Blogs

The Toy Foundation™ (TTF) is delivering the power of play to create holiday magic to thousands of children and families in need. These toy distributions have been made possible by the year-round...

  Swindle joins as new Director of People of Play, a Division of The Toy Association Chicago, IL (December 12, 2024) – People of Play (POP) is excited to announce that Shannon Swin...

Toy Association members are invited to submit candidates for March 2025-March 2027 seats on The Toy Association’s Board of Directors no later than Friday, January 10, 2...

Mary: Santa, thank you for taking time out of your busy schedule to chat with us. Let’s dive in—how do you keep up with all the toy trends every year? Santa Claus: Ho ho ho! It’s a ...

December 4, 2024 – Seattle, WA - Sky Castle Toys, a social media and collectibles toy company, and Jazwares, a leading global toy company, today announced a multi-year partnership that will ...

Tickets are now on sale for The Toy Foundation’s 25th Toy of the Year® (TOTY®) Awards ceremony, which will unveil the industry’s top toys, games, and properties, and hono...

Carve’s growth accelerated on the heels of their acquisition of Freeman PR with new toy client and their impressive roster of licensed brands    MIAMI, FL (December 3, 2024) Carve Co...

Lamp Life   We know the story of Woody, Buzz, Rex, Mr. Potato Head, Mrs. Potato Head, and the rest of the gang, but have you ever wondered what happened to Bo Peep and her sheep? If you recall,...

Gameplay The best way to explain Pictionary is like charades but with pictures. The game is set up with a board consisting of a pathway of colored squares from start to finish, and each square has a ...

High Score – Limited Series   High Score is a limited series on Netflix that dives deep into the history of classic video games and the companies, inventors, and programmers that created ...

The Value of Toys   Toys are machines around which play is created.   Toys have influenced many important designers and artists   Toys matter to all of us and to the wor...

  The Toy and Game Innovation Excellence Award for Toy Innovator of the Year Award went to Robert and Alex Fuhrer (pictured) as well as Goliath Group represented by founder Adi Golad (pic...

Last week, The Toy Association was on the frontlines responding to unsubstantiated claims made by NGO reports about the safety of toys. Responding publicly to misleading and unfounded narratives is pa...

  Few toys have captured the imagination of both children and collectors like the Power Saber. Designed by Israeli inventor Yair Shilo, it’s the world’s first automatic extending and...

DENVER, CO –– November 21, 2024 – AMAV US today announced the appointment of Steve Markey as Vice President of Sales and Marketing North America. In his new role, Markey will overs...

Outstanding Youth Innovators Honored with Awards at the People of Play Chicago Toy & Game Fair   Chicago, IL (November 19, 2024) - The Young Inventor Challenge® (YIC) International Cham...

NEW YORK, NY | November 18, 2024 — The Toy Association’s Toy Safety Awareness Month is well underway, with the goal of helping parents, grandparents, and other careg...

STICKI ROLLS BY SKY CASTLE TOYS NAMED THIS YEAR\'S DREAM TOY!   November 14th 2024 – London    A hot new craze has swept into playgrounds across the globe, and now it is offici...

Everyone’s been telling you that if you’re not using AI by now, you’ve fallen behind. So, like many, you’ve made the leap: you’ve downloaded the latest tools, encourage...

115 Toys & Games to Top Holiday Wish Lists!   NEW YORK, NY | November 7, 2024 – From a doll hidden behind a magic mirror to a sound-sensing robot, to dozens of toys that innovate...

CHICAGO, IL - (November 11, 2024) – Almost 350 attendees from 20 countries celebrated the finalists, winners and honorees of People of Play’s (POP) Toy & Game International Excellence ...

The Toy Association™ to Share Important Safety Information with Families throughout November   NEW YORK, NY | November 1, 2024 — Three-quarters (75%) of parents say it’...

    Hi Austin, thanks for taking time in a busy season and for being one of our Chicago Toy and Game Fair ehibitors next week! Can you share with our readers what do you do in our indust...

Maxine Clark, Founder & Former Chief Executive Bear, Build-A-Bear Workshop;Sharon DiMinico, Founder & Chair, Learning Express Toys; andProfessor Erno Rubik, Inventor, Rubik’s Cubeto be...

From November 6th-10th, 2024, events celebrate innovation for the trade and a fun-filled weekend of activities open to the public, including the Chicago Toy & Game Fair.   CHICAGO (October ...

  In an industry where innovation moves fast, it\'s crucial to continuously adapt our product standards so toys and games not only spark joy but also meet the highest safety requirements. From ...

  Hi Rob! Looking forward to seeing you at our POP Week events soon! Please share what do you do in our industry for our readers.  I am the President & Founder of Product Counsel (PC...

The Speed Cubers, a 2020 documentary following Rubik’s Cube-solving champions Feliks Zemdegs and Max Park, is a captivating, thrilling, and heartwarming story about competition, personal growth,...

CANNES, 22 October: Today, Fremantle announces a new partnership with Emmy award winning and Millennial and Gen-Z focused production company NewBe, and well known and long-established European To...

69% Say They’re Willing to Cut Other Expenses to Ensure Their Kids Have the Top Toys for Holiday, According to New Research NEW YORK, NY | October 22, 2024 – The Toy Association&tra...