by Cassidy Smith | 27 Feb 2022
Industry Commentary, Op-Ed
I was so excited to finally attend New York Toy Fair to debut our new company, Uniche Collective! I knew going in attendance would likely be less than stellar, especially relative to previous years as this was the comeback from the cancelled 2021 show. That said we wanted to support the show as much as possible and maximize the exposure we would get to our valued retailers. You can imagine how difficult it was to get the news that the show had once again been cancelled, only to then find out that Toy Fair's plan was to move the subsequent show to September of 2023. Compounding the frustration was the fact that I had just returned from New York Now which had been extremely productive. It was clear this was not New York forcing Toy Fair to shut down for health and safety reasons, but that Toy Fair had shut itself down for more political reasons.
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