Hello

Welcome to Your Weekly News Brief!

Happy Bloomin' Friday!

Just three weeks until POP Week!  Normally, this is my full-speed, no-time-to-reflect season. But two heartwarming articles made me pause.

The first came from influencer Katy Mann of IndyWithKids, who beautifully chronicled what it has meant for her and her family to road-trip from Indianapolis to our Chicago Toy & Game Fair for 16 years. Every year, attendees share touching stories with me, and now we even have second-generation families joining us—but nothing compares to Katy’s heartfelt account. Thank you, Katy!

IndyWithKids’ Katy Mann – A Family Tradition of Play: My 16 Years at the Chicago Toy & Game Fair

The second was written by gifted journalist Peter Budig, whom I met at the Nuremberg Toy Fair last January thanks to Spielwarenmesse’s Kyra Berger. Peter’s portrait wove together literary references, my childhood memories, and insights into why I do what I do—it is my story. Thank you, Peter!

Mary Couzin – The Networker

 
I feel deeply grateful on so many levels to these writers for their meaningful articles.  NONE of this would have happened without the support of so many of you over decades. Thank you! 

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IndywithKids' Katy Mann - A Family Tradition of Play

My 16 Years at the Chicago Toy and Game Fair

For more than 20 years, I’ve been a digital storyteller, sharing moments, memories, and family fun across many platforms. For the past 16 years, I’ve built a community of families who trust me to help them create the perpetual “best day ever” for their children. Through my work as the founder of Indy with Kids, as a published author of two family travel books, and as a weekly television contributor highlighting experiences, destinations, and, of course, the best toys and games for families, I’ve spent my career exploring how play connects us.

That’s what led me 16 years ago to my first visit to the Chicago Toy & Game Fair. Back then, I was a new mom with an infant in tow, curious to see what the fair was all about. What I found was a wonderland of creativity and imagination that has become one of my favorite events of the year. I’ve returned to CHITAG many years, first pushing a stroller through the aisles, then chasing toddlers, and now exploring with four kids who are old enough to run ahead, ask their own questions, and fully dive into the world of play. READ MORE

Lisa Wuennermann: We’re not Simply Selling Products; We’re Encouraging Interaction, Creating Memories, and Building Self-Esteem

Hi Lisa! Thank you for taking time to answer a few questions. Let’s start with talking about what you do in our industry?
I partner with small- and mid-size toy, game, and entertainment companies to evaluate ideas, clarify strategy and ensure their marketing efforts are both effective and efficient. Every client is different. With some clients, I work as a fractional marketing leader; with others, as a project-based strategist; and with smaller clients, as a trusted advisor to move their business forward.

What is it about the Toy and Game Industry that you love?
I love the joy this industry brings to all ages. We’re not simply selling a product; we’re encouraging interaction, creating memories, and building self-esteem.

What was your favorite project to date?
I’m known for creating brand partnerships that deliver joy and measurable results. That said, I wanted to work with Southwest Airlines because of its playful brand personality and reputation for hospitality. This year, that dream came true when I pitched, negotiated and executed a promotional partnership between my client, The Op Games and Southwest Airlines for the launch of the 10 Days in the USA game at Target. We ran a sweepstakes on the game package at Target with Southwest gift cards as prizes. READ MORE

Young Inventor Challenge Call for Judges

Be a part of the fun—and the future of play!

The Young Inventor Challenge® (YIC) is where the next generation of toy and game creators share their brilliant ideas—and every year, we see more kids take part. With this growing excitement comes the need for more judges to review, encourage, and inspire these young innovators.

We invite YOU to sign up as a 2025 Young Inventor Challenge judge before October 20th! 

Judges bring valuable expertise from across the toy and game industry—whether in invention, product design, marketing, retail, or other related areas. If you’ve judged at another toy/game-focused event, your perspective is welcome here too.

Check Out this wonderful video from POP's Ahren Hoffman to learn more

Cartoon Lovers, Lexophiles & People in Need of a Smile!

Cartoon of the Week: Thank you to user who chose to remain anonymous for the cartoon this week.

Memorable Quotes:  ““It isn’t where you came from, it’s where you’re going that counts.” - Ella Fitzgerald

Toy Industry Word of Day:  If you can think of a toy/game industry word not in our POPDictionary, add it and we will connect it to you POP profile, feature it here in an upcoming week and on POP's homepage! ​

Have a cartoon, quote or a joke to share? Send it to me!  Mary​​​

Happiest of Birthdays to our colleagues celebrating birthdays this past week!

Bryan Ansell
Pete Del Rossi
Tim Murray
Daniel Smalley
Sergio Peruyera
Jennell Jaquays
Julia DeKorte
Nina Dizenhuz
Mary Griffin
Frederick Held
George Wendt

Financial, Legal and Tariffs

Toy Association Leadership Heads to Capitol Hill to Address Tariffs, EPR, & More

The meetings are part of The Toy Association’s ongoing engagement with federal policymakers to share industry perspectives on current and proposed regulations.

California enacts its own internet age-gating law

The law mandates that device operating systems and app stores require users to enter their age or date of birth when setting up a new phone or computer.

US senators warn of 'foreign influence' in EA buyout

United States senators Richard Blumenthal and Elizabeth Warren decry Saudi Arabia's Electronic Arts buyout.

Bohnanza, 6 Nimmt publisher Amigo Spiele shutters US operation after eight years, saying tariff uncertainty was the ‘final impetus’ -

The decision comes despite Amigo Games being one of the few hobby board game publishers that managed to diversify some of its manufacturing away from China - the country which has been hit the heaviest by recent US tariffs to date.

Upper Deck brings new claim against Ravensburger in Disney Lorcana lawsuit

Trading card company Upper Deck has brought a fresh legal claim against Disney Lorcana publisher Ravensburger accusing it of stealing trade secrets, days after a court rejected all its prior claims against the publisher contending the game's design was stolen from it.

CMON sells global headquarters after suffering $12m H1 revenue slump, charges some pre-order customers extra to cover tariffs -

Financially-troubled board game publisher CMON has sold its global headquarters as part of a fightback against heavy losses - and is charging some pre-order customers extra to cover tariff costs it says it "cannot absorb given our current financial position".

Diamond, Consignors, Sparkle Pop, Bank, Creditors Agree to Mediation

The estate of bankrupt distributor Diamond Comic Distributors, the two groups of companies whose consignment inventory Diamond is holding, Diamond comic asset acquirer Sparkle Pop, the bank, and the Unsecured Creditors Committee have agreed to mediation under the Court’s Bankruptcy Dispute Resolution Program.

This toy company's stock is outpacing Nvidia

Similar to other toy brands, Build-a-Bear sources the majority of its inventory from China, which has a 30 percent tariff rate.

Additional 100% Tariffs on Chinese Imports Now on Hold Until Nov. 1

Treasury Secretary Scott Bessent confirmed Monday that President Donald Trump still plans to meet Chinese President Xi Jinping in South Korea later this month, signaling an effort to cool tensions after the President announced additional tariffs.

USTR Announces Modifications & Proposes Additional Changes to Section 301 Shipbuilding Action

The Office of the United States Trade Representative (USTR) announced modifications to certain aspects of Section 301, originally introduced on April 17, 2025, as part of the administration’s efforts to strengthen U.S. shipbuilding.

Stories, Comments, and Advice

To narrow STEM gender gap, all kids should play with toys made for boys

Researchers have found that toys traditionally associated with boys can help children develop spatial skills.

How Barbie’s Creator Helped Empower Cancer Survivors

Ruth Handler put her expertise in plastics to a new use.

The Disruption Report: Unpacking the Prime Day “Controversy.”

There's been some curiosity/amusement some of social media over whether Amazon for Prime Day deals were actual deals—at least to the consumers.

How Lego MRI scanner sets are reducing anxiety in children undergoing medical treatment

Lego's MRI scanner play sets, which launched in 2023, are significantly reducing anxiety and the use of sedation in children, according to new research.

Countdown to Christmas … it’s the Friday Blog!

I can’t tell you what a relief it has been to be able to write Blogs over the past few months without the obligatory reference to something - usually daft - that President Trump has done.

History and Nostalgia

Vintage Toy Demonstration: Nickelodeon Make Your Own Gak Lab Set from Mattel

Watch Dave from Lucky Penny Shop demonstrates the Nickelodeon Make Your Own Gak Lab Set from Mattel.

Li’l Winking Herby Hippy from Remco

In 1968, Remco released Li’l Winking Herby Hippy, a male doll that evoked the hippy culture of the 1960s.

Polly Pocket Travels Back In Time for a 40th Anniversary Drop!

In celebration of the 40th anniversary of Back to the Future, Mattel Creations and Universal Products & Experiences are launching a collector worthy compact that brings time travel to the tiniest scale yet.

Superstition from Milton Bradley

In Superstition, players raced through a haunted graveyard to reach the Wizard’s Tomb and escape before anyone else.

Polly Pocket 80th Anniversary Heritage Compact from Mattel

Get ready to celebrate eight decades of play with the Polly Pocket Heritage Compact from Mattel.

Licensing and Entertainment

Mortal Kombat III movie is in the works

New Line and Warner Bros have announced a third Mortal Kombat film following the success of the first movie reboot.

Disney bets big on Impossible Creatures as the next Harry Potter

Disney has acquired the film rights to author Katherine Rundell's Impossible Creatures book series, which currently consists of 2023's Impossible Creatures and its 2025 sequel, The Poisoned King.

Gabby’s Dollhouse continues to delight pre-schoolers in EMEA

With strong Netflix views, booming retail across the region and its big-screen debut this autumn, Gabby’s Dollhouse continues to build momentum.

Tubbz brings Assassin's Creed to its cosplaying ducks

Assassin’s Creed’s Ezio Auditore da Firenze is making a killer entrance as a first edition Tubbz cosplaying duck.

Mattel Studios developing Magic 8 Ball TV series

Mattel Studios has teamed up with M. Night Shyamalan and Brad Falchuk on a premium live-action Magic 8 Ball series.

Jazwares launches Stranger Things toy collection

Jazwares' new toy collection will bring characters like Eleven, Dustin and the Demogorgon to fans in action figure, plush and collectible forms.

Clementoni introduces Star Wars R2-D2 STEM Robot

The Star Wars R2-D2 STEM Robot comes to life with Bluetooth controls that unlock real-time controls and hours of imaginative play.

Jazwares Launches New Limited-Edition Squishmallow with the American Cancer Society

Stephamos loves new beginnings, and wants to help cancer patients find their own.

Kayou and Hasbro Debut My Little Pony Trading Card Game at NYCC

Kayou and Hasbro are bringing the magic of My Little Pony to the U.S. trading card scene with the debut of My Little Pony Card Game — Friendships Begin, unveiled at New York Comic Con (NYCC).

Miraculous Corp. Reveals Creative Team for ‘Miraculous’ Film

Miraculous Corp. reveals that John Cohen and Matt Roller will join the creative team for the upcoming 'Miraculous' theatrical film.

Heathside and Sanrio team up for Hello Kitty and Gudetama

Heathside Trading will bring a new range of Hello Kitty and Friends and Gudetama collectibles to market in 2026.

Labubu joins the Topps trading card family

Topps Chrome has brought Labubu’s playful, imaginative world to life through a limited-edition collector’s release.

Hasbro Entertainment clinches a multi-year collab in Malaysia

The banner will work with local studios to produce animated kids projects.

Disney Lorcana Whispers in the Well to launch next month

Whispers in the Well brings players new properties like Disney The Black Cauldron and Disney Gargoyles, further expanding the Disney Lorcana realm.

Maison Battat to Distribute Toy City Collectibles Worldwide

Fan-favorite characters Mr. Pa and Laura expand to new markets across North America, Europe, and beyond.

After BARBIE, Mattel’s Cinematic Universe Is Ready with 16 Movies

Move over old MCU (Marvel Cinematic Universe), the new MCU (Mattel Cinematic Universe) has arrived, and it’s ready to launch with over a dozen announced movies and reportedly 45 more films waiting in the wings.

‘Teenage Mutant Ninja Turtles’ Magic: The Gathering Set Revealed: First Look at Leonardo, Donatello, Michelangelo and Raphael

Magic: The Gathering has unveiled its next large-scale crossover partnership and this one is packed with turtle power.

‘Backyard Sports’ Animated Special to Debut in 2026; Playground Productions to Complete Video Game Re-Release Lineup

Playground Productions announced a retro bundle, new gamification features, and a "Backyard Sports" animated special at New York Comic Con.

The Magic of Licensing By Craig Stokley

This story begins in a land not so far away in a time not that long ago.

Bobblys debut EP set for release

Bobblys is a new intergalactic band inspired by characters who made their music debut in DreamWorks Animation’s Gabby’s Dollhouse: The Movie.

People of Play

Mary Couzin – the Networker

How she’s marking her mark on America’s toy and board game scene.

Cryptozoic co-founder John Nee steps down as CEO, Shahriar Fouladi takes on role -

Nee created Cryptozoic in 2010 alongside Cory Jones, Scott Gaeta and John Sepenuk, and became CEO in February 2023 after Sepenuk's sudden death of a heart attack while kite-surfing.

Khadou strengthens Sales team with strategic hires

Khadou is welcoming Richard Dinham as National Account controller and Hannah Bamford as Key Account manager.

Rachael Sutcliffe returns to Orchard Toys

Rachael joins Orchard Toys as Marketing manager and will be responsible for driving brand awareness and sales.

Ross Thompson Wins GAMA Special Election

To Fill Vacant Media and Events Director Seat.

Toy World welcomes new assistant editor Chloe Thomas-Evans

Chloe has joined the Toy World team and will be working alongside editor Caroline Tonks and assistant editor Gabriela Jiménez García.

Michael Moriarty Named CFO of Disney’s Experiences Division

Moriarty will succeed Kevin Lansberry, who is retiring after 39 years with the company.

Arocho and Orman Join WIT Board

Women in Toys, Licensing & Entertainment (WiT) announced the election of seven new and continuing board members.

Associations, Foundations, Shows, Awards, Events, and Festivals

10 Reasons Indy Families Should Attend the 2025 Chicago Toy & Game Fair (a.k.a. Wishlist Weekend!)

Every year, our family kicks off the holiday season with one of our favorite adventures, a road trip to Chicago for the Chicago Toy & Game Fair!

Video | Why ‘garage kit’ toy expos draw huge crowds in China The Wonder Festival, founded by a Japanese toy company and at first only staged in Japan, has also been staged in Shanghai since 2018, attracting thousands of Chinese fans.
Spiel Essen 2025: This year’s best panels for board game professionals -

This year Spiel is bringing its annual series of panel discussions and talks to the main show floor via a new 1,000 sq m stage in Hall 4, featuring everything from professional discussions about crowdfunding and fulfillment to a bagpipe-playing workshop and cosplay craft showcase.

Spiel Essen eyes record 220,000 attendance as world’s biggest board game fair expands into seventh huge hall -

The record could finally fall this year after Spiel made the decision to expand into a seventh vast hall at the Messe Essen exhibition centre, boosting the show floor to 77,500 sq m - up 13% year-on-year, and almost 30% compared to 2023.

“I should have brought a trailer”: 999 Games scoops double win as Bomb Busters, Botanicus pick up Dutch game of the year awards -

Hisashi Hayashi’s co-operative bomb disposal game Bomb Busters has added to its recent Spiel des Jahres win by triumphing in the family games category of this year’s Nederlandse Spellenprijs, the longest-running award celebrating Dutch language board games.

Peppa Pig: My First Concert tour coming to US and Canada in 2026

The North American tour of Peppa Pig: My First Concert launches in February 2026 and will visit 50+ cities.

Growing the ‘E’: Brand Licensing Europe 2025 Draws Record European Audience, Sets Stage for 2026 Return

Attendees and exhibitors hit record highs as BLE cements its role as Europe’s premier licensing and brand extension event.

Kids India Reports Record Growth and Sets 2027 Dates

The Mumbai-based trade fair draws increased international interest.

CAMP to Debut New Bluey Experience This Holiday Season

On the heels of its record-breaking Bluey’s House event, CAMP is once again partnering with BBC Studios for an all-new immersive experience.

NYCC Gets Toyetic as Business, Fandom, and Play Collide

This year’s NYCC proved that the walls between fan and business are officially down — and the future of the toy industry might just be hiding in plain sight.

Hustle & Hope Named Winner of Mensa’s ‘Smart Choice’ Competition

Hustle & Hope CEO Ashley Sutton won the Mensa competition with a smarter greeting card concept, and is now exploring additional licensing opportunies.

Companies and Brands

Japan: Nintendo to open fourth official store Nintendo Fukuoka in November

Nintendo has announced that it plans to open its fourth official Nintendo store in Fukuoka in Japan. The Kyoto-based company says that the new store will open to the general public on 14th November.

Asmodee makes US mass market push with launch of new party games-focused studio Moodbox Games -

Moodbox Games will be led by former Catan Studio director of brand development Kelli Schmitz and long-time young adult-focused book editor Shaina Olmanson, who joined Asmodee as an operations and communications manager in May of this year.

Canal Toys introduces Photo Creator Instant Print Camera 2.0

This deluxe Photo Creator Instant Print Camera 2.0 allows kids to preserve and personalise their world, with over 100 prints available from purchase.

Catan celebrates 30th birthday with exclusive games night

Artist Sophie Tea hosted an exclusive games night in Shoreditch, where influencers and board game enthusiasts connected over their love of Catan.

Tonies launches My First Tonies

My First Tonies are soft, squeezable audio friends for the youngest of listeners, combining sensory exploration with early learning.

The Puppet Company collaborates with NHM

The Puppet Company's Dinosaur Plush collection brings to life six legendary prehistoric beasts, from the Velociraptor and Stegosaurus to the Tyrannosaurus Rex and Diplodocus.

Hasbro Unveils New Transformers and G.I. Joe Figures at NYCC

New collectibles, exclusive reveals, and Hall of Fame honors headline Hasbro’s Action Brands panel.

ZipString’s Aracna Kickstarter Raises More Than $726,000

The launch surpasses its funding goal within minutes, marking another viral success for the brand.

Funko launches Pop! Yourself in Europe

Funko has expanded with the launch of Pop! Yourself across Europe, the ultimate way for fans to create their own personalised Funko Pop! figures.

Playmobil to premiere new commercials

Playmobil is continuing its brand campaign, The World Is Your Playground, with new commercials showcasing the diversity of the range

Asmodee announces new Dobble Catan

The brand-new, limited-edition game is designed to appeal to players who love Dobble’s speed and sharp eyes and Catan enthusiasts eager for fresh interpretations.

Breaking News: The Entertainer partners with Modella Capital

The partnership will see The Entertainer bring a curated toy range to TGJones and Hobbycraft stores across the UK.

RO secures global toy innovator WOW! Stuff for Watford GNR8 office move

RO Group is delighted to announce that WOW! Stuff, the multi-award-winning toy innovation company, has opened a new office.

Incredible Group Named Exclusive Canadian Distributor for Blokees

Partnership brings the popular poseable construction toys to major retailers across Canada.

‘The Sims’ Fans Can Embrace the Simlish Language With New Game from Goliath

Goliath Games has announced a new card game inspired by the popular game series “The Sims,” featuring the iconic language of gibberish known to fans as Simlish. 

Celebrating 10 Years of Miraculous® Magic with New Toys, Books, Costumes, and More

Since its debut in 2015, Miraculous – Tales of Ladybug & Cat Noir has captivated audiences worldwide with its authentic blend of adventure, humor, and heartfelt storytelling.

Gaming: Digital, Video, Hardware, and Development

Avatar Legends: The Fighting Game coming to Nintendo Switch 2

The game contains a wealth of characters from both Avatar The Last Airbender and The Legend of Korra in a one-versus-one fast-paced fighting game.

Testronic shuts down its Bucharest studio

Testronic has now closed studios in Madrid, Belgrade, and Bucharest in 2025.

Summer Game Fest returns in June 2026

Summer Games Fest organiser Geoff Keighley says that the annual summer event is predictably coming back after the fall of E3.

Moose Toys and Gamefam bring Heroes of Goo Jit Zu back to Roblox

The collaboration featuring highly-engaging and action-packed gaming experiences centres around the new animated series Heroes of Goo Jit Zu Meteor Madness on YouTube.

Mattel expands its gaming footprint through Roblox and Fortnite

The toyco is rolling out two new Monster High experiences this month, while working on more titles for Barbie, MOTU and Hot Wheels. 

Safety and Regulatory

Brussels launches tighter safety measures for toys in Europe

The European Council has approved new rules to regulate the safety of toys, introducing a digital passport to better trace toys sold online and banning chemical substances harmful to children.

RIP - Rest in Play - Remembering Those that have Passed

Tomonobu Itagaki

The flamboyant founder of developer Team Ninja, creator of fighting game series Dead or Alive, and director of the influential 2004 action game Ninja Gaiden — has died at the age of 58.

Robert Wieland

His game design credits include his work on TTRPGs like Star Wars Saga Edition, Dungeons & Dragons, Shadowrun, Firefly (see "'Firefly' RPG"), and various World of Darkness supplements.

Drew Struzan

The artist who created some of the most memorable and beloved movie posters ever died Monday, October 13. He was 78.

Worldwide Magazines Weekly Top Stories

Some Added Friday Morning. Check Back for Complete Lists.

Toy Trade Monthly & Special Issues​​​​​​​​​​​​​

 

Adventure Media & Events (US)​

  
​Toyworld (UK)

  1. Great expectations … it’s the Friday Blog!
  2. Peppa Pig: My First Concert tour coming to US and Canada in 2026
  3. Visitor registration opens for Toy Fair 2026
  4. Mattel Studios developing Magic 8 Ball TV series
  5. Playmobil to premiere new commercials
  6. Tonies launches My First Tonies
  7. Canal Toys introduces Photo Creator Instant Print Camera 2.0
  8. Gibsons unveils 2025 Christmas collection
  9. Khadou strengthens Sales team with strategic hires
  10. Toy World welcomes new assistant editor Chloe Thomas-Evans


Licensing.biz Powered by Toyworld

  1. Jazwares launches Stranger Things toy collection
  2. Disney Lorcana Whispers in the Well to launch next month
  3. Monster High: Paranormal Peril launches in Fortnite
  4. Labubu joins the Topps trading card family
  5. Heathside and Sanrio team up for Hello Kitty and Gudetama
  6. Clementoni introduces Star Wars R2-D2 STEM Robot
  7. Warner Bros powers up Superman family with licensing opportunities
  8. Tubbz brings Assassin’s Creed to its cosplaying ducks
  9. Star Wars: Unlimited introduces new Intro Battle: Hoth
  10. Miraculous Corp announces creative team for Miraculous theatrical feature


ICv2: The Business of Geek Culture (US) 

- WizKids Unveils New 'D&D Icons of the Realms' Booster Set
- Judge Rules Against Upper Deck in Ravensburger Suit
- 'Marvel Multiverse RPG Narrator Bundle' Heads to Retail
- Cowabunga, Dudes! Wizards Announces 'Magic: The Gathering - TMNT' Set
- AMIGO Games, Inc. Will Close Up Shop
- Rolling for Initiative -- Hey, I Was Right About the Next 'Magic' Set!
- R.I.P. Robert Wieland
- Cryptozoic Appoints New CEO
- Ross Thompson Wins GAMA Special Election
- New 'UniVersus CCG' 'Godzilla' Set Hits Preorder


Nación Juguetes (Mexico, Peru, Argentina, Chile & Spain)​​
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Global Toy News​​​

 

​​​​​​​​​​​​​​​
The Bugg Report (Australia)​

The Toy Universe (Australia)


 

​hobbyDB

 

​​​​​​​​​​​​​​​​​​​​​​
BoardGameWire​​

 
Toy Store (Italy)

Video of the Week!

How It’s Made: Barbie Dolls, Lego Bricks, Play-Doh

POP Classifieds - Free and Easy

"I kept an eye on People of Play's Classifieds and now I work at TOMY!" -Jeff Hersheway, Digital Content Manager at TOMY International

Either post your job openings yourself (so easy!) to our POP Classifieds or send them to us to post for you. We all have colleagues looking now that would benefit.

You can also post IP and more to sell. We just posted a listing for US Utility Patent & Trademark: MOGO.

If you are looking for someone with particular skills and expertise, use POP's Advanced Search to fine that person or company you need!  

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