New from Spin Master is the Hatchimals Alive Neon Rainbow Bestie Pool Party! This Hatchimals set is all about BFFs, with two twin eggs that hatch into a heart-shaped hot tub. All you have to do is place one egg in each half of the heart and slowly add water. When the blue and pink halves of the heart blend into purple, watch as your eggs begin to hatch!   Out pops one pink and one purple Puppadee, adorable little creatures that are bonded for life. The set comes with 14 accessories, including fabric blankets (that form a heart when placed next to each other!), a beach ball, flamingo floatie, sunglasses, a visor, even a Bluetooth speaker! You have everything you need for the perfect poolside playdate.   These cuties are perfect for sister play, or if you don’t have a sister, best friend play! The thing that I liked the most about this Hatchimals Alive set is that it comes with so many accessories that play doesn’t stop after the eggs hatch. The fun hatching experience marks only the beginning of play. Fill up the hot tub inside, outside, in the bathtub, and have a BFF pool party anytime with the Puppadees.   Hatchimals Alive is the perfect toy to slip inside an Easter basket for a guaranteed smile on Easter morning. There’s also tons of other Hatchimals Alive sets that can of course be mixed and matched for even more extended play.   You can purchase Hatchimals Alive on Amazon, Target, and Walmart. Check out the Spin Master POP Profile here!

$405,000 Has Been Granted to 23 Children’s Hospitals and Health Systems that Treat Under-Resourced Communities   The Toy Foundation™, the philanthropic arm of The Toy Association™, is proud to award $405,000 to 23 children’s hospitals and health systems to fund play projects that will help comfort pediatric patients during their medical journey. The funding will benefit more than 245,000 children in need, with a specific focus on hospitals that serve under-resourced communities nationwide, from coast to coast. The Toy Foundation’s Play Fund program is the only industry-wide funding initiative that brings the power of play to hospitals. Uniting the philanthropy of toy companies enables The Toy Foundation to fund a variety of projects, from sensory-friendly play areas to themed arts and crafts activities, and innovative play equipment that is inclusive for patients of all abilities. As a result, children are more likely to feel a sense of normalcy in an unfamiliar environment, develop positive behaviors and attitudes, and build stronger coping skills.   “Play is a key component of childhood. Having access to play in difficult situations, such as a hospital stay, can provide immense comfort and emotional benefits to pediatric patients as they receive treatment and heal,” said Pam Mastrota, executive director at The Toy Foundation. “We are proud that by the end of 2025, the collective impact of our Play Fund program will have provided the power of play to 825,000 children nationwide since 2021.”   2025 Recipients of The Toy Foundation’s Play Fund include: Ann & Robert H. Lurie Children's Hospital of Chicago – Chicago, IL Baylor Scott & White McLane Children's Hospital – Temple, TX Blythedale Children's Hospital – Valhalla, NY Children’s Care Hospital & School dba LifeScape – Sioux Falls, SD Children's Hospital at Montefiore – Bronx, NY Children's Hospital Medical Center of Akron dba Akron Children's Hospital – Akron, OH Children's Hospital New Orleans – New Orleans, LA Children's Hospital of Philadelphia – Philadelphia, PA Children's Hospital of Richmond at VCU – Richmond, VA Children's Hospital Orange County – Orange, CA Children's of Mississippi – Jackson, MS ChildServe – Johnston, IA Hennepin Healthcare System, Inc. – Minneapolis, MN Joe DiMaggio Children's Hospital – Hollywood, FL John H. Stroger, Jr. Hospital of Cook County – Chicago, IL La Rabida Children's Hospital – Chicago, IL Loma Linda University Children's Hospital – Loma Linda, CA Maimonides Medical Center – Brooklyn, NY MemorialCare Miller Children's & Women's Hospital Long Beach – Long Beach, CA Norton Children's Hospital Foundation – Louisville, KY Our Lady of the Lake Children's Hospital – Baton Rouge, LA Saint Francis Children's Hospital – Tulsa, OK St. Christopher's Hospital for Children – Philadelphia, PA The Toy Foundation’s Play Fund connects the toy industry to vetted children’s hospitals to create a greater impact supporting children in need. Through the industry’s financial donations, the program has awarded 80 grants to children’s hospitals nationwide valued at $1.6 million since 2021. The Toy Foundation extends a special thank-you to the program’s year-round financial supporters: Mattel, Inc., Beacon Media Group, and VTech Electronics.   To learn about the projects The Toy Foundation funded last year and the benefits children experienced, read the 2024 impact report online.   For more information about The Toy Foundation’s Play Fund, to support the program, or to apply for a grant at the next application period, visit ToyFoundation.org and contact the team.   Follow The Toy Foundation on LinkedIn, Instagram, and Facebook for updates and to learn more about the toy industry's impact delivering play to children when they need it most.   About The Toy Foundation™ toyfoundation.org The Toy Foundation (TTF) is a 501 (c)(3) children's charity and philanthropic arm of The Toy Association. The uniting force for the collective philanthropy of the toy industry for the benefit of all children in need, TTF works with small, medium, and large companies to create a world where every child experiences the comfort, joy, and extraordinary physical, emotional, and educational benefits of play. Thanks to the toy industry’s support, TTF has delivered play to more than 34 million children in need around the world.About The Toy Association™ toyassociation.org / toyfoundation.org / peopleofplay.com / thegeniusofplay.org / playsafe.orgFounded in 1916, The Toy Association™, Inc. is the business trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $157.5 billion, and its roughly 900 members drive the annual $42 billion U.S. domestic toy market. The Toy Association serves as the industry's voice on the developmental benefits of play and promotes play's positive impact on childhood development. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, governments, consumers, and the industry on ongoing programs to ensure safe and fun play.   As a global leader, The Toy Association produces the world-renowned Toy Fair™ in New York City; hosts marketplace activities in Los Angeles; engages in state, federal, and international advocacy on behalf of its members; supports the inventor and design community through People of Play™ and its numerous assets and events, including the consumer-facing Chicago Toy & Game Fair; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America's widely emulated ASTM F963 toy safety standard. The Toy Association's philanthropic arm is The Toy Foundation™, a 501 (c)(3) children's charity that acts as the uniting force for the collective philanthropy of the toy industry. To date, The Toy Foundation has delivered the joy of play to 33 million children in need worldwide. ###

New from Spin Master is Kinetic Sand Splash! We all know and love Kinetic Sand, and this newest iteration is perfect for the upcoming warm weather (outdoor play!). Kinetic Sand Splash is Kinetic Sand that’s made specifically to be played with in water. With a color changing feature and a texture changing feature, introducing water adds so many new aspects of play to this classic toy.   Put the Kinetic Sand in cold water and the sand is white and moldable, but change it to warm water and it turns blue and stretchable. You don’t have to worry about where to play, either, as the carrying case is not only good for taking this toy on the go, but it’s also part of play. The case is sectioned off into two parts, so you can have cold water on one side and warm water on the other for side-by-side comparisons and transformations.   The set comes with some Kinetic Sand, the carrying case, and three adorable molds to making shapes and characters in the sand. This item is perfect for Easter baskets and outdoor play as the weather gets warmer. It’s important to note, though, that Kinetic Sand Splash and regular Kinetic Sand are not to be mixed—the Kinetic Sand Splash is specially formulated to be water-activated, unlike regular Kinetic Sand.   You can get your own Kinetic Sand Splash on Amazon, Target, and Walmart. Check out the Spin Master POP page here!