RipTAG Label = Plush Character Identity Innovation 

Hand tags on stuffed toys are made of perishable paper.  They are connected with a plastic cord and were originally designed to be thrown away.  That changed in the 1990's when collecting stuffed toys became popular.  The experience of discovering a rare plush character to complete your collection was magical.  Protecting your plush investment was suddenly important, and plastic sheaths were invented to enase and forever protect the PAPER hand-tag identity.  

While collecting plush is AWESOME, playability is problematic.  Your cute toddler doesn't collect plush (yet) and that paper hand-tag is an unsightly, bulky distraction.  

Solving for Playability:  

What if you could do both... collect and play?  Meet the Ripperoo® stuffed toys!  We make our hand-tags out of the same SOFT fabric as the stuffed toy.  Our hand-tags are mysterious and secret.  They securely connect and lay down against the stuffed toy creating a mechanism that kids can open and close, over and over again.  They offer descriptive information about the toy like a name, and they are permanent!  Our hand tags are sewed-on FOREVER.  We call them RipTAG® labels and this cool innovation is USPTO patent protected.

Accidental vs. Intentional Toy Collecting