by TOMY | 22 Sep 2022
TOMY International Arrives at Dallas Toy Fair with New Owned IPs
One of TOMY’s two new properties includes a line encouraging inclusivity.
September XX 2022, Oakbrook, IL– TOMY International will introduce two new owned properties, Peeky Pops™ and YumiAmi™, that come available in fall of 2023. YumiAmi, developed in-house by the US brand design team, brings more diversity into the TOMY toy line. The five soft and sweet dolls, who come from varied cultural backgrounds, are designed for children three to five years old and will come packaged with a book and sold as a gift set. In a partnership with Cottage Door Press, each book will be paired with their respective doll and promote learning about and embracing each other’s cultures. The line, available in July of 2023, was designed with the toy specialty channel in mind and will retail for $29.99 a set.
“With the addition of the book, children will learn about each girl and how they interact with each other,” said Julie Gwaltney, Senior Director at TOMY International. “The stories not only share a bit about each girl’s culture, but also reflect confident young girls who can (and do!) achieve anything they want to. We developed this line to be both inclusive and empowering for preschool girls”
Upping the cool factor for not yet tween kids is TOMY’s new, clip-on Peeky Pops line. Fidget play and collectability align in this fun face array of 8 characters. Peeky Pops at a price point of $5.99 - $7.99. Fab and fun, TOMY will be active with Tik Tok influencers to launch the line.
Other products featured include:
TOMY International will be located at Diverse Marketing’s Showroom Floor 4- Room 439 at Dallas Toy Fair.
About TOMY International
TOMY International (www.tomy.com) is a leading global designer, producer, and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths, and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under Lamaze®, The First Years®, JJ Cole® Collections and Boon® brands. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple
channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY.
Play Nine: A Casual Card Game Built by Word-of-Mouth All the Way to the Shelves of Target
Book Review: A Lot Like Batman
Game Review: UNO
Game Review: Jenga
Book Review: PAW Patrol: The Mighty Movie Books
Ted Fischer, Co-Founder and CEO of Ageless Innovation, on Unleashing the Power of Play
Lisa Wallace Shares how "I’m The Chef Too!" Moved from Her Kitchen to Kitchens Everywhere!
Hasbro's Tanya Thompson on Women Innovators of Play
Toy industry rebels build an invention studio from zero to one
Attention Toys and Games Marketers: Is it time for Tums or Veuve Clicquot?
Randy Klimpert Shares his Ukulele Collection
Steve Casino Peanut Art
Everyone's Talking about POP!
Princess Etch - a Multi-Talented Etch A Sketch Artist
Joseph Herscher of Joseph' s Machines.
Tom Dusenberry... Bought Atari, Wizards of the Coast, and Avalon Hill!
Matt Leacock created Pandemic... the game!
Scott Brown and Tim Swindle... are Launching a New Sport!
Daryl Andrews says... "GO TO CONVENTIONS!"
Ed Gartin is... the Evel Knievel of Inventor Relations!
POPDuo: Richard Dickson, Mattel’s President & COO, and Kedar Narayan, Young Inventor Challenge AMB
POPDuo: Will Shortz and Josh Wardle
POP Duo: Elan Lee, Co-Founder, Exploding Kittens.and Jeff Probst, Host and Exec Producer, Survivor
POP Duo: David Fuhrer, MNG Director, Blue Sq Innovations & Shawn Green, past Dodgers & Mets MLB Star
POP Duo: Bob Fuhrer, Founder, Nextoy and Tom Fazio, Golf Course Designer
Toy Inventors--The Heart and Soul of the Industry
Brian Turtle: 'Endless' Stories, Advice, Kevin Bacon and More! tBR Person of the Week
Jonathan Levy on Jon2.0 - from Co-Founding Mastermind Toys to Spin Master
Andrew Perlmutter's Journey from Glencoe to Funko with Crazy Ideas that turned out Golden
Tait & Lily, Inventors of Betcha Can't!