Adele Alessi

Vice President, Diaframma

Her long-time colleague Duccio Abolaffio (CEO Diaframma) told Toy World: “Adele’s career at Diaframma spanned over 30 years. Through the good and the bad, her presence was constant. Even during Diaframma’s most difficult years, she decided to stay on without pay. She single-handedly built the company into the international business that it is today. She loved her work – selling was always fun for her. Even more so being told no, that just made her go at it even harder. Adele was at every single toy fair for over 30 years. She seemed to own every room she walked into and had the rare gift of capturing the attention of anyone she spoke to. She was the heart and soul of the party; those who partied with her will definitely agree. Adele was an inspiration – as an individual, as a wife and mother, and as a colleague. The kind words from people from the industry have just underlined how much she will be missed, and how vividly people remember her. She was filled with a voracious love of life. That she has been taken from us too soon can’t be put into words. Some people may not know that she had been battling with cancer for a while, but like everything else in her life, she faced it head on. She was always positive and enthusiastic, and never let go of these qualities until the very end. She taught all of the people who worked with her a lesson that she embodied most of all: ‘Leave your mark, always’. Rest in peace dear Adele.”

Seeing the news on LinkedIn and Facebook, many people posted heartfelt comments, including Rubies’ head of licensing Tracey Devine-Tyley, who said: “Today the toy industry lost a very special lady. Adele welcomed me into her home on several occasions and showed me the sights of Florence on the back of her scooter – an experience I will never forget. She was one of the most graceful, fun, elegant ladies I have had the privilege to know. She lit up a room in whatever country we were fortunate in the industry to find ourselves in. She was lucky enough to see her daughter compete in the Tokyo Olympics but she leaves AnnaChiara and Matteo behind. Rest in peace Adele. You will be greatly missed.”

Her long-time colleague Duccio Abolaffio (CEO Diaframma) told Toy World: “Adele’s career at Diaframma spanned over 30 years. Through the good and the bad, her presence was constant. Even during Diaframma’s most difficult years, she decided to stay on without pay. She single-handedly built the company into the international business that it is today. She loved her work – selling was always fun for her. Even more so being told no, that just made her go at it even harder. Adele was at every single toy fair for over 30 years. She seemed to own every room she walked into and had the rare gift of capturing the attention of anyone she spoke to. She was the heart and soul of the party; those who partied with her will definitely agree. Adele was an inspiration – as an individual, as a wife and mother, and as a colleague. The kind words from people from the industry have just underlined how much she will be missed, and how vividly people remember her. She was filled with a voracious love of life. That she has been taken from us too soon can’t be put into words. Some people may not know that she had been battling with cancer for a while, but like everything else in her life, she faced it head on. She was always positive and enthusiastic, and never let go of these qualities until the very end. She taught all of the people who worked with her a lesson that she embodied most of all: ‘Leave your mark, always’. Rest in peace dear Adele.” Seeing the news on LinkedIn and Facebook, many people posted heartfelt comments, including Rubies’ head of licensing Tracey Devine-Tyley, who said: “Today the toy industry lost a very special lady. Adele welcomed me into her home on several occasions and showed me the sights of Florence on the back of her scooter – an experience I will never forget. She was one of the most graceful, fun, elegant ladies I have had the privilege to know. She lit up a room in whatever country we were fortunate in the industry to find ourselves in. She was lucky enough to see her daughter compete in the Tokyo Olympics but she leaves AnnaChiara and Matteo behind. Rest in peace Adele. You will be greatly missed.”

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