The U.S. Supreme Court ruled Friday that President Donald Trump’s sweeping “Liberation Day” tariffs were issued unlawfully.

Before you do, ensure you are familiar with the legal standard.

"You cannot go to sleep on this president," says one toymaker, of the ongoing uncertainty over trade policy.

The $5 million campaign, called Small Businesses Against Tariffs, aims to spotlight the impact of tariffs on small businesses, workers and consumers.

In the tabletop gaming industry, end of calendar years are packed with events & novelties.

Reflecting shifting lifestyles and cultural influences, the trends show how toys continue to bring people together — proving that the love of play never goes out of style.

Toy World sat down with Julia Reip, VP of Sales UK and EMEA for Evolve Media, to find out how Play Their Way can outperform current approaches to kids’ advertising.

The Toy Book's annual roundtable discussion continues...

The Toy Book catches up with Steve Arkeveld, Chief Commercial Officer at Moose Toys, for a conversation about the company’s evolution, big wins, and emerging trends.

Jay Foreman, CEO at Basic Fun!, discusses the trends, wins, challenges, and opportunities shaping the business.

As the first national retail destination dedicated to sports cards, trading cards, and collectibles, CardVault by Tom Brady is a big part of the conversation with 12 stores and counting.

Robin Motts of Hot Topic, Inc. discusses fan retail, the big wins at Hot Topic and BoxLunch, and the balance between nostalgia and emerging brands.

The Founder and CEO of MGA Entertainment shares an update on the company’s performance, new products, and the challenges and opportunities at retail

Uitdenhowen, EVP, Toys “R” Us & Babies “R” Us, sits down for a conversation about how Toys “R” Us continues its resurgence in the U.S. while scaling the business across 35 countries worldwide

Resurgence, reinvention, and strong holiday performance shaped the U.S. toy industry in 2025.

This year much of the focus is on the new rules of play that are causing toy companies, large and small to rethink their strategies.

After visiting Toy Fair, it became clear that Labubus are over. Next up for kids and the young at heart? The highland cow.

New York Toy Fair brought Toy Fair Season to a close this week. If you were there, I hope you had a successful trip.

The Official Trade Publication for the North American Toy Industry kicks off its 42nd volume with a tradition: The BIG Toy Book!

Toy Fair Brings a Year’s Worth of Business in a New York Minute

The Australian company makes its mark with families and retailers.

50 Years after the Spirit of '76, America250 unlocks the next red, white, and blue wave in the toy department.

Test your toy knowledge with the latest Pop Quiz!

Blind boxes and bags aren’t new, but intentional design keeps the format exciting for retailers, kids, and collectors alike.

Mondo Roque on creating toys in a shifting cultural and tech landscape.

Maker Joshua Stanley Robotics used magnets and an open source chess platform to build this unique board.

Melissa and Doug are true Toy Icons. Not because of logos or scale, but because they never lost sight of why toys matter in the first place: to spark imagination, invite curiosity, and let kids be kids.

A frowning red horse has become the surprise hit toy of the upcoming Lunar New Year holiday, capturing the mood here better than any data point.

Previously bought by US YouTuber Logan Paul for US$5.28 million in 2021, the card sold for three times that amount at an auction on Monday.

Astra Continues to Support Small Businesses

"Bringing Cats Knocking Things Off Ledges to my parents’ house for a weekend game day felt especially on-brand."

An innocent lark for most until Stephen King took the fun out it for some - writes Bob Peirce.

A yearlong celebration includes new Studio Series figures, a Matrix of Leadership replica, and a global “Apology Tour.”

Bandai Namco reveals its celebratory plans for Tamagotchi’s 30th anniversary, complete with new products, partnerships, and activations.

Hape marks 40 years of sustainable play while looking to the future.

Celebrating 60 years of fun with a special flashback from the archives of The Toy Book and The Licensing Book!

Classic brands endure by blending nostalgic play patterns with modern design.

Mattel's girl-led brand enters its 40th year with classic dolls, new collabs, and more.

“…and this is the excitement of Monte Carlo in miniature.”

Hasbro’s 1981 toy catalogue presented a wide-ranging assortment organized by play category and age group.

Watch Dave from Lucky Penny Shop demonstrates the Pass the Nuts game from TOMY.

Yakkity Yob was a whimsical robot toy with dreams of becoming a real, live boy.

Let's go back to see what was in the works during Toy Fair 2001.

The Bat Masterson race game was based on the TV series of the same name and took place in the fictional Western town of Dry Gulch.

Introduced in 1990, the Toddler Kitchen was part of Fisher-Price’s line of early childhood activity toys.

Asmodee said a feature film based on Ticket to Ride is already in development, written by Ben Mekler and Chris Amick.

The new figure series reimagines Godzilla and kaiju characters in bold, vibrant colors with dynamic visual effects.

The collectible company announced it had acquired the Muppets license to make action figures and revealed they were already at work on the first wave tied to The Muppet Show.

NECA revealed its partnership with Epic Games for a line of Fortnite action figures.

Venturing into the adult-collector space for the first time, Playmates is offering up several different lines of Dungeon Crawler Carl toys, which will debut at San Diego Comic-Con in July.

Undoubtedly, the line generating the most excitement is the TMNT x GI Joe crossover, on which Playmates partnered with Hasbro.

As many eagerly await the upcoming live-action feature film Matchbox The Movie, Mattel shared an exciting new launch that will bring the movie’s epic scenes into your home.

Publisher Services (PSi) will work with major US retail partners, including Amazon, Target and Walmart, to launch the Talking Tom Heroes line.

Playmates Toys unveils its new Paris & Pups toy line, based on the Youtube animated series inspired by Paris Hilton and her dogs.

Disney Consumer Products launched its Star Wars Most Wanted campaign, with tons of new partnerships.

Ultra Pro Entertainment, in partnership with the Paris-based company Zanzoon, is giving Pokémon Trainers a new game to test their Pokémon guessing skills.

Ms. Rachel is heading off-screen and onto kids' craft tables with a new line of licensed Color Wonder craft kits and activities from Crayola.

Pinball collectors can catch 'em all with Stern Pinball's new Pokémon pinball cabinet, which is available in three variants.

Just Play is launching Happy Haul, a brand that blends mystery collectibles with pop-culture favorites from Disney, Harry Potter, and more.

TMNT joins G.I. Joe while the Power Rangers level up this year.

Also, 'Dragon Ball Z Playpaks' Coming in 2026

Lumee is a full-service offering that gives advertisers and brands a trusted way to connect with kids and families worldwide through premium content.

Blurring the line between a board game and a toy, Sonic Knock creates an energetic tabletop experience where players flick, race, and collide their way through objectives in an action-packed race to the finish. 

Funko’s announcement of the second wave of KPop Demon Hunters POP! figures comes just as the first wave of POP! figures begin to ship from online retailers and hit stores.

Nintendo and Illumination have released 7 new theatrical character posters for The Super Mario Galaxy Movie.

The Bluey at the Cinema: Playdates and Friends Collection brings an hour-long cinema experience to the UK, Ireland and Europe.

JAKKS Pacific has once again scored the title of master toy licensee for the latest Mario Bros. adventure — 'The Super Mario Galaxy Movie.'

Basic Fun's new arcade games include classics like Pac-Man and Ms. Pac-Man as well as the first-ever Sonic the Hedgehog arcade game.

With baseball season in full swing, Topps is teaming up with Funko to add Bitty Pop! figures to its roster of collectibles.

The company showed refreshed classic games, new preschool play patterns, and expanded entertainment partnerships.

Building off the reboot’s second season, Yo Gabba Gabba! is partnering with new licensees to bring the silliness to the shelves. 

The partnership expands recording, distribution, and marketing efforts worldwide.

Xiong to discussed how the company got started, its goals, and the exciting things to come in 2026.

Wolfson discussed what's new for the educational toy company.

CEO Leon Lian provides an inside look at the company's desire to 'Bring Joy to the Toy.'

Persy Arcement transformed a homemade prototype into an award-winning board game.

Masherah discusses the growth in trading cards and how his company continues to innovate in the space.

'Big Hero 6' inspired Nico and Matteo Mucchetti's ambitious project.

Yuko Yamaguchi oversaw the feline character's rise to global icon status.

"Bringing this group together was a strong reminder of the shared joy, insight, and progress that come from learning directly from one another."

 Rachel Griffin co-founder of PlayWise Partners talks about her career and beating Persy at her own game!

Hayes has years of leading skilled engineers to develop and deploy innovative digital experiences for consumers and internal partners.

Kosmos managing director Matthias Kienzle said, "With the new ownership structure and the newly formed management team, we aim to further scale and continuously expand our international sales activities."

Spin Master has given fans an early look at two of its key items in the Dino-Mite Paw Patrol: The Dino Movie Toy Collection.

The range includes dolls with distinct magical abilities and styling and storytelling accessories, showcasing the diversity of witchcraft.

Attendees were given the chance check out Mattel's latest offerings at the Javits Center's River Pavilion.

Tech-powered wooden toys expand the Qubitunes ecosystem with new games, expansions, and autonomous vehicle play.

Tthe company's new line of 3D puzzles and is launching with two waves of product.

New themed microMAGS are available now.

Cottage Door Press will add stories featuring Mickey Mouse, Moana, and more to the lineup.

MushyKinz, Deddy Bears, and Bad Date Bears expand retail and entertainment strategies with new launches.

Strategic partnership expands reach to specialty and neighborhood toy retailers across North America.

Fifty new products, tabletop gaming expansions, and Smart Fox books highlight the milestone year.

The plush collectibles skewer dating archetypes.

Entertainment Earth is continuing its 30-year legacy by entering the trading card segment, celebrating fans, and more.

How Spin Master is building new brands, moving at studio speed, and balancing breakthrough tech with evergreen play.

After two decades surrounded by toys, Brian and Lauren Bernstein are making their return to the industry with new venture: Jasey’s Toy Chest.

Toy Book sat down with Schylling President Paul Weingard to discuss the exciting products are coming down the pipeline this year.

Creating the Next Generation of Toys, in New York

Bonkers Toys Brings Toys and Colors and Genevieve's Playhouse to Retail

At the exhibition, Blokees unveiled its two major categories — Blokees Model Kits and Blokees Wheels — featuring more than 270 products across over 10 core product lines.

The expanded sales coverage comes alongside a successful start to the year, with continued momentum across the Jumini ranges.

MGA’s Miniverse Make It Mini With Love has been supported with a Galentine’s celebration campaign, working with influencers across social media to promote the Valentine’s themed miniatures.

Hasbro is launching new products and experiences across every category at this year's Toy Fair New York, aiming to spark imagination, creativity, learning and self-expression.

In this cooperative party game, players attempt to close the gaps in a word circle in an attempt to win the game.

To Release Board Game by the Inventor of Big League Chew; First Game in Modern Classics Line

The LEGO Group arrived at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. 

In this game, players roll loot dice and try to heist the best items available. They will use their earnings to recruit thieves and form devious plans in order to achieve the status of an evil mastermind.

Award-winning Portal innovation arrives in CONNETIX’s signature pastel palette, recognised as a London Toy Fair Hero Toy winner for STEM Education.

This year, Disney Consumer Products took center stage at Toy Fair® New York with one of its strongest showings in years, claiming two Toy of the Year Awards.

Visitors to Phoenix Collective's new website will be able to view all the products each company in its portfolio has to offer, place orders and keep up to date with new releases and offers.

Smart Games has launched Dice Deduction and Quantum 2-in-1 games, both set to provide hours of fun while nurturing problem-solving, sequencing and spatial awareness skills in players.

Craze Bounzz combines soft toys and play products in one, while Glime brings classic slime play patterns to beauty and fashion.

The Easter Dolls, Sunny and Blossom, mark the start of the eagerly anticipated 2026 Keepsake Collection.

Ubisoft recently announced that it had taken the difficult choice of cancelling six games that it was working on and now we know what they were courtesy of Insider Gaming.

A large number of Japanese gamers have been discussing on social media why younger gamers are not getting into beloved video game franchises like Final Fantasy and Dragon Quest.

Bloomberg is reporting this morning that its sources have told them that Nintendo is actively considering increasing the retail price of the Nintendo Switch 2 due to increased component costs.

Final Fantasy VII Remake director Naoki Hamaguchi has reconfirmed to Automaton Media that Final Fantasy VII Remake Part 3 will be a multiplatform release.

The Virtual Boy catalogue as part of the Nintendo Classics range of games for Nintendo Switch Online subscribers is now available to download on the Nintendo eShop.

The leading video game advisor and author delivers his latest market report.

Don't Die is a casual yet strategic roguelike played with Dice. Defeat monsters, upgrade your dice, and build game-breaking combos that defy the odds.

They only shifted 1.76m Sonic game sales between October and December 2025.

 ZB Designs, a husband-and-wife owned company in its first year at retail in the toy industry, won “Collectible Toy of the Year®” for Wigglitz at the Toy Foundation™’s 26th annual Toy of the Year® (TOTY®) Awards. The TOTY Award winners were announced last Friday evening at an awards ceremony at Pier Sixty in New York City.

Toy Association staff and other experts led a “Toy Safety & Legislative Update” at Toy Fair® in New York City today that addressed the industry’s top state, federal, and international legislative and regulatory priorities, including key product safety-related activity.

The toy industry rolled out the purple carpet tonight at the 2026 Toy of the Year® (TOTY®) Awards, also known as the “Oscars” of the toy industry, which honored the most creative and innovative toys and games of the year.

The Toy Association™ announced three new members and six term renewals to its Board of Directors, with Geoffrey Greenberg, co-CEO of Just Play, stepping into the role of chairperson.

Tens of thousands of global play professionals will fill the halls of the Javits Center in the coming days to preview the latest toys, games, and youth entertainment products – many launching later this year in time for the holiday season.

Toy Fair® is all about creativity and sparking imagination — not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 750 exhibit spaces at the Javits Center.

Toy Fair sets the stage. Los Angeles keeps the industry moving.

Collectibles, and the “Silver Market” Take Center Stage at the 2026 Hong Kong Toys & Games Fair

The WiT Foundation Scholarship Program powers future leaders in toy, licensing, and entertainment spaces.

Fans attending the games will experience Squishmallows-themed entertainment, including pregame activations, mascot appearances and exclusive giveaways.

His team also unearthed some video footage of past events that really speaks for itself.

There is no denying the strength of the trading card business...

The Dutch creator of the wooden construction toy Kapla, has died in Nice at the age of 80.

An actor with indelible film performances as villains in Manhunter, Robocop 2, Last Action Hero and The Monster Squad, died February 14 at 74.

Friend and peer Mike Moody remembers Brian a towering figure of the toy trade who will be remembered for his generosity, sales and marketing genius, and as “a Toyman through and through”

The director behind Bloodstained: Ritual of the Night and the upcoming Bloodstained: The Scarlet Engagement, has passed away after a lengthy battle with cancer.

Sato had a major role in shaping nearly all of Sega's consoles, including the Dreamcast and Saturn.