Welcome to Your Weekly News Brief!
Happy Bloomin’ Friday,
The Toy Association™ and The Toy Foundation™ released their 2025 Impact Reports this week, highlighting a year of industry advocacy, leadership, philanthropy, and growth.
From the global #KeepToysTariffFree campaign and the return of Toy Fair® to first-quarter timing, to expanded global engagement through People of Play™ events and the opening of The Toy Building in Los Angeles, the reports reflect a year of major activity across the toy industry.
Click here to view The Toy Association’s 2025 Impact Report.
Meanwhile, The Toy Foundation delivered the power of play to more than 2.7 million children in need through its Toy Chest and Play Fund programs, including toy donations, disaster relief efforts, and play therapy grants supporting hospitals nationwide.
Click here to view The Toy Foundation’s 2025 Impact Report.
Both reports are a reminder of what we can do together!
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Louis Marx and the 2026 Marx Toy and Train convention
The Marx Toy & Train Collectors National Convention — more commonly referred to as the Marx Toy & Train Collectors Show — has roots going back to 1998, when collectors and historians in the Ohio Valley began organizing an event dedicated to preserving the legacy of the historic Louis Marx & Co. toy empire.
History of the event and Louis Marx
The convention is deeply tied to the history of the former Louis Marx manufacturing operations in Glen Dale, West Virginia, as well as nearby Pennsylvania facilities. Marx was born on August 11, 1896 in Brooklyn and died February 5, 1982 in White Plains. He started his career working for Ferdinand Strauss, a mechanical toy manufacturer. He would then enlist in the US Army as a private. This experience would form a passion that remained in his life long after returning to civilian life in 1918.
Following his military service, he went back to work selling for Newton and Thompson, redesigning their product line and increasing profits tenfold. READ MORE
Throwback - 60 Years of Dreams: A Comprehensive Overview of Barbie’s Dreamhouses
Cartoon Lovers, Lexophiles & People in Need of a Smile!
Cartoon of the Week: Another wonderful cartoon submitted by Boaz Coster this week!
Do you have a cartoon, quote or a joke to share? Send it to Mary.
Memorable Quotes: "Everybody has talent and it’s just a matter of moving around until you’ve discovered what it is. A talent is a combination of something you love a great deal and something you can lose yourself in." – George Lucas
Toy Industry Word of Day: If you can think of a toy/game industry word not in our POPDictionary, add it and we will connect it to you POP profile, feature it here in an upcoming week and on POP's homepage!
Happiest of Birthdays to our colleagues celebrating birthdays this past week

The Toy Association is sharing several trade developments of interest to toy industry importers and members monitoring U.S. tariff litigation, previously provided to members via email.
Reuters is reporting that the huge online marketplace eBay has said its turned down GameStop’s takeover bid saying that it is ‘neither credible nor attractive.’
Southeastern Asset Management is calling on the toy maker to sell itself to a large investor and remove its shares from the stock market.
The collectibles maker posts improved profitability as restructuring efforts continue to pay off.
Daniel Pahl, a digital marketing veteran, has acquired Ryder Toys, a company that specializes in battery-powered ride-on vehicles.
Character Options' first-half profit before tax and highlighted items rose by 15% to £2.4m as margin and cost initiatives delivered.
The retailer’s latest restructure is part of a broader globalization effort, according to an internal memo Tuesday.
Traders also think it is likely that the president will talk about Iran, despite his comments that the U.S. doesn't need China's help in resolving the war.
Tonies' revenue grew by 29% YOY (+35% in constant currency/cc) to EUR 125.6m, driven by sustained high demand across all markets.
Heavy-truck maker Oshkosh Corp and toy maker Basic Fun on Tuesday both said they had received partial payments of the refunds they had requested.
Several major Chinese designer toy and lifestyle retail companies reported strong first-quarter business growth, with industry observers saying that the results reflected the continued vitality of China's designer toy and intellectual property (IP)-driven on-site consumption market.
The new website allows trade customers to browse product ranges and discover the latest launches and best-sellers from Trends UK.
A new generation of kiosks is giving brands instant access to consumers—along with real-time insight into what sells, when and where.
The annual guide spotlights toys and games expected to be among the hottest products of the holiday season and features selections across multiple age groups and categories.
Teenagers are booting the game out of the 1990s. “It's kind of bringing everybody together,” one said.
I like to see the good in people and companies. Sometimes, unfortunately, my optimism is misplaced. As it seems is the case with Joybuy.
Within May’s Talking Shop feature, Toy World spoke to indie retailers about what they’re looking forward to in Harrogate, as well as what stock is currently doing well in their stores and capturing customer attention.
Nigel Cook, VP, Brand Commercialisation and Retail, Disney Consumer Products, EMEA , shared with readers Toy Story 5's retail presence this summer and more in the May edition of Toy World.
This new wave of collecting seems to be fueled by nostalgia and the desire to own a piece of a favorite franchise.
The real-life droids, inspired by characters in a ‘Star Wars’ videogame, became a highlight of Nvidia’s annual GTC developers conference.
Target recently launched two new creator programs, Club Target and Target Ambassadors, designed for two different types of influencers.
Variety’s Strictly Business podcast goes inside MagicCon: Las Vegas to explore the evolution (and explosion) of Hasbro’s Magic: The Gathering.
"The graduates I worry about aren’t the ones who don’t know enough. They’re the ones who spend the first decade of their career trying to become someone else’s version of successful."
What a fun way to celebrate a legendary man’s milestone birthday!
Why do customers choose to shop in specialty toy stores? Because you offer something no one else can: an experience that mirrors their values.
Before engineering school, he was a tinkerer and electronics hobbyist that dreamt of one day inventing something new and starting a business making/selling wacky projects on the internet.
Watch Eric from the Celebrating Vintage Model Kits YouTube channel showcase the Northrup P-61 Black Widow from Hawk Model Company.
Released in 1997 by Discovery Toys, the Super Marbleworks Raceway Construction Set provided children with the components needed to design and build custom marble runs.
Published by Lakeside in 1968, Three Blind Mice was a children’s action game in which players attempted to pull their mice to safety before they were trapped beneath a wedge-shaped “cheese” catcher.
The first two assortments of Mattel's "KPop Demon Hunters toys are being released in select stores and online on Monday.
The show will be produced by Universal Television Alternative Studio "in partnership with" Jimmy Fallon's production company and the NYT, according to a press release.
Lego's new Minas Tirith set is one of the company's biggest ever, making it worthy of the massive weight of the Lord of the Rings franchise.
Spin Master will develop and distribute a new collection of toys and collector items inspired by Supercell’s globally renowned gaming brands: Clash of Clans, Clash Royale and Brawl Stars.
PBS Kids expands its preschool programming with two new animated series, Super Why’s Comic Book Adventures and Clifford the Big Red Dog.
Maurizio Distefano unveiled its roadmap for the rest of 2026, including new entertainment experiences and products for its wealth of IP.
The new additions are available to preorder now on Amazon.
The deal brings Fritz Leiber’s fantasy characters into a growing lineup.
'Fourth Wing', based on the book, has gotten an Amazon series order. Author Rebecca Yarros joins Michael B. Jordan and Lisa Joy for the announcement.
Straight Out of the Hit Streaming Series, New Deluxe Art Book Set to Chronicle the History of the World’s Most Iconic Toy Brands – Featuring BARBIE, G.I. JOE, HOT WHEELS, MASTERS OF THE UNIVERSE, MIGHTY MORPHIN POWER RANGERS, TRANSFORMERS, and More!
The National Park Foundation is teaming up with new licensing partners to create a wide range of products that support the National Parks.
Global partnerships, live experiences, and collaborations build momentum ahead of the 2027 milestone.
With this collaboration, Plus-Plus brings one of the Nordic region’s most beloved stories into its creative universe, while strengthening its position in its core Nordic markets.
JAKKS Pacific, Inc., in collaboration with Warner Bros. Discovery Global Consumer Products, has unveiled an all-new collector fashion doll line inspired by DC’s Super-Villains.
Stomp! Stomp! Rhinos! is celebrating its accelerating YouTube growth and announces a raft of distribution deals with partners across multiple international regions.
Nintendo has announced that the release date for The Legend of Zelda live-action movie has been moved forward, now set to hit theaters a week earlier than anticipated.
Outfit7 and AliLeo Media are set to launch a cinema expansion for Talking Tom Heroes: Suddenly Super in 2026.
Moshi Monsters is targeting a late 2028 launch for the new series, forming part of a multi-platform franchise relaunch.
Hello Kitty and Friends and Care Bears-themed assortments join the brand as it grows in 2026.
Fans can kickstart a new collection with looks that kill.
The renewed partnership between BBC Studios and Moose Toys reinforces just how rare it is for a preschool property to maintain this level of momentum.
NBC has greenlit a new primetime game show based on Wordle, the globally beloved word game from New York Times Games.
Summer is here, and so is a sunny edition of the Licensing Magazine. This spotlight shines on the Licensing Expo in Las Vegas, where many will be attending.
Emma Dadswell, Francis Clarke and Stephen Hartfield have been appointed to the roles of Non-Executive Directors, while Ciaran Fitzpatrick and Julian Hartfield step down from the board.
SNK today announced the establishment of VS Studio SNK, a newly founded game development studio led by industry veteran Katsuhiro Harada.
Moose Toys has tapped Joe Lawandus as Chief Brand Officer, leading a broader round of hires across the global organization.
Moose Toys is supercharging its next phase of growth with a series of senior leadership appointments and promotions that further strengthen its global executive team across brand, marketing, creative, consumer insights and legal.
Emma Weber has assumed the role of Vice President, Global Licensing, and is joined by Casey Liu, Licensing and Inventor Relations Manager.
Vincent Warnery, CEO of global personal care business Beiersdorf to bring more than 35 years’ operational experience leading global consumer brands to Board.
Toys 'n' Playthings sat down with Craft Buddy Co-Founder and Co-Director, Gary Wadhwani, to talk Hello Kitty, product innovation, and why a growth mindset is vital to success.
Enjoy this conversation with toy designer and inventor Steve Casino.
After one of her interviews on how tariffs impact small businesses was recirculated, Sari got another email telling me to “buy American”… sent from a mobile device that definitely wasn’t made here.
A biography delves into the private life of the “Doonesbury” cartoonist. We spent a day together in New York decades ago.
Tomy's new distribution agreement with Kroeger Marketing strengthens its access to globally recognised brands in the Canadian market.
Craft Buddy has unveiled its new mission as the business builds on 15 years of evolution, innovation and international growth.
The football-themed summer campaign is designed to reinforce and reintroduce the timeless appeal and heritage of Cozy Coupe.
The milestone campaign includes theatrical rereleases, licensed products, collectibles, streaming plans, and fan experiences.
L.O.L. Surprise! is turning 10 this year, and MGA is celebrating with brand-new cuties to unbox: L.O.L. Surprise! Plush Surprise.
The project combines storytelling, cultural inspiration, and premium doll design.
The new initiative provides sales, logistics, and retail support for small and mid-sized companies and inventors.
The company outlined a renewed focus on franchise growth and audience expansion alongside several leadership changes.
Sakar leads development, manufacturing, and marketing for the ride-on brand.
In this new chapter for Tidy Books, an opportunity has arisen for a new owner to take forward the children’s brand.
Meekins Corp will begin sharing the brand across trade shows in the US, while in the UK, KidAntics will be showcasing the soft toys and bag charms at Toymaster.
Tally Up! will make its UK debut at the UK Games Expo (UKGE), where it will be showcased through Zatu Distribution and be available to buy at the Waterstones retail stand during the event.
For this year's Hot Wheels Legends Tour, event sponsor AriZona Beverages is launching a wide range of apparel, accessories, and collectibles.
The new studio hosts meetings at this year's Licensing Expo in Las Vegas.
Mattel’s American Girl doll brand is continuing to celebrate its 40th anniversary with an early look at its 2027 "Girl of the Year" in a new book.
Osprey said it would not commission any new board and card games, but would continue to release, sell and license upcoming titles while parent company Bloomsbury Publishing hunts for a new owner for its board games.
Endeavor: Deep Sea co-publisher Grand Gamers Guild, Ascension publisher Stone Blade Entertainment, and Play to Z, the board game publisher created by Z-Man Games founder Zev Schlasinger, have all been selected by Asmodee to produce new Lord of the Rings titles.
Each Target-exclusive set includes 24 magnetic microMAGS tiles.
Tech brand Casetify is coming to collectors with Chase Cards, a new series of collectible trading cards featuring brands, people, and more.
The three publishers asmodee USA signed on for distribution are Chaosium, Inc., Dire Wolf Digital, and Captsone Games. Chaosium, of course, publishes Call of Cthulhu and Pendragon RPGs; Dire Wolf publishes the Clank! series of games and Dune: Imperium.
WildBrain CPLG and Penguin Ventures are launching a wide slate of partnerships for The World of Peter Rabbit ahead of its 125th anniversary.
This wave of stylized Adorable Arts Petit figures feature characters the Final Fantasy VII Rebirth video game.
Build-A-Bear continues to prove that plush is no longer just a toy category — it’s becoming part fashion accessory, collectible culture, and social self-expression.
As parents continue looking for healthier alternatives to endless screen time, companies like Smart Kids Planet are tapping into one of the toy industry’s strongest ongoing trends.
Tthe new partnership between Melissa & Doug and Penguin Young Readers is a smart example of how toy companies are expanding beyond the toy aisle.
Richard Dickson has drawn inspiration from the clothing retailer's early days as he tries to regain its cultural cachet.
CEO James Daunt is unsentimental about books as he wrings out expenses ahead of a potential IPO
SEGA had been readying what it called a Super Game which presumably had a huge budget attributed to it and was seemingly in the planning stages.
You can now pick one of 3 games, with a surprising inclusion.
The company’s survey found Americans want more affordable, shared entertainment experiences.
'While this is something common within the production cycles of our industry, it is nonetheless a difficult and painful situation.'
Shuntaro Furukawa conceded that raising hardware prices will create a barrier for entry for some consumers.
Nintendo has added five more Virtual Boy games to the ever expanding Nintendo Switch Online service library.
The Toy Association’s Chief Policy Officer Kathrin Belliveau joined nearly 30 representatives of national toy trade associations from around the world for the International Council of Toy Industries (ICTI) Annual General Meeting, held May 6 to 8 in Amsterdam.
The Toy Foundation™ (TTF) is proud to announce its role as a charitable partner of Informa Markets’ Licensing Expo 2026, the world’s largest brand licensing trade show taking place May 19 to 21 in Las Vegas.
The conference will bring together anime sector leaders from Japan with Hollywood, tech, gaming and music counterparts at an invitation-only event, according to the report.
It takes a village to bring a game to market and seeing these awards makes it so worth it.
The initiative features educational articles to help families make informed decisions so children safely play at home.
The English actor who appeared in 'Star Wars: Episode VI - Return of the Jedi,' has died. He was 82.
Worldwide Magazines Weekly Top Stories
Some stories added Friday afternoon. Check Back for Complete Lists.
Toy Trade Monthly & Special Issues
Adventure Media & Events (US)
Toyworld (UK)
Licensing.biz Powered by Toyworld
ICv2: The Business of Geek Culture (US)
- Wizards of the Coast Teases New 'Magic: The Gathering' 'Chaos Vault' Drop Sets
- Wizards of the Coast Announces New 'Magic: The Gathering' and 'D&D' Events
- Rolling for Initiative -- Citadel's Quiet Farewell
- 'Star Trek: Into the Unknown' 60th Anniversary Ship Pack Incoming
- Free League Announces 'Legends of Stormbringer RPG'
- Asmodee Announces Partner Publishers for Middle-earth Enterprises
- Funko Losses Continue in Q1|- 'Pokemon TCG' Card Counterfeiting Surged in 2025
- eBay Rejects GameStop Offer
- Osprey Games' Board and Card Game Lines Go Up for Sale
Nación Juguetes (Mexico, Peru, Argentina, Chile & Spain)
Global Toy News
The Bugg Report (Australia)
The Toy Universe (Australia)
hobbyDB
BoardGameWire
Toy Store (Italy)
Video of the Week
The Toys That Defined The 90s
POP Classifieds - Free and Easy
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