how many other toy and game companies have made the TIME100 Most Influential Companies list? After a bit of research—and not many have—here’s a look.
 
As you know, we’ve been early champions of MESH Helps, sharing articles by Rachele Harmuth and featuring her as a speaker at our Inventor Conference. Her message resonated deeply then—and continues to resonate now. MESH Helps is growing its impact and, in recognition of Mental Health Awareness Month, has launched its largest consumer-facing initiative to date: Play for Resilience. More detail in the feature story below. 

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Thierry Bourret Talks Running Konomocha, Learning From Asobi, and more!

Hi Thierry! Thanks for taking the time to speak with us. What do you do in our industry?
I run Konomocha (HK) Ltd, an international sales agency representing toy and stationery brands across EMEA and APAC markets. I work directly with brands to find the right distribution partners and buyers in markets they can't easily reach on their own. I operate remotely from Bangkok, which suits me perfectly.

What is it about the Toy and Game Industry that you love?
Discovering new products and brands. Every season brings something I haven't seen before, and that never gets old.

What is your claim to fame?
Building Asobi, a UK toy distribution business, from scratch to £2.4 million turnover in a short time and without any connections or knowledge of the industry. And most people in the industry know I'll say what others won't. Oh, and I was on the famous UK TV show Blind Date in 1989.
 READ MORE

MESH Helps: Turning Play into a Tool for Resilience

Hi MESH Helps! Thanks for taking the time to speak with The Bloom Report. Can you tell us what role you play in the toy and game industry?
MESH Helps is a nonprofit focused on strengthening children’s mental, emotional, and social health (MESH) through play. We work with the toy and game industry to identify and recognize products that help kids build essential life skills like problem-solving, communication, perseverance, and self-regulation.

At the same time, we’re focused on helping parents, educators, therapists, and caregivers understand how play can support children’s well-being in real, everyday ways.

READ MORE

Cartoon Lovers, Lexophiles & People in Need of a Smile!

Cartoon of the Week: Another wonderful cartoon submitted this week!

Do you have a cartoon, quote or a joke to share? Send it to Mary.

Memorable Quotes: "Adults are always asking kids what they want to be when they grow up because they are looking for ideas." – Paula Poundstone 

Toy Industry Word of Day:  If you can think of a toy/game industry word not in our POPDictionary, add it and we will connect it to you POP profile, feature it here in an upcoming week and on POP's homepage!

Happiest of Birthdays to our colleagues celebrating birthdays this past week

Scott Constable
Isabel Carrion
Janis Zegman
Gideon Coster
Antigone Sliwinski
Joseph Moll
Parker Smith
Rudy Valenta
John Paul Leon
Nick Metzler
Charles Weber
Laura Mangiaracina
Urtis Sulinskas
Olivia Ramirez
Louis Papadakis
Jamie Cox

 

Financial, Legal and Tariffs

Learning Resources CEO 'optimistic' tariff refunds will hit by July

CEO Rick Woldenberg discusses the new CBP tariff refund portal and shares his company's successful filing for over $10 million in refunds on 'The Claman Countdown.'

Mattel Powers Through Q1 With Hot Wheels in the Fast Lane

Vehicles, games, and action figures fuel gains while the company holds full-year guidance.

Spin Master Reports Lower Q1 Sales, Points to Portfolio Strategy

Monster Jam growth and Melissa & Doug stabilization highlight long-term positioning.

Union Organized at Wizards of the Coast

The new union is being formed by a supermajority of developers responsible for the online game Magic: The Gathering Arena, according to the announcement.

Claire's closes all 154 stores in UK and Ireland with loss of 1,300 jobs All of the chain's standalone stores have stopped trading in the UK and Ireland.
China's Economy Starts to Show Cracks From Iran War

Rising oil and natural gas prices from the war in Iran are beginning to weigh on the Chinese economy.

Stories, Comments, and Advice

Interview: ACD Distribution CEO Bob Maher, Part 1

In Part 1 of our two-part interview, ICv2 discussed the hobby distribution business in general, ACD’s place in it, and the major events of 2025.

Interview: ACD Distribution CEO Bob Maher, Part 2

In Part 2 of ICv2's two-part interview, they discuss the future of the hobby game business and ACD’s plans for the future.

PLAYTIME: Hobbies and other playful pursuits (Boundless Play)

Leslie Scott presents the case for describing a hobby as a form of play.

Toy Review: Hape Wooden Toys

Julia DeKorte had the pleasure of checking out some of the new releases from Hape Toys, including a block set from their collaboration with The Metropolitan Museum of Art.

How Mattel transformed video ads into shoppable storefronts with CTV

While connected TV and online video deliver high attention and powerful storytelling, they have historically been optimized for reach rather than commerce.

Creative Ways Toy Businesses Can Celebrate Milestones to Build Loyalty

Toy company founders, brand managers, and sales leaders know milestones should feel energizing, yet they often land as another pressure point.

History and Nostalgia

AFX Data Race from Aurora

“The closest thing to real racing.”

Practical tips to preserve Vintage Toys and Games

Whether you collect board games, action figures, or well-played favourites from your childhood, proper care makes a measurable difference in how vintage toys age.

Classic Model Trains

The Classic Model Trains YouTube channel explores the model train hobby through vintage model trains from the 1930s through the 1990s.

Spider-Man Sting-Ray Gun from Remco

Released in 1978 by Remco, the Spider-Man Sting-Ray Gun was a roleplay toy based on Marvel’s web-slinging superhero.

4 rare Mattel toys that might be making a comeback

Nostalgia is back, and nowhere is that clearer than with toys of our childhood.

How the missing Winnie-the-Pooh stuffed toy was made for Camilla's US Visit

Merrythought, in Ironbridge, says it is an honour to have been asked to make Roo for the Queen.

Licensing and Entertainment

Moose Toys and Illumination reveal Minions & Monsters toy line

Collectibles, interactive play sets and innovative role play toys bring Illumination's new chapter in the Minions franchise to life for fans.

MGA Entertainment releases MGA’s Miniverse Real Music

The brand-new MGA’s Miniverse Real Music range features big hits that come to life in miniature form with a playable mini record player and collectable mini vinyl.

Spin Master Extends Monster Jam Licensing Partnership for 10 Years

Spin Master is renewing its partnership with Feld Motor Sports, locking in the Monster Jam license for another 10 years. 

Nintendo reveals new merch inspired by Yoshi’s food shop in Mario Kart World

Nintendo has announced a new line of merchandise that it will selling at the official Nintendo retail locations in Japan.

The Lego Group reveals first-ever Lego Shrek sets

Lego and Universal Products & Experiences are bringing Shrek and the world of Far Far Away to Lego brick form for the very first time.

Target Darts launches second Star Wars Collection

Collection 2 reflects the continued growth of the Target and Star Wars partnership, echoing the evolving relationship between the Mandalorian and Grogu.

EXG Pro introduces One Piece Mini Cable Guys

One Piece fans can now bring home Mini Cable Guys of fan-favourite characters Monkey D. Luffy and Buggy the Clown.

The Noble Collection expands Harry Potter partnership

The Noble Collection has secured HBO Original Harry Potter series rights, renewed its Harry Potter film licence and extended its wider Warner Bros. Discovery portfolio.

The Authority Introduces Rigid Large-Format Slabs for Memorabilia

The new encapsulation format debuts with Upper Deck release, integrating grading, protection, and display into a single solution.

A ‘Helluva’ Partnership: SpindleHorse and Warren James Bring New Sins to Shelves

As the V.I.P. of I.M.P., Warren James is expanding its licensing partnership with SpindleHorse's Helluva Boss to bring new sins to shelves.

Laugh Factory, Epoch Reveal Stand-Up Comedian Trading Cards

Laugh Factory and Epoch enter a licensing agreement to launch the first-ever trading card series dedicated to stand-up comedians.

Sky Castle Toys Granted Patent for Sticki Rolls, Putting Competitors and Retailers on Notice

This patent, the first in a series of filings the company has made in over 40 countries worldwide,serves as formal notice to competitors, IP licensors and retail partners that the Sticki Rolls intellectual property is protected under law.

‘Hazbin Hotel’ Renewed for Fifth and Final Season at Prime Video

The adult-animated musical comedy series created by Vivienne Medrano stars Erika Henningsen, Stephanie Beatriz, Blake Roman and Amir Talai and Alex Brightman.

Nintendo and Illumination have untitled film set for 2028 according to Universal

Nintendo is working with superb animation studio Illumination for yet another project it has been discovered.

Panini launches FIFA World Cup 2026 Official Sticker Collection at Wembley Stadium

England legends David James, John Barnes, Gary Cahill and Adam Lallana entertained guests at the launch event at Wembley Stadium on Tuesday night.

Studiocanal to Spotlight Paddington Bear at Licensing Expo

Studiocanal Kids & Family is returning to this year’s Licensing Expo in search of new partners to look after the beloved Paddington Bear. 

Miraculous Corp Plans Licensed Experiences for 2026

Miraculous Corp is gearing up for a super year with a lineup of license-based experiences in the U.S. this year.

Oprah Winfrey Moves Her Podcast (and Books and Products) to Amazon

The multiyear deal with Ms. Winfrey signifies the tech giant’s growing ambitions in video podcasts.

Curious Universe reveals new partnership with Sanrio

Curious Universe has announced a new partnership with Sanrio to develop a range of licensed craft, toy, stationery and gift products featuring the globally beloved Hello Kitty and Friends.

Craft Buddy Releases Mandalorian and Grogu Crystal Art Kit

Craft Buddy expands its licensed Star Wars collection ahead of May the 4th with The Mandalorian & Grogu Crystal Art Duo Buddies XL art kit.

McDonald’s launches first Happy Meals collaboration with Netflix: See the toys

The new toys will be available at McDonald’s restaurants in the US starting May 5

People of Play

Isaac Childres steps down as Cephalofair CEO to focus on game design, promotes Price Johnson to role, hires Julie Ahern as COO -

Childres founded Cephalofair in 2014 to self-publish his first game, Forge War, and subsequently struck huge success with his fantasy co-op campaign designs Gloomhaven and Frosthaven.

Generation Media launches in North America with senior client partnership hires

Caity Press and Zach Smith's appointments will support Generation Media’s North American ambitions, including growing its US client base.

ZURU Names Omer Rafiq as Senior Vice President, North America

Rafiq will lead the company’s growth across the U.S. and Canada.

University Games strengthens commercial team with key senior appointments

University Games has appointed Sally Irwin to the role of European Export Manager and welcomed David Adams as Senior National Account Manager.

Zigazoo Appoints Simon Philips to Board to Drive Global Franchise Growth

The veteran licensing executive advises on IP strategy, partnerships, and international expansion.

Kathy Beyerle Joins The Pokémon Company International as Manager, TCG Game Design

She has experience working as part of the Original Merchandise team- but now is excited for this opportunity to grow and continue working on the brand she loves!

Judd Zebersky Reflects on Growth at Jazwares as Leadership Changes

Judd Zebersky spent six months in Chinese factories in 1996, learning how toys were made from scratch. He had just walked away from his law practice with no manufacturing background and no guarantees.

“It’s been an incredible year”: Sesame Workshop’s Gabriela Arenas talks kidults, collabs and what’s next

Gabriela Arenas – SVP, Global Licensing at Sesame Workshop – discusses the company’s values-driven approach to partnerships.

Companies and Brands

CMON to invest $2.1m in NFT video game maker, says digital shift needed to expand revenue, remain ‘relevant’ -

CMON's board said it planned to transition its titles such as Massive Darkness and Super Fantasy Brawl Reborn into "high-quality digital assets", adding that it believed integrating its board games with digital and Web3 technologies "would enhance the long-term commercial value of the group’s portfolio".

Smart Games introduces Take Off puzzle game

Take Off is an aviation-themed logic puzzle that includes 60 challenges to complete, all of which have one correct solution.

Kayes of Cardiff announces new partnership and addition to sales team

Kayes of Cardiff is adding the full LA Brands range to its existing portfolio, while James Keys joins as a Sales Agent to look after London and the South East area.

Hamleys launches Marvel and Star Wars inspired Fan Zone

Hamleys is launching a brand-new Marvel and Star Wars-inspired Fan Zone, which will open permanently on the fourth floor of its Regent Street flagship on Monday 27th April.

Mattel shares expansive slate of IPs for 2026

Kelly Philp, Senior Director of Marketing, and Michael Hick, Vice President - UK & Ireland, Benelux and Nordics, shared their thoughts on the year ahead and what’s coming for Mattel’s franchises.

Better Play for Better Sleep: Why I Created SleepToy

Discover the story of SleepToy and its mission.

Hess Toy Truck Introduces Its Newest Plush Truck for 2026

The 2026 Monster Truck is the newest addition to the My Plush Hess Truck series, blending sensory experiences with the brand's style.

Staples, Party City Partnership Brings Celebrations to Storefronts

Staples expands its in-store experience through a partnership with Party City, bringing its party supplies to nationwide locations.

Gibsons celebrates milestone of 2m trees protected through One Tribe partnership

Since launching the partnership, every puzzle or game purchased directly from the Gibsons website has contributed to rainforest protection.

Mattel launches global giveback campaign for Masters of the Universe

In partnership with Amazon MGM Studios and Save the Children, the campaign will mobilise MOTU fandom to create real-world impact for children worldwide.

Blue Bunny’s Board Game Brings Sweetness to Game Nights

Blue Bunny helps families foster sweet connections with Blu’s Sundae Surprise, a board game featuring the brand’s signature desserts.

Rehco LLC Relocates Office

After over 30 years of working in this amazing shop, they have moved to a brand new office at 2415 West 19th St., Chicago, IL 60608.

Target Releases Exclusive Merch for Pokémon's 30th

Target is the only U.S.-based mass retailer with an exclusive collection co-created with Pokémon.

Commotion launches new Tickit Ocean Animal Layer Puzzle

Commotion has introduced the Tickit Ocean Animal Layer Puzzle, a thoughtfully designed, multi-layer wooden puzzle that inspires curiosity about the wonders of ocean life while supporting early learning and development.

Craft Buddy announces brand-new Li’l Worlds range

Craft Buddy has announced the launch of Li’l Worlds, an innovative new range of miniature model kits and Book Nooks, set to launch at retail from September 2026.

Claire’s Launches New Brand Era

The summer campaign introduces sensory-driven retail experiences, product drops, and creator partnerships.

Disney Launches ‘Toy Story 5’ Collections

Disney delivers new Toy Story 5 products ahead of the film's June 19 global premiere with licensing deals from Mattel, LeapFrog and more.

BOTI Restructures for Global Growth as It Doubles Down on Innovation and International Expansion

In a strategic move designed to accelerate international growth, BOTI has announced key organizational changes across both BOTI Global Ltd and BOTI Europe BV.

Gaming: Digital, Video, Hardware, and Development

Microsoft brings Xbox back, scraps Microsoft Gaming

Xbox CEO Asha Sharma held an internal town hall with Xbox employees, just days after announcing an Xbox Game Pass price cut, commenting on the status of the Xbox mobile store, and teasing a mysterious Xbox and Discord partnership.

Xbox’s weirdest studio is on a roll

For a while there, it seemed like Double Fine might be struggling under the Microsoft corporate umbrella.

Canada federal gov concerned about Roblox kids' safety

Canada's federal government is concerned that adults are using Roblox to target and recruit kids.

Atari acquires emulation studio Implicit Conversions

The deal includes Implicit Conversions' proprietary emulation technology, Syrup.

Sony to increase PlayStation hardware prices in Southeast Asia

Sony has announced new PlayStation hardware prices across the board in Southeast Asia, referencing "continued pressures in the global economic landscape."

Deluxe editions ‘have become sort of an arms race… we often do the opposite’: Roxley CEO Gavan Brown on the stellar success of Brass: Pittsburgh’s $9.1m crowdfund -

Roxley Games' Brass: Pittsburgh has raised $9.1m in the biggest board game crowdfund of 2026 so far - and one of the top ten tabletop gaming raises of all time.

SEGA launches SEGA Universe designed to revive its older IP beyond games

SEGA has launched a new initiative which is titled SEGA Universe which is setting the spotlight on its older franchises beyond video games.

Resident Evil Requiem sold 7 million copies in under 2 months

The company has achieved this sales figure in less than two months, which is quite an achievement.

Yacht Club Games reveals Mina the Hollower has gone gold

Yacht Club Games has announced that Mina the Hollower has gone gold, meaning development has wrapped up on the anticipated retro-styled 2D action-adventure game.

Final Fantasy XIV coming to Nintendo Switch 2 in August

The popular MMORPG has received numerous updates and expansions since its initial launch in 2013, and will be released this August for the first time on a Nintendo system.

Kirby celebrates 34th anniversary with new artwork

Kirby is busy celebrating his 34th anniversary and we have had a number of excellent Kirby games in recent times and long may that continue.

Yu-Gi-Oh! TGC announces Legendary Modern Decks launch

With Legendary Modern Decks 2026, Duelists can obtain three decks – Sky Strikers, X-Sabers and Mitsurugi – all in one package.

Microsoft is giving its Xbox employees an Xbox email address

The new Xbox email address will replace an existing @microsoft.com address as the default way to send new emails, and employees will be able to opt-out and keep their Microsoft email address as the default send-from address instead.

Mobile Milestones, and Tabletop Expansions Lead This Week’s Game News

Moves from Nintendo, Talking Tom, and Maestro Media highlight a week of cross-platform growth.

Avatar: The Last Airbender Earth Rumble

From the Global Toy News perspective, the launch of Avatar: The Last Airbender Earth Rumble on Nex Playground is a strong signal of positive movement across the toy and gaming industry.

Safety and Regulatory

Springflower 5-in-1 Montessori toy sets pulled over safety concerns

The Consumer Product Safety Commission warns parts of the airplane-shaped teething toy can come loose.

Associations, Foundations, Shows, Awards, Events, and Festivals

Toy Association Seeks New Toys for Summer Media Opportunities

With the summer season approaching, The Toy Association’s trends team is seeking toys for upcoming TV and editorial opportunities, as part of its year-round efforts to promote trends in the toy and play space.

International Toy Board welcomes new Foundation Board members

At the LA Toy Previews, Kepa Amutxastegi Urzainki and Stephanie Peyret were appointed to the ITB Foundation Board.

Forbidden Planet lands in Norwich on Free Comic Book Day

On Saturday 2nd May, Forbidden Planet is set to open a new store in Norwich with goodie bags, cosplay contests and comic giveaways promised throughout launch day.

Spielwarenmesse Group Unites Global Activities Under New Brand

Spielwarenmesse Group creates a clear visual identity while uniting all of Spielwarenmesse eG’s business areas under one brand umbrella.

MESH Helps Launches New Mental Health Awareness Month Initiative

This May, the nonprofit organization MESH Helps is launching its largest consumer-facing awareness campaign to date: Play for Resilience. 

Play Creators Awards 2026 finalists revealed

Winners will be selected over a series of panel sessions with industry experts and revealed at this year’s Play Creators Awards – taking place on Tuesday, June 23rd at London’s Under the Bridge venue within Stamford Bridge Stadium.

Day 1 of Canada Plays 2026 is in the books

Presentations that wowed. A trade show buzzing with energy. Seminars that delivered real, actionable insights. Unforgettable gameplay. And conversations that will shape retailers' 2026 season.

Registration opens for Autumn Fair 2026

Autumn Fair will take place at the NEC Birmingham from 6th–9th September, co-locating with garden retail show Glee on 8th–9th September.

Timeless Toys Curates Special Collection for Mental Health Awareness Month

The specialty store is launching a new initiative to help kids manage stress and anxiety through play.

Sharon and Jack Osbourne to Headline Licensing Expo Fireside Chat

The session explores Ozzy’s legacy and the evolving Osbourne family brand through licensing and partnerships.

Anime NYC and X Tracks to Launch New Licensing Summit

Anime NYC is joining forces with X Tracks Licensing Summits to create the first-ever business expo dedicated to anime, manga, and gaming.

Breaktime: Global Gaming League Championship Adds Surprise UNO Match: Howie Mandel vs. NE-YO

From a Global Toy News perspective, this is a smart—and slightly unexpected—power move.

Social Selling in Shenzhen

Toy & Hobby China in Shenzhen earlier this month was a hotbed of social selling. The non-stop energy of these livestreaming influencers and professionals was moving product at a record clip.

RIP - Rest in Play - Remembering Those that have Passed

Roger Sweet

The creator of the He-Man action figure, which spawned 'He-Man and the Masters of the Universe,' died on Tuesday. He was 91.

Gerry Conway

The Marvel Comics writer who created the Punisher, Ms. Marvel and other famous characters, has died, Marvel announced Monday. He was 73.

Worldwide Magazines Weekly Top Stories

Some stories added Friday afternoon. Check Back for Complete Lists.

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Video of the Week

The $1.3 Million Toy - The Legend of Rocket-Firing Boba Fett

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