by The Bloom Report | 27 Jan 2022
The Bloom Report
What exactly do you do in the industry?
I’m the Spokesperson of the Executive Board at Spielwarenmesse eG. I’m responsible for marketing and corporate communication, as well as press and public relations. I also oversee the development of new business opportunities.
Do you have more free time now that the Spielwarenmesse is cancelled again?
With Spielwarenmesse Digital, we have set up a wonderful multi-media platform that is challenging us all just as much and reaches its peak during the original fair period from 2 to 6 February. In addition, we have many other projects that we take care of.
You mean, for example, the SPIEL fair in Germany, which you took over at the beginning of the year?
We are very pleased with the synergies we can achieve through our latest new acquisition: With SPIEL, we have taken over the world's largest trade fair for parlor games, which takes place in Essen in autumn.
Nuremberg and Essen are about 5 hours apart by car. Hardly a stone's throw ...
That's why we're taking the train – not least for sustainability reasons. In addition, the previous owner, Dominique Metzler, continues to act as managing director together with my colleague Florian Hess.
Does this mean that SPIEL will not become a second Spielwarenmesse?
SPIEL has a unique charm that we definitely want to preserve. That's really important to us. At the same time, however, SPIEL must also undergo development in the future – wait and see.
Do you have a mantra that you live by?
I strongly believe that the saying “you get what you give” applies to all aspects of life, including business.
What are you working on now?
New approaches to bring physical fairs and digital networking platforms closer together.
What has kept you motivated to stay in the toy industry?
This industry is like a big family – with all the advantages and challenges of a family. Nevertheless it is good that many of the players in this business know each other personally.
And now it's time for a digital family reunion?
Exactly! At the original time of the Spielwarenmesse – from February 2 to 6 – the industry will meet on our Spielwarenmesse Digital platform.
What is being served up for the industry?
Exhibitors and dealers can expect an extensive program: they can network with each other, exchange trends and innovations, and expand their knowledge in the form of lectures.
What advice can you give to inventors who are presenting new toy or game ideas to you?
Participate in our International Game Inventors Convention where we bring inventors together with interested game producers.
What is the worst job you’ve ever had and what did you learn from it?
To cancel Spielwarenmesse 2022 was a very tough job. Our whole team has invested about a year and a half of time and energy in this edition and the disappointment was tremendous. Still, it was the only way to deal with the pandemic situation and the fears of our exhibitors and visitors. The greatest learning was that you cannot always adhere to plans but have to be flexible in dynamic environments.
How have you felt about the last two years in the industry?
The pandemic has changed the toy industry and its processes a lot. As an example of a positive aspect, digitalization has been accelerated in our company. On the other hand, we also discovered the limits of virtual worlds.
What other lessons have you learned from the pandemic?
I have a feeling that cohesion in the industry and understanding of each other have become even greater –among global trade fair organizers too.
How do you recharge or take a break?
I have three daughters and two dogs – each of them is a perfect stress reliever!
What’s the first thing you usually notice about people?
Do they look into my eyes and is their smile real?
Thank you for taking time to answer our questions thoughtfully and with a sense of play!
CARE-EOKE BY SINGING MACHINE AND RYAN SEACREST FOUNDATION PARTNER TO BRING KARAOKE AND JOY THROUGH MUSIC TO CHILDREN’S HOSPITALS NATIONWIDE
The Effects Virtual Reality Will Have On Video Games.
MESH PRODUCTS - BRINGING CHILDREN AND THEIR ADULTS TOGETHER: Post 6 of 6
Interview with SANTA CLAUS: - Toymaker, Jolly Old Elf & Co-Creator of Santa’s Kindness Ornament
Film Review: Transformers: Age of Extinction
Film Review: Transformers: Age of Extinction
Kirsten Koe: Do you have what it takes to Hunt A Killer?
Determined to refresh old-school fun, Harrison Brooks kicks off second card game: Fourth Down™
Toyfully Yours: Top 15 Coolest Quotes from Toy Inventors Over the Past 30 Years
Adam Unger - Curator and Matchmaker for Products, People, Factories and Brands
Randy Klimpert Shares his Ukulele Collection
Steve Casino Peanut Art
Everyone's Talking about POP!
Princess Etch - a Multi-Talented Etch A Sketch Artist
Joseph Herscher of Joseph' s Machines.
Matt Leacock created Pandemic... the game!
Scott Brown and Tim Swindle... are Launching a New Sport!
Daryl Andrews says... "GO TO CONVENTIONS!"
Ed Gartin is... the Evel Knievel of Inventor Relations!
Matt Leacock talks Game Design...
POPDuo: Richard Dickson, Mattel’s President & COO, and Kedar Narayan, Young Inventor Challenge AMB
POPDuo: Will Shortz and Josh Wardle
POP Duo: Elan Lee, Co-Founder, Exploding Kittens.and Jeff Probst, Host and Exec Producer, Survivor
POP Duo: David Fuhrer, MNG Director, Blue Sq Innovations & Shawn Green, past Dodgers & Mets MLB Star
POP Duo: Bob Fuhrer, Founder, Nextoy and Tom Fazio, Golf Course Designer
Toy Inventors--The Heart and Soul of the Industry
Brian Turtle: 'Endless' Stories, Advice, Kevin Bacon and More! tBR Person of the Week
Jonathan Levy on Jon2.0 - from Co-Founding Mastermind Toys to Spin Master
Andrew Perlmutter's Journey from Glencoe to Funko with Crazy Ideas that turned out Golden
Tait & Lily, Inventors of Betcha Can't!