Welcome to Your Weekly News Brief!

Happy Bloomin’ Friday!

Nominations are now open for the 2026 TAGIE Lifetime Achievement Honor! Nominate the G.O.A.T.s you’ve worked with or admired. For details and past honorees, click here.

How did you celebrate National Board Game Day last Saturday? We secured some great TV segments—be sure to check them out below.

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Mary and the POP Team

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Design Edge-Make48 Challenge: Matt Nuccio and the Next Generation of MESH

The relationship between Matt Nuccio and Make48 is rooted in years of shared history. From his seat on the Advisory Board to mentoring teams at Nationals in Season 5, Matt has been a good comrade in the Make48 ecosystem. 
 
Now, he is stepping into a new role as the challenger and mentor for the Classroom Experience, tasking students with navigating one of the industry’s most complex categories: MESH (Mental, Emotional, Social, and Health) toys. The MESH category is booming, driven by a growing need for toys that support emotional resilience and cognitive health. However, Matt notes that many products in this space fall into a ‘predictable’ trap, relying on obvious emotional labels like a happy or sad face. 
 
The challenge for the students will be to design a toy that moves beyond surface-level ideas. Matt is looking for interaction over explanation. A physical product that customers choose to return to because it remains interesting over time.  What Matt sees in these teams – and in programs like the CHITAG Young Inventor Challenge – was something familiar. “They remind me a lot of how we started,” he says. “You’ve got ideas, you’ve got some materials, and you just figure it out. READ MORE

Celebrating National Board Game Day with some Spotlights Segments

WGN9: Young Inventor Challenge: Ready, Set… GOAT!

 

 
 
TMJ4: Playtime is Important and Has no Age Limit

Rick Woldenberg Files Four-Page Submission to USTR Challenging Section 301 Investigations

Richard Woldenberg, CEO of Learning Resources, the toy company whose Supreme Court victory struck down President Trump’s IEEPA tariffs, has filed a four-page submission to the U.S. Trade Representative (USTR) challenging the foundation of the Section 301 investigations into “structural excess capacity” across 16 economies.

The short, plain-language submission may prove more consequential than the USTR’s own Federal Register notice that launched these investigations on 11 March. READ MORE...
 
Referenced USTR Comments:
  • In re Section 301 Investigations: Acts, Policies, and Practices of Certain Economies Relating to Structural Excess Capacity and Production in Manufacturing Sectors. READ MORE... 
  • In re Section 301 Investigations: Acts, Policies, and Practices of Various Economies Related to the Failure to Impose and Effectively Enforce a Prohibition on the Importation of Goods Produced with Forced Labor. READ MORE...

Cartoon Lovers, Lexophiles & People in Need of a Smile!

Cartoon of the Week: Another wonderful cartoon submitted this week!

Do you have a cartoon, quote or a joke to share? Send it to Mary.

Memorable Quotes: ""Games are not just about winning or losing. They are the journey, the laughter, and the shared memories created along the way." – Reiner Knizia, prolific board game designer

Toy Industry Word of Day:  If you can think of a toy/game industry word not in our POPDictionary, add it and we will connect it to you POP profile, feature it here in an upcoming week and on POP's homepage!

Happiest of Birthdays to our colleagues celebrating birthdays this past week

John Madden
Anthony Codispoti
Torquil Norman
April Mitchell
Ryan Balock
Alfred Mosher Butts
Jos Schorr
Robert Yusim
William Painter
Jill Waller
Bill Ward
Mercedeh Ward
Andrew Darlow
Brian Torney
Cassidy Smith
Jennifer Lynch
Shukuo Ishikawa
Jeremy Medwed

 

Financial, Legal and Tariffs

Trump administration set to launch tariff refund portal. Here's what to know.

A federal agency will open a portal on April 20 that lets businesses apply for a refund for Trump tariffs struck down by the Supreme Court.

IEEPA Refunds: CAPE Filing Opens April 20

The Toy Association shared a detailed Member Alert outlining U.S. Customs and Border Protection’s (CBP) guidance on the first phase of IEEPA tariff refunds through the Consolidated Administration and Processing of Entries (CAPE) program.

The Iran war could have major impacts for toy companies

Rising oil prices could drive up the cost of plastic, while increased costs for shipping could hurt margins if the conflict keeps up.

US Set to Start Refunding $127 Billion in Tariffs

A Court of International Trade judge said Tuesday (April 14) that the U.S. government expects to begin processing claims for refunds from tariffs on Monday (April 20).

Tonies continues profitable growth with record results in 2025

With expanded retail and licensing partnerships and a growing household penetration, Tonies has deepened its footprint in international markets and is set to continue growing in 2026.

Broad Tariff Impacts Drove 2025 Board and Card Game Trends

The initial impact was a pause in flow as publishers tried to determine how to navigate the new landscape, especially as erratic tariff policy caused great uncertainty in the price publishers paid for the product to be manufactured in other countries and imported into the U.S.

IEEPA tariff suit plaintiff: New Section 301 duties would be a ‘sham’

Using Section 301 of the Trade Act of 1974 to replicate tariffs the president imposed under the International Emergency Economic Powers Act would be illegal, according to the toy importer that successfully challenged the IEEPA tariffs at the Supreme Court.

Funskool hits $40 million revenue in FY26, exports rise 19%

Funskool India reports $40 million FY2025 26 turnover, driven by export growth, and new global partnerships

Publicis Posts Top-Line Growth Despite Hit From Middle East War

Groupe said it expects an acceleration in top-line growth this quarter, signaling clients continue to spend despite the war in the Middle East.

7-Eleven plans to close 645 c-stores in fiscal 2026

The retailer’s parent company noted that some of those closures will be due to “the conversion to wholesale fuel stores.”

Stories, Comments, and Advice

Blast off… it’s the Friday Blog!

The past few weeks have seen the world transfixed by a truly historic space mission, as Artemis 11 undertook the first manned flight to the moon in over 50 years.

Spotlight on Pre-school

Toy World’s Caroline Tonks explores the pre-school licences that are proving most popular this year and details some of the new products entering the category in the near future.

Spotlight on Back to School and Stationery

This month, Toy World caught up with suppliers within the Back to School and Stationery space to find out about new ranges being launched and how retailers can capitalise on these products.

Songkran Is Thailand’s Splashing New Year’s Festival, When Everyone Gets Out a Super Soaker and Prepares to Get Drenched

The memorable tradition has a deep cultural history rooted in Buddhism and increasing global notoriety for its rowdy water fights

April's Talking Shop

Toy World spoke to indie retailers about expectations surrounding trading in the spring and summer.

Have you ever had an imaginary friend? Watch this

Explore the psychology behind why children invent imaginary companions and what skills they can develop through pretend play.

‘They’re gonna make me cry’: I competed at a speed puzzling championship

You might think of puzzling as leisurely, but it’s now a sport. I entered a national competition and discovered a passionate community.

Playing with Death (Boundless Play)

Bob Peirce ruminates on fatality-themed fun for all the family, beginning with festivals.

Homework is Dead. Long Live Games.

Screen time anxiety is at an all-time high. Homework completion is at an all-time low.

History and Nostalgia

American Girl turns 40. USA TODAY shares the memories.

USA TODAY takes a trip down memory lane with American Girl dolls as the iconic brand marks its 40th year.

Vintage Model Building: Fairey Rotodyne from Airfix

Watch Eric from the Celebrating Vintage Model Kits YouTube channel showcase the Fairey Rotodyne hybrid aircraft from Airfix.

G.I. JOE Transportable Tactical Battle Platform from Hasbro

Released by Hasbro in 1985, the G.I. JOE Transportable Tactical Battle Platform playset extended the play pattern of individual G.I. JOE figures.

The retro toy I can't stop listening to

The carousel has a yellow chick in the middle, with smaller chicks below that bobble their heads up and down. Strings of bells and flower beads spin around it. What more could one ask for in a toy?

Licensing and Entertainment

The Super Mario Galaxy Movie has passed $500M globally

Cartoon Base is reporting that the sublimely animated Super Mario Galaxy Movie has now made over $500 million in theatres worldwide.

Stitch demonstrates success with Icecat Product Stories

In this pilot, a Stitch Product Story was connected to hundreds of licensed product pages across the Icecat network to measure how consumers engage with character-driven enhanced content at scale.

Looney Tunes Bugs Bunny and Taz join the Tubbz line-up

The iconic Looney Tunes cartoon characters have been reimagined in Tubbz signature cosplaying duck form and are available now.

Warner Bros. Discovery celebrates Superman Day 2026

On 18th April, Warner Bros. Discovery will celebrate Superman Day 2026 with a global tribute to Superman, Supergirl and Krypto.

Craft Buddy announces rollout for Hello Kitty Crystal Art range

The Hello Kitty Crystal Art collection will be launched in three stages, offering fans the chance to build high-quality, sparkling versions of favourite characters.

YuMe Toys drives growth with multi-line licensed collectibles for 2026

Across entertainment, anime, character and gaming properties, YuMe's 2026 portfolio is designed to drive both collectability and repeat engagement.

The LEGO Group’s New ‘One Piece’ Collection Sets Sail

The LEGO Group expands its current 'One Piece' catalog with six new sets inspired by Season 2 of the live-action show.

Super7 Debuts MTV Super Duper Plush Wave 1

Ren, Stimpy, Beavis, and Butthead tap into ’90s animation nostalgia.

Hasbro Entertainment Launches Hasbro Legends Broadcast Channel

The network brings classic franchises into more than 70 million homes.

CardVault by Tom Brady Gets Retail Makeover for Topps Chrome

CardVault by Tom Brady celebrates the release of 2025 Topps Chrome Football with a nationwide retail transformation.

Everything shown and announced at Warner Bros.' CinemaCon 2026 panel

Are movies back? All the exhibitors gathered in Las Vegas for CinemaCon would clearly like to think so, but they might actually be right.

KTL announces UK distribution partnership with Funmaker

With several new product lines planned for release this year, the partnership positions KTL at the forefront of bringing Funmaker’s creativity and innovation to UK audiences.

Mattel Partners with FIFA World Cup for a New Collection - The Toy Book

Mattel is helping soccer fans of all ages gear up for the 2026 FIFA World Cup with a new soccer-inspired lineup.

Ravensburger Reveals New Deets on Future 'Disney Lorcana' Releases

Release Date for 'Attack of the Vine!,' New 'Illumineer's Quest,' and More

Adria Arjona to Play Maxima in ‘Superman’ Sequel ‘Man of Tomorrow’

Eva De Dominici (“The Cleaning Lady”), Sydney Chandler (“Alien: Earth”) and Grace Van Patten (“Tell Me Lies”) were finalists for the part. DC Studios declined to comment.

Westbridge Named Licensing Rep. for Two Hall of Fame Brands

Westbridge Licensing is appointed as the global licensing representative for the Pop Culture Hall of Fame and the Model Car Hall of Fame.

Licensing Activations Announced for Jackie Robinson Day

Partners across apparel, gaming, collectibles, and retail honor Robinson’s legacy.

The viral toy NeeDoh is looking for licensing deals

It's suddenly impossible to find Schylling's sold-out squishy, which is benefiting from the popularity of sensory toys and a decade of brand building.

Topps reintroduces Chrome to the NFL trading card space

Bringing Topps' iconic chromium finish back to the sport after more than a decade, the collection blends heritage with the future of American football.

Behind the Hacker Leak of ‘Legend of Aang: The Last Airbender’

The movie leaked months ahead of its premiere on Paramount+. An anonymous X account claimed that a Nickelodeon employee emailed him the entire film, though that appears not to be the case.

Kit Connor, Taika Waititi to Voice Animated ‘Charlie vs. the Chocolate Factory,’ Netflix Drops First Look

Set in modern-day London, Jared Stern and Elaine Bogan's twist on the Roald Dahl classic will release in 2027.

Popeyes x ONE PIECE Collab Launches with Anime-Inspired Menu, Collectibles

Limited-time promotion has Popeyes restaurants partnering with Toei Animation

It’s (Always) the Season for Anime

There’s a new crop four times a year. This spring, the Ghibli-like “Witch Hat Atelier” and the alternate-future samurai saga “Nippon Sangoku” stand out.

People of Play

Asmodee co-founder Philippe Mouret, veteran Catan Studio head Pete Fenlon step back

Julia Marcelin, who has been with Asmodee for almost seven years, becomes head of five studios as part of the shake-up, taking on responsibility for Days of Wonder, Space Cowboys, Repos Production, Libellud and Next Move.

Alain De Rauw joins Smart Toys & Games

Alain will focus on positioning and strengthening the Smart Junior brand plus the Toddler and Pre-school sections of the company's other brands on the global stage.

Mattel announces new EMEA commercial organization leadership

Apostolis Karampatzakis has been appointed to the newly created role of SVP and Head of Core Europe at Mattel, while Sebastian Trischler will take over as VP and Country Manager PEM.

Matt Nuccio on the Design Edge-Make48 Challenge and the Next Generation of MESH

"We threw the students into the deep end with MESH (Mental, Emotional, Social, Health) toys ...which, honestly, is one of the toughest categories out there. It’s easy to make something that looks like it helps kids… it’s a lot harder to make something that actually does."

Anton Rabie Reflects on Arnold Maggi

"A major key to our success has always been leaning on the expertise of those with deep industry knowledge."

Companies and Brands

Fantasy Flight calls time on Descent: Legends of the Dark, saying rising costs mean it was selling at a loss -

"Simply put, the game is too expensive to make. Between ever-increasing manufacturing costs, lengthy and pricey app development timelines, and global economic shifts making everything more expensive to produce, it became abundantly clear that continuing to make this game is just not feasible."

Longshore acquires IP rights to Rummikub

Longshore aims to strengthen the Rummikub brand through partnerships in new markets around the world.

Smart Games details new IQ Games spring releases

New additions to the IQ range have been designed to nurture problem solving and sequencing skills and keep players amused for hours.

Just Play UK launches Happy Haul

A major marketing campaign is underway for Happy Haul that includes multi-channel influencer activity spearheaded by an immersive launch event at Hamleys Regent Street store.

Airfix releases stock of Prinz Eugen and HMS Suffolk kits

Both the 1:600 scale Prinz Eugen and HMS Suffolk are making a comeback to the Airfix range in Vintage Classic form.

Ravensburger reveals latest addition to Horrified game series

The award-winning game series returns to the world of Dungeons & Dragons with new monsters and challenges.

Paramount Expands with Paramount Global Publishing

Paramount expands with the launch of Paramount Global Publishing, offering fans new ways to connect with its content.

Oink Games to Release The Frozen Passage and Compress at Tokyo Game Market

These games will later launch at Gen Con and Essen Spiel.

Funboy’s Kids Sleepover Beds Float onto Target Shelves

The best-selling air mattresses are making their retail debut with a limited-edition collection, available exclusively at Target. 

'Flip 7: Deluxe' Heads to Retail

Another version of the smash hit card game is heading to market, and this time the cards are a little fancier.

The Entertainer secures funding package with Barclays through to 2028

The new agreement with Barclays enables The Entertainer's growth-rate to be maintained, specifically through investment in opening further new stores, enhancement of the customer proposition and more.

Brands turn to Coachella to reach families

Parents are bringing their kids to music festivals, which is an opportunity for brands like Barbie and MGA Entertainment to get in front of a wider audience.

Oink Games Announces 'Compress'

In Compress, each player has a hand of only eight cards showing black or white and 0 or 1. They must use these cards to remember a growing sequence of numbers and colors.

Flat River sells Greater than Games brand, Sentinels of the Multiverse to digital developer Handelabra -

Flat River had laid off the vast majority of staff and suspended new projects at Spirit Island publisher Greater than Games in April last year, blaming “ongoing economic pressures resulting from the international tariff crisis”.

@ICONHEROES Partners with KBToys License Holder for New Products

Icon Heroes has partnered with KB Toys to create officially licensed collectibles inspired by one of the most iconic toy stores of all time.

PMS International brings Babaru to market

Babaru is the first small LLM-powered offline AI plush, combining conversational technology with character-led entertainment.

Target and Pokémon Launch Exclusive Collection for Brand’s 30th Anniversary

More than 100 products roll out in two limited-time drops this spring.

Blokees made its debut at 2026 Thailand Toy Expo, exhibiting multiple products

Blokees unveiled its two major categories — Blokees Model Kits and Blokees Wheels, highlighting a diverse product matrix of more than 300 products across 17 globally recognized IPs.

New Board Game Using Real Electronics Aims to Spark a Love of Engineering, At Any Age

Designed by sisters and computer science engineers Arta and Fiona Shehu, along with the team behind Hape, Reactor Rescue brings hands-on STEM learning out of the classroom and into the home.

Build-A-Bear’s Promise Pets Collection Encourages Responsibility, Caretaking Through Play

In honor of National Pet Day on April 11, Build-A-Bear Workshop, known for adding a little more heart to life, is celebrating the moments behind pet ownership, where love meets learning and responsibility.

How Disney is channeling nostalgia to supercharge its music machine

Disney Branded TV's SVP of music Steven Vincent talks about how the company is breathing new life into its library by reaching back to the '00s.

Kicking Off a New Chapter at Jumbo

The company recently brought together more than 75 managers for an inspiring convention that truly marks the beginning of a new era for Jumbo.

Gaming: Digital, Video, Hardware, and Development

Roblox is introducing age-based accounts for children and teens Roblox Kids and Roblox Select accounts will prohibit access to certain experiences and communication features.
Yu-Gi-Oh! TCG debuts extended art cards in Rarity Collection 5

Ten popular fan favourites return with extended art on the card including Red-Eyes Dark Dragoon, Kurikara Divincarnate, Super Polymerization and Dominus Purge.

Overwatch now available on Nintendo Switch 2

As promised Activision-Blizzard has released their popular multiplayer title Overwatch on the Nintendo Switch 2.

Highlighted Press Releases

BEVERLY HILLS TEDDY BEAR IS A ONE-STOP SHOP FOR SOFT OR SQUISHY SENSORY DELIGHT

Aficionados of the soft and sublime, your search is over; Beverly Hills Teddy Bear Company is the destination for plushy and squishy play of all kinds! With legacy brands like World’s Softest Plush and MushMeez under their umbrella, the company has developed even more options based on feedback and a very close eye on what’s popular in play. Pushing the envelope in trendy movements like slime, tactile plush play, collectibles, squishy toys and more, connoisseurs of cute will have just as much to enjoy this year from Beverly Hills Teddy Bear as will scholars of squish!

Safety and Regulatory

The new Toy Safety Regulation – What can I expect?

With the adoption of the new Toy Safety Regulation, toy manufacturers can expect many changes during its 54-month implementation period. This presentation gave an overview of the most significant changes.

Associations, Foundations, Shows, Awards, Events, and Festivals

Nominations Now Open for 2026 TAGIE Lifetime Achievement Honor

Submit Your Nominations Now through May 31

Finalize Your LA Spring Preview Plans

With just one week to go until the LA Spring Preview, taking place April 20 to 24 at The Toy Association’s Toy Building (101 Continental Boulevard) and across El Segundo’s Toy District, now is the time to lock in schedules and finalize travel plans.

4 Ways Your Gift Catalog Donation Makes a Difference

It is critical for every child to have the opportunity to play every day, yet too many children go without it. The Toy Foundation™ (TTF) is committed to closing that gap with its mission to deliver play to children who need it most.

Hot Streak, Magical Athlete race to wins in this year’s American Tabletop Awards -

This year's Strategy Games prize went to Matt Leacock's pandemic spinoff The Lord of the Rings: Fate of the Fellowship, while the Complex Games title went to Jo Kelly's and Cole Wehrle's design Molly House.

Game Guru to open second location

Game Guru will open a second experience led retail concept at Touchwood Shopping Centre, Solihull in May, offering new opportunities for brand partnerships and product launches.

Tubbz cosplaying ducks display arrives at Hamleys

The new permanent Tubbz Zone can be found in Hamleys' basement with the biggest Tubbz retail display to date and a bespoke 5ft King’s Guard Tubbz.

CookieRun to Open First U.S. Retail Pop-up in New York City

The mobile game franchise CookieRun is making its first foray into physical retail with a pop-up store at Line Friends NYC in Times Square.

ToyFest and The Reunion to Co-Locate in Las Vegas for April 2027

The partnership brings specialty toy, gift, and resort buyers together under one roof.

Engage for Good names Mattel 2026 Halo Corporation of the Year

Engage for Good has named Mattel its 2026 Halo Corporation of the Year, recognising the company’s work to build purpose into the way it operates across its brands, partnerships and products.

All Aboard: Daniel Tiger’s Neighborhood Heads to Bronx Zoo

The trolley runs May through September.

Regrettable Games to showcase full launch line-up at LA Toy Previews

Regrettable Games is set to showcase its full launch line-up at the LA Toy Previews next week, which includes three unique and easy-to-learn party games.

Submissions now open for UK Pavilion at Spielwarenmesse 2027

Companies joining the UK Pavilion benefit from comprehensive support both in the lead-up to the event and throughout the show itself.

Exhibitor applications for UK Toy Fair 2027 are now open

UK Toy Fair will commence once again from the 19th to 21st January 2027, for three dynamic days of business, networking and product discovery.

RIP - Rest in Play - Remembering Those that have Passed

Reinhold Wittig

The Academy of Adventure Gaming Arts & Design Hall of Famer passed away on April 11, 2026

Worldwide Magazines Weekly Top Stories

Some stories added Friday afternoon. Check Back for Complete Lists.

Toy Trade Monthly & Special Issues​​​​​​​​​​​​​


 

Adventure Media & Events (US)​

 

 

​Toyworld (UK)

  1. Blast off… it’s the Friday Blog!
  2. Breaking News: Mattel announces new EMEA commercial organisation leadership
  3. Craft Buddy announces rollout for Hello Kitty Crystal Art range
  4. Exhibitor applications for Toy Fair 2027 are now open
  5. Submissions now open for UK Pavilion at Spielwarenmesse 2027
  6. The Entertainer secures funding package with Barclays through to 2028
  7. Regrettable Games to showcase full launch line-up at LA Toy Previews
  8. KTL announces UK distribution partnership with Funmaker
  9. Yu-Gi-Oh! TCG debuts extended art cards in Rarity Collection 5
  10. Tubbz cosplaying ducks display arrives at Hamleys

 

Licensing.biz Powered by Toyworld

  1. YuMe Toys drives growth with multi-line licensed collectibles for 2026
  2. Ravensburger announces details of forthcoming Disney Lorcana sets
  3. Chessington announces opening date of World of Paw Patrol
  4. Topps reintroduces Chrome to the NFL trading card space
  5. Daddy Pig calls for support in London Marathon fundraising goal
  6. Warner Bros. Discovery celebrates Superman Day 2026
  7. Tickets now on sale for Brandmania
  8. Olivier Dumont joins Animaj board
  9. LW Entertainment honours Phantom of the Opera during 40th anniversary
  10. Dino Ranch: Island Explorers to launch on Amazon Kids+ in US

 

ICv2: The Business of Geek Culture (US) 

- Gamegenic Unveils 'Magic: The Gathering - Cards Almanac'
- WizKids Unveils Two 'D&D Icons of the Realms: Player's Handbook' Starter Sets
- Games Workshop Announces New 'Warhammer: Age of Sigmar' Boxed Set
- New 'D&D Icons of the Realms' Booster Set Incoming
- Wizards of the Coast Announces 'Magic: The Gathering' Back to School Superdrop
- A 'Dawn of Terror' Begins for 'Hellbreak TCG'
- Rolling for Initiative -- Words Matter
- 'Horrified: Dungeons & Dragons' Visits The Dark Realm of 'Ravenloft'
- Red Bull Teams Up with Bandai's 'One Piece CG'
- R.I.P. Reinhold Wittig

 

Nación Juguetes (Mexico, Peru, Argentina, Chile & Spain)​​

 

 

Global Toy News​​​ 


 

The Bugg Report (Australia)​

 

The Toy Universe (Australia)

 

 
​hobbyDB


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BoardGameWire​​

 

 

Toy Store (Italy)

Video of the Week

POP Duos: Elan Lee, Co-Founder, Exploding Kittens; and Jeff Probst, Host and Executive Producer, Survivor

POP Classifieds - Free and Easy

"I kept an eye on People of Play's Classifieds and now I work at TOMY!" -Jeff Hersheway, Digital Content Manager at TOMY International

Either post your job openings yourself (so easy!) to our POP Classifieds or send them to us to post for you. We all have colleagues looking now that would benefit.

You can also post IP and more to sell. We just posted a listing for US Utility Patent & Trademark: MOGO.

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Get Listed in the POP Toy Industry Database

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