Hello

Welcome to Your Weekly News Brief!

Happy Holidays!

Thank you for being part of our Bloom Report community. As we wind down for the holiday break, I want you to know how proud we are to share the stories, news, and creativity of our industry’s people with you each week.

The Toy Association offices will be closed from December 24 through January 5, and the next Bloom Report will land in your inbox on January 9. Until then, I hope you’re able to slow down, savor the season, and enjoy the magic of toys—and their incredible power to spark joy, imagination, and connection at every age.

Happy Holidays,
Mary and the POP Team

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Ben Krenz Talks Moose Games, The Rise of Kidults, and More!

Hi Ben! Thank you for taking time to share a bit about yourself and your new role at Moose Games. Please share with our readers what do you do in our industry?
I recently stepped into the role of Global GM for Games at Moose Toys. Before that I led the Boys Toys business at Target.

What are you still hoping to accomplish?
Life is the journey to trying to become the best version of ourselves. So I am still working on that every day.

Why and how did you get into the Toy and Game industry?
I have always loved board games. All types. I just made the “responsible” decision out of undergrad to go law school because I wasn’t sure what the career path would look like in the Games world. After law school, I started working at Target and through an interesting mix of luck of planning I was able to get into the board game industry as the buyer for the Games category. From there, the rest is history.

What trends do you see in toys or games that excite or worry you?
The continued rise of adults playing with Toys and Games (and not just collectors) is something that excites me – the world needs more fun and people being able to embrace the joy of playing games.

 READ MORE

Cartoon Lovers, Lexophiles & People in Need of a Smile!

Cartoon of the Week: Another wonderful cartoon submitted this week! Do you have a cartoon, quote or a joke to share? Send it to Mary.

Memorable Quotes:  "Peace on Earth. Give me presents!"  -Animal (Frank Oz) in “A Muppet Family Christmas,” 1987   

Toy Industry Word of Day:  If you can think of a toy/game industry word not in our POPDictionary, add it and we will connect it to you POP profile, feature it here in an upcoming week and on POP's homepage! ​

Happiest of Birthdays to our colleagues celebrating birthdays this past week

 

Claire Carroll (nee McGarry)
Joan Anderson
Kousha Nejad
Michele Litzky
Maggie Smith
Jim Symonds
Jan Stronkman
Isabelle Hodge
Erika Cardamone
Mike Bisogno
Adam Borton
Alex Hochstrasser
Bryan Wilson
Walker Davis
Cheryl Leahy
Alison Yada
Alex Damarjian
Aurélie Ajzenberg
Aleksi Michelsson
Bob Tucker
Allegra Vernon
Brittany Toler

Ben Rathbone
Martin Lombardini
Andy Geremia
Terry Reece
Nicholas Fiorillo
Carlo Tonalezzi
Sara Farber
Laurie Peterson
Kip Rathke
Richard Derr
Sabre Mrkva
John Colacone
Anthony Greenfield
Laura Knight
Michael Tedesco
Emily Ruether
Emma Smith
Angel Jordan
Phil Tottman
Frank Kozik
Robin Berrier
Travis Brown

 

Financial, Legal and Tariffs

Disney to Pay $10 Million to Settle Alleged Violations of Children’s Privacy Laws

The complaint alleged that mislabeling of videos allowed YouTube to collect personal data from children under 13 who viewed the videos and then use that data to target advertising to children.

Claire's and The Original Factory Shop to enter administration

The firms' owner said "alarming" low Christmas trading left both in a "vulnerable" position.

A California lawmaker wants to ban AI from children’s toys

The proposal comes amid growing concerns about the impact of chatbots on kids. 

January 2026 State of Freight

January freight update for product manufacturers covering Chinese New Year shutdowns, China export deadlines, US port conditions, rail delays, and shipping costs.

Stories, Comments, and Advice

How the Sphere Morphed Into an Interactive Lego Death Star

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to try and tackle the trench run.

Hugimals Founder Credits Growth to AI, Payments and Amazon Store

Founder Marina Khidekel described how the business has leaned into platforms, payments and AI as components of operating infrastructure for scale.

19 Pokemon cards worth HK$200,000 snatched from Hong Kong seller during deal

Seller handed over cards to young man to check them, but the suspect ran off with them and vanished, police say.

Lego fans keep building Nintendo's Game Boy set wrong

The Lego Game Boy was released late last year, which evidently made the 421-piece set a popular Christmas gift this winter.

Welcome back … it’s the Friday Blog!

Happy New Year – I hope you had a splendid Christmas and managed to get some time to relax and recharge ahead of Toy Fair Season.

Toy World’s 2026 Nuremberg preview supplement is out now

The stand-alone supplement previewing the Spielwarenmesse in Nuremberg is now available alongside the January edition of Toy World.

The January 2026 issue of Toy World is out now

The bumper January issue of Toy World focuses on the London Toy Fair as well as the latest Hot Properties and much, much more.

Exclusive: Display Creatives on maximising in-store impact

Mark Walton, director of Display Creatives, looks at how the retail landscape is evolving and how standout displays keep consumer attention captured.

Exclusive: Igloo Books makes reading cool

Megan Smith, managing director at Igloo Books, tells Toy World readers how the toy industry can help emphasise the importance of reading.

Exclusive: Hoopla on the power of blending video and play

Ricky Myers, Business director of Hoopla Digital, looks at how playables and video can be utilised to attract kids’ attention within the media landscape.

WORD PLAY: a topic too boundless for the confines of Boundless Play?

Playing and language (language-learning in particular) are so entwined that it may be impossible to talk of one without the other.

PLAYING with WORDS: How text artists experiment and play with the written word

Text artists are playing with the visual possibilities of language, using words as their raw material, just as sculptors, say, might use stone or metal.

The Playground Podcast - Azhelle Wade: The Toy Coach

Azhelle joins Chris Byrne to talk about her work in the industry, shared passions and more.

Robert Pasin Reflects on Radio Flyer's Purpose

He explores a single question every year since choosing to lead the company. And every year, the answer feels even clearer.

The Robot Cars Have Come for the Kids

When Waymo’s robotaxis arrived in Los Angeles in 2024, they seemed a futuristic gimmick that many believed would flounder in a city whose identity was built on cars.

This One Zoom Adjustment Changed My Life

Andrew Darlow had the honor of presenting some of his favorite Zoom tips.

History and Nostalgia

Public domain 2026: Betty Boop, Pluto, and Nancy Drew set free

Here are the biggest works entering the public domain.

ICBM Missile Launching Station from Kohner (1950s)

The ICBM Missile Launching Station was a mechanical playset produced by Kohner that appealed to children’s curiosities about Cold War-era military technology.

Ants in the Pants from Schaper (1969)

Released in 1969, Ants in the Pants is a simple action game designed for young children.

Little Miss No-Name from Hasbro (1965)

“Have you ever wanted someone to take care of?”

Monogram Catalogue (1981)

This 1981 catalogue presents Monogram’s entire line of model kits, including a mix of old favourites and new products.

Barbie Sunsailer from Mattel (1975)

Released by Mattel in 1975, the Barbie Sunsailer was a large-scale playset that placed Barbie in a recreational sailing setting.

Starsky and Hutch Detective Game from Milton Bradley (1977)

Released in 1977 at the height of the show’s popularity, Milton Bradley’s Starsky & Hutch Game translated the hit television series’ street-level crime drama into a roll-and-move board game format.

Licensing and Entertainment

WBD once again rejects Paramount offer in favor of Netflix deal

Warner Bros. Discovery's board still sees its deal with Netflix as the superior option over Paramount's recently amended hostile offer. 

Coyote vs. ACME is equal parts “courtroom drama” and “buddy comedy,” says voice actor Eric Bauza

The only thing more resilient than the bomb-exploding, cliff-plunging Looney Tunes character Wile E. Coyote is his upcoming starring vehicle, Coyote vs. ACME.

Playmates Toys and Paramount to End TMNT Licensing Agreement

In a shell-shocking announcement, Playmates Toys revealed that the long-standing license to produce TMNT merchandise will not be renewed.

Blue Zoo to produce Doctor Who animation

Blue Zoo Animation Studio has won a pitch to produce the Doctor Who CBeebies animation series for pre-school audiences.

Super7 Celebrates Valentine’s Day with New Snoopy Collectible Figure

This collectible also includes a Valentine’s Day card with fill-in “To” and “From” sections, providing collectors with a fun way to share Snoopy with a special someone.

Upper Deck Makes Magic with Harry Potter Trading Cards

Upper Deck brings magic to collectors by launching new trading card sets inspired by the Harry Potter franchise.

Basic Fun! Casts A Spell with New ‘Harry Potter’ Care Bears Collection

In honor of Harry Potter’s 25th anniversary, Basic Fun! and Warner Bros. are launching new Care Bears plush inspired by the series. 

Sirius Dice Adds Licensed Collections to Its Lineup

All collections are available through the company's digital storefront.

Emma Stone Won’t Be Playing Miss Piggy in Movie She’s Developing With Jennifer Lawrence and Cole Escola

In November, it was confirmed that Stone and Lawrence are teaming up to produce a new film about the diva puppet, with “Oh, Mary!” Tony winner Cole Escola penning the screenplay.

Kids Club Podcast Year in Review: our standout conversations from 2025

This year-end episode highlights key takeaways from guests who opened up about the realities of working in kids media in 2025.

Ghostbusters II–Inspired Custom LEGO Minifigures Available on New Year’s Day

Following previous drops inspired by Ghostbusters: Afterlife, along with figures pulling from The Real Ghostbusters, this assortment revisits the climax of Ghostbusters II.

Crayola Launches Global McDonald's Happy Meal Experience

Crayola has teamed up with McDonald's for a new Happy Meal experience to propel kids' imagination and transform the universe into a canvas for creativity.

Pinkfong, Hasbro Launch Baby Shark x 'Peppa Pig' Collaboration

The partnership celebrates Baby Shark's 10th anniversary with a new mash-up track featuring both franchises.

Super Mario Little People Set Featuring Six Characters Revealed By Fisher Price

Nintendo's My Mario collection is finally coming to the US and Europe, including a set of Fisher-Price Little People that hasn't been included in the official announcement revealing the toys and games that will be available outside of Japan for the first time in the coming months.

Angry Birds Global Licensing Consolidates Under SEGA Umbrella

Angry Birds is officially flying the coop. The mobile gaming brand’s licensing will now be fully managed by SEGA and its global network.

Hasbro Kicks off 2026 with New Marvel Action Figures

Hasbro brings heroic action to 2026 with new action figures featuring popular characters from the Marvel universe.

Jumbl Staxx Reveals ‘Assassin’s Creed’ Digital Trading Cards

The Jumbl Staxx x Assassin’s Creed digital trading card collection features fan-favorite moments and characters from the video game franchise.

Upper Deck Hits the Ice with New NHL Trading Cards

Upper Deck is partnering with the National Hockey League (NHL) for a new series of swatches celebrating this year’s top rookies. 

Hasbro Kicks Off the New Year with New NERF and Transformers Collections

Hasbro's starting off the year with action-packed toy options.

Live-Action ‘Monster High’ Film Enlists Hannah Hafey & Kaitlin Smith As Screenwriters

The live-action 'Monster High' movie from Mattel Studios has enlisted Hannah Hafey & Kaitlin Smith as its writers, with Gerard Johnstone directing.

GKIDS Corrals New ‘Shaun the Sheep’ Film for U.S.

'Shaun the Sheep: The Beast of Mossy Bottom,' the latest in Aardman Animation's woolly stop-motion kids franchise, is slated for a theatrical release at Halloween.

People of Play

100-year-old Californian toymaker draws large crowd to workshop, sells out of toys

Harold Yoak, or Hal, converted the garage at his Garden Grove home into a toy workshop to create unique wood toys and a store front to sell his creations.

Dungeons & Dragons creative team hires game designer James Haeck

Wizards of the Coast has hired longtime Dungeons & Dragons writer James Haeck as a senior game designer, bringing one of 5th edition’s most prolific contributors fully in-house as the D&D team continues to evolve.

The latest roles from the Toy World recruitment section

Epoch Making Toys and Sluban UK & Ireland are the latest companies to advertise job vacancies within the Toy World recruitment section.

Different Ltd welcomes Sabrina Hayhoe as it launches in UK

Founded by Jeremy Pateman, Different Ltd has launched in the UK and ROI with an exclusive distribution deal for Small Foot wooden toys.

Jazwares announces departure of senior leadership

David Neustein will assume the role of CEO following the departure of founder and CEO Judd Zebersky and president Laura Zebersky in March.

Just Play Welcomes New Talent to EMEA Leadership Team

Just Play is expanding its global presence with a series of strategic new hires across the EMEA region.

Lauren Marriott Departs Paramount

Throughout her tenure, Marriott oversaw the strategy for SpongeBob SquarePants and helped steer PAW Patrol to become the franchise it is now.

How One Facebook Post Sparked the Ladies of D&D Movement in San Diego

Meet Andy, Bri, Celeste, and Cam, the visionary mavens and founders of Ladies of D&D, a San Diego-based collective of women who play tabletop RPGs with a passion for community, inclusiveness, friendship, and Dungeons & Dragons.

Hanna Andersson names Toys R Us vet chief digital officer

Kacey Sharrett, who most recently was the head of DTC at GoPro, will oversee the children’s apparel brand’s digital ecosystem and customer experience.

John GmbH strengthens French team with senior appointment

Ray Carthy will assume the position of head of Sales France, bringing to John many years of experience across the toy, grocery and specialist retail sectors.

Wow! Stuff appoints Lucy Wynn-Jones as head of Licensing

Lucy will help lead Wow! Stuff’s licensing strategy, supporting its continued growth in the UK while also identifying new international licensing opportunities.

Companies and Brands

How UK plush toy Jellycat conquered China

The plushies bring "emotional value" to Chinese youth navigating economic uncertainty.

Stonemaier Games announces small-box, quick-playing Wingspan experience amid experimental reveal of entire 2026 release slate -

Company co-founder and CEO Jamey Stegmaier told BoardGameWire the prevalence of smaller box releases, expansions and re-releases in its 2026 plan was not a response to US tariff concerns or other economic factors.

The Pokemon Company reveals Pokemon’s 30th anniversary logo

There will be plenty of things to celebrate this year and one of those things is the 30th anniversary of the much loved Pokemon franchise.

Bruder strengthens UK distribution strategy

Robbie Toys becomes exclusive online distributor for Bruder products the UK, while Alpha Toys remains Bruder's key partner for traditional bricks & mortar trade.

The Entertainer announces further growth

The Entertainer reports that new stores, online investment and partnerships all combine to drive continued growth at the retailer.

Kiddisvit unveils Pop Top collectible figurines

Kiddisvit's Pop Top brand brings together IPs with strong characters, bold design and long-term potential, and the team is looking to expand into European markets.

Exclusive: Brio Flora set to grow success at Ravensburger

2026 will see the launch of Brio Flora in the UK and here, Katy Fletcher, Ravensburger’s head of Marketing, tells Toy World what makes Flora stand out.

Exclusive: KTL continues to grow

As KTL continues to grow its portfolio across both licensed and non-licensed toys, Freddie Martin, KTL’s MD, tells Toy World how the company plans to expand further in the year ahead.

The Lego Group introduces Lego Smart Play

Lego Smart Play brings Lego creations to life through seamless advanced technology enabling open-ended physical play, all without screens.

Asmodee Acquiring the Remainder of Exploding Kittens

Asmodee will acquire a 45% stake in Exploding Kittens in 2026, completing the acquisition that began in 2021.

Changes at Diamond II

Those changes include the end of Diamond Daily and the launch of marketing and systems for Diamond Select Brands by Ad Populum sister company Enesco.

Douglas Co. buys former manufacturing plant in Keene

Douglas Co., a family-owned business that makes plush toys, has purchased a large building in Keene that will allow it to expand warehouse and shipping operations, President Scott Clarke said Wednesday.

Hasbro’s Secret Weapon for Training Its Next Leaders: A Board Game

Up-and-coming managers role play as toy industry CEOs in an in-house strategy game that tests their mettle for decision-making

Alliance Game Distributors Rebranded to Universal

Universal Distribution has rebranded its U.S. operations, which it acquired from Diamond Comic Distributors (see “Universal Gets Alliance”), from Alliance Game Distributors to the Universal name with the launch of its new website.

Plus-Plus USA: How it started, How it's going, An end-of-decade reflection

As the sales counter gets back to $0 once again, Ryan Hamilton has been reflecting on 2025, Plus-Plus USA 10th year in business and the challenges of the year to finish the company's decade! 

The LEGO Group Celebrates Lunar New Year with New Sets

The LEGO Group celebrates Lunar New Year 2026 by adding three new sets to its LEGO Spring Festival collection.

Can Mirana Toys Put India On The Global Toy Manufacturing Map?

Mirana Toys is positioning itself as an AR-led toy company that blends physical toys with mobile apps, games and digital experiences.

Gaming: Digital, Video, Hardware, and Development

Doug Bowser has now retired from Nintendo of America

The mighty Doug Bower has now retired from Nintendo of America after being with the company for years and eventually becoming the president of Nintendo of America.

Limited Run Games co-founder Josh Fairhurst is leaving company after 10 years

He says he stepped back as CEO in September 2025, but will remain president at the company until March.

Dragon Quest 40th Anniversary logo revealed, announcements planned

Square Enix has revealed the logo for the 40th anniversary of the beloved Dragon Quest franchise and it is as lovely as expected.

World's first gaming headset that can listen to your brain unveiled

A brain-sensing gaming headset at CES, uses non-invasive neurotechnology to track focus and cognitive performance in real time.

Why are more gamers than ever playing the 2000s classic RuneScape?

Millions of people have returned to the iconic online game to farm, go on quests and fight big bosses.

CES 2026: Gaming trends to expect at the show

CES isn't a gaming show, but that doesn't mean gamers shouldn't pay attention.

Gaming industry predictions for 2026

As gaming activity ramps up, Hollywood sinks its teeth further into gaming IP and AI sparks both innovation and layoffs across the space, the gaming industry is ripe for significant change and evolution in 2026.

Nintendo announces light purple and light green Joy-Con’s for Switch 2

Nintendo has announced the first colour variants for the Nintendo Switch 2 Joy-Cons and they are light purple and light green. The new Joy-Cons will be available at retail on February 12th.

GameStop Closing Hundreds of Stores

An unofficial blog tracking reported and confirmed (from GameStop website) store closings has tabulated 296 confirmed U.S. closings so far this month, with another 58 reported but not confirmed as of this writing.

Highlighted Press Releases

MISSION-FOCUSED COMPANY JASEY’S TOY CHEST EAGER TO MAKE TOY FAIR DEBUT AT BOOTH #6404

Toy manufacturers are first and foremost in the business of fun, no doubt about that. But the integrity found in a company with a guiding, core mission can’t be fabricated. See for evidence Jasey’s Toy Chest, founded and run by spouses of 35 years Brian and Lauren Bernstein. Together, they bring a lifetime of love, creativity, and resilience to this endeavor. Their family-led brand has a deeply personal pursuit: to honor their late son, Jason (“Jasey”) Bernstein, support youth mental health, and help other families find joy, resilience, and connection through play.

JOPAT GAMES DEBUTS THREE TITLES AT THEIR FIRST TOY FAIR IN 2026

Toy Fair attendees better brush up on their vocabulary, because JoPat Games, inventors of the multiple award-winning game Cross Spin is set to attend for their first ever trade show at Booth #6646. Folks with a finger on the pulse of toys and games will have followed Cross Spin’s storied success this year as they earned award after award. Trusted and discerning outlets like the NAPPAs, Mom’s Choice Awards, the PAL Awards, Autism Live and Clamour’s Influencer Choice Awards all bestowed their accolades on Cross Spin, a testament to JoPat’s game-making chops.

EWA ECO-WOOD-ART BRINGS MECHANICAL MAGIC TO TOY FAIR 2026 AT BOOTH #6720

There are tons of toys both new and old that are made of wood, but we bet you’ve never seen anything like this before! EWA Eco-Wood-Art, a Belarus-based company which makes STEAM construction kits and mechanical models, is counting on it as they make their New York Toy Fair debut this year at Booth #6720.

Safety and Regulatory

New Toy Safety Regulations Advance in the U.S. and European Union

The Toy Association™ is informing members of two recent regulatory developments that introduce new requirements and timelines for future compliance.

SGS to Host Webinar Discussing the EU’s New Toy Safety Regulation

SGS is hosting a free webinar to help businesses understand the EU's latest toy safety laws, the Toy Safety Regulation.

Associations, Foundations, Shows, Awards, Events, and Festivals

Book Your Toy Fair® Hotel from the Show’s Room Block Today With just weeks away until Toy Fair®, attendees and exhibitors are encouraged to secure their hotel accommodations through the official show room block.
President’s Letter: A Year of Great Progress; A Future Filled with Possibilities

Toy Association President & CEO Greg Ahearn takes a look back at the Association's progress in 2025 and what's coming in the year ahead.

Toy Fair® Exhibitors: Book Your Product Preview Appointment Today

The annual Toy Fair® Product Preview provides exhibitors with an exclusive platform to showcase their key drivers and collaborate with the Toy Fair PR team ahead of the show (taking place February 14 to 17 at the Javits Center in New York City).

Hong Kong toy fair unveils new pavilion for collectors and global brands

150 local and international IP collectibles to be showcased at Hong Kong Toys & Games Fair, which will run alongside baby products and stationery exhibitions.

Long-running expert-level eurogame award Diamant d’Or reveals its eight finalists for 2026 prize

The French award focuses on new, expert-level eurogame releases from the previous 12 months which have a high replayability, especially those “whose format does not always allow them to apply for one of the many other current awards”.

Addo Play’s Early Learning Centre partners with Jasey’s Toy Chest

Launching next month at the NY Toy Fair, Early Learning Centre, in collaboration with Jasey's Toy Chest, will debut a collection of pre-school products made from FSC-certified materials.

Toy Fair welcomes back Student Design Seminar

Inspiring the next generation of creators, the Student Design Seminar will take place on the final day of the show in the Henley Suites.

The Puppet Company Celebrates 25 Years at Toy Fair London

The Puppet Company heads to Toy Fair in London to celebrate its 25th anniversary and to announce new product launches.

CES 2026: Live updates and gadget reveals during the biggest tech event of the year

Engadget's liveblog of CES 2026, including all the latest news from the showfloor in Las Vegas.

Getting Ready for Hong Kong Fair

It’s always exciting to see what’s going to emerge at the start of the toy fair season.

RIP - Rest in Play - Remembering Those that have Passed

David Rosen

One of the co-founders of Sega, passed away on Christmas Day. Sega Enterprises Ltd was formed by the joining of coin-op amusement machine businesses Service Games and Rosen Enterprises in 1960.

Patrick Rylands

Throughout his career Rylands remained true to this vision. He continued to focus on condensing complex ideas into effortless simplicity.

Worldwide Magazines Weekly Top Stories

Some stories added Friday afternoon. Check Back for Complete Lists.

Video of the Week!

Elf on the Shelf Support Group - SNL

POP Classifieds - Free and Easy

"I kept an eye on People of Play's Classifieds and now I work at TOMY!" -Jeff Hersheway, Digital Content Manager at TOMY International

Either post your job openings yourself (so easy!) to our POP Classifieds or send them to us to post for you. We all have colleagues looking now that would benefit.

You can also post IP and more to sell. We just posted a listing for US Utility Patent & Trademark: MOGO.

If you are looking for someone with particular skills and expertise, use POP's Advanced Search to fine that person or company you need!  

If you are not in the POP Directory, the largest searchable directory by skill, expertise and more, sign up!

Get Listed in the POP Toy Industry Database

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"I highly recommend that if anyone in this industry wants to be found, they join POP and fill out the skills and expertise section of their POP Profiles. I've had companies and a major media network reach out to me for a show based on my skills and expertise."
David Yakos, Founder of Streamline Design and Owner of Salient Technologies

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