(#POPTOP25)
Every year, we love seeing which People of Play profiles rise to the top—and 2025 did not disappoint.
These are the 25 most-visited POP profiles of the year, representing inventors, executives, creatives, storytellers, and connectors whose work (and stories) continue to inspire our global play community.
The POP Top 25 aren’t just well known—they’re discoverable. Here’s what they have in common:
People of Play is the industry’s largest searchable directory of toy and game professionals, designed to help people connect, collaborate, and be discovered.
Not on the list this year? There’s always #POPTOP25 2026.
👉 Join POP, complete your profile, share your story—and let the industry find you.
Game Review: Happy Little Dinosaurs
Nancy Zwiers: Happy Birthday, Barbie!
Donna Moore on Toys of Our Lives, Her Experience Working at The Hollywood Reporter and Sunset Hill Vineyards
CBS Affiliates Premiere New Season of “Toys of Our Lives,”
Spin Master and Hidden Pigeon Company Extend #1 New York Times Bestselling Author and Illustrator Mo Willems' Classic Book Characters from the Page to Play
Game Review: Priorities
Bob Moog’s Tribute to Cris Lehman, Co-founder and CFO of University Games
Dr. Amanda Gummer on Children’s Digital Wellbeing Framework (CDWF): A practical route to better-designed digital experiences for children
Toy Review: Wyldshyres
Game Review: Lacorsa
Randy Klimpert Shares his Ukulele Collection
Steve Casino Peanut Art
Everyone's Talking about POP!
Princess Etch - a Multi-Talented Etch A Sketch Artist
Joseph Herscher of Joseph' s Machines.
Connie Vogelmann designed Apiary & Wyrmspan!
Bob Fuhrer... Is THE Crocodile Dentist!
Tom Dusenberry... Bought Atari, Wizards of the Coast, and Avalon Hill!
Matt Leacock created Pandemic... the game!
Scott Brown and Tim Swindle... are Launching a New Sport!
POPDuo: Richard Dickson, Mattel’s President & COO, and Kedar Narayan, Young Inventor Challenge AMB
POPDuo: Will Shortz and Josh Wardle
POP Duo: Elan Lee, Co-Founder, Exploding Kittens.and Jeff Probst, Host and Exec Producer, Survivor
POP Duo: David Fuhrer, MNG Director, Blue Sq Innovations & Shawn Green, past Dodgers & Mets MLB Star
POP Duo: Bob Fuhrer, Founder, Nextoy and Tom Fazio, Golf Course Designer