Blogs

International Day of Play, taking place June 11, is an opportunity for the industry to come together to celebrate play as a fundamental right and support children in reaching the...

  Hey Matt! It was great seeing you at the NY Toy Fair last month! I’m sure you noticed that signage for both POP and the CHITAG Fair was everywhere. We received a ton of positive feedba...

  Media Contact: Name Sari Wiaz Phone: 847-272-5588 Email address: marketing@babypaper.com   Tariffs are Crushing the Little Guys ...

  Hi Alex! You\'ve accompished many unusual endeavors in your life, which people can read about in your POP profile, For this interview, please share with our readers what you do in our industr...

Saugerties, NY (4.9.25) – Paper House Productions, Inc and Woodpecker Laboratories, LLC teamed up to design, develop, and launch the grossest game ever made. Go Poo! The Game is sort of like Go ...

The Toy Association has quickly responded to sweeping reciprocal tariffs announced by the Trump Administration April 2: A Toy Association webinar is scheduled for Tuesday, April 8, to pro...

  UPDATE: It been a rough week. I wrote my following comments this past Monday, before two subsequent increases in the tariff rates from goods made in China. While I’ll stand by my advic...

New from Spin Master is the Hatchimals Alive Neon Rainbow Bestie Pool Party! This Hatchimals set is all about BFFs, with two twin eggs that hatch into a heart-shaped hot tub. All you have to do is pla...

$405,000 Has Been Granted to 23 Children’s Hospitals and Health Systems that Treat Under-Resourced Communities   The Toy Foundation™, the philanthropic arm of The Toy Association&tr...

New from Spin Master is Kinetic Sand Splash! We all know and love Kinetic Sand, and this newest iteration is perfect for the upcoming warm weather (outdoor play!). Kinetic Sand Splash is Kinetic Sand ...

  Hi Alicia and Annalee! Thank you for taking time to chat with us. Please share with our readers what your claim to fame is in the toy industry?We created a unique new product that did not ex...

Tiny Easel was created by Jennifer Nolley, artist, entrepreneur, and mom-of-three with a master’s in interior design. As someone with a passion for arts and crafts, she wanted to come up with ne...

The Toy Association™ is working with associations around the world to reaffirm the industry’s commitment to keeping toys tariff-free.   The statement is a united call for toys to be...

Kathleen Campisano of Beacon Media Group Will Serve as Chairperson for a Two-Year Term NEW YORK, NY — The Toy Foundation™ (TTF) Board of Trustees appointed Kathleen Campisano, global ...

The Toy Association’s Toy Trends Briefing, which first unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair® 2025 in ...

Funds Collected at Toy of the Year® Awards and Toy Donations from Toy Fair® Exhibitors Will Help Deliver the Comfort of Play to Children Globally NEW YORK, NY | March 11, 2025 —&nbs...

Largest Toy Show in Western Hemisphere Welcomed Play Professionals from Nearly 100 Countries   The Toy Association’s 119th Toy Fair® brought the global play com...

  How did you get involved in the Young Inventor Challenge 10 years ago?   When I was around 10 years old, my parents decided to take my siblings and me to Chicago for vacation. Being f...

Sticki Rolls content creators and viral duo, Anna & Erin, held a massively successful meet and greet this past weekend at Five Below in New York City!   Anna & Erin pulled up to the eve...

So you’re going to Toy Fair! Congratulations! You’re going to have so much fun. This year was my first time attending, so I thought I’d share some advice for other first-timers. &nb...

Lincoln Logs   Gameplay One of the very wonderful things about Lincoln Logs is that there’s no one way, or correct way, to play. Lincoln Logs are like LEGOs in that way. While there are ...

The Simpsons: Welcome to the Club begins with Lisa Simpson living out every little girl’s dream: becoming a princess. Dressed in her princess finery and heading into a big castle with Bart, she&...

Gameplay There are two different ways to play Stratego Junior, but both have the same goal: be the first player to reach the last row on your opponent’s side of the board and retrieve your stol...

Passionate Products - Anecdotes & Ideation from a “Girl Dad” / Brand Manager   This Month’s Story: A Fence for Puppies   We just got puppies. Baloo and Cranberry jo...

  With NYC Toy Fair upon us, we caught up with a few members of TOMY International’s team to talk shop.    First, let’s establish what you three do at TOMY.   Ma...

The wait is almost over! The 119th Toy Fair® will kick off this weekend, taking place March 1 to 4 at the Javits Center in New York City.   Toy Fair serves as a worldwide showcase of the fu...

Los Angeles, CA (February 24, 2025) – ToyFest concluded its 63rd exhibition and 12th tradeshow in Las Vegas, held at the World Market Center. Toy & Gift Stores from across the US attend...

February 25, 2025 | Chicago, IL — People of Play™ (POP) will host its 25th annual Toy Fair® POP Pub event on March 3, taking place at Connolly’s Pub (121 W 45th St.) at 6 p.m., b...

  Five Below: 530 5th Avenue Sunday March 2, 2025 12:00 - 1:00 PM   Sticki Rolls took the world by storm in 2024 due to their uniqueness and trending friendship bracelets (thanks, Taylo...

FOR IMMEDIATE RELEASE Bright Stripes Gets Even Brighter! Mike Oprins Takes the Helm as CEO [Bloomfield, NJ] – Bright Stripes, a dynamic and fast-growing arts & crafts and to...