by Robert Fuhrer | 30 Jul 2024
Product Launches
In an exciting new venture, Goliath Toys & Games, in partnership with Nextoy, has introduced a groundbreaking innovation in the toy industry—the Power Saber. This revolutionary product is the world's first automatic retractable and extendable saber, a technological marvel years in the making. “The world's greatest toys are born from a passion to turn the impossible into reality; when that happens, you don't just create a fantastic toy—you create pure magic,” says Brian Weiss, President of Goliath North America and Head of Global Toys. “Continuing Goliath’s strategy to bring unique and meaningful products to market, the saber will cut through an incredibly crowded market.”
“After nearly five years of collaboration with Yair and his team, I am honored to help bring to market the most eagerly anticipated toy of all time—an automatic extending and retractable saber, with bright lights and exciting sound effects—through our partnership with Goliath,” says Robert Fuhrer, President of Nextoy. "We debuted the Power Saber at ComicCon and the lines were blocks long!"
Today, we sit down with inventor Yair Shilo to learn about his incredible journey to turn what was once a dream into reality with Goliath.
The Power Saber is available at Walmart, Target, and Amazon.
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