PERTH, AUSTRALIA – September 21, 2026 – CONNETIX, the Australian brand of premium magnetic tiles at the heart of open-ended STEAM construction play, is bringing festive fun to families and new seasonal sales opportunities to retailers with the launch of four new Seasonal Packs. Designed to add creative, open-ended play to some of the year’s most celebrated moments, the new range includes a Halloween Pumpkin Pack, Christmas Tree Pack, Santa Pack, and Reindeer Pack. With an accessible price point, these new packs make for exciting seasonal gifting and holiday merchandising opportunities while introducing new families to the CONNETIX brand.    Launching this month, the 17 Piece Halloween Pumpkin Pack gives children a creative way to celebrate Halloween, while also offering a fun, hands-on activity for Thanksgiving gatherings and kids’ tables. In early November, CONNETIX will introduce three holiday packs, the 17 Piece Santa Pack, 16 Piece Christmas Tree Pack and 25 Piece Christmas Reindeer Pack, bringing seasonal creativity and imaginative play to holiday celebrations.   The Seasonal Packs offer an exciting opportunity for families to enjoy the creativity, quality and educational value they’ve come to expect from CONNETIX, while giving existing fans new ways to incorporate magnetic tile play into their seasonal traditions.   "Our content creators and social communities have always loved our seasonal builds, so this year we wanted to give something back," said Glenn Harrison, Director of Global Sales and Growth for CONNETIX. "The new CONNETIX Seasonal Packs bring together some of our favourite holiday-inspired designs in gift-friendly formats, making them an easy way for families to discover premium magnetic tile play. Following the strong success of our recent launches, many of which sold through faster than expected, demand for CONNETIX continues to grow at an incredible rate. We've worked closely with our retail partners and planned significantly increased inventory across key markets to support this launch, but the early response has already been exceptionally encouraging. The entire team is excited to bring these Seasonal Packs to families and retailers alike, offering versatile holiday packs that work as stocking stuffers, gifts or seasonal features while helping introduce new families to the world of CONNETIX."   While designed to support seasonal gifting, the packs remain firmly rooted in the brand’s commitment to quality, creativity, and open-ended play. The seasonal range provides families with a fun, screen-free activity during holiday gatherings, school breaks and seasonal celebrations, while introducing new consumers to the benefits of magnetic tile play.   Discover the four new Seasonal Packs:   CONNETIX 17 Piece Halloween Pumpkin Pack:   Get into the Halloween spirit with the CONNETIX Halloween Pumpkin Pack, a compact, limited-edition seasonal pack bursting with spooky fun, imaginative storytelling and hands-on STEAM play. Featuring standard squares, right angle and equilateral triangles, rhombuses and a trapezoid in bold Halloween hues of bright orange, eerie purple and ghoulish green, this pack invites children to build their very own pumpkin-inspired creation. Perfectly sized for Halloween gifting, party surprises, boo baskets or seasonal play, the Halloween Pumpkin Pack offers a playful introduction to the CONNETIX universe while adding bold seasonal colours and spooky storytelling to existing collections.   CONNETIX 16 Piece Christmas Tree Pack:   Celebrate the joy and wonder of the season with the CONNETIX Christmas Tree Pack – a limited-edition festive pack designed to inspire meaningful moments of creativity, connection and holiday play. Featuring standard squares, small rectangles, a trapezoid and three types of triangles in both bright and signature pastel colours, children can build their very own magnetic Christmas tree while exploring shape, balance and design through hands-on STEAM play. Perfectly sized for stockings or advent calendar gifting, this seasonal pack offers a joyful introduction to the CONNETIX universe while bringing festive flair to existing collections.   CONNETIX 17 Piece Christmas Santa Pack:   Celebrate the holiday season with the limited-edition CONNETIX Christmas Santa Pack – designed for festive storytelling, creative play and hands-on STEAM learning. Featuring standard squares, small rectangles, a trapezoid and three triangle shapes in bright red, pastel peach and dazzling clear tiles, this curated collection of premium magnetic tiles invites children to build their very own jolly Santa-inspired creation. Combine this pack with existing collections to create cheerful holiday decorations, playful Christmas characters, candy-cane inspired patterns, cozy winter scenes and imaginative festive displays inspired by the magic of Santa’s workshop.   CONNETIX 25 Piece Christmas Reindeer Pack:   Create magical holiday moments full of imagination, creativity and connection with the Christmas Reindeer Pack – a limited-edition pack designed for festive fun and hands-on play. Inside you’ll find standard squares, a trapezoid and three different triangle shapes in soft pastel colours and a playful pop of bright red. The carefully curated collection of premium magnetic tiles features strong magnets, secure metal rivets and our signature bevel design, inviting children to build their very own reindeer while exploring shape, balance and design through high-quality open-ended play that’s fun, safe and full of STEAM learning. Ideally sized for stockings and advent calendars, the Christmas Reindeer Pack is a joyful introduction to the CONNETIX universe, or the perfect way to add seasonal inspiration to existing collections.   All four new packs are suitable for ages three and up with a recommended MSRP of $15. Retailers interested in ordering the new packs can email wholesale@connetixtiles.com. For more information on CONNETIX, visit www.connetixtiles.com.   About CONNETIX:   CONNETIX is the ultimate educational toy, inspiring children to learn and grow through play. The award-winning Australian brand brings to market high-quality, STEAM and MESH accredited premium magnetic tiles thoughtfully designed to spark imaginations and nurture children’s development. Engineered with a difference, CONNETIX are built to last and feature an exclusive bevel design, providing beautiful clear refractions while allowing children to build bigger. As an open-ended toy that grows with children as they learn and develop, CONNETIX is loved by families, educators, and allied health professionals across the globe. With an innovative range of compatible packs, it’s easy to level up builds and add exciting new elements to play – offering a toy the whole family can enjoy, time and time again! As the most-followed magnetic tile brand on social media across the globe, the company continues to innovate, expand and engage with its thriving play community by proudly showcasing the endless ways families can create, learn and play. For more information, please visit the CONNETIX website or follow us on Instagram.     Media Contact: CONNETIX Liza Gresko PR Coordinator, North America Media@Connetixtiles.com ##

“It was such a special and fun night bringing together the toy industry and the comedy world. Both are in the smile business, bringing joy, laughter, and connection to people around the world! A huge thank you to Mary Couzin and Bob Fuhrer for bringing everyone together, and to Howie Mandel, Kevin Nealon, Elon Gold, Caroline Rhea, Chris Spencer, and Nikki Osborne for filling the evening with laughter and making it so memorable!”  -David Fuhrer - President, The Laugh Factory     Comedy Stars Celebrate LA Fall Preview with the Toy Industry on Toy Night at the Laugh Factory!     "Great night!" - Matt Nuccio      "Such a great night!" - Rich Thurber     "I sure enjoyed this evening!" -Julien Sharp     "So fun!! Thanks, for the good times David, Bob and Mary!" - Jon Vanderbeek                                                                        

    Last night, Steve Rad’s Abacus Brands opened the doors to its Los Angeles headquarters for their LA Showcase Official After Party, welcoming leading brands, inventors, agents, representatives, distributors, buyers and members of the global toy and games community for an evening filled with celebration, connection and a little mischief.   Based in Los Angeles, Abacus made the occasion unforgettable by inviting the industry onto its home turf and creating a dynamic space for people to connect beyond The LA Showcase floor. Partners alongside: The Toy Association, itb, Sky Castle, Game On, Pudgy Penguins, TikTok Shop and Backdrop.com, the evening brought together new game launches, previews of what is coming next, a live TikTok Shop event, music, drinks and plenty of dancing.   At the heart of the gathering was a simple message from Abacus Brands founder and frontman of @InStoresNow Steve Rad (YouTube): “Life is short, and taking the time to celebrate matters. The toy industry is built around creating joy, bringing people together and making lasting memories, and the evening was a celebration of the people and relationships that make that work possible." Longtime collaborators reconnected, new relationships took shape, and the community came together to celebrate both how far the industry has come and the opportunities still ahead.   Surrounding guests with experiences created by Bakcdrop.com, the party also marked an exciting new chapter for Abacus Brands with the official launch of Radical Games’ first cohort of incubated party games from emerging inventors that will be landing exclusively at TARGET in the coming weeks. Created to discover original ideas and help independent creators bring them to life, Radical Games provides the development expertise, resources and distribution support needed to transform promising concepts into products made for a broader audience. Its debut lineup includes Froggy Frenzy, Lick My Nachos, Trick Shot Trivia, Glory Hole, Shady Charades, Tug of Draw, Identity Swap, and Split or Steal, a collection of highly social, personality-driven games designed to spark conversation, friendly competition and unforgettable moments. “Our inventor relationships are a vital part of our growth strategy,” partnering with folks like Richard North, Barry McLaughlin, Jason Lautenschleger, Alex Furher, and Steve Starobinsky.    The launch reflects Abacus Brands’ continued evolution and its commitment to championing fresh creative voices as it expands across tabletop games, collectibles, original IP and licensed entertainment.    With new ideas taking shape, emerging inventors joining the Abacus community and plenty more still to come, the evening offered a glimpse at the momentum building across the company. Abacus looks forward to sharing the next wave of creations and surprises in the months ahead.    Sometimes the best way to bring an industry together is also the most fundamental: open your doors, share new ways of play and throw a fun party.