[El Segundo, CA] — [1/16/2025] — Red Toolbox, the renowned kids’ toy brand and licensee of Stanley Jr., Char-Broil, Miracle-Gro, Goodyear, and Tasty Jr. is excited to announce the European launch of the Stanley Jr. Pretend Play line. Red Toolbox previously held the Stanley Jr. license in the Americas, Asia, Middle East, Australia and New Zealand. The new agreement extends to include the European market and the UK in the roleplay category, highlighting Red Toolbox's ongoing efforts to inspire young minds by expanding access to imaginative and educational play opportunities across Europe.   The Stanley Jr. line offers a range of high-quality, real work tools that are specially designed for smaller hands, as well as roleplay sets designed to inspire young builders. From tool belts and workbenches to pretend play replicas of iconic Stanley tools, the collection encourages imaginative play while introducing children to essential skills and fostering a sense of accomplishment.   “We’re proud to build upon our successful partnership with Stanley Black and Decker and bring the Stanley Jr. Pretend Play line to kids across Europe,” said Ami Rosenfeld, CEO of Red Toolbox. “Expanding our license to include the roleplay category in Europe allows us to share the joy of discovery and learning with even more children. Europe represents one of the largest and most dynamic toy markets globally, valued for its emphasis on quality and educational products. This expansion positions Red Toolbox to tap into growing trends in experiential play, strengthening our footprint in a region where parents and educators are increasingly seeking toys that combine entertainment with meaningful skill-building.”   The European launch of the Stanley Jr. Pretend Play line will be supported by a robust marketing campaign, including collaborations with leading retailers, digital advertising, and engaging content designed to captivate both children and parents alike. The collection will be available online and in select stores in the summer of 2025.   For more information about the Stanley Jr. Pretend Play line or to explore the full range of Red Toolbox products, visit www.red-toolbox.com.   About Red Toolbox: Red Toolbox has been sparking kids’ imaginations and fostering hands-on play for generations. Founded in 2007, the company set out with a mission to create toys that mirror the adult world, leading to the launch of the Stanley Jr. brand in collaboration with Stanley Black & Decker. Since then, Red Toolbox has expanded its offerings with innovative products, including pretend playsets, kids’ gardening tools, and take-apart vehicles. The brand’s diverse portfolio also includes collaborations with renowned names like Stanley, Black & Decker, Char-Broil, Oklahoma Joe’s, Craftsman, Tasty, Miracle-Gro, and Goodyear.

Supporting local game stores with exclusive discounts, Lethal Chicken Games launches a Kickstarter on Jan 21, championing community over online giants. The most important aspect of the store is the community of players that play in store. This community helps game manufacturers by learning and promoting their games to others.”— Maryam Al-HammamiLOS ANGELES, CA, UNITED STATES, January 15, 2025 /EINPresswire.com/ -- In the aftermath of the devastating LA fires, Lethal Chicken Games is taking action to support fire-stricken communities and struggling local businesses. The Southern California-based game company, known for its imaginative and hilarious tabletop games, is launching a Kickstarter campaign on January 21, 2025, with a bold commitment: brick-and-mortar stores will have better pricing than mega online retailers.

Multiple wildfires have devastated the greater Los Angeles area, forcing more than 100,000 families to evacuate and destroying thousands of homes and communities. To provide comfort to the children and families affected, The Toy Association’s Toy Foundation (TTF) is hosting an industry-wide collection of product donations and cash contributions from the industry to sustain the critical relief efforts in place.   To make a product donation, send a completed donation form to TTFInfo@ToyFoundation.org. Cash donations are accepted online.   “Our hearts go out to all those affected by the devastating Los Angeles wildfires,” said Pam Mastrota, executive director of The Toy Foundation. “The road to recovery will be long and we are uniting the industry’s philanthropy to support as many children and families as possible. Whether you’re able to donate $50 or 500 toys, every contribution makes a difference to families who have just lost everything.”   TTF is able to quickly deliver the comfort of toys and essential relief supplies to children and families affected by natural disasters through its logistics partner, World Vision. The industry’s year-round donations to TTF has aided the deployment of nine truckloads of toys, along with water, face masks, hygiene kits, bedding, and more supplied by World Vision’s donors to areas of greatest need.   TTF will continue to monitor the situation to effectively provide toys and relief supplies to children and families affected.   The Toy Bank is the industry’s turnkey inventory management solution to deliver toys, the developmental benefits of play, and immense comfort to children in need. The Toy Bank has delivered play to more than 33 million children worldwide since 2003.   To learn more about TTF and its programs, visit ToyFoundation.org or contact TTF staff.

As we step into a new year, The Toy Association™ team is excited by the possibilities that lie ahead and energized by the progress we’ve made together as an industry. 2024 was a transformative journey for the Association, filled with milestones and achievements that primed us for an extremely successful year ahead. Through it all, our unwavering commitment remains the same: to be in service to our members — with excellence and purpose.   Here are just a few of the ways The Toy Association continued to evolve in 2024 to better meet the needs of our members and the greater toy community:   Historic Leadership: Industry veterans have strengthened our leadership team, bringing not just expertise but also a profound understanding of the toy industry. We share the challenges and opportunities you navigate daily because we’ve experienced them, too. As we welcomed Sharon Price John, president & CEO of Build-a-Bear Workshop, as the first female chair of our Board of Directors, and Kathrin Belliveau, formerly on Hasbro’s executive leadership team, as our first chief policy officer, each has brought their passion, deep industry roots, and commitment to advancing our mission. Uniting with People of Play: Our merger with People of Play has given the Association another touchpoint in deepening our relationship with the inventor and design community and expanding our reach to consumer audiences. By integrating consumer events into our portfolio, we’re creating experiences that drive engagement, excitement, and value for everyone involved. LA Fall Preview: Our inaugural presence in El Segundo opened the Fall Preview to companies of all types and sizes, solidifying this market as a key stop on the toy business calendar. This milestone is just the beginning of our emphasis on listening to our members and providing more ways to connect with buyers and partners. Global Advocacy: Our global advocacy efforts operate tirelessly behind the scenes, every day of the year. Currently, much of our time and resources are focused on one of our most pressing challenges: tariffs. We’ve brought the industry together to align strategy and amplify the voices of toy companies, raising awareness about the potential impacts while proactively working to protect and advance your interests.   We start 2025 with incredible momentum and picking up speed with the unveiling of the “The New Toy Building” by The Toy Association in El Segundo, a long-term strategic hub designed by toy people, for toy people. This state-of-the-art facility, designed in the spirit of the original Toy Building in New York City, will serve as a year-round destination for innovation, collaboration, and growth in the heart of the toy district — opening new doors for toy companies of all sizes. Mark your calendars for the 2025 LA Fall Preview market weeks, set for September 8 to 19, 2025, which will be filled with Toy Association-hosted networking events, educational sessions, philanthropy opportunities, and more to bring the vibrant global toy community together.   But that’s just the start. In my first six months in the CEO role, The Toy Association created a Three-Year Action Plan, centered on five key pillars that guide everything we do: Engagement (fostering collaboration and alignment to unlock new opportunities for members), Experiences (including events and platforms for both the TA and POP), Global Advocacy (championing industry interests worldwide), Inform & Educate (empowering you with forward-looking insights and education), and Giving Back (working together to deliver play through The Toy Foundation).   Each pillar is backed by actionable goals, measurable outcomes, and the promise to hold ourselves accountable to deliver tangible results for every member.   At the heart of everything we do is one simple truth: Play is powerful. Not every industry has the chance to bring joy, spark imagination, and lay the foundation for mental, emotional, and physical growth like toys. Together, we have the unique privilege and profound purpose of creating something truly magical for kids around the world — to shape young minds, foster innovation, and create moments that matter.   The Toy Association would like to thank you for your continued partnership, trust, and dedication. Here’s to a new year filled with opportunity, growth, and, of course, play. Let’s make 2025 a year to remember.   Appreciatively, Greg AhearnPresident & CEOThe Toy Association