Welcome to Your Weekly News Brief!
Happy Bloomin’ Friday!
Can you believe summer’s almost gone? Before LA Previews took over our calendars, late August used to mean squeezing in those last bits of summer fun. Now it’s all about gearing up for a busy season ahead! I can’t wait to see everyone in just a few weeks. In the meantime, here’s a handy list of LA events courtesy of the Toy Association.
On the list is our second annual Laugh Factory event! Get your tickets right now because there is only one show and it is Rubee Tuesday - a super popular night at the Laugh Factory! If you have questions, ask David Fuhrer, Bob Fuhrer or me.
Registration is Open for November's POP Week and WishList Weekend!
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Mary and the POP Team
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Cartoon Lovers, Lexophiles & People in Need of a Smile!
Cartoon of the Week: Thank you to Robert Fuhrer for the cartoon this week!
Memorable Quotes: “For every winner, there doesn’t have to be a loser … In fact, most success stories are less about competition and more about collaboration.” - Michelle Yeoh
Toy Industry Word of Day: If you can think of a toy/game industry word not in our POPDictionary, add it and we will connect it to you POP profile, feature it here in an upcoming week and on POP's homepage!
Have a cartoon, quote or a joke to share? Send it to me! Mary
Happiest of Birthdays to our colleagues celebrating birthdays this past week!
Tom Morey RIP
Shane Corn
Heather Edwards
Grant Lyon
Trina Robbins RIP
Eugene Hendel RIP
Reid Huefner
Joan Frances "Bam" Widmer RIP
Charlotte Towne
Laura Dattile
Gareth Edwards
Chung Liang
Person of the Week - Vango Toys' Alex Tongue
Riding the Wave of Success with the UpsideDownChallenge Game
Amassing more than half a billion views across TikTok, Instagram and YouTube, thanks to the game’s hilarious (and seemingly easy) challenges, The #UpsideDownChallenge Game has continued to dominate the game aisle since its launch five years ago. Formula 1 teams, professional gymnasts and even Super Bowl LIX champions, the Philadelphia Eagles have used the iconic upside down goggles in their social content.
The game actually launched right as the pandemic was closing down the world. And while there was a lot of uncertainty as to whether Vango would even be able to continue selling the game, it instead wound up providing just the right setting to show exactly how the game works, providing a simple, and much needed laugh with close friends and family members of all ages. As Vango Founder and CEO Alex Tongue likes to say, when the world was flipped upside down, he just gave families the upside down goggles to enjoy the view!
While COVID significantly impacted our world - and our industry - the dramatic shifts in the way consumers behaved while dealing with the pandemic did manage to produce a few success stories.
Enter The #UpsideDownChallenge Game from Vango. The party game’s premise: players perform seemingly simple tasks, like write their name, connect dots or give a high five, but all while wearing a now iconic pair of goggles that literally flips your vision upside down. The game provided exactly what families needed during this time: entertainment, laughter and the opportunity to connect with each other. Read More...
Person of the Week - Cassidy Smith: Full Speed Ahead!
On Recent Change from Hape Toys to Speedy Monkey
Hi Cassidy! Great to catch up and love to share your latest news with our readers! How long were you at Hape Toys, and what is your favorite memory from your time there?
This year would have marked 22 years at Hape! It's hard to choose just one favorite memory. Building the brand with Maggie in the early days is something I’ll always treasure.
Spending time with Peter was also incredibly impactful—his passion is truly inspiring, and I’ve learned so much from him. I also deeply value the relationships I’ve built with our customers and sales reps. The journey we shared has led to many lifelong friendships.
This is an incredible industry, and I feel grateful to be in it!
Why the change with such a great career at Hape?
Read More...
Young Inventor Challenge: 20th Anniversary Spotlight

Name: Leonard Brahin
Location: Chicago, IL
YIC: 2007 Winner
Invention(s): Superhero Board Game
Where is your invention now?
Safely preserved in my childhood home!
Have you invented any other toys/games since the YIC?
I have designed and implemented murder mystery and trivia parties. I look back extremely fondly of my participation in the YIC and, to this day, I still share stories from the event.
Are you planning to work or study in a related field (STEM, design, entrepreneurship, toy/game industry, etc.)?
My sister took the STEM route instead of me! I work as an attorney for a commercial law firm helping others protect their businesses and ensure that the products and services they offer are the best they can be. READ More...
(Note from Mary: It is the 20th Anniversary of the Young Inventor Challenge! We have BIG plans and would love to include you - be a sponsor, a judge or a volunteer. We appreciate all the help we can get to support the next generation of toy people! Contact Ahren Hoffman ahren@peopleofplay.com today.)
South Korea’s Supreme Court has rejected a 30 million won damage claim by an American composer who accused a South Korean kids content company of plagiarizing his version of “Baby Shark.”
According to a report in The Times, two-thirds of Big Potato’s revenue comes from exp orts, with the US accounting for the majority of those sales.
Diamond Comic Distributors is in danger of administrative insolvency, and its records are in disarray, according to statements in an August 5 court hearing in the company’s Chapter 11 bankruptcy case, for which a transcript was filed on August 15.
The hearing on the numerous motions and objections related to Diamond's plan to seize and sell consignment inventory in its warehouse began on Monday based on a plan created in a scheduling conference on August 5.
The National Association of Wholesaler-Distributors (NAW) has filed a lawsuit in federal court challenging Oregon’s Plastic Pollution and Recycling Modernization Act, which established the state’s extended producer responsibility (EPR) program for packaging.
Her costs are up 25 percent, and the uncertainty is making it hard to plan for the future. Ms. Wiaz, 67, noted a stark contrast to the support that communities and the government had provided to small businesses during the Covid-19 pandemic, a period that also...
As Washington and Beijing negotiate, US and Taiwan chip giants are paying the price via export tax, a potential state takeover and tariffs.
Revenue outside China and Taiwan jumped to US$778 million in the first six months, making up about 40 per cent of total sales.
The U.S. middle class is more than a household income bracket. The American middle class has always been the heartbeat of the U.S. economy.
Fed officials worried at their July meeting about the state of the labor market and inflation, though most agreed it was too soon to cut rates, minutes showed.
The mistake was because of an issue in how it calculated the amount of supplier income it received essentially causing it to be logged too early.
CMON was already reeling from a more than $3m loss last year, with falling sales for its crowdfunding campaigns leading the company to its lowest annual revenue since pandemic-hit 2020.
Shares of Cracker Barrel plunged roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh.
featuring young leaders inspiring communities around the world.
David’s Bridal once helped you snag a gown; now it wants to outfit your inner gremlin. The 70-year-old retailer will make you a dress for your Labubu plushie.
Chinese coffee chains are popping up in New York. Chinese video games are generating billions. Even Chinese makeup, or "c-beauty," firms are expanding globally.
Hot toys such as Squishmallow building sets, Hasbro's Spider-Man action figures and Mattel's Barbie were included in container manifests.
Government policy has also reshaped the sourcing landscape, as no Chinese toy factory has secured BIS certification, China’s dominance has eroded sharply. According to K.A.Shabir, CEO of Funskool, these moves have given a multi-fold boost to domestic manufacturing and elevated product quality.
Discover how tech, STEAM toys, and kidfluencers are transforming the toys market, driving innovation and shaping future play.
The Iowa State Fair has featured a bovine butter sculpture for more than 100 years. Now, the tradition is part of the new “State Fairs” exhibition at the Renwick Gallery.
It’s a predictable as the sunrise. Whenever a new technology enters the toy industry, you can count on a cadre of adults bemoaning its corrosive influence on children and childhood.
Milestones are more than markers, they’re memory engines. Whether you’ve hit your 10th store anniversary, sold your 5,000th plush dragon, or released a new line of STEM kits, that moment is power waiting to be activated.
Few examples illustrate this better than Hot Wheels, which has mastered the art of collaboration to create lasting value for both sides of the retail equation.
Founded by sisters Marylou Badeaux and Celeste Dolan, the monthly magazine ran from 1982 to 1990. It originally launched as The Video Game Update, a single-page black-and-white newsletter supporting their Los Angeles-based mail-order business, Video Take-Out.
Science Ninja Team Gatchaman was a Japanese anime series that debuted in 1972. In 1978, the series was reimagined for American audiences as Battle of the Planets.
Released by Fisher-Price in 1970, the Pull-A-Long Lacing Shoe was an educational toy designed to help preschoolers learn how to tie a shoe and recognize basic shapes.
Released by Ideal in 1968, Tiltin’ Milton was a balancing game for two or more players that challenged them to outwit gravity. At the center of the action was Milton, a dozing figure nestled in a hammock.
Emphasising the brand’s commitment to expanding its collection of licensed partnerships embedded in pop culture, this collection – made in collaboration...
The announcement marks the next milestone in the collaboration between the two companies, following the reveal of a Monster High product line earlier this year...
the global dance-fitness phenomenon, today launched Zumba Fitness Party–a first-of-its-kind family-friendly fitness experience...
Lucy (Ella Purnell), the Ghoul (Walton Goggins), and Maximus (Aaron Moten) return as a trio of Wasteland Wanderers whose adventures will bring them to the post-apocalyptic playground of New Vegas.
According to The Wrap, Phil Lord and Chris Miller will produce a new movie based on Archie Comics, written by none other DC Comics stalwart Tom King.
Perfect for fans of all things Middle-earth, the all new Dobble: Quest For The One Ring is a "precious" new addition to Asmodee's licensed Dobble line-up.
Following the success of this year’s Superman, the company is looking to bring more projects to DC Studios. Upcoming releases from DC Studios include Supergirl, Clayface, and the live-action TV series Lanterns, all set to arrive next year.
To unlock shareholder value through IP monetization, Kartoon Studios will continue leveraging the Stan Lee IP’s existing Marvel film and Walt Disney Company theme park licenses alongside its new series of partnerships.
In Season 2 of Crayola Crew, kids will watch Bria and Rafa return to their world in Colorverse, now bursting with new vibrant characters and storylines.
After Warner Bros. Discovery removed hundreds of classic Looney Tunes episodes from HBO Max in March, Tubi has picked up a package of more than 700 for its streaming library in the US.
This musical animated series will get a piece of US$311,000 from this year's Skip Ahead program.
Surge Brands has unveiled the first slate of U.S. licensing partners for Mister Softee, signaling the start of a broad lifestyle program designed to bring the iconic ice cream truck brand into new consumer categories.
McDonald’s and BTS are at it again. After the success of their previous partnerships, the K-pop group is starring in a new batch of Happy Meal toys, experiences, and activations.
This summer's breakout animated hit helped drive a bump for Netflix in July’s The Gauge report—in a month that saw higher streaming viewership than ever.
This is the first original film by Spin Master’s entertainment studio, signifying a major milestone for the company behind some of the world’s most popular kids’ television series.
Fresh off a triumphant return to theaters in 4K, one of the best Godzilla movies of the century is circling back for another attack. Shin Godzilla will play in select cinemas once again on Aug. 31.
Bitcoin Brigade: Adventures in Satoshi City (pictured) is a 2D-animated adventure concept that focuses on a group of super-powered kids who hunt for treasure.
They’ll be under Paramount’s umbrella starting in April, when their current deal with Netflix is set to expire—but the Duffer brothers plan to remain involved in some ongoing projects for the streamer, such as Stranger Things: Tales of ’85.
Inspired by Hilton and her real-life pets, Paris & Pups is produced by HappyNest Entertainment and 9 Story Media Group, in partnership with Paris Hilton’s next-gen media company 11:11 Media.
Streaming continued to break records in July, accounting for 47.3% of all viewing, according to Nielsen, as Netflix, YouTube and Roku hit new highs.
WildBrain CPLG has announced a new global representation agreement with Kyandii Ltd to lead the licensing program for Fuzzballs, the fan-favorite pop culture brand created by Marc Sach.
BBC Chief Content Officer Kate Phillips reassured fans that, “With or without Disney, Doctor Who will still be on the BBC … The TARDIS is going nowhere.”
A Monstrous Twist on the Classic Mystery Game That Will Have Fans Racing to Solve the Case! Get ready for an earth-shaking monster mystery game when CLUE®: Godzilla hits retailers on September 24, 2025, from Toho International in partnership with The Op Games.
On Acquisitions and the Strategy for Making Them More Successful
The board of directors chose Chief Operating Officer Michael Fiddelke, a 20-year Target veteran, to succeed him.
Michael Fiddelke, Target’s chief operating officer and former finance chief, will take the chief executive role starting Feb. 1 of next year, the retailer announced Wednesday (Aug. 20).
The executive shaped the mass retailer’s reputation and performance for over a decade.
Thomas will lead Staedtler UK's operations, driving forward the company’s commercial strategy, market positioning and customer engagement.
The STEM-focused viral creator will partner with the streamer to make a kid-friendly competition series.
Previously serving as head of production, Tafoya-Cameron will now oversee the studio’s creative strategy and a growing project slate that includes teen animated series Bob’s Burgers, Hazbin Hotel and Duncanville.
In her role, Hueer will serve under the Association’s Government Affairs Center of Excellence and will be responsible for monitoring legislative activity, tracking and analyzing regulatory proposals, engaging with policymakers, and supporting advocacy efforts across the western states.
Renowned for his work on Teenage Mutant Ninja Turtles toys in the ’80s and ’90s, Chang is back in the game with a new series of sci-fi collectibles inspired by timeless tales from the Bible.
Fans flocked to Tampere in southern Finland to celebrate the country’s most lovable literary cartoon family, created by author Tove Jansson.
'We don't want the atmosphere to be worse because we squeeze in too many people.'
The UK’s leading toy brands will come together on 10th September 2025 at the Business Design Centre in London for The Big Christmas Press Show, a dedicated media showcase giving journalists, broadcasters and content creators a first look at the products set to top Christmas wishlists.
Through this partnership, both entities will aim to enhance members’ experiences by offering new educational opportunities, cross-promoting key events and content, and highlighting leaders’ contributions in both the licensing and attractions industries.
The summit will provide the toy community with timely insights on consumer trends, brand strategies, and retail growth.
As new World Champions rose in Anaheim, fans got major news across Pokémon titles, plus a glimpse at the future of competition.
Taking place in Mumbai, Kids India is part of the world’s largest event network for the toy industry, which also includes Spiel in Essen and the Spielwarenmesse in Nuremberg.
Etopia's half-day strategy event will now take place on Thursday 18th September, with the full agenda officially revealed.
This weekend, Barnes & Noble is hosting an exclusive, free in-store event, where little builders ages 4 and up can build their own LEGO Bluey Duck Cake, for real life. Barnes & Noble locations in Alabama, California, Arizona, North Carolina, Texas, and more will participate.
Chinese collectibles-maker Pop Mart’s Pop Toy Show Singapore 2025 is back for its third edition from Aug 22 to 24.
The Toy Association™ is inviting all toy industry professionals to attend the official Grand Opening and Ribbon-Cutting Ceremony of The Toy Building, taking place at 5 p.m. on Monday, September 8 at 101 Continental Boulevard in El Segundo.
Industry thought leaders have until this Friday, August 22 to submit presentation applications for Toy Fair® University, taking place throughout Toy Fair from February 14 to 17, 2026 at the Javits Center in New York City.
The Toy Association™ will host a Member Forum at 11 a.m. on Tuesday, September 9 at the Toy Building (101 Continental Boulevard) during the LA Fall Preview®.
Unlike any other toy industry event, the Chicago Toy & Game Fair (CHITAG) brings kids, parents, inventors, and the media together during peak holiday season excitement to discover the toys and games that belong on every wishlist.
The immersive Barbie experience will journey through the history of the world’s most iconic doll, featuring life-size playsets, an exclusive merchandising store and a themed café.
The studio’s booth at BLE will emphasize the retail segment, showcasing a range of licensed products that have helped the brand connect with audiences worldwide.
as Click System, with a refresh of the line-up welcoming new additions and offering an improved end-user experience. The main ethos remains unchanged.
– the pastel feline spreading affirmations and emotional uplift across the internet – evolves from viral sensation to fast-growing international brand.
Ranked at a skill level three, the 1:72 scale Heinkel He111 H-6 kit consists of 180 parts, measuring in at 312mm in wingspan and 226mm in length. The twin engine Heinkel He111 H-6 from Hornby Airfix is now in stock.
The refreshed online platform offers customers a seamless shopping experience and showcases Wilton Bradley’s diverse portfolio, including Toyrific, Mi-Mic, Yello, Xootz and Osprey.
The new retail display showcases WeCool’s most popular lines, with vibrant signage, illuminated branding elements and a dedicated attendant positioned within the setup.
Available now, the new science activity kits will be backed with PR and influencer campaigns throughout Q4 to drive traffic to retailers.
The new Majorette range of 1:64 diecast vehicles combines iconic automotive design with high-end detailing, standout packaging and display features.
In a strategic move to broaden its global reach, Pop Mart is exploring expansion into emerging markets including the Middle East, Central Europe, and Central and South America.
Under this agreement, Claire’s says it has halted liquidation at a “significant number” of its stores, though that process will continue at other locations in North America.
To celebrate 25 years of the Millennium album, the Fisher-Price Little People Collector Backstreet Boys includes figures of AJ, Brian, Howie, Kevin, and Nick.
The retailer is starting with a K-pop era theme, followed by Lo-Fi Playing, Rodeo Dreams, Nature Breaks, and Group Woosah.
Claw machines take center stage at the 3,600-square-foot arcade, with nearly half the floor dedicated to these skill-based prize machines. Each claw machine is stocked with exclusive, high-demand items from DC Comics, Hello Kitty, Nintendo and more.
The next epic figure in the Marvel Legends Maximum Series line is here - with an impressive 24 accessories, including an alternate head, several variations of alternate hands, knife, 2 swords, blaster, and blast effects.
This intricate model brings the candy-filled wonderland from the iconic 1971 film to life, designed as both a stunning display piece and an interactive build experience for nostalgic fans.
Two years ago we learned, thanks to the FTC, that Microsoft was working on a separate “dedicated” version of Xbox Cloud Gaming.
Many were hoping for a follow up to the excellent Sonic Mania but it never came to be and the team went on to release Penny’s Big Breakaway, which sadly failed to set the world alight.
The game had several titles such as Rayman Forever and The Story of Rayman. Sadly, Ubisoft decided to abandon the project in 2021.
It is not long until PAX West as the event is due to kick off on Friday, 29th August and it is sure to be jam packed with exhibitors.
Masahiro Sakurai announced during the content-packed Kirby Air Riders-themed Nintendo Direct that fans will be able to get their hands on Kirby Air Riders on 20th November.
You can get your hands on the epic adventure on 31st October. Check out some of the new quality of life adjustments which accompany the remaster in the trailer.
Developed by Fabraz and published by Atari, the successor to one of the most infamous video games of the 90s (Bubsy 3D) will launch for both Switch and Switch 2 “soon,” though an exact release date has not yet be shared.
The iconic Bandai Namco-owned character and an inspired track will be released in “early 2026” as part of the Season Pass DLC included with the Digital Deluxe Edition of the game, as well as available for purchase separately.
If you’ve been wondering what’s next for the LEGO team and TT Games, then wonder no more. The game is titled LEGO Batman: Legacy of the Dark Knight and it’s coming to the Nintendo Switch 2.
The game is currently available on Xbox Series X|S and PlayStation 5. The Nintendo Switch 2 will also receive the DLC, which is titled The Order of Giants.
The massive content expansion, which will be accessible near completion of the base game, is being released “early 2026” for Nintendo Switch.
Launching later this year, Battle for Eternia is a strategic collectible card game that brings the action-packed battles of the franchise into a new arena.
While it didn’t feature much of Silksong outside of a brief tease, the main event for Gamescom, Opening Night Live, did have plenty to show off during its two hour runtime.
In a blog post announcing the change, Sony cited the “challenging economic environment,” which includes the tariffs President Trump has placed on imported products.
Take-Two is laying off more than 80 people at Cloud Chamber, which has been working on a new BioShock title, and the game has been delayed from a planned launch in late 2026 or early 2027.
The company is working with AMD to design dedicated silicon and hardware and investing in technologies like neural rendering to bring "a new level of quality" to games.
The Sonic Racing CrossWorlds open network test is available on all platforms, including the Nintendo Switch, so it will be the perfect chance to test drive the new racing game.
The long-awaited follow-up to Hollow Knight has been the subject of discussion, controversy, and disappointment for years, plagued by delays and missed deadlines.
The action-packed 2D game, developed with game development studio Bitmap Bureau, debuts in 2026, with both physical preorders and digital editions arriving early next year.
Perfect for kids ages 3 and up, Smurfs Playhouse allows little learners to explore, imagine, and create their own stories alongside the classic characters.
During the crossover event, “Teenage Mutant Ninja Turtles” characters Michelangelo, Leonardo, Donatello and Raphael will be available in-game as Legendary Champions, along with their ally April O’Neil and nemesis Shredder.
Vernon, CA (August 19, 2025) – While celebrating its 50th anniversary this year, Master Toys is riding a high after the summer trade shows, capping off with being a top vendor at the Atlanta Market in the Diverse Marketing showroom. Read this as a PDF MASTER TOYS CELEBRATES SUCCESSFUL SUMMER SHOWS AND NEW STRATEGIC HIREHeading into the fall and holiday season, Master Toys is happy to announce that Joy Villavicencio is joining the business as Sales Director. Since she had been a Key Account Manager at Diverse Marketing...
Craft, Create & Animate?! The DIY Books put the A in STEAM Harrisburg, PA (August 18, 2025) — When kids immerse themselves in books, they are transported to all kinds of possibilities. Imagine if they had to make the book! EyeConnect Crafts offers them the chance to be an artist, an illustrator, an author or even a cartoonist when they engage with these new and unique book making kits! Youngsters discover all the elements of STEAM by making 3D Tunnel Books. Deluxe ($39.97) 3D Tunnel Book art and craft kits boast themes of Space, Ocean and Pond.
Fake Labubu dolls, commonly known as Lafufu, pose a serious risk of choking as small plush and keychain figures can easily block airways.
My mom, his wife of 66 years, was by his side. My dad was the CEO of Radio Flyer from the 1960’s into the 1990’s. He took over leadership of the company from his dad, Antonio, who founded Radio Flyer in 1917.
The English actor who played the arch-villain General Zod in the original Superman films, has died at the age of 87.
Schiefer was a producer on the Destroy All Humans! remakes, and worked at Black Forest for seven years.
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Toy Trade Monthly & Special Issues
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Licensing.biz Powered by Toyworld
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The Toy Universe Magazine Edition 17
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