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Welcome to Your Weekly News Brief!

Happy Bloomin’ Friday!

Houston, we need plush! Artemis II returns to Earth today after its journey around the moon with four astronauts—and an adorable plush named Rise. Rise played an important role in the mission, floating in zero gravity to signal it was safe for the crew to unbuckle their seatbelts.

Rise was invented by Lucas Ye, a second grader from California, whose design was selected from more than 2,600 entries across 50 countries as part of NASA’s “Moon Mascot” Challenge.

The tradition of using plush as visual zero-gravity indicators dates back to Soviet cosmonaut Yuri Gagarin, the first human in space, who brought a small doll aboard the 1961 Vostok 1 mission. More recently, the uncrewed Artemis I carried a Snoopy plush dressed in an astronaut suit. Proof that even in space, play has a purpose.

 

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Rich Mazel: All 4 Fun Toys and A Little SPOT Creator Diane Alber Announce New Emotional Learning Toys

All 4 Fun Toys has partnered with bestselling children’s author Diane Alber, creator of the beloved A Little SPOT series, to launch new toys designed to help children explore emotions through play.

The products debuted in January at the Nuremberg International Toy Fair, the largest toy fair in the world, and are now available globally through online retailers including Amazon.

Inspired by Alber’s popular books, over 5MM books sold, the new toys bring the A Little SPOT characters into hands-on play experiences that support social-emotional learning (SEL). The products encourage children to identify, express, and understand emotions through creative activities and interactive play. Diane Alber’s A Little SPOT series is widely used by parents, educators, and counselors to help children visualize emotions as colorful “spots,” making them easier to understand and manage.

“I’m really excited to partner with All 4 Fun Toys to bring A Little SPOT to life in a whole new way. They truly care about supporting inventors and creating meaningful products, and that makes them the perfect partner to help kids learn about emotions through fun, hands-on play.” — Diane Alber, Author and Creator of A Little SPOT READ MORE

Anton Rabie: Game Changer Moments that Shaped My Career (MINDSTONES)

Anton Rabie, Chair and Co-Founder of Spin Master, sat down in Portugal with Miguel Pina Martins (Founder & Chair of Science4you) and Filipe Ramos (CEO of Science4you) for an episode of Game Changers by CPO. In this conversation, Anton reflects on the pivotal moments that shaped his journey, from early challenges to defining breakthroughs. He shares candid insights on the decisions that mattered most, the lessons learned along the way, and even a few regrets. READ MORE

Cartoon Lovers, Lexophiles & People in Need of a Smile!

Cartoon of the Week: Another wonderful cartoon submitted this week!

Do you have a cartoon, quote or a joke to share? Send it to Mary.

Memorable Quotes: "I know the sky is not the limit, because there are footprints on the Moon—and I made some of them!" – Buzz Aldrin

Toy Industry Word of Day:  If you can think of a toy/game industry word not in our POPDictionary, add it and we will connect it to you POP profile, feature it here in an upcoming week and on POP's homepage!

Happiest of Birthdays to our colleagues celebrating birthdays this past week

 

Colin Cantwell
Amy Saldanha
John William Galt
Steve Markey
Gary Conlon
Jamie Emmick
Akira Toriyama
Don Rubin
Catherine McMillen
Mick Hetman
Saar Shai
Scott Goldberg
Nicole Brady
AJ Piejko-Brown
Marty Krofft
John Madden
Anthony Codispoti

Financial, Legal and Tariffs

Learning Resources tackles IEEPA tariffs

After the US Supreme Court ruled in Learning Resources' favour in its lawsuit against President Trump and his IEEPA tariffs, Toy World spoke to the company's CEO to understand the importance of the verdict.

Toys “R” Us Canada Enters Court-Supervised Sale Process

Bids Due in May as Restructuring Moves Forward

Amazon to Apply 3.5% Fuel Surcharge to Third-Party Sellers

The e-commerce giant is latest company to impose the temporary fees as the Iran war drives up energy prices.

Greece to Ban Social Media for Under 15s

Last month the EU launched an investigation into Snapchat’s compliance with child-protection rules.

Stories, Comments, and Advice

Disney YuYus and the bag charm craze

Gill Archer, VP Hardlines and Food+ at Disney Consumer Products EMEA, looked at the impact that bag charms are making on pop culture and why Disney YuYus standout within the marketplace.

Spotlight on Pocket Money Toys & Collectibles/Blind Boxes

Gabriela Jiménez García takes a thorough look at the trends currently leading the Pocket Money Toys & Collectibles/Blind Boxes category, and some of the key launches set to make waves this year.

Spotlight on Games & Puzzles

Toy World looked at the trends dominating the Games & Puzzles category and considered some of the significant launches to happen within the coming year.

Pop Mart after Labubu – what Southeast Asia ecommerce can learn

The concern is straightforward: as Labubu’s popularity fades, does Pop Mart have another hit to sustain its momentum? Or will it go the way of many one-time successes?

Q&A: Why Mattel brought mobile gaming into the fold

After fully acquiring Mattel163, the toyco is looking to make gaming a top priority, prioritize licensing partnerships, and form a direct relationship with players, says SVP Marcus Liassides.

Playing Dungeons and Dragons on Death Row (Boundless Play)

Keri Blakinger discusses the role games like Magic: The Gathering and Dungeons & Dragons has had on prisoners living on death row.

How to Find Your True Purpose & Create Your Best Life with Dr. James Hollis

Dr. Hollis provides both basic knowledge and practical tools to help us assess ourselves and better understand who we are and what we really want in careers, relationships of all kinds, and society.

Lone Jar of Nutella Drifts Around Cabin of Moon Spacecraft

A lone jar of Nutella could be seen floating through the cabin of NASA's Moon astronauts minutes before they set an important record.

History and Nostalgia

Watchimals from Hasbro

Released in 1985 by Hasbro, Watchimals were wearable toy watches in the form of soft animal characters that concealed a digital timepiece.

Atomic Submarine Torpedo Toy from Hasbro

Released in 1959 by Hasbro, the Atomic Submarine Torpedo Toy was a mechanical action game that simulated submarine warfare through target-based play.

Glamour Gals Ocean Queen Cruise Ship from Kenner Products

“Time for the Captain’s party!”

TOYS (1992) 30th Anniversary • HD REMASTERED TRAILER #2

When a military general inherits a toy making company and begins making war toys, his employees band together to stop him before he ruins the name of Zevo Toys forever.

Licensing and Entertainment

No Loading Games announces Cyberpunk: Edgerunners – Hunted

Coming Q3 2026, Cyberpunk: Edgerunners – Hunted is a cooperative, real-time strategic game in which players take on the roles of the iconic Edgerunners crew.

Fanatics Collectibles, NFL and NFLPA announce multi-year licensing deal

As part of the multi-year deal, Fanatics Collectibles will gain the rights to use official team logos, names, marks, helmet designs, uniforms and branding.

MGA Entertainment, Bravado Crank Up the Jams with Miniverse Real Music

MGA Entertainment is expanding its Miniverse line with a new concept that blends music licensing, tactile play, and display into a format built for today’s collectible-driven retail environment.

Pass Go for Launch: Hasbro Unveils Monopoly: Super Mario Galaxy

Save space on your shelf! Hasbro is hitting launch on a stellar Monopoly set inspired by 'The Super Mario Galaxy Movie.'

Gotta Guess ‘Em All: Hasbro Launches Guess Who? Pokémon Edition

Players put their Pokémon trivia skills to the test with this game.

WolfPak and Wizards of the Coast Join Forces for D&D Collection

WolfPak is partnering with Wizards of the Coast to create a new line of licensed loot inspired by Dungeons & Dragons.

Major League Baseball Launches ‘MLB Clubhouse’ on YouTube

The new platform delivers original youth-focused content.

Spin Master Unearths ‘PAW Patrol: The Dino Movie’ Toy Collection

To celebrate the pup's prehistoric premiere, Spin Master is digging up a new line of toys inspired by 'PAW Patrol: The Dino Movie.'

How Hasbro is Shaping Licensing Trends with Nostalgia, Gen Z Appeal and Collaborations

From My Little Pony fashion to “Transformers’” 40th anniversary celebrations, discover how Hasbro is redefining brand engagement across categories and generations.

‘Super Mario Galaxy’ Monopoly, ‘Hatchin’ Yoshi’ Toy Lead Bestselling Merch Releases On Heels of New Film

From an official Monopoly game to a 'Hatchin Yoshi' interactive toy, here's a look at the most popular 'Super Mario Galaxy Movie' merch to buy online.

‘One Piece’ Gets Season 3 Title, Lego Animated Special at Netflix

'One Piece' Season 3 is titled 'The Battle of Alabasta.' The Netflix adventure series also is getting an animated Lego special in September.

The LEGO Group Debuts Soccer-Themed LEGO Editions Line Featuring Global Athletes

New sets spotlight Messi, Ronaldo, Mbappé, and Vini Jr. alongside global fan activations.

Surge Brands Named Global Licensing Agent for Fart Monsters

Surge Brands has been appointed as the exclusive global licensing agent for the Scentco Inc. novelty brand Fart Monster.

Moose Toys Canada Marks Five Years with New Specialty Distribution Deals

To celebrates its 5th anniversary, Moose Toys Canada is looking ahead with two new distribution partners: Incredible Group and Asmodee Canada. 

Dropout Preps Game Changer: Home Edition Kickstarter Launch

The crowdfunded party game brings three gameplay experiences inspired by the hit series.

Dark Horse Will Release 'Octopath Traveler TRPG' English Edition

In this game, players assemble a group of adventurers to explore the world of Octopath Traveler.  The 328-page core rulebook includes character creation rules, lore, and rules; the game engine is a 2D6-based TRPG system.

Sony Pictures to cut hundreds in 'strategic' layoffs

The cuts are happening across its film, TV and corporate divisions.

Collectible Dungeons & Dragons Dice Collection Fizban’s Fortune Officially Launches

Fizban’s Fortune is a new dice collection inspired by the magic and mystery of dragons.

Zatu Distribution to be exclusive UK partner for No Loading Games

No Loading Games, the publisher behind the physical edition of The Witcher 3’s Gwent, has announced that its future tabletop titles will be distributed in the UK exclusively by Zatu Distribution.

JAKKS Pacific Hits the Runway with ‘Devil Wears Prada’ Collector Dolls

In honor of 'The Devil Wears Prada 2' hitting theaters this May, JAKKS Pacific is transforming the film's stars into Disney ily 4EVER dolls.

Longshore Limited Scores Rummikub IP from Lemada Light Industries

Hong Kong-based toymaker Longshore Limited is taking its turn at the tiles by acquiring the best-selling game Rummikub and its IP.

The LEGO Group Adds New Sets to Its Jurassic World Line

The LEGO Group brings more dinosaur adventures to families with seven new additions to its Jurassic World line.

People of Play

Mattel Names Sanjay Luthra Chief Commercial Officer as Steve Totzke Steps Down

The transition keeps succession in-house as Mattel evolves its commercial playbook.

Breaking News: Leadership changes for The Entertainer and Addo Play

Mary Price and David Martin to step down after 11 years at Addo Play as further changes take place to the senior leadership structure of The Entertainer Group.

How YouTube Sensation Mark Rober Is Transforming STEM Education

From former NASA engineer to YouTube and Netflix star, Mark Rober is inspiring the new generation with his unique, entertaining approach to STEM learning.

'I’ve never outgrown my love of toys': Mark Hamill says Star Wars is still about play

It’s easy to forget that toy distributors and tie-in retailers had zero clue what George Lucas had cooking in 1977 — but a lack of merch supply only exacerbated demand for the movie. Mark Hamill will never forget that explosive moment.

Asha Bhalsod on maximising Amazon advertising

Asha Bhalsod, the founder of Etopia Consultancy, tells Toy World readers why toy brands should maximise on Amazon advertising's strategic capabilities.

Oh Yaas Brings on Nolan Bushnell as Strategic Advisor

Oh Yaas, a trading card company, has named Nolan Bushnell and his son, Brent Bushnell, as strategic advisors.

Inside Out Toys strengthens sales team with appointment of Martin Morris

Martin will join Inside Out Toys as its new Sales Agent for the Midlands, bringing over 14 years of experience to the role.

5 Scoops with Persy: Peter Norton

Persy interviews the Trade Activation Specialist for Funko and owner of Lichenwood Games, LLC where he is on his third game project.

5 Scoops with Persy: Steve Starobinsky

The Head of Partnership at Pudgy Penguins talks about how he was the beneficiary of mentorship 20 years ago and he is focused on doing the same thing for the upcoming generation of people (and kids) in the toy industry.

How a blind man made it possible for others with low vision to build Lego sets

Like a lot of young children, Matthew Shifrin loved building Lego sets. But because he was blind, Shifrin had to rely on friends and family to help him complete his creations.

Paramount President Jeff Shell Leaving Amid Lawsuit

Company launched investigation into allegations that Shell disclosed confidential information related to deals.

Toy World welcomes new Senior Media Sales Executive Freddie Nicholas

Freddie has joined the Toy World team and will be working alongside Sales Director Mark Austin. 

Companies and Brands

American Girl Historical Characters Dolls Return For Brand’s 40th Anniversary Mattel’s American Girl doll brand is celebrating its 40th anniversary by bringing back its Historical Characters line of 18-inch dolls.
Crayola looks ahead with UK growth strategy

Danny Cowtan, General Manager of EMEA at Crayola, shared with readers Crayola’s plans for the UK and what is in the pipeline for the coming months.

Toei Expands Kamen Rider Globally for 55th Anniversary

Streaming, new series, and film labels position the franchise for international growth.

TOMY Brings Licca Dolls to North America

TOMY's Licca dolls have arrived to North American markets with designs featuring Japanese-inspired styles, character collaborations and more.

Spin Master Reveals Reading Plans Following Lylli Acquisition

Following its acquisition of Lylli, Spin Master reveals plans to expand its digital reading offerings with IP-driven content.

All About Games brings its expertise to tabletop gaming

All About Games' Philip Hatch, Head of Marketing & Events, tells Toy World about the service provider's extensive knowledge of the board game market and how it uses it to offer support to some of the industry’s tabletop gaming companies.

Tree Town Toys, J2K Fun-gistics Unite to Offer Full-Service Logistics Support

Tree Town Toys and J2K Fun-gistics are partnering to create an all-in-one service program to support toymakers as they grow their businesses.

Asmodee Launches April Demo Program for 'CATAN 6E'

This program is aimed at offering board gamers a chance to try out the newest edition of CATAN at their LGS.

Brands Adopt ‘No AI’ Disclaimers to Stand Out

Marketers move to get ahead of growing consumer skepticism by labeling content that doesn’t use AI.

Paramount Gets Back Into the Book Business, Launches New Publishing Imprint in IP Play

The new division, Paramount Global Publishing, will adapt the company's IP into books and other titles, while also developing new original stories that could find their way to the screen.

Fentasy Games looks to help complex game publishers avoid ‘strangulation’ of trad distribution with P500-style platform launch -

Florian Gigot hopes BoardGameCommerce will give publishers with smaller print runs - of between 500 and 1,000 units - a more sustainable financial option than the traditional distribution model.

Casdon celebrates 80 years of living playfully

Gabriela Jiménez García sat down with Phil Cassidy, Managing Director of Casdon, to explore how one of Britain's oldest toy companies started, how its impressive 80-year milestone is being celebrated and more.

Gaming: Digital, Video, Hardware, and Development

Netflix is launching a new app for kids games

Called Netflix Playground, the app is focused on games aimed at kids aged eight and under, and, like the rest of Netflix's gaming lineup, Playground games are included as part of a Netflix subscription.

Sony to acquire machine learning company Cinemersive Labs

Sony Interactive Entertainment has entered an agreement to acquire the machine learning company to improve visuals and rendering techniques.

New Releases, DLC, and Live Updates Drive a Busy Week in Gaming

Nintendo expands Switch 2 titles while Outright Games adds fresh content across its lineup.

Nintendo Broadens Reach with Kids Content, Competitive Play, and Cross-Media Launches

From early learning products to collectibles, brands expand how audiences engage with games and characters.

Highlighted Press Releases

MEET JASEY’S TOY CHEST: FRESH, JOYFUL WOODEN TOYS BUILT WITH PURPOSE

What could be more important to a child than imaginative play? Modern toys are feature rich, no doubt – but sometimes bells and whistles can take center stage over fundamental design. Does it need to charge to be played with? Does it really need an app? There will always be a need for companies with big ideas and a grounded philosophy of fostering analog, imaginative play. Jasey’s Toy Chest brings the joy of classic, imaginative play back to households with thoughtfully designed wooden toys that are developmentally rich and joyful, while centering on educational play and fun.

Safety and Regulatory

The new Toy Safety Regulation – What can I expect?

With the adoption of the new Toy Safety Regulation, toy manufacturers can expect many changes during its 54-month implementation period. This presentation gave an overview of the most significant changes.

Associations, Foundations, Shows, Awards, Events, and Festivals

Toy Association Takes Play and Policy to Washington, D.C.

From celebrating the power of play with thousands of families at the White House to engaging policymakers on Capitol Hill, The Toy Association™ is bringing the toy industry’s voice to Washington, D.C. this week.

Toy Fair® 2027 Booth Renewal Applications Now Open

The period for returning Toy Fair® exhibitors to submit their renewal applications opened April 1; companies that wish to submit their renewal application for Toy Fair 2027 should note the following important information.

German Mensa unveils full slate of nominees for this year’s MinD Spielepreis -

Mensa in Deutschland has run the awards contest since 2009, and has operated a ‘shorter games’ category for more than a decade and lighter two-player games prize since 2019.

Tamashii Nations to Open Pop-Up at Mall of America

Mall of America showcases popular collectibles at a pop-up shop with Tamashii Nations from April 3 through April 12.

Hasbro Names 2025 Women Innovators of Play Design Challenge Winners

Remy Hilpp, Kate Hunt, and Britta Larsen stood out among more than 130 submissions from inventors worldwide.

First Lady Melania Trump Reveals 2026 White House Easter Egg Roll’s Playful Participants

The Toy Association returned with a kid-focused activation tied to America’s 250th.

Brand Licensing Europe launches first call for speakers

Brand Licensing Europe (BLE), in partnership with License Global, has issued its first call for speakers to shape the content and join the conversation at this year's event.

How the Toy Community is Transforming Children’s Hospital Experiences

The Toy Foundation (TTF) has released its 2025 Children’s Hospital Impact Report, outlining the nationwide impact of TTF’s Play Fund, the toy industry’s philanthropic program that provides grants and funding to hospitals caring for children.

Hundreds join thrilling SF Easter fun with annual Bring Your Own Big Wheel race

Hundreds of people lined Vermont Street in San Francisco on Sunday to celebrate the 24th annual Bring Your Own Big Wheel downhill race event.

The LEGO Group Named World’s Most Reputable Company in 2026 Global RepTrak ranking

This recognition goes out to Lego's 34,000 fantastic colleagues around the world.

Exploding Kittens is taking pitches for 2027 lineup.

If you've got an idea, you can submit it and see what happens.

Toy Industries of Europe gives a look path the submission process of the Play for Change Awards

By combining expert perspectives with a robust methodology, the jury ensures that each initiative is assessed both for its creativity and for its meaningful contribution to a better future.

Science Museum announces The Space Explorers Academy show

The new show transforms trusted Science Museum content into an energetic theatrical experience designed to spark curiosity.

Crayola Experience Mall of America Hosts Million Crayon Giveaway

Crayola invites families to celebrate creativity with a large-scale giveaway and the return of a fan-favorite color at Crayola Experience Mall of America.

Get Ready: The Temptations to Rock Licensing Expo’s Opening Night Party

To start the 2026 Licensing Expo on a high note, The Temptations is taking a break from its farewell world tour to bring Motown to Mandalay. 

Bubbles Not Bombs Delivers Play to Children in Conflict Zones

The nonprofit uses bubble kits as therapeutic tools for kids living through war.

RIP - Rest in Play - Remembering Those that have Passed

Yoshihisa Kishimoto

The creator of Kunio-kun and Double Dragon has passed away at age 64. He was considered a foundational voice in the beat-em-up genre so beloved in the 80s and 90s.

Worldwide Magazines Weekly Top Stories

Some stories added Friday afternoon. Check Back for Complete Lists.

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Video of the Week

Moon Mascot Ready to Rise with Artemis II

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