ZB Designs, the makers of Wigglitz, reports exponential growth through 2025 and plans for international expansion into 2026

Sellers are passing tariffs onto the consumer.

At Davos, the US president said he would not use force to take the island and later floated a possible "forever" deal.

Research contradicts President Trump’s claim that foreigners are footing the bill, and could weaken his hand in the dispute over Greenland

Netflix will pay all cash for the $83 billion deal to acquire major parts of Warner Bros. Discovery, instead of a mix of cash and stock.

Toy Association members can now access a complimentary new Trend Hunter report that examines how brands across industries are moving toward initiatives that foster social good, inclusivity, and sustainability.

Licensed toys help to bolster the £3.9 billion U.K. toy market performance, making up 38% of the market, as it returns to growth for the first time in five years.

The latest annual industry report by Circana and the BTHA confirms year-on-year growth of 6% in the toy market.

How rising urbanization, growing middle-class spending, and evolving parenting trends are shaping product innovation and brand strategies in the South Africa toys market.

The research shows creators are central to how brands enter, activate and sustain relevance within youth fandoms.

Experts have selected what they think are the most 'innovative and inspiring toys' of this year

The French toy market delivered exceptional performance in 2025, with 7.1 percent value growth and 7 percent volume growth. This marks the best year in the last 25 years and a return to growth after three consecutive years of decline.

For decades, the global toy industry has been built around a predictable structure: develop a product, secure retail distribution, support it with marketing, and hope shelf presence converts into sales. That model is not disappearing, but it is no longer sufficient on its own.

Toys for teenagers and adults have revived the industry, but it could be hit by any ban on social media for under-16s.

As we reach the end of an exhilarating few days, I’m unsurprisingly shattered but delighted that this week’s London Toy Fair was such an uplifting experience, reaffirming everything I have always believed about this remarkable industry.

For its 30th anniversary, Catan has a new edition set that is brimming with expansions including Seafarers, Traders & Barbarians, Cities & Knights, and Explorers and Pirates.

This month, Caroline Tonks, Gabriela Jiménez and Chloe Thomas - Evans spoke to indie retailers about the Christmas trading period and the products on customers' wish lists.

As well as the latest news and product information, the February edition of Toy World previews Spring Fair and Toy Fair New York.

Tom Whipple ponders if, how and why animals play in his review of 'Kingdom of Play' by David Toomey.

The Dr. Weiner Podcast explores the ideas that shape how we live, lead, and understand one another with guest Jay Horowitz.

Season 8 of The Playground Podcast kicks off with two conversations about changing retail environments.

The thieves held customers at gun point, smashed display cases and took money from the cash register.

The same Millennials and Gen Z driving this trend are sitting in your training sessions, wondering why professional development feels nothing like the complex strategy games they play for fun.

This Irwin Toy catalogue presents the company’s product range in 32 pages, including pedal vehicles, tabletop games, tea sets, select G.I. Joe items, and other products in its broader toy lines.

Released in 1966, Pop.kins was a set of moulded plastic toys produced by Hasbro and promoted under the tagline “Snap-In Kooky Wiggly’s.”

Released in 1967 from Kohner, Hats Off was a fast-paced action game in which players competed to land their set of plastic hats into a designated grid area to score points.

Warner Bros. Discovery celebrates 25 years of Harry Potter with new events, special screenings, and exclusive products.

The Omnibot 2000 was the “state-of-the-fun” toy robot produced by TOMY in the 1980s.

List all the proprietary playthings that have sold for over fifty consecutive years and you’ll get a Who’s Who of classic toys. Whittle that list down to toys that have sold over 200 million copies and only a few elite playthings like Barbie, Monopoly, and Frisbee remain.

Wow! Stuff has announced the launch of the first-ever Pokémon Puppetronic, bringing the iconic Pikachu to life like never before.

Scalextric's latest range spans decades of motorsport and popular culture, celebrating movie icons, touring car legends and motorsport greats.

ToyTopic has introduced new licences to its portfolio as products from The Angry Birds Movie 3 and Paw Patrol join the range.

Last One Laughing is based on the hit Prime Video Original show that challenges a cast of comedians to try and make their opponents laugh by any means necessary. 

John Adams will become Our Generation and LullaBaby brand distributors, operating the official UK websites and servicing the independent retail market.

In partnership with The Football Association, each Pop! vinyl figure features the England kit, as well as poses and details inspired by each of the players.

Inspired by the 1998 video game The Legend of Zelda: Ocarina of Time, this building set captures the video game’s intense, dramatic ending.

Mattel, Disney, and Viktor&Rolf make dreams come true by debuting a Cinderella Collector Doll at Paris Fashion Week.

Armorsaurs premiered to roaring crowds on Disney+ last October, and now, the action-adventure series is heading to the U.K.  

Merchantwise Group will develop licensing programs across Australia and New Zealand.

The charming mouse is a Looney Tunes staple who was most recently seen on the big screen in 'Space Jam: A New Legacy.'

Toys are based on a new series that follows Talking Tom and his friends as they gain superpowers and learn the importance of teamwork and problem-solving.

Major expands its Big Rubber Guys action figure line with two Hall of Fame legends, Tito Santana and Hillbilly Jim.

Former Nintendo of America president Doug Bowser has been welcomed aboard the board of directors of worldwide toy giant Hasbro alongside Carla Vernon, who was the CEO of The Honest Company.

During his tenure, Rick helped guide the FAC through several meaningful initiatives, and has championed hot product discoveries that led to shared success across the franchise.

A trio of comings and goings from the board game industry for the year so far.

Luke Peterschmidt, the tabletop veteran tasked with running the Middle-earth operation at Asmodee, sat down with BoardGameWire at Spiel Essen following the announcement to outline his vision for the IP, what they want from publishers in terms of pitches, and how they hope to prove naysayers of the deal wrong.

TeamFalco, a UK-based IP development studio and agency, is expanding its creative team with the appointment of David Hutchinson as Creative Director.

He discusses stepping into the role of President at Jazwares and continuing his lifelong passion for toys and collectibles alongside an exceptional team.

 On the occasion, he was awarded the Entrepreneur’s Diamond Cross of Merit to symbolize resilience and perseverance, decades of responsibility, and the unyielding spirit of entrepreneurship.

Asmodee has announced a new partnership with Mind to highlight the positive impact board games can have on supporting mental wellbeing.

At this year’s London Toy Fair, Punkies Playhouse is offering attendees a peek at its upcoming programming, brands, and toys.

A new edition of Catan is in the cards for this spring. This new version transforms the beloved boar dgame into a portable card game.

The LEGO Group recently added four new animal-themed LEGO Friends sets to its catalog, featuring a dog bakery, horse stable, and more.

This resource supports Crayola’s Campaign for Creativity.

To celebrate LEGO Ninjago's 15th anniversary, the LEGO Group built a slate of new partnerships, products, and events inspired by the brand.

KidAntics will present multiple new intellectual properties, expanded licensing initiatives and cross‑media brand integrations for Punkies Playhouse at Toy Fair.

Toy World sat down with Lisa Morgan, Group MD of Generation Media, and Josh Heaton, MD of Portal Studio, to discuss the integration of Generation Media and Portal Studio and the combined offering beginning to take shape.

Company Says They Will Not Request Additional Money From Backers to Cover Manufacturing Costs

In this game, players adventure into an enchanted forest to discover the secrets of animal spirits.

Build-A-Bear Workshop celebrates National Hug Day with the relaunch of its popular Heartwarming Hugs line.

Leading German toy retailer Rofu Kinderland operates over 100 stores of varying sizes, each customised to look like a specialist independent toy retailer.

The Moodsters Children’s Foundation is teaming up with PlaySpace Health to create virtual resources starring its colorful cast of characters. 

The new supercenter will be a 230,000 square foot behemoth; the average Walmart supercenter is around 179,000 square feet.

The company is embarking on an ambitious plan to expand its Disney Princess line from toys to more premium products.

Nintendo has been dominating Japan for quite some time now and news has emerged that the Kyoto-based company inevitably helped the grow the Japanese console game market in 2025 by 138.8%.

 Donkey Kong Country Returns HD received additional content and Switch 2-exclusive improvements on Tuesday as part of a new update.

The studio said last year that it'd be arriving in early 2026, and there were rumors of it landing on Jan. 16, but as reported by Jason Schreier via Bluesky, the team was "not happy with the state of the game and decided to cancel it as part of a massive reorganization."

The interactive toy will now be available for preorder and launches on March 12th.

The sci-fi shooter launched in July 2025 but has struggled to become sustainable.

Despite Ubisoft announcing that it has cancelled six games which includes the long-awaited Prince of Persia: Sands of Time Remake and closing studios and laying off employees…

Jagex has announced that RuneScape has surpassed $4 billion in lifetime revenue. The milestone coincides with the game's 25th anniversary.

In Kiln, players will throw clay to sculpt pots, plates, and jugs, then throw down in a competitive online multiplayer arena as they fight to quench the opposing team's kiln.

Players got a much closer look at Beast of Reincarnation during Thursday's Xbox Developer Direct, with a dedicated segment during the show in which developers at Game Freak offered insight into the world of the intense RPG.

Were the late 2000s/early 2010s the best era for video games? This year's trends suggest so.

Age verification is coming to Minecraft and it could be the start of a much bigger problem in online gaming.

Getting children to say more than “fine” when asked how they are doing – or how school was that day – can be a challenge (just ask any parent.) So imagine how much of a challenge it must be for both child psychologists and children to take part in therapy sessions. Psychological evaluation requires patience from the therapist, and a willingness to open up from the patient. Through their joint practice, Dr. Anton Shcherbakov and Dr. Rebecca Schulman discovered an excellent strategy to get kids talking – playing games.

Clixo, the innovative, versatile magnetic toy line from award-winning toy design studio Toyish Labs, has announced it’ll be exhibiting its two Toy of the Year Award finalists, along with exciting new releases, at Toy Fair 2026, February 14-17. Bendy, colorful, and endlessly flexible, Clixo transforms simple shapes into limitless possibilities. Each soft, flat piece snaps together with easy-to-connect magnets, staying firmly in place for play, display, and discovery.

Calling all media attending Toy Fair this year! Sunny Days at Booth #2913, is not to be missed. With 13 years in the toy industry, the company is set to unveil more than 50 new products across 3 new brands and 4 newly acquired licenses. Showcasing their newest 2026 products spanning bubbles, novelty, vehicles, dolls, playroom, and pool float categories.

The Toy Association’s annual Toy Safety & Legislative Update will take place Monday, February 16 at Toy Fair® in New York City.

The Toy Association's Chief Policy Officer Kathrin Belliveau reflects on the Association's advocacy efforts in 2025 and what's coming in the year ahead.

Toy Fair® attendees will be able to take a piece of the show home and give back to children in need with the debut of the Toy Fair Store, located on the show floor’s third level at Booth 3156, near the Toy PLAYce Lounge.

In just a few short weeks, Toy Fair®, the largest and most influential toy show in the Western Hemisphere, will welcome thousands of toy manufacturers, buyers, and media from around the world.

Brainstorm will be launching the new StikBot Shinies Pack at Toy Fair, along with new POS to show off its social sharing and collectible USPs.

With London Toy Fair just around the corner, Caroline Tonks spoke with the BTHA’s director general, Roland Earl about the fair’s growing global impact.

The British Toy & Hobby Association has unveiled 30 winning toys at Toy Fair 2026, with winners including innovations from the Lego Group, Playmobil, Casdon and Ravensburger.

An innovative, magentic toy line featuring dinosaurs is a dual finalist for the Toy of the Year Awards, plus will be showing its newest products at the fair in New York.

The BTHA's 2026 Best Stand Award winners were recognised for their eye-catching and efficient stand designs.

After a breakout debut, The Toy Book’s Pulse of Play Awards return for a second round — and it’s time to show the world who’s making noise in toys, games, licensing, and everything that fuels the business of play.

People of Play’s annual POP Week celebration will return to Chicago in 2026 on Nov. 5-8 for a citywide showcase of creativity and innovation. 

Ahead of this year’s fair, Spielwarenmesse has revealed the 18 toys and games nominated for the coveted 2026 ToyAward.

The LEGO Group has expanded their presence at the UK Toy Fair over the last few years, showcasing a number of recently released and revealed products at the front of their booth along with some bigger builds.

Rabe started her career in the games industry as an employee of TSR, Inc.  There, she was the first head of the RPGA Network and the editor of Polyhedron, the official magazine of the RPGA.

He transformed his Japanese photo booth business into a gaming industry giant that created Mortal Kombat, Sonic the Hedgehog and more.