Book Review: Bruce's Beliefs by Bruce Lund

by Julia DeKorte | 18 Sep 2022

Book Reviews

In “Bruce’s Beliefs: Everything I know about Business (and Life) I Learned Playing with Toys,” Bruce Lund shares 68 of his beliefs that he’s come to learn through his 40+ years of experience in the toy industry. From life advice to career advice to simple lessons of joy, Lund’s book is a lighthearted read fit for any type of reader.


Split into nine chapters that categorize his beliefs, “Bruce’s Beliefs” shares advice, lessons, and mantras to live by through the lens of toys, games, and the art of play. Each chapter includes 5-10 beliefs. Lund elaborates on some beliefs with anecdotes, research, and examples, and others say enough with just the title.


Meant to be read over a longer period time, “Bruce’s Beliefs” is the perfect coffee table book. Readers can flip to any page and read a belief or two and come back to it another time, there’s no necessary order to read it in.


In addition to advice, readers get to know charming and humorous author Bruce Lund as he shares the lessons life has taught him. Founder of his own toy company, Lund is an expert in the field and a wonderful writer, and “Bruce’s Beliefs” is the perfect marriage of both skills, and a memorable and engaging book for any reader.


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