Blogs

Created by a female in 1959.  Dedicated to female empowerment for 67 years.   March 9, 1959 is Barbie’s birthday. That was the day Ruth Handler, co-founder of Mattel, launched Barbie...

  Hi Donna, congratulations on airing a new season of Toy of Our Lives on CBS! What made you decide to join Toys of Our Lives?When I left my past job, I reached out to close friends and told t...

  CBS Affiliates Premiere New Season of “Toys of Our Lives,” the Talk Show Exploring Toy Culture, Celebrity Toy Memories, and New Play Trends   MELVILLE, NY - March 11, 20...

  Spin Master and Hidden Pigeon Company Extend #1 New York Times Bestselling Author and Illustrator Mo Willems\' Classic Book Characters from the Page to Play with Co-Branded Toys and...

  People of Play’s Annual Fall Events Will Bring Together Inventors, Influencers, Consumers, Media, and Industry Leaders from Around the World. CHICAGO, IL | March 10, 2026 – Indu...

(Ben, Stephen, Elana, Risa and Rick Woldenberg in Washington D.C.)   We are delighted by the Court of International Trade’s swift, clear, and decisive ruling on tariff refunds. The Cour...

Toy Fair 2026 returned to New York City this year, filling the Jacob K. Javits Convention Center with the biggest names in toys, games, collectibles, and play innovation. But this year, there was anot...

ULTRA PRO ENTERTAINMENT SECURES CANADIAN DISTRIBUTION RIGHTS FOR ZANZOON ELECTRONIC GAMES, EXPANDS LONG-STANDING RELATIONSHIP TO CANADA   Leading tabletop game manufacturer is now the exclusive...

Wyldshyres   Welcome to the world of Wlydshyre, where you’ll find mythical unicorn-dinosaur creatures that help kids identify, explore, and grow with their emotions through imaginative pl...

Priorities   Gameplay Priorities is a card game that seeks to expose just how well you know your friends. Simply flip over five of the 200 Culture cards, each with one random everyday item lis...