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How did you celebrate National Board Game Day last Saturday? We secured some great TV segments—be sure to check them out below.
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Design Edge-Make48 Challenge: Matt Nuccio and the Next Generation of MESH
The relationship between Matt Nuccio and Make48 is rooted in years of shared history. From his seat on the Advisory Board to mentoring teams at Nationals in Season 5, Matt has been a good comrade in the Make48 ecosystem.
Now, he is stepping into a new role as the challenger and mentor for the Classroom Experience, tasking students with navigating one of the industry’s most complex categories: MESH (Mental, Emotional, Social, and Health) toys. The MESH category is booming, driven by a growing need for toys that support emotional resilience and cognitive health. However, Matt notes that many products in this space fall into a ‘predictable’ trap, relying on obvious emotional labels like a happy or sad face.
The challenge for the students will be to design a toy that moves beyond surface-level ideas. Matt is looking for interaction over explanation. A physical product that customers choose to return to because it remains interesting over time. What Matt sees in these teams – and in programs like the CHITAG Young Inventor Challenge – was something familiar. “They remind me a lot of how we started,” he says. “You’ve got ideas, you’ve got some materials, and you just figure it out. READ MORE
Celebrating National Board Game Day with some Spotlights Segments
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WGN9: Young Inventor Challenge: Ready, Set… GOAT!
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Rick Woldenberg Files Four-Page Submission to USTR Challenging Section 301 Investigations
Cartoon Lovers, Lexophiles & People in Need of a Smile!
Cartoon of the Week: Another wonderful cartoon submitted this week!
Do you have a cartoon, quote or a joke to share? Send it to Mary.
Memorable Quotes: ""Games are not just about winning or losing. They are the journey, the laughter, and the shared memories created along the way." – Reiner Knizia, prolific board game designer
Toy Industry Word of Day: If you can think of a toy/game industry word not in our POPDictionary, add it and we will connect it to you POP profile, feature it here in an upcoming week and on POP's homepage!
Happiest of Birthdays to our colleagues celebrating birthdays this past week

A federal agency will open a portal on April 20 that lets businesses apply for a refund for Trump tariffs struck down by the Supreme Court.
The Toy Association shared a detailed Member Alert outlining U.S. Customs and Border Protection’s (CBP) guidance on the first phase of IEEPA tariff refunds through the Consolidated Administration and Processing of Entries (CAPE) program.
Rising oil prices could drive up the cost of plastic, while increased costs for shipping could hurt margins if the conflict keeps up.
A Court of International Trade judge said Tuesday (April 14) that the U.S. government expects to begin processing claims for refunds from tariffs on Monday (April 20).
With expanded retail and licensing partnerships and a growing household penetration, Tonies has deepened its footprint in international markets and is set to continue growing in 2026.
The initial impact was a pause in flow as publishers tried to determine how to navigate the new landscape, especially as erratic tariff policy caused great uncertainty in the price publishers paid for the product to be manufactured in other countries and imported into the U.S.
Using Section 301 of the Trade Act of 1974 to replicate tariffs the president imposed under the International Emergency Economic Powers Act would be illegal, according to the toy importer that successfully challenged the IEEPA tariffs at the Supreme Court.
Funskool India reports $40 million FY2025 26 turnover, driven by export growth, and new global partnerships
Groupe said it expects an acceleration in top-line growth this quarter, signaling clients continue to spend despite the war in the Middle East.
The retailer’s parent company noted that some of those closures will be due to “the conversion to wholesale fuel stores.”
The Toy Association’s trends team has been spotlighting must-have spring- and Easter-themed toys from members, bringing timely gift inspiration to families across major media markets in March and early April.
Emilie Erktan, Senior Account Manager, Toys UK, evaluates the impact of Valentine's Day on toy retailers and explores how UK toy sales have fared over the first two months of 2026.
The consumer landscape is ever-changing, with trends ranging from the rise and fall of trendy toys like blind box collectibles to the enduring allure of space exploration.
Key opportunities in the licensed toy market include leveraging cross-media licensing strategies, the rising popularity of collectible and franchise-based toys, and more.
The past few weeks have seen the world transfixed by a truly historic space mission, as Artemis 11 undertook the first manned flight to the moon in over 50 years.
Toy World’s Caroline Tonks explores the pre-school licences that are proving most popular this year and details some of the new products entering the category in the near future.
This month, Toy World caught up with suppliers within the Back to School and Stationery space to find out about new ranges being launched and how retailers can capitalise on these products.
The memorable tradition has a deep cultural history rooted in Buddhism and increasing global notoriety for its rowdy water fights
Toy World spoke to indie retailers about expectations surrounding trading in the spring and summer.
Explore the psychology behind why children invent imaginary companions and what skills they can develop through pretend play.
You might think of puzzling as leisurely, but it’s now a sport. I entered a national competition and discovered a passionate community.
Bob Peirce ruminates on fatality-themed fun for all the family, beginning with festivals.
Screen time anxiety is at an all-time high. Homework completion is at an all-time low.
USA TODAY takes a trip down memory lane with American Girl dolls as the iconic brand marks its 40th year.
Watch Eric from the Celebrating Vintage Model Kits YouTube channel showcase the Fairey Rotodyne hybrid aircraft from Airfix.
Released by Hasbro in 1985, the G.I. JOE Transportable Tactical Battle Platform playset extended the play pattern of individual G.I. JOE figures.
The carousel has a yellow chick in the middle, with smaller chicks below that bobble their heads up and down. Strings of bells and flower beads spin around it. What more could one ask for in a toy?
Cartoon Base is reporting that the sublimely animated Super Mario Galaxy Movie has now made over $500 million in theatres worldwide.
In this pilot, a Stitch Product Story was connected to hundreds of licensed product pages across the Icecat network to measure how consumers engage with character-driven enhanced content at scale.
The iconic Looney Tunes cartoon characters have been reimagined in Tubbz signature cosplaying duck form and are available now.
On 18th April, Warner Bros. Discovery will celebrate Superman Day 2026 with a global tribute to Superman, Supergirl and Krypto.
The Hello Kitty Crystal Art collection will be launched in three stages, offering fans the chance to build high-quality, sparkling versions of favourite characters.
Across entertainment, anime, character and gaming properties, YuMe's 2026 portfolio is designed to drive both collectability and repeat engagement.
The LEGO Group expands its current 'One Piece' catalog with six new sets inspired by Season 2 of the live-action show.
Ren, Stimpy, Beavis, and Butthead tap into ’90s animation nostalgia.
The network brings classic franchises into more than 70 million homes.
CardVault by Tom Brady celebrates the release of 2025 Topps Chrome Football with a nationwide retail transformation.
Are movies back? All the exhibitors gathered in Las Vegas for CinemaCon would clearly like to think so, but they might actually be right.
With several new product lines planned for release this year, the partnership positions KTL at the forefront of bringing Funmaker’s creativity and innovation to UK audiences.
Mattel is helping soccer fans of all ages gear up for the 2026 FIFA World Cup with a new soccer-inspired lineup.
Release Date for 'Attack of the Vine!,' New 'Illumineer's Quest,' and More
Eva De Dominici (“The Cleaning Lady”), Sydney Chandler (“Alien: Earth”) and Grace Van Patten (“Tell Me Lies”) were finalists for the part. DC Studios declined to comment.
Westbridge Licensing is appointed as the global licensing representative for the Pop Culture Hall of Fame and the Model Car Hall of Fame.
Partners across apparel, gaming, collectibles, and retail honor Robinson’s legacy.
It's suddenly impossible to find Schylling's sold-out squishy, which is benefiting from the popularity of sensory toys and a decade of brand building.
Bringing Topps' iconic chromium finish back to the sport after more than a decade, the collection blends heritage with the future of American football.
The movie leaked months ahead of its premiere on Paramount+. An anonymous X account claimed that a Nickelodeon employee emailed him the entire film, though that appears not to be the case.
Set in modern-day London, Jared Stern and Elaine Bogan's twist on the Roald Dahl classic will release in 2027.
Limited-time promotion has Popeyes restaurants partnering with Toei Animation
There’s a new crop four times a year. This spring, the Ghibli-like “Witch Hat Atelier” and the alternate-future samurai saga “Nippon Sangoku” stand out.
Julia Marcelin, who has been with Asmodee for almost seven years, becomes head of five studios as part of the shake-up, taking on responsibility for Days of Wonder, Space Cowboys, Repos Production, Libellud and Next Move.
Alain will focus on positioning and strengthening the Smart Junior brand plus the Toddler and Pre-school sections of the company's other brands on the global stage.
Apostolis Karampatzakis has been appointed to the newly created role of SVP and Head of Core Europe at Mattel, while Sebastian Trischler will take over as VP and Country Manager PEM.
"We threw the students into the deep end with MESH (Mental, Emotional, Social, Health) toys ...which, honestly, is one of the toughest categories out there. It’s easy to make something that looks like it helps kids… it’s a lot harder to make something that actually does."
"A major key to our success has always been leaning on the expertise of those with deep industry knowledge."
"Simply put, the game is too expensive to make. Between ever-increasing manufacturing costs, lengthy and pricey app development timelines, and global economic shifts making everything more expensive to produce, it became abundantly clear that continuing to make this game is just not feasible."
Longshore aims to strengthen the Rummikub brand through partnerships in new markets around the world.
New additions to the IQ range have been designed to nurture problem solving and sequencing skills and keep players amused for hours.
A major marketing campaign is underway for Happy Haul that includes multi-channel influencer activity spearheaded by an immersive launch event at Hamleys Regent Street store.
Both the 1:600 scale Prinz Eugen and HMS Suffolk are making a comeback to the Airfix range in Vintage Classic form.
The award-winning game series returns to the world of Dungeons & Dragons with new monsters and challenges.
Paramount expands with the launch of Paramount Global Publishing, offering fans new ways to connect with its content.
These games will later launch at Gen Con and Essen Spiel.
The best-selling air mattresses are making their retail debut with a limited-edition collection, available exclusively at Target.
Another version of the smash hit card game is heading to market, and this time the cards are a little fancier.
The new agreement with Barclays enables The Entertainer's growth-rate to be maintained, specifically through investment in opening further new stores, enhancement of the customer proposition and more.
Parents are bringing their kids to music festivals, which is an opportunity for brands like Barbie and MGA Entertainment to get in front of a wider audience.
In Compress, each player has a hand of only eight cards showing black or white and 0 or 1. They must use these cards to remember a growing sequence of numbers and colors.
Flat River had laid off the vast majority of staff and suspended new projects at Spirit Island publisher Greater than Games in April last year, blaming “ongoing economic pressures resulting from the international tariff crisis”.
Icon Heroes has partnered with KB Toys to create officially licensed collectibles inspired by one of the most iconic toy stores of all time.
Babaru is the first small LLM-powered offline AI plush, combining conversational technology with character-led entertainment.
More than 100 products roll out in two limited-time drops this spring.
Blokees unveiled its two major categories — Blokees Model Kits and Blokees Wheels, highlighting a diverse product matrix of more than 300 products across 17 globally recognized IPs.
Designed by sisters and computer science engineers Arta and Fiona Shehu, along with the team behind Hape, Reactor Rescue brings hands-on STEM learning out of the classroom and into the home.
In honor of National Pet Day on April 11, Build-A-Bear Workshop, known for adding a little more heart to life, is celebrating the moments behind pet ownership, where love meets learning and responsibility.
Disney Branded TV's SVP of music Steven Vincent talks about how the company is breathing new life into its library by reaching back to the '00s.
The company recently brought together more than 75 managers for an inspiring convention that truly marks the beginning of a new era for Jumbo.
Ten popular fan favourites return with extended art on the card including Red-Eyes Dark Dragoon, Kurikara Divincarnate, Super Polymerization and Dominus Purge.
As promised Activision-Blizzard has released their popular multiplayer title Overwatch on the Nintendo Switch 2.
Aficionados of the soft and sublime, your search is over; Beverly Hills Teddy Bear Company is the destination for plushy and squishy play of all kinds! With legacy brands like World’s Softest Plush and MushMeez under their umbrella, the company has developed even more options based on feedback and a very close eye on what’s popular in play. Pushing the envelope in trendy movements like slime, tactile plush play, collectibles, squishy toys and more, connoisseurs of cute will have just as much to enjoy this year from Beverly Hills Teddy Bear as will scholars of squish!
With the adoption of the new Toy Safety Regulation, toy manufacturers can expect many changes during its 54-month implementation period. This presentation gave an overview of the most significant changes.
Submit Your Nominations Now through May 31
With just one week to go until the LA Spring Preview, taking place April 20 to 24 at The Toy Association’s Toy Building (101 Continental Boulevard) and across El Segundo’s Toy District, now is the time to lock in schedules and finalize travel plans.
It is critical for every child to have the opportunity to play every day, yet too many children go without it. The Toy Foundation™ (TTF) is committed to closing that gap with its mission to deliver play to children who need it most.
This year's Strategy Games prize went to Matt Leacock's pandemic spinoff The Lord of the Rings: Fate of the Fellowship, while the Complex Games title went to Jo Kelly's and Cole Wehrle's design Molly House.
Game Guru will open a second experience led retail concept at Touchwood Shopping Centre, Solihull in May, offering new opportunities for brand partnerships and product launches.
The new permanent Tubbz Zone can be found in Hamleys' basement with the biggest Tubbz retail display to date and a bespoke 5ft King’s Guard Tubbz.
The mobile game franchise CookieRun is making its first foray into physical retail with a pop-up store at Line Friends NYC in Times Square.
The partnership brings specialty toy, gift, and resort buyers together under one roof.
Engage for Good has named Mattel its 2026 Halo Corporation of the Year, recognising the company’s work to build purpose into the way it operates across its brands, partnerships and products.
The trolley runs May through September.
Regrettable Games is set to showcase its full launch line-up at the LA Toy Previews next week, which includes three unique and easy-to-learn party games.
Companies joining the UK Pavilion benefit from comprehensive support both in the lead-up to the event and throughout the show itself.
UK Toy Fair will commence once again from the 19th to 21st January 2027, for three dynamic days of business, networking and product discovery.
The Academy of Adventure Gaming Arts & Design Hall of Famer passed away on April 11, 2026
Worldwide Magazines Weekly Top Stories
Some stories added Friday afternoon. Check Back for Complete Lists.
Toy Trade Monthly & Special Issues
Adventure Media & Events (US)
Toyworld (UK)
Licensing.biz Powered by Toyworld
ICv2: The Business of Geek Culture (US)
- Gamegenic Unveils 'Magic: The Gathering - Cards Almanac'
- WizKids Unveils Two 'D&D Icons of the Realms: Player's Handbook' Starter Sets
- Games Workshop Announces New 'Warhammer: Age of Sigmar' Boxed Set
- New 'D&D Icons of the Realms' Booster Set Incoming
- Wizards of the Coast Announces 'Magic: The Gathering' Back to School Superdrop
- A 'Dawn of Terror' Begins for 'Hellbreak TCG'
- Rolling for Initiative -- Words Matter
- 'Horrified: Dungeons & Dragons' Visits The Dark Realm of 'Ravenloft'
- Red Bull Teams Up with Bandai's 'One Piece CG'
- R.I.P. Reinhold Wittig
Nación Juguetes (Mexico, Peru, Argentina, Chile & Spain)
Global Toy News
The Bugg Report (Australia)
The Toy Universe (Australia)
hobbyDB
BoardGameWire
Toy Store (Italy)
Video of the Week
POP Duos: Elan Lee, Co-Founder, Exploding Kittens; and Jeff Probst, Host and Executive Producer, Survivor
POP Classifieds - Free and Easy
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Either post your job openings yourself (so easy!) to our POP Classifieds or send them to us to post for you. We all have colleagues looking now that would benefit.
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