FOR IMMEDIATE RELEASE

SKY CASTLE® TEAMS UP WITH MINECRAFT TO INTRODUCE NEW STICKI ROLLS® COLLECTION

Minecraft-licensed Sticki Rolls to launch Fall 2026

Los Angeles, CA — January 13, 2026 — Sky Castle®, the award-winning toy company behind the wildly popular Sticki Rolls® brand, today announced a landmark partnership with Minecraft to bring its imaginative universe into its collectible product line. This collaboration marks a bold new chapter for Sticki Rolls, expanding its reach beyond its core female tween audience and inviting fans of all ages and genders to create, play, and collect in entirely new ways.

“Minecraft isn’t just a game — it’s a cultural phenomenon that sparks creativity around the world,” said Lev Nelson, CEO of Sky Castle. “By bringing the digital world of Minecraft into Sticki Rolls wearable, collectible sticker bands, we’re opening up an entirely new way to interact with the game. It’s about taking the magic of Minecraft off the screen and letting kids create their own stories in the real world.”

Launching in Fall 2026 across the U.S. and select international markets, the Sticki Rolls Minecraft Collection will introduce an innovative line of Sticki Roll Capsules, Sticki backpack clips, and the first-ever licensed Sticki Book. The collection features more than 600 collectible stickers inspired by iconic Minecraft elements — including Loot Boxes, mobs, tools, armor, rewards, and beloved characters — offering an authentic in-game feel translated into real-world collectible play.

“The Minecraft partnership represents a natural next step for the Sticki Rolls brand,” added Nelson. “We’re excited to give our fans another way to immerse themselves in the imaginative play they love.”

About Sky Castle

Sky Castle is a creative powerhouse in the global toy industry, known for its award-winning products that combine innovation, entertainment, and self-expression. With a portfolio of trend-setting brands, Sky Castle continues to redefine how kids and families play.

Media Contact:

Carve Communications for Sky Castle Amy Friedland amy@carvecomms.com