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Welcome to Your Weekly News Brief!

Happy Bloomin’ Friday!

My birthday was earlier this week. I am very thankful for another year and for the many lovely messages from friends and colleagues. Perhaps this is also why a short impactful book—Today Is All You’re Guaranteed by Dennis Callaghan—resonated. I'm sure many of you know Dennis, co-founder of Tree Toys Corp., but may not know his story. 

Rooted in his experience surviving a horrific plane crash, Dennis shares reflections on courage, relationships, and the tendency we all have to wait for the “right time.” His message is simple and powerful: don’t wait. It doesn’t overwhelm, it invites reflection and action.

It’s a meaningful reminder — personally and professionally — that the conversations we’re putting off, the ideas we’re sitting on, and the risks we’re hesitating to take… would shape our lives.

I've known Dennis for years, and this book reflects the same authenticity and perspective he brings to life. Glad to see his message being shared widely.

Today is all we’re guaranteed.

 

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Jonathan Cathey of The Loyal Subjects Talks Goals, Early Creations and The Value of Patience

Hi Jonathan! Thank you for taking time to share a bit about yourself and what do you do in our industry?
My role in TLS (The Loyal Subjects) is owner, founder, CEO.  What I do?  Swiss army knife – Design, Development, Production, Business Development, Licensing, Procurement/Fulfillment, Sales, Marketing, Financing, Supplier relationships, EComm, Communications, contract negotiations, etc…you name, I’ve done it, still doing it, or have some influence on the current execution “of”.  Including taking out the trash, cleaning bathrooms, stocking the fridge, et al.  Entrepreneur through and through.

What is it about the Toy and Game Industry that you love?
I love the “Designing of…”. An idea, just a spark in the temple of one’s head (while taking a shower, sitting quietly on a beach, fiddling with something), and watching that “seed” manifest itself through the impossible stages of all things “making toys” to eventually show up on shelf for folks to love and enjoy (hopefully).  That’s the magic, that’s the rush, that’s what keeps me coming back.  Creating and connecting.

What is your claim to fame?
For our industry, I’m known (so, I've heard) as being a “non-canned”, unconventional plain speaking  CEO with top tier creative abilities/skills, who bootstrapped a business and has sold a gazillion toys. READ MORE

Throwback: Toyfair 84 89 GALOOB

Special thanks for Aaron Tompkins for sharing this great look back on past Toy Fairs.

Cartoon Lovers, Lexophiles & People in Need of a Smile!

Cartoon of the Week: Another wonderful cartoon submitted this week!

Do you have a cartoon, quote or a joke to share? Send it to Mary.

Memorable Quotes:  "Your perceived failure can become the catalyst for profound reinvention." — Conan O’Brien, “Dartmouth College Commencement Address,” 2011

Toy Industry Word of Day:  If you can think of a toy/game industry word not in our POPDictionary, add it and we will connect it to you POP profile, feature it here in an upcoming week and on POP's homepage!

Happiest of Birthdays to our colleagues celebrating birthdays this past week

Brett Bognar
Carlo DiCarlo
Rachel Hellenga
Peggy Stafford
Ralph Anspach
Rachel Griffin
John Bell
Mary Couzin
Tony Serebriany
Christopher Nelson
Nitish Guglani
Charles Marx
Luke Horwath
Alejandro López Muñoz
Deborah Zelasny
Matt Nuccio
Fred Rogers
Ed Gartin

 

Financial, Legal and Tariffs

USTR Launches Section 301 Investigations on Excess Capacity and Forced Labor

The Office of the U.S. Trade Representative (USTR) has launched two new Section 301 investigations examining structural excess manufacturing capacity and the use of forced labor in global supply chains.

CBP Announces New Tool for Processing IEEPA Tariff Refunds

Following recent developments related to refunds of tariffs imposed under the International Emergency Economic Powers Act (IEEPA), The Toy Association™ shared updated refund guidance with members via email on March 13.

US: Nintendo’s lawsuit against government automatically paused

The case is now pending the results of a tariff case submitted from the Court of International Trade to the Supreme Court.

Trump’s Pared-Back Tariffs Return to Trade Court Under New Legal Rationale | The New York Sun

The tariffs are set to expire this summer if Congress does not act.

The Iran War Is Throwing Global Shipping Into Chaos

Flexport CEO Ryan Petersen says the conflict is stranding cargo and threatening inflation.

Dollar Tree Sees Sales Growth Slowing Despite Influx of Inflation-Weary Shoppers

CFO Stewart Glendinning said the retailer remain cautious because of the potential for further near-term tariff changes.

Five Below Posts Higher Fourth-Quarter Profit as Shoppers Hunt for Value Over the Holidays

The results marked Five Below’s best holiday performance since becoming a public company, CEO Winnie Park said

Bandai Namco's sales from 'Gundam' franchise nearing $1.7bn target: CFO

Japan game maker bets on Hollywood film based on giant-robot IP to lift sales.

Stories, Comments, and Advice

Expanding product ranges drive focus on pre-retail logistics

Advanced Supply Chain examines the factors that are causing toys and games retailers to revisit the pre-retail stages of their supply chains.

Boundless Play - Playhouse

Callan Davies tells us how the first playhouse was deemed as ‘a show place of all beastly and filthy matters’.

National Craft Day; Creative kits and hands-on activities for all ages

Crafting creates opportunities for conversation, storytelling, and shared moments between kids and caregivers. Check out these awesome craft kits from My Creative Box, Bright Stripes, Melissa & Doug, Red Toolbox Ltd. and Crayola.

The Shark Tank Deal That Changed Everything

Steve Rad sat down with ‪McMilLLER GAMES‬  to chat about their hit game "It's Bananas" and the Shark Tank deal that never happened, along with some unhinged new games in route for release.

“Cheetozard”, Cheeto shaped like the Pokémon “Charizard”, sells for thousands at auction

A diehard Pokémon fan has claimed a curious Guinness World Records title for the highest price paid for a videogame likeness corn snack after spending thousands of dollars on a single Cheeto.

Albert Einstein Played With These Building Blocks as a Child. Here’s How They Helped Shape His Magnificent Mind

The 19th-century German toy pieces, made with quartz sand, chalk and linseed oil, allowed kids to create realistic structures.

History and Nostalgia

Ge-Tars from Mattel

Released in the early 1950s by Mattel, the Ge-Tar was a crank-operated toy guitar that combined a simple music-box mechanism with pretend musical play.

Computer Perfection from Lakeside

Released in 1979 by Lakeside, Computer Perfection built on the success of the original Perfection by adapting its core concept to an electronic format.

LEGO Group Taps Aviation History with Douglas DC-3 PAN AM Set

The 1,903-piece LEGO Icons release recreates a defining aircraft from the early days of commercial flight.

TOYFAIR 1997 with IRA GALLEN

Check out this blast from Toy Fair's past.

What We See When We Look at Two Centuries of American Board Games

In 1822, F. & R. Lockwood, a small cartography firm in New York, published what historians today believe was the first of its kind: a board game invented and marketed in America.

The Wild—and Weirdly Dark—History of One of America’s Most Iconic Toys

How the Big Wheel turned plastic, physics, and pure chaos into a generation’s first taste of freedom.

Beano celebrates 75 years of Dennis the Menace

Beano is celebrating Dennis the Menace's 75th anniversary this year with a special issue featuring 75 of the world’s greatest creative mischief makers, voted for entirely by children in the UK.

Nite-Glow from Tyco

“You’re about to see something incredible…”

Vintage Toy Restoration – Star Team Zem-21 Figure from Ideal

Watch as Dave of the Toy Polloi YouTube channel repairs a Zem-21 figure from Ideal’s Star Team line of toys.

Licensing and Entertainment

Dr. Seuss Enterprises Partners with Just Play The collaboration includes a new line inspired by the upcoming ‘The Cat in the Hat’ film.
Stormin’ Studios Launches with TCG Toys Portfolio, LA Spring Preview Plans

Industry veterans David Norman and Jessica Gavin revive established brands across puzzles, games, play mats, and toys.

Build-A-Bear Workshop Debuts First Wholesale Partnership with Walmart

Micro Mini Beans and a Bluey collection are in more than 1,500 stores nationwide.

The LEGO Group to Unleash Jurassic Park Jeep Wrangler Set

The LEGO Group took to social media to unveil the latest addition to its Jurassic Park lineup — Dennis Nedry’s Jeep Wrangler.

Talking Tom & Friends releases special episodes of Talking Tom Shorts

The 13-episode series marks a significant milestone, featuring an updated look for the characters and a featured placement on the YouTube Kids app.

Smart Toys and Games announces new Hansel & Gretel puzzle game

Ideal for children aged 5+, Hansel & Gretel is a game that tests players' deduction, concentration skills and spatial insight.

Panini releases new range of football trading card collectibles

Panini Ballers allow players to collect their favourite England Men's and Women's football stars and use them in gameplay.

Licensing Expo Keynote Puts Spotlight on Food & Beverage Licensing Boom

A new keynote will examine how snacks, sweets, and drinks are driving cross-category collaborations across fashion, beauty, and lifestyle.

Hunter Price Expands Crayola Line with Neon, Foodie Friends, and Licensed Collabs

New stationery and craft ranges aim to build on momentum with fresh formats, seasonal launches, and character-driven extensions.

‘Peppa Pig’ Season 11 Brings George’s Hearing Storyline to Screen

Hasbro’s Peppa Pig is returning for its 11th season with new episodes that weave George’s deafness into the series’ official storyline. 

KPop Demon Hunters is getting a sequel, obviously

Maggie Kang and Chris Appelhans will once again direct this one, their first project in an "exclusive multiyear writing and directing partnership" with Netflix.

24 Years Later, A Sci-Fi Cult Classic Is Getting A Shocking Reboot

Nathan Fillion spent the last few days posting cryptic videos on his social media accounts, which seemed to hint at a big announcement at this past weekend’s AwesomeCon.

LittleConcepts signs UK distribution agreement with KidyWolf

KidyWolf's range of gender-neutral, educational toys will be available to UK retailers via LittleConcepts, with initial stock arriving soon.

Different Toys and Dulcop enter UK distribution partnership for Bubble World products

The partnership allows Different Toys to distribute some of Dulcop's licensed bubble tubs in the UK and Ireland.

Jazwares Unleashes ‘Stranger Things: Tales from ‘85’ Action Figures

As Netflix gears up for 'Stranger Things: Tales from '85,' master toy licensee Jazwares is launching a new toy line centered on the spin-off.

A Labubu movie is on its way as Pop Mart expands the iconic toy franchise

Labubu is set to hit the big screen in a deal with Sony Pictures.

Celebrity Traitors stars compete in Lego Star Wars Smart Play Challenge

Joe Marler and Mark Bonnar are taking part in a video content series, aiming to settle the score through a Lego Star Wars Smart Play battle.

Hunter Price to debut expanded Crayola Neon range

This year, Hunter Price will launch a new collection of stationery, craft and activity sets for Crayola, featuring an expanded range of creative tools for hands-on imaginative play.

‘Incredibles 3,’ ‘Lilo & Stitch 2’ Set 2028 Release Dates

 A live-action “Lilo & Stitch” sequel will open on May 26 followed the third “Incredibles” installment on June 16, Disney’s incoming CEO Josh D’Amaro announced on Wednesday’s shareholder call.

Renegade Game Studios Releases G.I. JOE Heroscape Into Retail

Renegade Game Studios, in collaboration with Hasbro, has launched the YO JOE G.I. JOE Heroscape line into retail channels, which includes a new Battle Box and three Army Expansions.

Millimages Signs Global Publishing Deal with Penguin Random House for Molang

A line of activity and coloring books arrive this summer.

Global Merchandising Services Launches ‘Golf Rocks’ with Alice Cooper

The new platform opens with a crossover collection that brings music branding into golf.

TheaterWorksUSA Brings Scholastic’s ‘Clifford the Big Red Dog’ to the Stage with New Musical

Scholastic’s iconic brand expands into live entertainment with a touring production aimed at families.

'Dune 3' and 'Avengers: Doomsday' in Stand-Off Over Same Release Date: "Somebody’s Gotta Move"

Some theater owners — starved for big movies — wish the wealth could be spread out over time: "That’s a level of overwhelm that doesn’t make sense."

People of Play

Dana Walden sets her Disney Entertainment leadership team

The new president of Disney Entertainement is bringing video games into the segment's fold for the first time, and has picked the C-suite execs in charge of TV brands and DTC.

Disney embarks on new chapter as Josh D'Amaro takes over as CEO

Bob Iger is stepping aside as Josh D'Amaro, who previously served as chairman of Disney's experiences division, takes over as CEO. 

Man vs Meeple’s Ryan Schoon, Ludo Fact’s Mark Burke join GameHead as marketing, operations managers -

The company expanded into board game publishing in 2024 after more than a decade specialising in tabletop game mats and accessories, and rebranded from GamerMats to GameHead as part of that process.

TOMY International Taps Rudy Wilson as President and CEO in Planned Succession

Pete Henseler and Greg Kilrea will retire from full-time roles as the company moves into its next phase.

Build-A-Bear Names Chris Hurt CEO as Sharon Price John Plans Retirement

The company taps a longtime executive to lead its next phase following a decade of transformation and record performance.

Who Is Judd Zebersky? The Attorney Who Built Jazwares Into a Toy Industry Powerhouse

In 1997, Judd Zebersky flew to China with no background in manufacturing and spent months inside factories, learning how toys were manufactured.

Conan O'Brien Talks Joining the 'Toy Story 5' Cast

Conan O'Brien joins Brittany Broski on the Vanity Fair Oscar Party carpet.

John Herbert inducted into the Australian Toy Association Hall of Fame!

John’s passion for play, dedication to innovation, and lasting impact on the toy world have helped shape so many unforgettable moments for families everywhere.

5 Scoops with Persy - Brian Turtle of Goliath

Brian discusses how he started the company Endless Games (now part of Goliath). The first game they published: the well-known Six Degrees of Kevin Bacon!

5 Scoops with Persy - Paul Weingard

Persy (Fitz and the PEA) met and interviewed Paul Weingard, the CEO of Schylling Inc. If you have a child, you likely know the importance of Needoh. Paul discusses it's invention and being the CEO of the company that produces it.

New CEO Josh D’Amaro Wants Disney’s Flywheel to Spin Faster

Former parks chief, who succeeded Bob Iger on Wednesday, hopes using technology to accelerate franchises can boost stagnant stock.

Companies and Brands

How Barbie became a $1 billion-a-year brand

Barbie became a $1 billion-a-year brand and one of the most iconic toys in history. What's next for Mattel's crown jewel?

Disney, F1 Steer ‘Fuel the Magic’ Campaign into F1 Academy

Disney is putting Formula 1’s female fandom in the driver’s seat by expanding the companies' multi-year collaboration to include F1 Academy.

Inside Out Toys appoints Gibson Agencies to drive growth in Scotland

Inside Out Toys will expand its Scottish sales coverage with Grant Gibson's UK-based sales agency, Gibson Agencies.

Craft Buddy launches Fuzzballs Crystal Art Bag Charms and Scroll Kit

Craft Buddy has launched the Fuzzballs Crystal Art Bag Charm and Scroll Kits, bringing the fast-rising webcomic phenomenon into the world of craft collectibles.

Wigston Global strengthens US presence with Two Skies partnership

The partnership with Two Skies allows Wigston to present its latest collections directly to the North American market at its dedicated El Segundo showroom.

KTL announces acquisition of The Werebears

KTL is currently working on an expanded storyline to support the original comics, helping to build a richer narrative world for The Werebears.

VR Distribution announces new partnership with Magilano

The brand-new collaboration with games company Magilano is set to strengthen VR Distribution's growing portfolio of accessible, high-performing card and party games.

How Lego put the colour play of toy bricks into its Singapore workspace

When The Lego Group recently expanded its Singapore office, it translated that tactile, Technicolor play into its workspaces.

Lego retires 25k carbon credits in 2025

LEGO Group still holds 42,000 credits after retiring these units as part of a strategy to reduce carbon footprint.

Brands In Play: Barbie, Hot Wheels and the Future of Play

Chris Down at Mattel broke down how his company approaches extending brands like Barbie, Hot Wheels, UNO, and Monster High beyond the toy aisle and into connected play, collector ecosystems, gaming platforms, and broader culture.

Dolphin Hat Games Rebrands to Taco Cat Games

Same team, same love for game night, and the same games you know just with a new name.

Hasbro Tries New Type of All Hands Meeting

The entire company came together for a  strategy session designed to be more open, engaging, and conversational. Team members heard from CEO Chris Cocks about their 2026 must-win priorities, along with additional context on their Playing to Win strategy.

Crayola Teams with Luxor to Scale Presence in India

The partnership will deliver co-branded products across a fast-growing education and consumer market.

LEGO Group Plans Solar Expansion at Virginia Factory

New solar park and rooftop panels aim to move the site closer to 100% renewable energy.

Hasbro Opens Georgia Distribution Center to Boost U.S. Supply Chain

The new facility strengthens omni-channel capabilities while supporting retail and direct-to-consumer operations.

Funko Leans on Q4 Progress, Entertainment Hits as It Eyes Modest Growth in 2026

Sales and profit metrics remained under pressure for the full year, but the company pointed to late-year momentum, lower debt, and fresh flexibility in its credit agreement.

Gaming: Digital, Video, Hardware, and Development

Octopath Traveler series has shifted over 7 million copies worldwide

Square Enix has announced that the Octopath Traveler series has now achieved over seven million units digital sales and physical units shipped milestone.

Resident Evil Requiem sales surpass 6 million units

Capcom has announced today that the excellent Resident Evil Requiem has now sold over six million units worldwide.

VR app Meta Horizon Worlds will no longer be playable in VR

Meta Horizon Worlds, the social network that debuted on Quest headsets in December 2021, will no longer be playable in VR starting in June.

Embracer studio Crystal Dynamics has laid off 20 employees

The Tomb Raider developer said the cuts will impact development personnel and operations staff.

AdMagic makes ‘difficult and sad’ decision to shut down Print and Play after financial strain from division became ‘overwhelming’ -

Print and Play had provided prototypes, promos and components for a string of big-selling titles, as well as fast turnaround print and play services for budding developers and designers.

‘Pokémon TCG Pocket’ Expands with Mega Shine Booster Pack

New release introduces Mega-Evolved Shiny Pokémon and a slate of in-game events.

Highlighted Press Releases

FUEL MOM AND DAD’S ZEAL FOR CROSSWORDS THIS YEAR WITH HELP FROM JOPAT GAMES

Although parents should be celebrated year-round, those special days in May and June are there to remind us to always cherish Mom and Dad. And even though we love them, it’s tough to get a word in edgewise sometimes with their wisdom and robust vocabulary. Why not turn that toil of unsolicited advice into a fun foil, all with the help of Cross Spin, from JoPat Games! Cross Spin (2-6 players | 30 minutes+ | Ages 8+) takes crossword puzzles (a favorite pastime of parents everywhere) and engineers a competitive twist!

Safety and Regulatory

Toy Association Advocacy Drives Major Outcome in California Chemical Review

The California Department of Toxic Substances Control (DTSC) has decided not to classify styrene as a chemical of concern in children’s products, including toys — a significant outcome for the toy industry.

Associations, Foundations, Shows, Awards, Events, and Festivals

Creative Factor Connects Inventors with Leading Toy Companies

Inventor Day returned to Toy Fair® on Tuesday, February 17, bringing together emerging inventors and leading toy and game manufacturers for a curated pitch event designed to give up-and-coming talent valuable face time with companies

GAMA Announces 2026 Candidates for Board of Directors

One Seat for Each Member Category is Up for Grabs, Plus Team Retail Candidates

MGA Entertainment Brings Miniverse to Coachella

A new line features playable mini records and a working mini record player.

GAMA Expo squeezes in another record attendance ahead of trade show’s shift to Baltimore -

GAMA Expo's attendance this year is more than double its pre-pandemic record of 1,800 set in 2019, and up more than 87.5% compared to the event's final Reno show in 2023.

Take Time seals Swiss Gamers Award, Wondrous Creatures collects inaugural expert game prize -

Alexi Piovesan and Julien Prothière's design sealed top spot above Eric Olsen's Flip 7 - which won the separate family game prize - and also finished in third place in the family-weight category.

GAMA board apologises for directors being ‘rude and disrespectful’ to members during heated AGM -

Multiple members of the organisation expressed their disgust during the AGM that board members had suggested people only attended because free food was provided, while others were upset at the way they were shouted at and talked over during a fiery discussion on changes to the non-profit's bylaws.

Pokémon 30th anniversary pop-up takes over Selfridges

The Pokémon-themed pop-up has launched in the flagship Oxford Street store, with a wide range of product including the Pokémon TCG.

Moir Brings An Immersive Miraculous Adventure to Paris

Fans team up with Ladybug and Cat Noir on an interactive journey.

Bentonville X Tracks Licensing Summit Set for June

The executive conference will bring licensing, entertainment, and consumer products leaders together in Walmart’s backyard.

‘The Pop Insider’ Names Inaugural Winners for Collectors’ Choice Awards

The Pop Insider's Collectors’ Choice Awards are a new, fan-voted awards program celebrating the best of licensed merchandise.

PBS Kids Wins Peabody Award

For nearly 60 years, PBS KIDS has been at the forefront of children’s media—pioneering educational content that is trusted by families across the country, grounded in research, and always free.

A visit to the Spielwarenmesse start-ups

The global toy start-up scene gathered in the Start-up Area at Spielwarenmesse 2026. Tips and insights fresh from the Toy Think Tank.

ATA Toy Hobby & Licensing Fair 2026 – Event Highlights

From major award presentations and milestone moments to sold-out networking events and inspiring panel discussions, this year’s Fair delivered a strong reminder of the creativity, resilience and innovation driving the toy and licensing industry forward.

RIP - Rest in Play - Remembering Those that have Passed

Brian Triptree

A celebration of life will take place on Thursday 23rd April to honour Brian Triptree and his enduring legacy.

Eleanor Abbott

She invented the game Candy Land nearly 80 years ago to distract children who were suffering in the hospital during a polio outbreak.

Worldwide Magazines Weekly Top Stories

Some stories added Friday afternoon. Check Back for Complete Lists.

Toy Trade Monthly & Special Issues​​​​​​​​​​​​​


 

Adventure Media & Events (US)​


 

​Toyworld (UK)


 


Licensing.biz Powered by Toyworld

 


 
ICv2: The Business of Geek Culture (US) 

 

 

Nación Juguetes (Mexico, Peru, Argentina, Chile & Spain)​​

 

 

Global Toy News​​​ 

 

The Bugg Report (Australia)​

 

The Toy Universe (Australia)

 

​hobbyDB

​​​​​​​​​​​​​​​​​​​​​​

BoardGameWire​​

 

 

Toy Store (Italy)

Video of the Week

Restoring a 125-Year-Old French Steam Powered Battleship Toy | The Repair Shop

POP Classifieds - Free and Easy

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Either post your job openings yourself (so easy!) to our POP Classifieds or send them to us to post for you. We all have colleagues looking now that would benefit.

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