The Toy Association™ recently submitted three formal comments to the Office of the U.S. Trade Representative (USTR) on several trade policy proposals and investigations.

The lawsuit has the potential to constrain OpenAI's culture, writes Bloomberg, if employees become less likely to ask or share about prior work with the hardware maker.

Chinese-American billionaire Duan Yongping, dubbed “China’s Warren Buffett,” has increased his stake in Pop Mart for a third time, reaffirming his long-term confidence in the toy maker despite concerns over the staying power of its blockbuster Labubu dolls.

Darcy Slattery, Content and Research Marketing Manager at Precisify, examines the media habits of Gen Alpha in the digital landscape and how and where they should be engaged to deliver maximum impact.

Companies are redesigning packaging and slashing marketing budgets to maintain the psychologically important threshold.

DTC brands like Little Spoon and Boarderie are adjusting their marketing to win over older consumers like grandparents and Boomer parents.

NeeDoh’s squishy toys have surged in popularity thanks to TikTok-fueled ASMR videos.

Creative Review looks into a new generation of campaigns borrowing from the systems, behaviours and world-building principles that make games worth coming back to.

Quarterly insights reports of key market trends, competitor moves, partnerships and new offerings.

“Toy Story” helped launch Pixar when it premiered in 1995. More than 30 years and four films later, the family franchise has become a revenue-generating juggernaut for the Walt Disney Company and the global economy.

So, that’s it for another four years – the dream is over, and it isn’t coming home after all. There’s no doubt that the World Cup has given England a bit of a lift in recent weeks, despite the many controversies which have dogged the tournament and, in particular, FIFA, whose reputation has arguably never been lower.

Benny, one of the Disneyland Resort’s eight security dogs, is hanging up his harness after six years of service. 

As trading card games continue to fuel growth across the tabletop industry, hobby retailers are placing greater emphasis on the accessories that support organised play.

This month, Toy Barnhaus’ Stephen Barnes and Mark Buschhaus discuss the recent Toymaster show as well as the popularity of pocket money toys and which have been best-sellers for them.

Toy World is now making preparations for the September edition, which will include a focus on Playground Crazes & Pocket Money Collectibles, an overview of Pre-Christmas Marketing, a preview of the September LA trip and our standalone Games & Puzzles supplement.

Spread by parasitic worms that can infect via a splash of water, schistosomiasis causes debilitating symptoms. It hits kids hard. A board game teaches how to prevent it.

In an exclusive interview with Toy World, Alex Woolfstein, Commercial Director, gives readers a look into the decision behind the evolution of True Toys and how it will sit within the online marketplace. 

Urban Break & Toy Con Seoul 2026 runs July 30 to Aug. 2 at COEX, bringing 355 artists from 15 countries to showcase street art, graffiti, and art toys.

PlayMonster's CEO spoke with Modern Retail about what the Hacky Sack revival says about what's resonating with young consumers right now.

Released in the early 1960s by Wham-O, the Slip ‘n Slide transformed an ordinary backyard into a summertime playground.

From rugged ride-on toys and pedal cars to licensed G.I. Joe vehicles and colourful tea sets, Irwin’s 1969-1970 catalogue captures the breadth of the company’s product line at the dawn of a new decade.

Watch Eric from the Celebrating Vintage Model Kits YouTube channel showcase the Sea-going Diesel Tug from Pyro.

Released by Gilbert in 1972, Potterycraft was a plastic tabletop pottery wheel that encouraged experimentation, discovery, and creativity among children interested in ceramic arts.

Heritage Auctions confirmed that the original screen-used Luke Skywalker lightsaber sold for a whopping $3.75 million, setting a new world auction record for a screen-used ‘Star Wars’ prop.

The partnership will see KTL distributing Playmates Toys' official Dungeon Crawler Carl product range within the UK and Ireland.

Hasbro enters a licensing agreement with Nintendo to develop new products based on the 'Legend of Zelda' franchise.

BTL Diffusion will see through Crocodile Creek's next phase of growth following the retirement of Hippychick founders, Julia and Jeremy Minchin.

The England football collection features Pop! Vinyl figures of stars like Harry Kane, Jude Bellingham, Bukayo Saka and more.

The collectible company is embracing the booming romance category.

Fans can race to send in their fan art for the August 3 deadline.

The preschool show produced by Tiny Souls Media will be available to watch in Australia, Croatia, and the United Kingdom later this year.

The agreement brings Punkies Playhouse plush to arcades and family entertainment venues worldwide.

12 contestants will vie for a chance to win a $2 million prize in the unscripted series hitting screens in autumn 2027.

Brian Robbins' Big Shot Pictures has acquired a stake in the franchise that last hit the big screen with 2015's 'Alvin and the Chipmunks: The Road Chip.'

After rumors started to spread of a potential Nova project from filmmaker Michael Waldron last week, sources now tell Deadline that the Chad Powers creator is developing a feature film around the comic at Marvel Studios.

BBC director general Matt Brittin has made a bullish case for the future of Doctor Who after the sci-fi show’s Christmas special was canceled amid production changes.

The brothers behind the viral stunts on your YouTube FYP will develop and star in an original project. 

After being tapped to pen the next G.I. Joe movie at Paramount, Danny McBride is now set to make his directorial debut on a new feature film on the classic Hasbro toy franchise.

Box Tops for Education has announced it is heading back to Bayside High with the cast of “Saved by the Bell” to celebrate 30 years and nearly $1 billion raised for schools nationwide.

"KPop Demon Hunters" fans can act like Rumi, Mira and Zoey’s with the release of Hasbro’s first official role-playing toys based on the blockbuster Netflix animated film.

Legendary Entertainment to debut Kong X Godzilla: The Ride at Lotte World Adventure, the first-ever Monsterverse theme park attraction.

Hasbro has revealed multiple Dr. Seuss versions of their tabletop games, which are available now and coming out in the next few weeks.

The Toy Association has announced the promotions of Charlotte Hickcox to senior director of state government affairs and Erin Wright to senior manager of communications & engagement for The Toy Foundation, effective immediately.

Marino joins Devir in the newly-created role after nine years at The Op, including the last four as director of hobby games, where he helped oversee releases such as runaway hit Flip 7, Gnome Hollow and Tacta.

A Q&A with the Spin Master co-founder

"When you build a business from the ground up, you learn exactly who you want beside you for the rollercoaster ride."

Anton Rabie discusses the secret to a strong and enduring partnership.

A 12-year-old is building a successful 3D-printing business from his playroom, earning hundreds of dollars a month while learning entrepreneurship alongside his twin brother.

Backyard Baseball, a favorite game for 1990s kids, had been off the market for years. But Lindsay Barnett was determined.

Glen Schofield, the co-creator of Dead Space, general manager of Visceral Games, and founder of Striking Distance Studios, is retiring.

The Chuck E. Cheese action figure Kickstarter has officially surpassed its $50,000 goal, reaching $68,841!

K-Pop fans queuing for a sold out gig in North London were treated by Asmodee to some fun and travel friendly pre-show games.

Tonies marks its 10th anniversary on 10th July with over 12m Tonieboxes sold, more than 165m Tonies enjoyed worldwide, record revenues in 2025 and strong momentum carrying into 2026.

Employee-owned national retailer, Menkind, is committing to physical retail with an ambitious expansion programme, following a shift in the retailer's property approach.

Built from 14 years of online toy retailing as Bargain Max, True Toys brings the expertise of an established specialist to a brand now designed around what modern families actually want.

WildBrain opened its first permanent retail store last month. The store features Teletubbies plush, collectibles, and accessories.

Hootenanny Games is launching a new dog version of its game, Feelin' Cute. Dog owners can submit photos of their pets to be included.

First unveiled at Sweet Suite, CONNETIX's new building sets are now available at Target, with a wider rollout slated for this fall.

The latest entry in the long-running franchise rules retail later this month.

The U.S. Postal Service honored the possibilities and hope of Mattel's Inc.'s iconic Barbie® — played with, enjoyed and collected by countless.

Now available for purchase at major retailers, Blooms by Play-Doh is the first-ever Play-Doh line marketed specifically for adults.

Why the warehouse club with a mass appeal rivaling Hollywood’s may be our last best source of common culture.

Thousands of job opportunities are set to open for Kapampangans as Tanika Philippines Corporation, a manufacturer of Pokémon stuffed toys and other licensed character merchandise, prepares to hire around 3,000 workers for its Clark-based manufacturing operations.

Independent character designs and premium plush collectibles reflect the company's long-term commitment to original intellectual property and creative storytelling.

Disney, the NFL, Champion and Fanatics are pairing all 32 NFL teams with Disney characters in a new apparel collection, deepening its integration into the sports world.

San Diego Comic Con 2026 starts NEXT WEEK and Nacelle Toys have announced their 4 SDCC Exclusives. They’ll be available at the Nacelle Toys booth 2547 while supplies last.

The preview will give retailers a first look at the products and partnerships set to make up Craft Buddy's spring/summer 2027 range.

The launch of Butt Face stars Chester Cheeks, an interactive character full of personality who farts, sings and dances.

The new packs are available to order now and include the Ball Run Launcher, the Light Rocket, the Ball Run Galaxy and the Travel Mini Pack.

Mugen Gaming launches a Kickstarter campaign for En-nichi, bringing an English edition of the festival game to new and long-time players.

MGA Entertainment is marking a decade with celebrity collaborations, new collectibles, original entertainment, live experiences, and a refreshed design.

The Disney-owned publisher is also getting a new editor in chief as 100 employees are being asked to relocate to Burbank by next July.

When Niantic dropped the first Pokémon Go trailer in 2015, it was hard to grasp how a bunch of players could work together to catch a pokémon like Mewtwo.

Nintendo's latest releases and SDCC previews headline another busy week in gaming.

Gamers are looking ahead to life after GTA VI and at every AAA game that's due to release in 2027, promising another packed year for the industry.

Right off the bat, this is a game that wants you to know it is not a Pokémon game for babies, but a combat-forward experience for tough customers who like their curries spicy.

Take a look at the Reveal Teaser Trailer for Route, a co-op survival crafting game developed by BamBit. Players will load up a school bus to take on the undead with friends in co-op.

Another game in the live-service shooter genre, Warframe, has been running in parallel with Destiny for ages, maintaining perhaps greater consistency over time, and still surviving, even thriving to this day.

NVIDIA is collaborating closely with XBOX and The Coalition to enhance the game’s PC experience through deep integration with GeForce RTX technologies, performance optimization, and launch support.

SEGA has announced a number lineup of playable titles for Gamescom 2026 and the game highlights this year include Alien: Isolation 2, Crazy Taxi: World Tour, Stranger Than Heaven, and Persona 4 Revival.

The holiday season is soon upon us, and our thoughts once again turn to novel and enriching gifts for the kids in our lives. With no shortage of screen-based temptations saturating our culture, why not seek out an analog toy which calls upon lessons of the distant past, and the divine power of timeless goddesses? Enter the Olympia Doll Collectionfrom Oz Creations, an edifying series of dolls and their stories carefully crafted to bring mythological women of antiquity to modern play.

Sometimes the best partnerships start not in a boardroom, but in the comments section of a Facebook post. That is exactly how Baby Paper founder Sari Wiaz and Paper Cow creator Cassie Stine found each other, and how their two small businesses are now joining forces to bring customers something new.

The Toy Association™ is reminding companies of Vermont’s interim July 31 reporting deadline for the state’s Chemical Disclosure Program for Children's Products.

The honor recognizes individuals who have made major contributions to the history, preservation, and advancement of traditional games, jigsaw puzzles, and mechanical puzzles.

Ready to share your expertise with a global audience? The Toy Association™ is reminding industry thought leaders to submit speaker proposals for Toy Fair® University by the September 4, 2026 deadline.

Registration is now open for an upcoming Toy Association webinar that will help toy companies prepare for the 2026 holiday selling season with the latest consumer, retail, and economic insights from Circana.

JinxO designer Martin Ang's victory underscores the growing internationality of the venerable German board games award, which until last year's success for Hishashi Hayashi's Bomb Busters had never been won by an Asian designer.

While many of Generation Analog 2026's presentations explore environmental issues, the conference's broad 'Green' theme also encompasses topics including newcomer experiences, representation, identity, game history and design philosophy.

The annual awards, which have now been running for 17 years, aim to act as a showcase and celebration of business practices, community-building and operational innovations that other hobby retailers can learn from.

TLS Panel at SDCC brings together the Angry Birds Movie 3 Stars including: Producer John Cohen, Composer Heitor Pereira, and international YouTube Creator EvanTube.

Beehub is giving a carefully selected group of toy buyers direct access to the heart of global toy manufacturing, with an exclusive visit to the On Top showroom in Shantou, China, this September.

To set the record, 4,446 people exchanged Panini FIFA World Cup 2026 stickers across four international locations.

Anyone in the industry may submit a nomination by 31st July to put forward someone who drives creativity and success across toys and games.

The award was presented to the Science Museum for its Star Trek 60 Pop-up Shop, which combined exclusive merchandise with immersive retail experiences.

Winners Get a Free One-Year GAMA Membership

What happens when the toy and game industry, libraries, family entertainment centers, influencers, and families come together around a shared purpose?

Wai Ching Ho had many film and television credits, including playing Madame Gao in Marvel Cinematic Universe series like “Daredevil” and “Iron Fist.”

The versatile actor whose was highlighted by appearances in the blockbuster 'Jurassic Park' franchises, has died. He was 78. 

The former Disney executive who innovated several cinematic advancements during his career, has died. He was 96.