2025 revenue increased by 14%, driven by record Wizards of the Coast and Digital Gaming performance.

For the full year of 2025, a strong performance in the International market helped to offset modest declines in North America.

Toy makers are banking on a slew of blockbuster movies in 2026 to spark fresh demand after President Trump’s tariffs last year left manufacturers reeling.

The company is evaluating strategic alternatives and reducing its retail footprint as part of a restructuring process. 

The researchers found that 96% of all tariffs collected were paid by American companies and consumers, and only 4% were absorbed by exporters.

New data shows that states where key midterm elections races will take place paid over $134 billion in tariffs during 2025 as affordability issues mounted.

Several large American manufacturers are thriving despite the threat of higher costs. Smaller ones are struggling.

Patrician Grill, Steve's Music, Cineplex Beaches, Toys R Us and Eddie Bauer are all closing—but retail strategist Tamara Szames says they're not the same story.

All Toy Fair attendees are invited to attend The Toy Association's "Toy Trends Briefing" on opening day of Toy Fair®, a must-see unveiling of the hottest toy trends and consumer shopping.

So-called doll mummies create mainland market worth US$1.4 billion; say toy companions of ‘emotional support’; even ‘smell’ like their owners.

Experts have selected what they think are the most 'innovative and inspiring toys' of this year

China’s character toy industry is undergoing a major transformation, led by the global success of the LABUBU series.

Drawing on sales insights and evolving shopper behaviour across its UK stores and online, The Entertainer has revealed its top toy trend predictions for the year ahead.

Another week of FOMO beckons, as my inbox and LinkedIn feed are slowly being taken over by people heading off to New York for Toy Fair this weekend.

Test your toy knowledge with Wendy's latest Pop Quiz!

Timelines, fees, and requirements for spring, summer, and holiday consideration are available.

Airfix sent an Artemis model kit on a high-altitude journey, launching it with a specialist balloon to travel more than 250 miles and reach an altitude of 110,000 feet.

Adults who played a specific type of cognitive speed training were found to have a dramatically lower risk of developing Alzheimer’s, new research finds.

A massive home inside Walt Disney World, which includes a “Star Wars”-inspired theater, is listed for $14 million.

For Episode 2 of This Podcast Needs A Name, Leo Allentuck sat down with two people whose careers couldn’t look more different — yet felt increasingly aligned the longer the guests talked.

Playfeels is a recently launched, Latina mom–founded parenting brand redefining how families navigate early childhood through play.

Timed to the launch of 2026 Upper Deck Golf Feb. 18, the anniversary initiative centers on a limited Tiger Woods rookie card buyback program tied directly to the company’s first golf release in 2001.

Watch Eric from the Celebrating Vintage Model Kits YouTube channel build the Fairey Flycatcher from Inpact Kits.

Two of the Highest-Graded Copies of These Books Just Changed Hands in Private Transaction

Released in 1962, Sketch-o-Matic was a drawing toy produced by Kohner and marketed as an “amazing remote control toy with magic eraser.”

Numbers Up was a fast-paced memory and dexterity game that challenged players to think quickly, remember patterns, and work under pressure.

Whether using a pocketknife, a piece of string, or just their imagination, the games baby boomers enjoyed entertained them for hours and created memories that lasted decades.

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.

Beginning in 2027, action figures, playsets and accessories, vehicles, games, collectibles, role play and more are set to roll out across retailers.

Under the agreement, Hasbro will develop and distribute a broad range of licensed toys and games inspired by the Harry Potter and Fantastic Beasts films, as well as the upcoming HBO Original Harry Potter series.

Exclusive worldwide deal brings new tactile compound technologies to putty, slime, and sensory categories.

Basic Fun! is on a roll with its new line of Dungeons & Dragons toys, transforming the role-playing game into collectible action figures.

Stitch, Olaf, and more join the Tonies collection in plush form.

ADK Emotions NY and T-Licensing are launching the first official Beyblade X online store, complete with a slate of new licensing partners. 

McFarlane Toys, a leader in the global collectibles industry, proudly announces the acquisition of the QMx brand, bringing the fan-favorite Q-Fig collectibles into its portfolio this year.

Super7 is gearing up for Toy Fair by announcing its upcoming licenses, including Furby, Invincible, and more.

The new Funko POPS! figures of Netflix’s KPop Demon Hunters have finally been released, so fans can now go on the hunt for their favorite HUNTR/X character.

The alien invasion continues with new music and merchandise starring Angel, Stitch’s beloved “boojiboo” from 'Lilo & Stitch: The Series.'

Resurrection Games partners with Warner Bros. to launch Brave & Bold, a bag-building combat game featuring characters from the DC universe.

A Lawless Time is set to introduce game-changing mechanics that will force players to rethink their entire gaming strategy.

Teams on The Apprentice were tasked with developing an original storyline and main character, which was transformed into a bespoke Tonie.

Together with Nintendo, Mattel is launching a series of Fisher-Price Little People playsets and figures inspired by 'Super Mario Bros.' 

The line will include collectibles and figures inspired by the film’s animal athletes.

The two product lines will be on store shelves beginning this September.

She’s been a fashionista. She’s been a rockstar. Now, Barbie is experimenting with science with a new collection of STEAM kits! 

Lego unveiled five new Star Wars Smart Play compatible sets at the Nuremberg Toy Fair, including an 885-piece Millennium Falcon set with four Smart Minifigures.

Volume Two of the newly reimagined Sesame Street will be available starting Monday, March 9, on Netflix and PBS KIDS, and special guest Miley Cyrus stops by.

Ms. Rachel has become a nightly ritual in millions of homes – and now her viral, parent-trusted magic is helping families wind down offline, too.

BigMouth is joining forces with Universal to create a line of Shrek merch for the original movie's 25th anniversary and Shrek 5.

The Noble Collection is taking its licensing to infinity and beyond with new games and accessories inspired by Disney’s beloved brands.

David Marshall and Todd Gallina, acclaimed animation veterans, are tied to this project.

Each Tonie launches from the museum and propels listeners through time, space and discovery as young explorers dive into real science stories.

FanRoll is on a roll with its new line of Hasbro tabletop games, each adding dice-based twists to classic gameplay.

It’s time for Toy Fair, and Santoki is building the anticipation by unveiling the new licensed LEGO products it has in store for the show.

During its Marvel Legends Series Livestream, Hasbro revealed new action figures inspired by popular characters from Marvel Comics.

Basic Fun! is making the cutest collectibles with the Care Bears Caring Cuties, surprise toys featuring plush Care Bear bag clips.

After being catapulted into the limelight following the success of Pandemic, Matt Leacock has scored ongoing success through titles such as the Forbidden series, Ticket to Ride and Pandemic legacy titles and his Kennerspiel-winning climate-change co-design Daybreak.

The Toy Book caught up with Hasbro CEO Chris Cocks for insights on tariffs, licensing growth, and the company’s long-term vision.

Moose Toys builds its creator-led brand portfolio by entering a licensing partnership with digital creator Salish Matter.

Mattel is teaming up with graffiti artist André Saraiva for a new collection of Little People inspired by his characters.

The brand-new Kylie Minogue Collectible Doll in Red Padam Padam Music Video Outfit captures the superstar’s glittering career and record-breaking legacy.

Turbo Trivia and Magic Tim expand the company’s electronic game lineup for 2026.

Toysmith introduces a broad brand reset at Toy Fair New York, marking a new chapter for the 43-year-old toy company. The reintroduction reflects updated product development, design, packaging, merchandising, and marketing strategies. 

The big-box retailer is trying to win back shoppers who have complained about sloppier stores, out-of-stock items and longer checkout lines.

The lineup includes a new Survivor-themed party game timed to the show’s 50th season.

Moose Toys began experimenting with STEM last spring, and now — thanks to CrunchLabs — it's ready to fully launch into learning. 

Hamleys stores in Milan, Bergamo and Rome have closed just over two years after the toy retailer's entry into Italy due to financial difficulties.

The brand-new Pop! Mystery blind-bag collectibles series will kick off with Pop! Mystery Flora, the first of many forthcoming releases for the range.

Magic: The Gathering powers a record year as Digital Gaming lifts results, while Consumer Products and Entertainment face continued pressure.

To support this launch and the business's wider growth plans, the Booghe team is expanding its distribution and warehousing capacity.

The collaboration transforms iconic artworks into early learning toys.

The Argos marketplace will offer consumers a wider range of product, as part of the retailer’s multi-year transformation plan.

Attendees can check out Mattel's latest offerings at the Javits Center's River Pavilion.

A new Elite Series building set brings a modern race car to shelves this summer.

Douglas enters Toy Fair with a brand-new baby assortment. This line will feature two collections that combine plush with sensory fun.

FanRoll have announced the expansion of their board game offerings, reimagining fan-favorite titles through a fresh lens.

Masters of the Universe started life as an action figure line. It only makes sense that Mattel would be going all-out on new MotU toys as He-Man and his friends return to the big screen in 2026.

Mattel introduces a new line of dolls to the Monster High universe with Moonspell Magic. These inclusive dolls will be available in July.

Get ready, collectors and pop culture fans! Monogram International Inc., the ultimate destination for must-have collectibles and impulse merch, is heading to the 2026 New York Toy Fair.

MINISO is pivoting again—shifting from budget retail to IP-driven merchandise, and now stepping into the world of lifestyle concept stores.

McDonald’s is bringing fast-paced, feel-good Dobble back to families across the UK and Ireland as Dobble returns to Happy Meal, following huge demand from fans of the iconic game.

The collectibles company previews new launches for 2026.

The Toni López-designed dice manipulation game fought off big name titles including Galactic Cruise and Luthier to win the 2026 Diamant d'Or.

Mattel, Inc, in agreement with its joint venture partner NetEase, has announced it will acquire full ownership of the Mattel163 mobile games studio. 

The Pokemon Company has opened up the official website to celebrate Pokemon’s 30th Anniversary with the tag line reading What’s your favourite? featuring a lovely montage of various Pokemon depicted in different art styles.

Users who aren't verified as adults will not be able to access age-restricted servers and channels, won't be able to speak in Discord's livestream-like "stage" channels, and will see content filters for any content Discord detects as graphic or sensitive.

About half of the game’s development team is affected.

'If the situation deteriorates significantly, we will carefully assess market trends and respond.'

The Snackipoo characters have proven to be quite the charmers, so much so in fact, that Kandico is pleased to announce the upcoming launch of Squishyverse Snackipoos Series 2, which will be available on display at New York Toy Fair 2026, Booth #6313. Slated for a Summer 2026 launch, retailers and media will have the chance to see what’s new for Snackipoos this Toy Fair!

The European Committee for Standardization (CEN) has published two updated toy safety standards under the EN71 series of regulations as the European Union begins the transition from the Toy Safety Directive (TSD).

On February 2, Toy Association staff met with state legislators in Albany to advocate for toy industry priorities related to packaging and sustainability issues currently under consideration in the New York State Assembly and Senate.

The Minnesota Pollution Control Agency (MPCA) is advancing implementation of the state’s PFAS pollution prevention laws to meet its goal of phasing out nonessential PFAS in consumer products by 2032.

The wait is almost over! The 120th Toy Fair® will kick off this weekend, taking place February 14 to 17 at the Javits Center in New York City.

VR Distribution received a positive reception at this year's London Toy Fair, with its products leaving a lasting impression on indie retailers.

Beyond its record-breaking scale, the first Spring Fair 2026 feels less like a marketplace than a cultural crossroads, where regional identities, handcrafted goods and digital ambition converge, hinting at how Vietnamese products may find new value ahead of the Lunar New Year 2026.

If you’re heading to NY Toy Fair, make sure a stop at the Global Toy News Booth #178 (3rd floor) is on your must-visit list.

In honor of Kanoodle’s 20th anniversary, Educational Insights will be livestreaming directly from its Toy Fair booth (#753), turning the launch of the new Kanoodle 20th Anniversary Fan Edition into a fan-powered, global event.

In 2026, toy M&A is likely to be more active than 2023–2024, but selective: more deals get done, yet buyers stay disciplined on price and favor assets with durable IP, licensing flywheels, and/or recurring digital revenue.

This 18-minute Podcast is an Insider’s Guide to Mastering Toy Fair, designed to help shift your perspective to understand the lay of the land.

The Toy Foundation’s (TTF) online auction in celebration of the Toy of the Year® Awards and Toy Fair® is now open for your bids!

The International Toy Board aims to create a trusted environment where stakeholders can exchange insight, navigate change and strengthen international relationships.

Toy Fair will return to the Javits Center in NYC from 14th to 17th February, to showcase the latest toys, games and youth entertainment products for 2026.

A 40+ year industry veteran, Tim and Richard Levy co-invented and licensed twenty games, among them: The Wayne’s World VCR Board Game (Mattel), Chicken Soup for the Soul (Cardinal); Mental Floss (Pressman); Magnetic Poetry: The Game (Magnetic Poetry); and The Top 10 Game (USAopoly). While they had many more scars than medals, it was always “the joy of doing” for them.