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  I have been hearing from members of all sizes that attracting new, young, and diverse talent is a priority for their businesses. To that end, our Toy Foundation’s (TTF) Talent Pipeline...

  April 10, 2024, OAK BROOK, IL – Throughout the first quarter of this year, employees from TOMY International offices across the US, UK, Europe and Australia volunteered days of service...

  Hi Bill! Happy 30th Anniversary! Thank you for taking time to answer a few questions. First, can you share with our readers what you do in our industry?    I am the proud founder...

 Hidden Role: The Brains Behind Your Favorite Games Hidden Role: The Brains Behind your Favorite Games --- In this episode, we dive into the world of game design with Scott Rogers, award winni...

Apples to Apples   Gameplay Apples to Apples is a party card game originally published by Out of the Box Publishing Inc., and now by Mattel. The game comes with two different categories of car...

 Hidden Role: The Brains Behind Your Favorite Games Hidden Role: The Brains Behind your Favorite Games --- In this episode, we speak with Kim Vandenbroucke, Game Designer of the Year winner an...

Sorry!   Gameplay The objective of Sorry! is to get all four of your colored pawns from their start space, all the way around the board, and back into their home space. It’s a 2-4 player...

Sky Castle Toys Announces the Launch of Sticki Rolls - The Ultimate Wearable, Shareable Sticker Experience   [Seattle, Washington] – [March 19, 2024] – Sky Castle Toys, a leading in...

Thank you, El, for taking time to answer some questions for our readers! What is it about the Toy and Game Industry that you love?   It might sound a little corny, but one of the things I lov...

3-2-1, LET IT RIP! ADK Emotions NY Inc. and T-Licensing Inc. Announce Global Launch of New BEYBLADE Series During 25th Anniversary   BEY-Fans Celebrate National BEYBLADE Day, Anticipate Ne...

    What I’m Hearing! – What are the Benefits of Becoming a Member?   I’m often asked how The Toy Association works on behalf of the industry. Not everyone is awa...

  Let’s start with your partnership. This month is Women’s History Month. How do women at TOMY support each other in the workplace?   Julie: We are fortunate to have a stron...

I\'m a Swiss Army Knife on steroids for those who don\'t know me. I\'m so busy that I sometimes feel like I\'m living my life fast-forward. I don\'t do downtime, I don\'t do lazy, and I don\'t do boring. I\'m...

PlanToys has some of the best wooden toys out there, from playsets to individual toys, and there’s a lot more benefits to these types of toys than you may realize. I had the opportunity to revie...

Sharon Price John of Build-A-Bear Workshop Elected as Chairperson of the Board of Directors   NEW YORK, NY | March 7, 2024 – The Toy AssociationTM today announced the election of seven ne...

  We recently conducted our annual survey of Toy Association members to learn about the issues that matter to their businesses. In gathering this feedback from small, medium, and large compani...

  Hi, Chris! Tell us a little about Tempest Workshop and your role there. My name is Chris Rowlands and I am the Studio Director for Tempest Workshop, a new board game design and development ...

Do you want to make a game and get it on store shelves?I’m asked this all the time, and figured I might as well make a cheat sheet for the two main paths you can take, and what may come up in ei...

New Licensees include Global Toymaker Wyncor Launching MassiveLicensed Memory Foam in Plush Line Under MiraballTM️ Brand Worldwide Fiber-in-Slime Furry Compound is Most RecentPatented Tactile Senso...

The Human Element: Overcoming the Resistance That Awaits New Ideas by Loran Nordgren and David Schonthal is all about what it takes to successfully introduce a new idea into the world. Nordgren and Sc...

Robert \"Bob\" Fuhrer is for the toy industry what a producer is for the film industry; a mastermind who brings together creatives, engineers, and business minds to put out incredible toy products. In...

Geri’s Game is an award-winning short film produced by Pixar about an elderly man playing a game of chess against himself. The man, Geri, sets up his chessboard on a table in the park on an autu...

Toy Story of Terror! is a special Halloween-themed short film featuring the whole Toy Story gang. The toys are in the trunk of Bonnie’s car, headed to Grandma’s house. To entertain themsel...

Los Angeles, CA (February 21, 2024) – Earlier this year, The Western Toy and Hobby Representatives Association (WTHRA) announced ToyFest’s plans, Hall of Fame recipients, and its part...

Dear Inventors, Embarking on the thrilling journey of bringing your invention from concept to market is a testament to your creativity and determination. As an inventor coach with over 18 years of ex...

Los Angeles, CA – February 22, 2024 – BKI Corp and its founder Bari Koral have appointed Perpetual Licensing to be the exclusive licensing agency for the YOGAPALOOZA brand.   Belove...

MOONBUG AND IMC TOYS ANNOUNCE STRATEGIC PARTNERSHIP     Moonbug Entertainment Limited, a global leader in children\'s entertainment, and IMC Toys S.A., a renowned international toy manufac...

Kids In Danger Expands the KID Design Safety Toolkit with New Category-Specific Courses     In July 2022, Kids In Danger (KID), a leading nonprofit organization dedicated to protecting ch...

Lakeshore Learning just released a new spin on a classic toy. I’m willing to bet you’ve played with magnetic tiles, especially as a child, and I’m also willing to bet that it was one...

Tin Toy is one of the most culturally significant short films out there—one might even say that it is because of Tin Toy that we now know and love the Toy Story franchise. Tin Toy came out in 19...

Tait & Lily, Inventors of Betcha Can't!