Acquired in Q4 2025, Recent Toys brings consumers brain-teasers and puzzles that are smart, collectible and built to last.

Walmart crossed above $1 trillion in market value on Tuesday, becoming the first traditional retailer to hit the milestone.

An acquisition would put the company’s $8.8 billion in cash and short-term investments, which it accumulated by issuing shares at meme stock valuations, to work.

Despite the sales drop, losses were $1.4 million, nearly identical to the losses in the previous year.  Cutting inventory write-offs helped improve margins as sales declined.

The troubled Canadian retailer has opened a restructuring website.

The announcement is part of a broader push by countries to curb access to online platforms for minors. It also points to Europe’s stricter approach to regulating social media.

The State of the Game Industry reports US-based tariffs are impacting 38 percent of business leaders in the game industry, affecting financial decisions.

The grand total is nearly $18 million, all money that won’t be available to pay publishers and other creditors.

Coherent Market Insights has added a new research study on the Global Stuffed Animal Plush Toys Market in 2026 by Size, Growth, Trends and Dynamics Forecast.

As China's designer toy market scales up, localization is becoming a core business strategy for global brands. Take a closer look at how overseas toymakers are rethinking their approach to connect with Chinese consumers.

If the Labubu craze of last year is starting to feel like a hazy fever dream, get ready to relive it all over again.

Following two years of stagnation and decline, the U.S. toy industry returned to growth in 2025.

Generation Media's Business Director, Chris Sear, examines an age old dilemma: who toy marketers should tailor ads towards for maximum reach and results.

Work is now underway on the March edition of Toy World, which will include a comprehensive feature on Science and Nature.

Work is now underway on the March edition of Toy World, which will include a comprehensive feature on Action Vehicles.

I found out something the other day that I did not know. The Ken doll has a full name. Ken, who just marked his 65th birthday, is Kenneth Sean Carson.

Super Meeple, which releases its own designs as well as localising major titles such as Ark Nova and Gaia Project, says it is planning a "downward trend" for the number of games it releases each year in order to help each title stand out in an increasingly competitive market.

Company co-founder Floris Toorenburg told BoardGameWire the company handled 14-times the number of orders in December 2025 that it did 12 months earlier.

Math teacher Natalie Zolty became the top female Scrabble champion in the UK and shared her top tips and 2-letter words for budding players.

A look at some internationally-made toys and tech from 25 years ago.

Released by Ideal in 1980, Electronic Guzzlers was a line of motorized toy vehicles that used ordinary tap water as “fuel.”

Released in 1963 by Milton Bradley, The Jetsons Fun Pad Game took a location directly from the animated television series and adapted it for family game play.

As the iconic toy turns 60, designer Bob Brechin tells the story of one of its best known features.

Introduced in 1974, Tonka Dioramas were a line of hobbycraft kits that presented historical American scenes as self-contained display models rather than standalone vehicles.

Learn why 50 years after "The Muppet Show" debuted, the puppets continue to expand their fandom in popular culture.

The American Girl doll line is adding another iconic animated Disney character to its lineup Tuesday — with more on the way.

The Fan tier jumps from $7.99 to $9.99, Mega increases from $11.99 to $13.99, and Ultimate rises from $15.99 to $17.99 per month. The new prices will take effect in the next billing cycle after March 4.

Skybound Entertainment expands the ‘Invincible’ universe ahead of its Season 4 and video game release with 18 new licensing partners.

Sirius is joining forces with Hasbro and Wizards of the Coast to launch new dice sets inspired by 'Baldur’s Gate 3.'

Kayou brings Equestria adventures to fans with new trading cards and a sweepstakes inspired by the ‘My Little Pony’ universe.

Action figures, toys, and collectibles support the movie’s theatrical release.

For the first time in more than a decade, The LEGO Group is launching a new building set featuring the Teenage Mutant Ninja Turtles (TMNT).

Super7's Sesame Street collection expands with Big Bird’s international cousins.

Nearly two years post-rebrand, Agoro continues to create a new market for itself.

This summer, Tree Town Toys will launch Peanuts-themed versions of its Yes & Know books and the SpinAnimator Studio.

The new live-action feature from Apple Original Films, inspired by Mattel’s iconic die cast vehicle brand, is set to premiere on 9th October.

The new line will be based on the plush seen in the animated series.

Spin Master and Universal know how to create great licensed products, but their latest joint endeavor is especially killer. 

The event explores how IP drives growth across toys, gaming, anime, beauty, and consumer products.

Super7 is teaming up with Green Day for a second action figure inspired by the band's second album, Kerplunk!

New items debut at Toy Fair New York ahead of a broader rollout tied to Holiday 2026.

The spot will run in pre- and post-game placements in the U.S., and a 30-second spot during the game in Canada and a 20-second spot in Mexico.

Mattel announced the American Girl and Disney Consumer Products multi-year licensing agreement renewal for the Disney Princess and Disney Frozen franchises, extending a collaboration that brings Disney stories to life through American Girl’s signature dolls and accessories.

The DC Comic universe is changing as the toy license moves from McFarlane Toys to Mattel at the end of the year.

The filmmaker behind recent SXSW prize-winner Bob Trevino Likes It, has been enlisted to write and direct a live-action Tony the Tattooed Man feature for Mattel Studios.

The Super Bowl is happening this Sunday and all the large companies will be peddling their wares including Nintendo who is expected to release a trailer for The Super Mario Galaxy Movie.

The LEGO Group is partnering with Netflix to launch its LEGO KPop Demon Hunters collection, with the first set launching this summer.

Action figures, toys, and more return to the toy aisle in anticipation of the feature film.

Crazy Aaron's is teaming up with new brands to launch licensed products, including Brand Partners Group, Highlights, and Townley Girl.

UEFA Club Competitions Edition, to be released on 12th February, delivers updated squads, new transfers, managers and expanded UWCL representation.

New episodes mark a defining moment in the characters' narrative evolution and reflect real-life experiences of deaf children.

The new line is available ahead of New Year celebrations.

Newer audiences in the U.S. can now find the original animated series on LG Channels, The Roku Channel, and Vizio WatchFree+.

Kess partners with Square Enix to launch a ‘Final Fantasy’ tabletop collection, featuring new board games and collectible dice.

 A prank channel, a parenting hub and a microdrama series for The Next Step are on the way as the pubcaster makes a major commitment to the online platform.

Nobody put too much thought into reinventing the gonzo variety classic for its revival. That’s what makes it a delight.

Disney has named Josh D'Amaro, chairman of Disney Experiences, as its next CEO, succeeding Bob Iger and clinching a closely watched succession race.

University Games' President, Bob Moog, was awarded the prestigious IDIOT Award at this year’s UK Toy Inventors’ Dinner.

She will take over the position from Loren I. Shuster, who will assume the role of Group People Advisor to The LEGO Group’s CEO, Niels B. Christiansen. 

The former Hasbro executive leads licensing growth across APAC and MENA, excluding Greater China.

Loungefly is welcoming Jessica Kong as its newest General Manager, who will oversee the company's global brand development.

To Lead Game Development Across Buffalo Games and Gamewright's Portfolio

Not every brilliant mind walks in with a title. Curiosity might open the door instead, followed by restlessness, then a stubborn question: why must it stay broken?

As Executive Vice President of Consumer Products, Southern will be overseeing the company's licensing and retail strategy.

Cristina Liquori of The LEGO Group and is returning for a second term while Tracy Warshauer of Spin Master will join for her first term on WiT’s board of directors.

Dr. Lonnie Johnson has developed everything from stealth bombers to deep-space probes, but he discovered his most famous invention – the Super Soaker – on accident.

UK retailer Game is closing its remaining standalone stores and will now operate as concessions within House of Fraser and Sports Direct stores.

Crayola's commitment to the UK market answers the call to help parents and educators nurture creativity in children.

New partnerships introduce plush, interactive play, collectibles, and more.

Madame Alexander is returning to Spielwarenmesse this year to showcase the “Best of Madame Alexander” from its century of doll-making. 

The campaign introduces a series of buildable beings that combine WoodMee’s natural wooden components with a flexible connector system, allowing builders to create figures that can be reimagined, rebuilt, and customized over time.

This purr-fect feline will begin to ship on March 1.

The party game from Jelly Jelly Games makes its English-language debut this month.

The Pundamental range joins the University Games portfolio to offer amusing and giftable products for the whole family.

The company expands its portfolio on core brands, new collectibles, and sensory-led innovation.

The plug-and-play solution turns retail space into sales with zero inventory risk.

BHTB, located at Booth 2565, will feature their “curated ecosystem” of heritage plush, custom developments, licensed programs and more all aimed at meeting the demands of global retail.

130-Year Leader in Affordable, Dependable Bikes to Feature New Grow Ride Move Kids’ Bike Line, Electric Green Machine, Scooters, Licensed Line and BMX

CEO Wang Ning reveals firm’s latest expansion plan at Friday’s closed-door meeting with UK Prime Minister Keir Starmer.

Michael Fiddelke reiterated his top priorities after taking on the position at Target. Meanwhile, Walmart’s John Furner paid tribute to his predecessor.

At Toy Fair New York, Goliath Games will preview new games that bring popular fandoms to players’ tabletops.

The Op Games comes to Toy Fair New York to showcase its 2026 line, featuring new games and licensing partnerships.

A refreshed take on the classic brand spans digital content, live events, and new licensing.

Get a look at the new "scary-cute" collectible plush toys Skelekins by Prime Time Toys! They will make their debut at the Toy Fair this month! 

Learning Express Toys Lake Zurich grew +9.1% in 2025, outperforming the total U.S. toy industry, which grew about 7% according to Circana.

The reveal takes place at the Asmodee booth #2015 on February 14 th & 15th, where entertainer Barry McLaughlin will host and play a giant, larger-than-life version of the game.

For context, the original Switch sold 17.79 million units by March 2018—just over a year after it hit shelves on March 3, 2017. 

The nascent collective has broken cover after operating in stealth mode since October 2025.

It is not clear if the project from 2K Games is being scrapped entirely or if they are working with Nintendo to help them get the game up and running to a satisfactory state.

Nintendo has informed shareholders that while sales of the Nintendo Switch 2 have met the company’s expectations in Japan, they are weaker than the company had expected here in the west.

The success of the Switch was down to the innovative nature of the hardware, combined with strong games based on Nintendo's most popular characters.

You’ll have to wait a little longer for Valve’s new hardware.

It’s looking like a good year for Nintendo’s new console.

On the hardware front, the PlayStation 5 has now sold-in over 92 million units worldwide.

Included in the Overwatch Hello Kitty and Friends collaboration are six heroes cosplaying as famous Sanrio mascots.

Overwatch turns 10 years old in 2026, and Blizzard Entertainment is celebrating that major milestone accordingly.

The gaming console launched in late 2023 and has been growing in popularity ever since—it even won a Good Housekeeping Parenting Award in 2025.

Mindscope Products returns to New York Toy Fair 2026 with two major launches that merge patented audio and video projection technology with imaginative, hands on play. Known for transforming everyday products into animated characters, Mindscope invites buyers and media to Booth 921 to experience innovation that instantly captures attention on shelf and on screen.

Kids Preferred, a leading player in the toy and plush category for children and babies, is excited to attend Toy Fair this year at Booth #2927 and show off new products based on the galactic Star Wars™ brand, in collaboration with Disney Consumer Products.

When it comes to arts and crafts toys, there’s stiff competition – and yet Bright Stripes has cemented itself as a true disruptor since their relatively recent launch in 2019. The company quickly made a positive impression with parents and kids with their incredibly distinct branding, high-quality kits and thoughtfully novel ideas, appropriately bringing creativity to the art toy/activity space.

 Monogram International keeps a close eye on pop culture to deliver the characters and trends fans are most excited about. Toy Fair attendees are invited to stop by Booth #235 for a sneak peek at upcoming collectibles based on today’s most buzzworthy IPs that will thrill and delight fans of all kinds.

On January 30, The Toy Association™ submitted comments to the California Department of Toxic Substances Control (DTSC) in response to the agency’s request for information regarding consumer products that contain or generate microplastics.

Five Below allegedly began selling knockoffs when the distributor turned down a partnership.

As Toy Fair New York returns, Toy World speaks to The Toy Association to learn how the event will deliver even more opportunities for connections, product discovery and business growth.

These workshops and LEGO’s study on animal bonds and girls’ confidence support the She Built That campaign.

In its second year as the show’s official charity partner, Kids in Mind brought in more than 60 volunteers who collected a huge range of products.

Success continued at Spielwarenmesse 2026, with visitor numbers remaining strong and statistics showing exhibitor satisfaction was high.

The Toy Trust is searching for 10 brave cyclists to take on its London to Paris cycle challenge in early June.

Now open until Feb. 28, fans and industry can vote on the best merch of the year.

Teesside Memorabilia, a nostalgia-themed event promising a day of fun and collectibles, will take place on Saturday, February 7, at The Hub in Middlesbrough from 10am to 3pm.

An intense, snowy week in Nuremberg has just concluded, and it has been a complete immersion in sharing new developments and spreading the word about the special connections between Toys, Books, and Games.

From attending the Toy of the Year® (TOTY®) Awards fundraiser to donating product at the close of Toy Fair, there are multiple opportunities for every exhibitor and attendee to get involved and give back.