Welcome to Your Weekly News Brief!
Happy Holidays!
Thank you for being part of our Bloom Report community. As we wind down for the holiday break, I want you to know how proud we are to share the stories, news, and creativity of our industry’s people with you each week.
The Toy Association offices will be closed from December 24 through January 5, and the next Bloom Report will land in your inbox on January 9. Until then, I hope you’re able to slow down, savor the season, and enjoy the magic of toys—and their incredible power to spark joy, imagination, and connection at every age.
Happy Holidays,
Mary and the POP Team
Bloom Report Subscribers Say...
The Bloom Report has over 26,000 subscribers with a 50%+ open rate.
A banner ad is $5,000/year or just $96.15/week. Get Your Ad Now! Purchase Here!
Ben Krenz Talks Moose Games, The Rise of Kidults, and More!
Hi Ben! Thank you for taking time to share a bit about yourself and your new role at Moose Games. Please share with our readers what do you do in our industry?
I recently stepped into the role of Global GM for Games at Moose Toys. Before that I led the Boys Toys business at Target.
What are you still hoping to accomplish?
Life is the journey to trying to become the best version of ourselves. So I am still working on that every day.
Why and how did you get into the Toy and Game industry?
I have always loved board games. All types. I just made the “responsible” decision out of undergrad to go law school because I wasn’t sure what the career path would look like in the Games world. After law school, I started working at Target and through an interesting mix of luck of planning I was able to get into the board game industry as the buyer for the Games category. From there, the rest is history.
What trends do you see in toys or games that excite or worry you?
The continued rise of adults playing with Toys and Games (and not just collectors) is something that excites me – the world needs more fun and people being able to embrace the joy of playing games.
Cartoon Lovers, Lexophiles & People in Need of a Smile!
Cartoon of the Week: Another wonderful cartoon submitted this week! Do you have a cartoon, quote or a joke to share? Send it to Mary.
Memorable Quotes: "Peace on Earth. Give me presents!" -Animal (Frank Oz) in “A Muppet Family Christmas,” 1987
Toy Industry Word of Day: If you can think of a toy/game industry word not in our POPDictionary, add it and we will connect it to you POP profile, feature it here in an upcoming week and on POP's homepage!
Happiest of Birthdays to our colleagues celebrating birthdays this past week

The complaint alleged that mislabeling of videos allowed YouTube to collect personal data from children under 13 who viewed the videos and then use that data to target advertising to children.
The firms' owner said "alarming" low Christmas trading left both in a "vulnerable" position.
The proposal comes amid growing concerns about the impact of chatbots on kids.
January freight update for product manufacturers covering Chinese New Year shutdowns, China export deadlines, US port conditions, rail delays, and shipping costs.
Online growth outpaced brick and mortar: online sales (including order online, pick up in-store) were up 7.2%, while in-store sales were up 2.9%.
Designer toys are leading the growth of China’s “emotional economy,” as millennials and Gen Z seek brands that connect with their feelings
As parents continue to worry about how much time their kids are spending on screens, the toy association is promoting toys that offer new experiences away from digital devices.
The company's $249 toy for kids surged in popularity this year.
Steve Starobinsky was tasked in March with refining Pudgy’s approach to consumer packaged goods, given decades of experience with toys.
U.S. economic policy has altered how toy manufacturers operate, and global supply costs have increased due to worldwide inflation. Despite these challenges, the industry has experienced growth year over year for the first time since 2022.
As the toy industry continues to evolve, 2026 is shaping up to be a year where design becomes more intentional, more flexible, and more emotionally connected to the consumer.
Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to try and tackle the trench run.
Founder Marina Khidekel described how the business has leaned into platforms, payments and AI as components of operating infrastructure for scale.
Seller handed over cards to young man to check them, but the suspect ran off with them and vanished, police say.
The Lego Game Boy was released late last year, which evidently made the 421-piece set a popular Christmas gift this winter.
Happy New Year – I hope you had a splendid Christmas and managed to get some time to relax and recharge ahead of Toy Fair Season.
The stand-alone supplement previewing the Spielwarenmesse in Nuremberg is now available alongside the January edition of Toy World.
The bumper January issue of Toy World focuses on the London Toy Fair as well as the latest Hot Properties and much, much more.
Mark Walton, director of Display Creatives, looks at how the retail landscape is evolving and how standout displays keep consumer attention captured.
Megan Smith, managing director at Igloo Books, tells Toy World readers how the toy industry can help emphasise the importance of reading.
Ricky Myers, Business director of Hoopla Digital, looks at how playables and video can be utilised to attract kids’ attention within the media landscape.
Playing and language (language-learning in particular) are so entwined that it may be impossible to talk of one without the other.
Text artists are playing with the visual possibilities of language, using words as their raw material, just as sculptors, say, might use stone or metal.
Azhelle joins Chris Byrne to talk about her work in the industry, shared passions and more.
He explores a single question every year since choosing to lead the company. And every year, the answer feels even clearer.
When Waymo’s robotaxis arrived in Los Angeles in 2024, they seemed a futuristic gimmick that many believed would flounder in a city whose identity was built on cars.
Andrew Darlow had the honor of presenting some of his favorite Zoom tips.
Here are the biggest works entering the public domain.
The ICBM Missile Launching Station was a mechanical playset produced by Kohner that appealed to children’s curiosities about Cold War-era military technology.
Released in 1969, Ants in the Pants is a simple action game designed for young children.
“Have you ever wanted someone to take care of?”
This 1981 catalogue presents Monogram’s entire line of model kits, including a mix of old favourites and new products.
Released by Mattel in 1975, the Barbie Sunsailer was a large-scale playset that placed Barbie in a recreational sailing setting.
Released in 1977 at the height of the show’s popularity, Milton Bradley’s Starsky & Hutch Game translated the hit television series’ street-level crime drama into a roll-and-move board game format.
Warner Bros. Discovery's board still sees its deal with Netflix as the superior option over Paramount's recently amended hostile offer.
The only thing more resilient than the bomb-exploding, cliff-plunging Looney Tunes character Wile E. Coyote is his upcoming starring vehicle, Coyote vs. ACME.
In a shell-shocking announcement, Playmates Toys revealed that the long-standing license to produce TMNT merchandise will not be renewed.
Blue Zoo Animation Studio has won a pitch to produce the Doctor Who CBeebies animation series for pre-school audiences.
This collectible also includes a Valentine’s Day card with fill-in “To” and “From” sections, providing collectors with a fun way to share Snoopy with a special someone.
Upper Deck brings magic to collectors by launching new trading card sets inspired by the Harry Potter franchise.
In honor of Harry Potter’s 25th anniversary, Basic Fun! and Warner Bros. are launching new Care Bears plush inspired by the series.
All collections are available through the company's digital storefront.
In November, it was confirmed that Stone and Lawrence are teaming up to produce a new film about the diva puppet, with “Oh, Mary!” Tony winner Cole Escola penning the screenplay.
This year-end episode highlights key takeaways from guests who opened up about the realities of working in kids media in 2025.
Following previous drops inspired by Ghostbusters: Afterlife, along with figures pulling from The Real Ghostbusters, this assortment revisits the climax of Ghostbusters II.
Crayola has teamed up with McDonald's for a new Happy Meal experience to propel kids' imagination and transform the universe into a canvas for creativity.
The partnership celebrates Baby Shark's 10th anniversary with a new mash-up track featuring both franchises.
Nintendo's My Mario collection is finally coming to the US and Europe, including a set of Fisher-Price Little People that hasn't been included in the official announcement revealing the toys and games that will be available outside of Japan for the first time in the coming months.
Angry Birds is officially flying the coop. The mobile gaming brand’s licensing will now be fully managed by SEGA and its global network.
Hasbro brings heroic action to 2026 with new action figures featuring popular characters from the Marvel universe.
The Jumbl Staxx x Assassin’s Creed digital trading card collection features fan-favorite moments and characters from the video game franchise.
Upper Deck is partnering with the National Hockey League (NHL) for a new series of swatches celebrating this year’s top rookies.
Hasbro's starting off the year with action-packed toy options.
The live-action 'Monster High' movie from Mattel Studios has enlisted Hannah Hafey & Kaitlin Smith as its writers, with Gerard Johnstone directing.
'Shaun the Sheep: The Beast of Mossy Bottom,' the latest in Aardman Animation's woolly stop-motion kids franchise, is slated for a theatrical release at Halloween.
Harold Yoak, or Hal, converted the garage at his Garden Grove home into a toy workshop to create unique wood toys and a store front to sell his creations.
Wizards of the Coast has hired longtime Dungeons & Dragons writer James Haeck as a senior game designer, bringing one of 5th edition’s most prolific contributors fully in-house as the D&D team continues to evolve.
Epoch Making Toys and Sluban UK & Ireland are the latest companies to advertise job vacancies within the Toy World recruitment section.
Founded by Jeremy Pateman, Different Ltd has launched in the UK and ROI with an exclusive distribution deal for Small Foot wooden toys.
David Neustein will assume the role of CEO following the departure of founder and CEO Judd Zebersky and president Laura Zebersky in March.
Just Play is expanding its global presence with a series of strategic new hires across the EMEA region.
Throughout her tenure, Marriott oversaw the strategy for SpongeBob SquarePants and helped steer PAW Patrol to become the franchise it is now.
Meet Andy, Bri, Celeste, and Cam, the visionary mavens and founders of Ladies of D&D, a San Diego-based collective of women who play tabletop RPGs with a passion for community, inclusiveness, friendship, and Dungeons & Dragons.
Kacey Sharrett, who most recently was the head of DTC at GoPro, will oversee the children’s apparel brand’s digital ecosystem and customer experience.
Ray Carthy will assume the position of head of Sales France, bringing to John many years of experience across the toy, grocery and specialist retail sectors.
Lucy will help lead Wow! Stuff’s licensing strategy, supporting its continued growth in the UK while also identifying new international licensing opportunities.
The plushies bring "emotional value" to Chinese youth navigating economic uncertainty.
Company co-founder and CEO Jamey Stegmaier told BoardGameWire the prevalence of smaller box releases, expansions and re-releases in its 2026 plan was not a response to US tariff concerns or other economic factors.
There will be plenty of things to celebrate this year and one of those things is the 30th anniversary of the much loved Pokemon franchise.
Robbie Toys becomes exclusive online distributor for Bruder products the UK, while Alpha Toys remains Bruder's key partner for traditional bricks & mortar trade.
The Entertainer reports that new stores, online investment and partnerships all combine to drive continued growth at the retailer.
Kiddisvit's Pop Top brand brings together IPs with strong characters, bold design and long-term potential, and the team is looking to expand into European markets.
2026 will see the launch of Brio Flora in the UK and here, Katy Fletcher, Ravensburger’s head of Marketing, tells Toy World what makes Flora stand out.
As KTL continues to grow its portfolio across both licensed and non-licensed toys, Freddie Martin, KTL’s MD, tells Toy World how the company plans to expand further in the year ahead.
Lego Smart Play brings Lego creations to life through seamless advanced technology enabling open-ended physical play, all without screens.
Asmodee will acquire a 45% stake in Exploding Kittens in 2026, completing the acquisition that began in 2021.
Those changes include the end of Diamond Daily and the launch of marketing and systems for Diamond Select Brands by Ad Populum sister company Enesco.
Douglas Co., a family-owned business that makes plush toys, has purchased a large building in Keene that will allow it to expand warehouse and shipping operations, President Scott Clarke said Wednesday.
Up-and-coming managers role play as toy industry CEOs in an in-house strategy game that tests their mettle for decision-making
Universal Distribution has rebranded its U.S. operations, which it acquired from Diamond Comic Distributors (see “Universal Gets Alliance”), from Alliance Game Distributors to the Universal name with the launch of its new website.
As the sales counter gets back to $0 once again, Ryan Hamilton has been reflecting on 2025, Plus-Plus USA 10th year in business and the challenges of the year to finish the company's decade!
The LEGO Group celebrates Lunar New Year 2026 by adding three new sets to its LEGO Spring Festival collection.
Mirana Toys is positioning itself as an AR-led toy company that blends physical toys with mobile apps, games and digital experiences.
The mighty Doug Bower has now retired from Nintendo of America after being with the company for years and eventually becoming the president of Nintendo of America.
He says he stepped back as CEO in September 2025, but will remain president at the company until March.
Square Enix has revealed the logo for the 40th anniversary of the beloved Dragon Quest franchise and it is as lovely as expected.
A brain-sensing gaming headset at CES, uses non-invasive neurotechnology to track focus and cognitive performance in real time.
Millions of people have returned to the iconic online game to farm, go on quests and fight big bosses.
CES isn't a gaming show, but that doesn't mean gamers shouldn't pay attention.
As gaming activity ramps up, Hollywood sinks its teeth further into gaming IP and AI sparks both innovation and layoffs across the space, the gaming industry is ripe for significant change and evolution in 2026.
Nintendo has announced the first colour variants for the Nintendo Switch 2 Joy-Cons and they are light purple and light green. The new Joy-Cons will be available at retail on February 12th.
An unofficial blog tracking reported and confirmed (from GameStop website) store closings has tabulated 296 confirmed U.S. closings so far this month, with another 58 reported but not confirmed as of this writing.
Toy manufacturers are first and foremost in the business of fun, no doubt about that. But the integrity found in a company with a guiding, core mission can’t be fabricated. See for evidence Jasey’s Toy Chest, founded and run by spouses of 35 years Brian and Lauren Bernstein. Together, they bring a lifetime of love, creativity, and resilience to this endeavor. Their family-led brand has a deeply personal pursuit: to honor their late son, Jason (“Jasey”) Bernstein, support youth mental health, and help other families find joy, resilience, and connection through play.
Toy Fair attendees better brush up on their vocabulary, because JoPat Games, inventors of the multiple award-winning game Cross Spin is set to attend for their first ever trade show at Booth #6646. Folks with a finger on the pulse of toys and games will have followed Cross Spin’s storied success this year as they earned award after award. Trusted and discerning outlets like the NAPPAs, Mom’s Choice Awards, the PAL Awards, Autism Live and Clamour’s Influencer Choice Awards all bestowed their accolades on Cross Spin, a testament to JoPat’s game-making chops.
There are tons of toys both new and old that are made of wood, but we bet you’ve never seen anything like this before! EWA Eco-Wood-Art, a Belarus-based company which makes STEAM construction kits and mechanical models, is counting on it as they make their New York Toy Fair debut this year at Booth #6720.
The Toy Association™ is informing members of two recent regulatory developments that introduce new requirements and timelines for future compliance.
SGS is hosting a free webinar to help businesses understand the EU's latest toy safety laws, the Toy Safety Regulation.
Toy Association President & CEO Greg Ahearn takes a look back at the Association's progress in 2025 and what's coming in the year ahead.
The annual Toy Fair® Product Preview provides exhibitors with an exclusive platform to showcase their key drivers and collaborate with the Toy Fair PR team ahead of the show (taking place February 14 to 17 at the Javits Center in New York City).
150 local and international IP collectibles to be showcased at Hong Kong Toys & Games Fair, which will run alongside baby products and stationery exhibitions.
The French award focuses on new, expert-level eurogame releases from the previous 12 months which have a high replayability, especially those “whose format does not always allow them to apply for one of the many other current awards”.
Launching next month at the NY Toy Fair, Early Learning Centre, in collaboration with Jasey's Toy Chest, will debut a collection of pre-school products made from FSC-certified materials.
Inspiring the next generation of creators, the Student Design Seminar will take place on the final day of the show in the Henley Suites.
The Puppet Company heads to Toy Fair in London to celebrate its 25th anniversary and to announce new product launches.
Engadget's liveblog of CES 2026, including all the latest news from the showfloor in Las Vegas.
It’s always exciting to see what’s going to emerge at the start of the toy fair season.
One of the co-founders of Sega, passed away on Christmas Day. Sega Enterprises Ltd was formed by the joining of coin-op amusement machine businesses Service Games and Rosen Enterprises in 1960.
Throughout his career Rylands remained true to this vision. He continued to focus on condensing complex ideas into effortless simplicity.
Worldwide Magazines Weekly Top Stories
Some stories added Friday afternoon. Check Back for Complete Lists.
Toy Trade Monthly & Special Issues
Adventure Media & Events (US)
Toyworld (UK)
Licensing.biz Powered by Toyworld
ICv2: The Business of Geek Culture (US)
Nación Juguetes (Mexico, Peru, Argentina, Chile & Spain)
Global Toy News
The Bugg Report (Australia)
The Toy Universe (Australia)
hobbyDB
BoardGameWire
Toy Store (Italy)
Video of the Week!
Elf on the Shelf Support Group - SNL
POP Classifieds - Free and Easy
"I kept an eye on People of Play's Classifieds and now I work at TOMY!" -Jeff Hersheway, Digital Content Manager at TOMY International
Either post your job openings yourself (so easy!) to our POP Classifieds or send them to us to post for you. We all have colleagues looking now that would benefit.
You can also post IP and more to sell. We just posted a listing for US Utility Patent & Trademark: MOGO.
If you are looking for someone with particular skills and expertise, use POP's Advanced Search to fine that person or company you need!
If you are not in the POP Directory, the largest searchable directory by skill, expertise and more, sign up!
Get Listed in the POP Toy Industry Database
It's Linkedin + IMDb and Searchable!
"I highly recommend that if anyone in this industry wants to be found, they join POP and fill out the skills and expertise section of their POP Profiles. I've had companies and a major media network reach out to me for a show based on my skills and expertise."
- David Yakos, Founder of Streamline Design and Owner of Salient Technologies
What are you waiting for? We've got the most powerful platform in our industry!
Join here: www.peopleofplay.com
