It's a tale of two retailers as the biggest shopping weeks of the year begin.

In Alliance Entertainment Fraud Case Against Diamond, Others; and Counterclaim

Earlier this week Lending Tree published a report positing that tariffs could cost consumers an extra $28.6 Billon in their holiday shopping.

The family-owned business is fighting the sweeping tariffs enacted earlier this year — trade policies that have reshaped the economy.

Toy Association members can now access a complimentary new Trend Hunter report that highlights consumer engagement strategies rooted in pop-culture moments, especially those resonating with Gen Z.

Asmodee CEO Thomas Koegler said the company had seen "good momentum" in its lower price-point products in the US mass market, singling out Exploding Kittens as a particularly strong performer in what he called a "challenging market".

From high-energy challenges to laugh-filled group games, these picks bring families and friends together for unforgettable moments.

After two years of flat performance, the U.S. toy industry is officially back in growth mode.

There are new reasons to stock up on batteries before Christmas morning this year. Some toy companies are cutting costs by not including batteries with their products.

Bladez Toyz and Canal Toys are the latest companies to advertise job vacancies within the Toy World recruitment section.

This 646-square-foot, one-bedroom apartment in Koreatown has been both Jeffery’s home and home studio, where he hand-sews "each Fancy Teddy to fill with three different types of crystals for energy and calm."

We want our local shops to be staffed with friendly, knowledgeable humans who are available…but not TOO available.

A combination of strategic planning, good timing and a long-awaited product helped the maker of electronic story boxes weather the onset of tariffs.

These toys are a familiar blast from the past!

A modest home-based operation that evolved to serve American toy manufacturers and Canadian consumers, Irwin Toy Limited pioneered toy licencing and distribution agreements.

The Mattel Archive offers an illustrated look at eight decades of catalogues from one of the world’s most recognizable toy companies.

Ohio Art’s Carnival Shooting Gallery (#575-K) offered a compact, mechanical version of a midway-style shooting game, complete with moving ducks and rotating rabbits.

Published by Milton Bradley in 1960, the Men into Space board game put players in command of a fleet of rockets tasked with delivering supplies to the moon.

Some toys on this list were short-lived trends that caused near-riots in toy stores, but the majority of these became instant hits and have stayed popular over the decades.

The English Football League (EFL) and Panini have launched the first-ever collection to feature players from all 72 Clubs across the Championship, League One and League Two.

The new KPop Demon Hunters range brings to life fan-favourite characters from the Netflix film, including Rumi, Zoey & Mira, demon Jinu and supernatural duo Derpy and Sussie.

Upper Deck is headed to Westeros with a new deck-building game inspired by Game of Thrones. In the game, players compete for the Iron Throne.

Web3's beloved Pudgy Penguins brand is expanding into the designer toy space with a limited-edition Pengu BE@RBRICK figurine. 

PUMA is teaming up with Sesame Street and the Care Bears for a streetwear line that breathes new life into both whimsical worlds.

The deal will feature some of Mattel’s most well-known brands, including “Masters of the Universe,” Barbie Hot, Wheels and Scrabble. 

Fingerlings inventor Sydney Wiseman explains how her viral toy success inspired her to create playful medical tools for children with her sister.

As TIE opens the Power of Play exhibition at the European Parliament, chair Sanjay Luthra celebrates shining a light on play’s vital role in front of policymakers.

Zigazoo is strengthening its roster of creators by introducing Like Natsya to the platform, one of the most popular kid-friendly YouTubers.

The board has appointed Zaria Davis, Ph.D., to the role. Davis heads consulting firm New Direction Coaching & Consulting, which has a practice in nonprofit consulting, coaching, and leadership facilitation.

The Toy Foundation™ (TTF) will receive 100% of the proceeds from the sale of exclusive, limited edition Crazy Aaron’s Thinking Putty mini tins available at select Chuck E. Cheese locations this holiday season.

A brown Labubu and a pink Mokoko will appear alongside characters such as Skullpanda, Dimoo and Molly on the toymaker’s Pop City float.

The 2026 edition is set to take place between 19th-22nd May at the Mandalay Bay Convention Center

The Spear’s Awards, which span 18 categories, were presented at a ceremony held at Raffles London at the OWO.

Glee will return to Spring Fair in February 2026 for the first time in six years, taking advantage of Spring Fair’s scale, audience and position in the early retail calendar.

BBC Studios invites fans of the global hit animated series Bluey to visit Bluey’s Aussie Christmas, a free ticketed event exclusive to Bluewater Shopping Centre in Kent.

Charity Navigator, Jazwares Cares and Feed the Children have partnered to deliver 25,000 toys to children across the United States.

The Entertainer is introducing hundreds of iconic new toy ranges from global franchises like Harry Potter, Stranger Things, Pokémon and more.

The Robin gift box combines Cheesegeek's award-winning British cheeses with one of Big Potato Games' hit party games.

Esmee Kosterman races to the finish line as both brands aim to inspire young builders.

The Giggle Pickles plush line debuts with Series One, featuring six 6-inch characters that giggle when you shake them.

Liberty and The Puppet Company have come together to create the Christmas Liberty Elf using special print fabrics and facial embroidery.

Located on the ground floor of Hamleys' flagship store, Marvin's Magic's immersive new shop design features a giant top hat and 3D magical props.

The Game Awards don’t recognize the tactile medium, and it’s about time that changes. It’s The Game Awards, not The *Video* Game Awards.

Educational mini-games blend story-driven play with emotional intelligence development.

Total video game spending in the U.S. is up 3% compared to last year, reaching a projected $4.9 billion, according to Circana.

During a podcast, developers from Valve said the pricing for the new Steam Machine will be "more in line" with the current PC market rather than consoles.

The online gaming platform Roblox this week rolled out a new system to estimate users' ages by analyzing images of their faces.

The Toy Association is directly engaging in New Mexico’s rulemaking process for SB 212 (aka the PFAS Protection Act) to make sure the toy industry’s interests are represented.

With Toy Safety Awareness Month in full swing, The Toy Association™ is encouraging companies across the toy and play community to amplify safety messages to families during the year’s busiest shopping season.

Co-founder of Blue Orange Games, was a creative force whose passion for play, infectious energy, and generous spirit left a lasting mark on everyone he met.

The pioneering Hong Kong toy tycoon and creator of the city’s iconic yellow rubber duck, has died aged 105.