Lisa is a seasoned marketing and communication strategist with a strong background in brand development, content creation, and customer experience within the toy and family entertainment industries. She is a creative marketer fueled by an entrepreneurial spirit. As a storyteller, she engages kids, teens, millennials, moms, and gift-givers. Her insights-driven approach consistently delivers effective campaigns, whether for awareness, engagement, or sales.

As Vice President of Marketing at PlayMonster, she played a pivotal role in shaping the company's marketing and brand development efforts as the company grew from a family-owned board game manufacturer into a multi-segment global toy company. Her leadership resulted in successful product launches for Koosh, Spirograph, Playskool, My Fairy Garden, Yeti in My Spaghetti, Relative Insanity and Disney Trivia. Her greatest accomplishment was leveraging a strategic partnership with influencers, including Dude Perfect, to relaunch Koosh, achieving immediate sell-through at Target.

The Toy Association recognizes Lisa as a Genius of Play Ambassador. Her dedication to promoting play extends beyond product development to spearheading promotional partnerships with brands like McDonald’s, Arby’s, Princess Cruises, Southwest Airlines, Six Flags, Tough Mudder, Boys Scouts, Kidz Bop, and more. She also partnered with The Ellen DeGeneres Show to play 5 Second Rule and The Game of THINGS… with guest celebrities.

With a passion for brand growth and a proven track record of results, she is actively seeking new and exciting opportunities.