Blogs

The global craze recognized at the 60th UK Toy Industry Awards.   SEATTLE, WA (JANUARY 24, 2025) - The sticker bracelet that has taken the world by storm and generated hundreds of millions of v...

Hi Michael. I Love multi-generation toy families! What do you do in our industry?   I help startups, entrepreneurs, and seasoned companies turn their big dreams into bigger wins. I use my trust...

  It’s been a while since we’ve connected Ben! How are things at Spin?   Things are great. It’s been a very fun year. It’s such an exciting time to be at the com...

The Toy Association\'s \"Toy Trends Briefing,\" taking place on opening day of Toy Fair®, promises to be a must-see unveiling of the hottest toy trends and consumer shopping insights that will shape ...

    Hi Carrie, it was great to have a chance to get to know you a bit at ToyFest 2024. I think our readers will be quite surprised at your background! How long have you been in the toy i...

[El Segundo, CA] — [1/16/2025] — Red Toolbox, the renowned kids’ toy brand and licensee of Stanley Jr., Char-Broil, Miracle-Gro, Goodyear, and Tasty Jr. is excited to announce the Eu...

Multiple wildfires have devastated the greater Los Angeles area, forcing more than 100,000 families to evacuate and destroying thousands of homes and communities. To provide comfort to the children an...

As we step into a new year, The Toy Association™ team is excited by the possibilities that lie ahead and energized by the progress we’ve made together as an industry. 2024 was a transforma...

People of Play’s TAGIE Awards to Broadcast Nationwide on ‘Toys of Our Lives’ Hour-Long Special Airs January 18 on CBS CHICAGO, IL | January 13, 2025 — The Toy & Game I...

  RedNight – The networking highlight of the Spielwarenmesse   The Spielwarenmesse in Germany at the end of January is the place to be for the international industry. From January...

  Hi Brittney and Brady, thank you for taking time out for this interview, expecially while the LA fires burn around you. Please share with our readers what your roles and responsibilities are...

Long-term Showroom Space Will be Available August 1, 2025 in the Heart of El Segundo’s Toy District NEW YORK, NY | January 6, 2025 — Toy industry organizations from around the globe a...

Remembering some of the inventors, creators, leaders, and innovators who passed this year. Akira Toriyama - Creator of Dragon Ball Akira Toriyama was born on April 5, 1955 and passed away on March...

Gabby’s Dollhouse Celebration Dollhouse   If your little girl is a fan of Gabby’s Dollhouse, you’re in luck! The new Celebration Dollhouse has all the best features of Gabby&r...

PAW Patrol Chase Power Haulin’ Rescue Cruiser   The PAW Patrol Rescue Wheels Vehicles are the newest collectible items from the PAW Patrol franchise: one unique rescue vehicle for each of...

Cool Maker Go Glam Nail Studio   The Cool Maker Go Glam Nail Studio kit allows young girls to give themselves and their friends stylish manicures! The kit comes with all the tools that make all...

Punirunes   If you look back fondly on your childhood and there’s a Tamagotchi clipped to your belt loop in most of your memories, you will certainly be happy to hear that they’re b...

The Toy Foundation™ (TTF) is delivering the power of play to create holiday magic to thousands of children and families in need. These toy distributions have been made possible by the year-round...

  Swindle joins as new Director of People of Play, a Division of The Toy Association Chicago, IL (December 12, 2024) – People of Play (POP) is excited to announce that Shannon Swin...

Toy Association members are invited to submit candidates for March 2025-March 2027 seats on The Toy Association’s Board of Directors no later than Friday, January 10, 2...

Mary: Santa, thank you for taking time out of your busy schedule to chat with us. Let’s dive in—how do you keep up with all the toy trends every year? Santa Claus: Ho ho ho! It’s a ...

December 4, 2024 – Seattle, WA - Sky Castle Toys, a social media and collectibles toy company, and Jazwares, a leading global toy company, today announced a multi-year partnership that will ...

Tickets are now on sale for The Toy Foundation’s 25th Toy of the Year® (TOTY®) Awards ceremony, which will unveil the industry’s top toys, games, and properties, and hono...

Carve’s growth accelerated on the heels of their acquisition of Freeman PR with new toy client and their impressive roster of licensed brands    MIAMI, FL (December 3, 2024) Carve Co...

Lamp Life   We know the story of Woody, Buzz, Rex, Mr. Potato Head, Mrs. Potato Head, and the rest of the gang, but have you ever wondered what happened to Bo Peep and her sheep? If you recall,...

Gameplay The best way to explain Pictionary is like charades but with pictures. The game is set up with a board consisting of a pathway of colored squares from start to finish, and each square has a ...

High Score – Limited Series   High Score is a limited series on Netflix that dives deep into the history of classic video games and the companies, inventors, and programmers that created ...

The Value of Toys   Toys are machines around which play is created.   Toys have influenced many important designers and artists   Toys matter to all of us and to the wor...

  The Toy and Game Innovation Excellence Award for Toy Innovator of the Year Award went to Robert and Alex Fuhrer (pictured) as well as Goliath Group represented by founder Adi Golad (pic...

Last week, The Toy Association was on the frontlines responding to unsubstantiated claims made by NGO reports about the safety of toys. Responding publicly to misleading and unfounded narratives is pa...