The countdown is on! The HKTDC Hong Kong Toys & Games Fair is unveiling its brand new Pop & Play — the ultimate showcase of the world’s hottest pop toy trends, IPs, collectibles, and collaborations, where imagination meets opportunity.

Listen in as James Zahn of The Toy Book and Toy Insider, John Baulch of Toy World UK, and host Chris Byrne have their 7th annual End-of-Year Chat.

The Care Bears Play Area at Barton Creek Square Welcomes Toddlers Through Age Six Into the Colorful World of Care-A-Lot LOS ANGELES.

With the Hong Kong Toys & Games Fair less than a month away, we talked with Jenny Koo, Deputy Executive Director of the Hong Kong Trade Development Council about the fair, the market, the region, and what visitors can expect this year.

Even as toymakers are hoping for sales to pick up in the last few days before the holiday, there is an alarming trend that may not impact 2025 sales but is likely to hit 2026 and beyond.