GOLIATH’S JELLY BLOX CREATIVE KIT EARNS PRESTIGIOUS MESH ACCREDITATION
Independent certification recognizes Jelly Blox for building kids’ mental, emotional, and social health through sensory rich storytelling play

Hattem, Netherlands – May 12, 2025 – Goliath is proud to announce that its patent-pending Jelly Blox Creative Kit, an innovation in preschool sensory play, has achieved MESH Accreditation, the industry’s benchmark for toys and games that strengthen children’s resilience through play. The certification was awarded by FUNdamentally Children, the third-party body for nonprofit MESH Helps, Inc. who developed the initiative with expert Dr. Deborah Gilboa. “At Goliath, we design products that spark creativity and support healthy child development,” said Jochanan Golad, CEO of Goliath. “Earning MESH Accreditation confirms that Jelly Blox does more than entertain—it helps kids build skills to maintain mental, emotional, and social health.”

Why Jelly Blox Stood Out

 Sensory-rich, open-ended play: Soft, flexible blocks invite squeezing, stretching, and tactile discovery, offering a calming sensory experience that is unique from hard plastic.

 Key resilience skills: Independent reviewers found Jelly Blox strongly promotes Adaptation and Self-Advocacy and supports Problem-Solving, Self-Regulation, Cognition, and Communication.

 Safety and engagement: Passed every safety criterion and exceeded engagement thresholds. Children spontaneously chose Jelly Blox, shared pieces with peers, and created their own story-driven play and games. 

 Encourages exploration: The diƯerent textures, sizes and colors of Jelly Blox sparked conversation. Kids also enjoyed experimenting with diƯerent ways to pull the blocks apart.

This year, Jelly Blox will debut themed sets—farm, construction, and fantasy—pairing the signature squishy blocks with characters and accessories that further enhances open-ended storytelling play. Goliath are excited to continue conversations with key partners at the Licensing Expo later
this month, as they look to further expand this sensory story telling play with preschoolers’ favourite characters.

Additional information on Jelly Blox and the MESH program is available at goliathgroup.com and MESHhelps.org/accreditation. High-resolution images, the full MESH report, and interview requests can be obtained through the contacts below.

Mariia Minaieva

Sr Account Associate

Beacon Communications

245 Fairview Mall Drive, Ste 202

North York, ON. M2J 4T1

Office: 416-551-0822 x 332

E : mminaieva@beaconmediagrp.com