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Welcome to Your Weekly News Brief!

Happy Bloomin’ Friday!

Batter up! Baseball season is officially open! Tough day for Chicago: the Cubs and White Sox lost, and the weather was rough, but baseball fans (especially Cubs fans) are resilient.

Speaking of resilience, I had the pleasure of seeing Rick Woldenberg yesterday for lunch, thought-provoking conversation across many topics and a tour of Hand2Mind’s offices and one of their many large warehouses (more on the latter in a future newsletter). During the tour, Rick shared framed courtroom watercolors by sketch artist Dana Verkouteren from the Learning Resources, Inc. v. Trump case which he brought to fight against tariffs. The images here don’t fully capture the detail or impact of the paintings, which are quite remarkable. With cameras prohibited in federal courts, only a select few artists are granted access — making these pieces especially unique.

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Mary and the POP Team

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Alex Hochstrasser Talks Bilibo at 25: The Long Game of Play

Hey Alex, thank you for taking the time to speak with us. So Bilibo turns 25 this year. What surprised you most about its longevity?
Alex: Probably that it still feels current.

When I designed it, I wasn't trying to future-proof it. I was trying to strip away anything with an expiration date – no characters, no built-in story, no trend references. Just a shape that taps into something children have always done: pick up an interesting object and figure it out.

It never quite fit in. That turned out to be an advantage.

Never fit in how?
Alex: When I was looking for a manufacturer after graduating, I quickly realized that a product without a clear category makes people uncomfortable. It's not a vehicle, not a figure, not a construction toy. Nobody quite knew which shelf to put it on.

READ MORE

Terri Hitchcock: Can a Holiday Story Universe Direct $100 Million to Charities?

For the past several years, I’ve been working on a question that sits at the intersection of storytelling, play, and purpose.

Every year the holiday season inspires incredible creativity across entertainment, toys, games, collectibles, and family traditions. Entire industries come alive around experiences that families return to year after year.

But despite the scale of the holiday entertainment and retail economy, relatively few entertainment properties are intentionally designed to direct meaningful, recurring funding toward charities and community organizations.

That question ultimately led me to create a project called Knotty or Nice. READ MORE

Cartoon Lovers, Lexophiles & People in Need of a Smile!

Cartoon of the Week: Another wonderful cartoon submitted this week!

Do you have a cartoon, quote or a joke to share? Send it to Mary.

Memorable Quotes:  "In playing ball, and in life, a person occasionally gets the opportunity to do something great. When that time comes, only two things matter: being prepared to seize the moment and having the courage to take your best swing." — Hank Aaron, right fielder (1954-1976)

Toy Industry Word of Day:  If you can think of a toy/game industry word not in our POPDictionary, add it and we will connect it to you POP profile, feature it here in an upcoming week and on POP's homepage!

Happiest of Birthdays to our colleagues celebrating birthdays this past week

Matt Nuccio
Fred Rogers
Ed Gartin
Brady Peterson
Ken Ebeling
Corey Wilcox
Ariel Shostak
Armando Carreteros
Paul Laing
Billy Kametz
Tom Klotz
Laure LeBlanc
Rachel Barnard
Mary Anne Krupsak
Peter Anderson
James McCaffrey
Richard James

 

Financial, Legal and Tariffs

Easter Spending Set to Hit Record $24.9 Billion, NRF Reports

Candy, food, and gifts lead holiday spending as retail activity trends upward.

Legendary children's toy brand sold to home of Southern Comfort in huge deal

Blending the speed, competition and glamour of motorsport in a format that fits on a living room floor, Scalextric is now 70 years old - and still as beloved as ever

Labubu Maker’s Earnings Show It’s Not Toying Around, But Investors Aren’t Amused

Revenue from overseas operations increased almost fourfold.

Asmodee makes Asia expansion push by buying CMON’s Japon Brand, launching new studio Nekuma -

Japon Brand was instrumental in bringing Japanese designs such as Love Letter and Machi Koro to international markets, after being inspired by the surge in novel games from home-grown designers in the early 2000s.

Asmodee to pay up to €250m to buy French party, social game publisher ATM Gaming -

The board game giant said buying ATM was predicated on social games being "the fastest growing category of the board games market".

Landmark Verdict Says Meta Harmed Children, Allowing Adults to Prey on Them

With $375 million penalty, a New Mexico state court case holds social-media company responsible for content on its platforms.

Trump Names Mark Zuckerberg, Larry Ellison and Jensen Huang to Tech Panel

Group to advise the president on how to regulate artificial intelligence, among other issues.

OpenAI closes AI video app Sora and cancels $1bn Disney deal

The move comes less two years after the launch of the AI video app sent shockwaves through the media industry.

Random House Continues Assimilation of BOOM! Studios

Random House Worlds, the Penguin Random House division used to acquire BOOM! Studios, continued the assimilation of the acquisition with a series of personnel moves and reporting changes.

Luxury, vintage sales are rising on cruise ships

Cruise ships and duty-free shops are seeing an uptick in purchases, especially in high-end and vintage categories.

Stories, Comments, and Advice

Guess who’s back… it’s the Friday Blog!

Yes, the Friday Blog is back – a little earlier than expected. It’s a long story! The short version… my surgery was brought forward to Thursday last week, but they found a complication immediately before it was due to take place (I was all gowned up and ready to be knocked out).

The Studio Behind ‘Wallace & ‘Gromit’ Almost Ran Out of Clay

For decades, the animators behind “Chicken Run” and “Wallace & Gromit” have used a very specific type of clay.

Boundless Play- Fair Play (Book Review)

Harry Pearson reviews An English Tradition? The History and Significance of Fair Play by Jonathan Duke-Evans

Lego is the world’s largest tire manufacturer.

In terms of sheer revenue, Michelin is the king of tires. But when it comes to the number of actual tires produced, the No. 1 manufacturer is more surprising: Lego.

Robert Pasin Discusses B Corp Certification

"At its core, B Corp certification means you’re willing to let a third party look at how your business really operates."

Making it in the Toy Industry - Dan Klitsner

Azhelle Wade talks with the inventor of Bop It about the upcoming 30 year anniversary, how he's been celebrating milestones, strategy execution, and what it really takes to create the next classic toy.

Nico Blauw Discusses his Passion for Music with "Los Mosquitos d'Gijon"

Alex and Nico were performing at a charity event. People paid them a lot of money to leave, money that all went to charity.

History and Nostalgia

Tuff Stuff Shoppin’ Basket from Mattel

The Tuff Stuff Shoppin’ Basket was part of the company’s Preschool line and designed to support role-play centered on everyday shopping activities.

Sound-A-Round Talking Puzzle from Whitman

The Sound-A-Round Talking Puzzle combined puzzle building and story telling for kids ages 3 to 7.

Trespass from Parker Brothers

Released in 1974 by Parker Brothers, Trespass was a two-player strategy game that combined hidden objectives with grid-based positional movement.

LIFE is honoring Dr. Seuss this month with a special tribute issue

The issue dives into Dr. Seuss' world of creativity, imagination, and characters that have shaped generations and continue to inspire today.

Hoopla from Ideal Toy Company

“Hey, he wants to play.”

Licensing and Entertainment

Licensing Expo to Feel ‘The Netflix Effect on Fandom’ in Opening Keynote

The session will spotlight fandom, licensing strategy, and franchise expansion across categories.

‘KPop Demon Hunters’ Poll By Mattel Letting Fans Pick Next Doll

Netflix’s "KPop Demon Hunters" is getting another doll from Mattel Creations, and this time, the company is letting fans pick which character it will be.

Paw Patrol claims No.1 spot on Netflix Kids according to new report

According to the H2 2025 Netflix Kids Content Performance Report, Pre-school has become the platform's most hotly contested category.

Get involved in Toy World’s Las Vegas Licensing Expo preview

One of a number of special flip-cover issues we publish each year, the May edition will have a comprehensive preview of the Las Vegas Licensing Expo.

Pokémon Pikachu Puppetronic sees significant early sales success

The First Edition Puppetronic sold out at Pokémon Center UK, while Smyths Toys reported it as one of its strongest product launches in recent history.

Disguise Takes on ‘KPop Demon Hunters’ Costumes

Fans of the Oscar-winning film, KPop Demon Hunters, will dress as their favorite characters with upcoming costumes from Disguise.

‘Bread Barbershop’ Expands U.S. Licensing with 707 Street Accessories Deal

The animated franchise moves into backpacks and keychains as it builds momentum across global markets.

Kamen America on its Journey from Independent Comics to Licensing Success

Kamen America is making waves in the licensing world, blending cross-cultural storytelling with creative control to expand its reach beyond graphic novels.

Disney Releases Trailer for New ‘Create Your World’ Doc Episode, Sets Pre-Orders for Collector Cinderella Doll

Disney has released a trailer for a new episode in its Create Your World series centered on the Viktor&Rolf x Disney Collector Cinderella Doll.

McDonald's Spotlights ‘KPop Demon Hunters’ with New Meals

The Arches are getting even more golden with two limited-edition McDonald's meals inspired by 'KPop Demon Hunters.'

Hasbro Entertainment Advances ‘The Game of Life’ Film at Amazon MGM Studios

The project adds to a growing slate of IP-driven content spanning film, TV, and streaming.

IMG Licensing Preps North American Expansion for ‘The Little Prince’

The deal targets consumer products, experiences, and retail expansion ahead of the brand’s 80th anniversary.

Wendy’s Brings DC Classics to Its Kids’ Meal Deals

Wendy's brings heroic action to lunchtime with the launch of its DC Rides Kids' Meal, available for a limited time only.

Nate Hopper is adapting Tiny T. Rex for TV

These popular books about a small dino with big feelings were optioned by Rakia Media and Crystal City, which are co-developing the project and have been making inroads into kids content.

Licensing Expo: Where Toys & Licensing Connect

Licensing Expo 2026, set to take place May 19 to 21 at the Mandalay Bay Convention Center in Las Vegas, will serve as a key meeting point for toy companies exploring brand extension and licensing opportunities.

Harry Potter HBO reboot trailer rewinds the clock on Hogwarts

The HBO series re-adapting J.K. Rowling's seven Harry Potter novels will launch in December

Craft Buddy expands licensed portfolio with Peppa Pig Crystal Art launch

The launch introduces Peppa Pig into Craft Buddy’s Crystal Art Junior portfolio, with products designed to support early development.

Craze Group appoints DKB Toys as UK distribution partner

DKB will launch with Craze’s Inkee bath and beauty range, with additional products to follow across multiple categories.

Paw Patrol Toys Drive Spin Master Growth as Licensing Deals Expand Product Line in 2026

Spin Master's Paw Patrol toy franchise continues to lead children's entertainment market with new 2026 releases, reinforcing its position amid rising demand for interactive playsets and collectibles.

‘Super Mario Galaxy Movie’ Adds Fox McCloud in ‘Smash Bros.’ Crossover

Is there a “Super Smash Bros.” movie on the horizon? It sure seems like that’s what “The Super Mario Galaxy Movie” is building up to, with the surprise announcement.

Delayed Nielsen Data Will Show Traditional TV Back on Top (for Now)

For a moment, it seemed like streaming had finally overtaken television. But February’s numbers on viewing time—using a new demographic data source—say not so fast.

‘Spider-Man: Brand New Day’ Sets 24 Hour Trailer Record With 718 Million Views

It tops Marvel Studios' 'Deadpool & Wolverine' from two years ago.

Rubber Road’s Tubbz line expands with Rick and Morty release

This release joins the ever-expanding Tubbz pop culture line-up, continuing the brand’s mission to transform globally recognised characters into distinctive, highly collectible figures designed with fans in mind.

MV Sports to launch KPop Demon Hunters wheeled range

The initial launch collection will feature character-driven graphics, vibrant colour executions and impactful detailing, bringing KPop Demon Hunters to UK retail.

Pop Mart Launches A FIFA Collaboration

Ahead of the 2026 FIFA World Cup, Pop Mart and FIFA team up to bring fans a new soccer-inspired Labubu collection.

People of Play

Moose Toys Announces an Exciting Leadership Update

After an incredible career in the toy industry, Jeff Hurst will retire at the end of March, closing an important chapter for Moose Toys. Additionally, Chedney Rodgers has been appointed EVP, US Sales & Marketing.

Check out the latest roles from Toy World's recruitment section

Goliath, Wonderful Recruitment and Mattel are the latest companies to advertise job vacancies within the Toy World recruitment section.

Walt Disney Studios Promotes Erin Barrier to SVP of Communications

Walt Disney Studios has promoted veteran executive Erin Barrier to SVP of communications.

Miraculous Corp Expands Role for Carlotta Caracciolo

Miraculous Corp has expanded the role of Carlotta Caracciolo, Vice President of Consumer Products, to include the Asia-Pacific region.

Hundreds of Students Interested in Toy Careers Attend Toy Fair Student Congress

Toy Fair® 2026 had a record-breaking turnout of students eager to explore career opportunities in the toy industry.

5 Scoops with Persy: Kelli McCallum Masilun

Persy chats with the Senior Director of Marketing, North America for Schleich® about nostalgia, beautiful figurines and more.

Companies and Brands

Hasbro partners with Hearing Loss Association of America

Hasbro has partnered with the HLAA to celebrate George's storyline in Peppa Pig about hearing loss and create educational tools and resources.

Crayola partners with Luxor to expand business in India

Luxor will manufacture and distribute Crayola products, making them accessible to India’s 436m children.

Mattel Reveals ‘Masters of the Universe’ Product Line

Mattel is launching an expansive product line for the live-action ‘Master of the Universe’ film ahead of its theatrical release.

Reydon Sports rebrands to Reydon Group PLC

The company unveils its new branding for 2026, elevating a growth era of category diversification without losing its sporting heritage.

Rocket Toys' Announces partnership with Thin Air Brands

Thin Air Brands was honored with a 2026 Toy of the Year Award, and Rocket Toys couldn’t be more excited to collaborate with a team that’s pushing the boundaries of creativity and play.

BEYBLADE Day 2026 Drives Global Expansion with Events, Roblox Play, and New Product Launches

The celebration highlighted tournaments, digital growth, and retail exclusives for BEYBLADE X.

FunMax Group Expands Its Presence in the U.S. Market

FunMax Group expands into the U.S. market following the 2023 launch of its American operations.

“The numbers simply aren’t there”: Equinox to end record-breaking Altered TCG after new crowdfund falls well short of goals -

Publisher Equinox said the €1.1m raised between the Roots of Corruption Gamefound campaign and through retailer pre-orders was "far too far" from the €2m it needed to "guarantee the future of the game".

The Works announces important business changes

Effective immediately, The Works customers will no longer be able to shop on its website, which has now transitioned to browse-only.

What comes after Labubu? Inside Pop Mart’s next grow play

Pop Mart is betting on films, theme parks and global expansion to turn Labubu into a lasting franchise, even as the initial craze fades.

The LEGO Group Backs Next Phase of RITEC Initiative Focused on Digital Play

UNICEF-led program targets child-centered game design as online play continues to grow.

Target’s Roller Rabbit collab did $6 million in first-hour sales, won over Gen Z

The collection was primarily aimed at Gen Z, but Target knew it would see "multi-generational" love. Overall, the collection outperformed forecast expectations across every category, Target shared.

Gaming: Digital, Video, Hardware, and Development

Nintendo cuts Switch 2 production amid weakening console sales

Output is reportedly being reduced from six million to four million units, despite the console’s record debut.

Fortnite maker Epic is laying off over 1,000 workers

Tim Sweeney says the job cuts are due to a ‘downturn in Fortnite engagement.’

Pokémon Champions is coming to the Nintendo Switch on April 8th

This is the future of competitive Pokémon play.

Sony shutters internal studio Dark Outlaw Games

The PlayStation studio was established by Call of Duty veteran Jason Blundell in 2024.

The surprise hit Nex Playground is the latest console to get a price hike

The Kinect-like device will cost $299 starting in April.

Some Fortnite modes are being sunsetted following mass layoffs

Following the recent mass layoffs at Epic Games, the publisher announced that a number of Fortnite modes, including Rocket Racing, are being sunsetted.

Pokemon Champions producer says it could run “forever” if the series does

Pokemon Champions looks like it could be a solid game with plenty of customisation options for players to tinker with to get their team just the way.

Nintendo plans to price digital and physical Switch 2 games differently

Starting with Yoshi and the Mysterious Book in May, Nintendo will start implementing a new pricing strategy for its first-party games, the Japanese publisher announced.

After K-Pop and K-Drama, Here Come K-Games

The open-world fantasy Crimson Desert looks like the latest example of South Korea’s evolution into a gaming powerhouse.

The best game design programs, ranked by The Princeton Review 2026

No matter what aspect of game development you're interested in, The Princeton Review has worked to find the best school for you.

Safety and Regulatory

New Mexico PFAS Rules Advance with Key Revisions

The New Mexico Environment Improvement Board has incorporated several proposed rule changes regarding labeling and reporting requirements under the PFAS Protection Act (SB 212).

AI in Toys: State & Federal Updates

State and federal policymakers are increasingly focused on how artificial intelligence (AI) is being integrated into children’s products, including toys.

Associations, Foundations, Shows, Awards, Events, and Festivals

The Toy Foundation™ Awards $600,000 in Grants to Bring Play into Pediatric Care

The Toy Foundation™ (TTF), the philanthropic arm of The Toy Association™, will continue delivering the healing power of play to comfort children as they undergo medical treatment with its largest funding allocation to date.

Kids India 2027: New fair date and new market opportunities From 4 to 6 March 2027, the premium trade fair for toys, sporting goods, baby and children’s products will open its doors at the Jio World Convention Centre in Mumbai.
The Moose Happy Kids Foundation Celebrates 10 Years of Superhappy Smiles

Ten years in, the Moose Happy Kids Foundation has brought happiness amid hardship to kids and families across the globe.

The Entertainer’s founders honoured at Retail Week Awards

Gary and Cath Grant were presented with the Outstanding Contribution to Retail Award, and The Entertainer was shortlisted for two further awards.

Bandai’s Gundam is showcased at British Museum

The British Museum will celebrate Bandai Gundam's legacy through an exhibition titled Samurai and a special Gundam workshop.

CIJ Group celebrates 100th pitching event with competition

CIJ Group is honouring its 100th virtual Power Pitching event with the launch of a competition for brands, retailers and PR agencies.

Miniso Launches Hello Kitty and Friends Pop-Ups in U.S. and Canada

Miniso is teaming up with Sanrio to bring a touch of sweetness to its North American storefronts with a series of Hello Kitty-themed pop-ups.

Smiffys and Rubies support Family Fund this World Book Day

Smiffys and Rubies have donated over 100 costumes to Family Fund this World Book Day, ensuring more children could join in the celebrations with a large selection of accessible costumes.

Toymaster presents Trevor Simmons with Friends of Toymaster Award

Trevor was recently bestowed with the Friends of Toymaster Award, which he was unable to accept at last year’s May Show awards evening.

Where Stories Go Next: The Future of Children's Content and Licensing at the IKLMD 2026

The 6th edition of the International Kids Licensing & Media Days, taking place 13–15 April 2026 at the Bologna Licensing Trade Fair/Kids, reflects an industry at a pivotal crossroads.

The Key to Disneyland Interactive Experience named Best Branded Experience in Collector's Choice Awards

With more than 25,000 fans voting and with the support of a diverse group of elite pop-culture industry judges, it’s incredibly meaningful to see this experience resonate so strongly.

Radio Flyer named Evergreen Company of the Year by the Tugboat Institute

For more than 100 years, Radio Flyer been focused on creating products that bring the world out to play while building a company that takes care of its people, contributes to its community, and is designed to last for generations.

RIP - Rest in Play - Remembering Those that have Passed

Sam Kieth, ‘The Maxx’ and ‘Sandman’ Comic Book Artist, Dies at 63

Kieth’s lifelong friend and collaborator Scott Dunbier confirmed that the artist died of Lewy Body Dementia to Bleeding Cool.

Worldwide Magazines Weekly Top Stories

Some stories added Friday afternoon. Check Back for Complete Lists.

Toy Trade Monthly & Special Issues​​​​​​​​​​​​​

 

Adventure Media & Events (US)​

 

​Toyworld (UK)

  1. Guess who’s back… it’s the Friday Blog!
  2. Asmodee acquires board game publisher ATM Gaming
  3. Moose Toys celebrates 10 years of the Moose Happy Kids Foundation
  4. Hasbro partners with Hearing Loss Association of America
  5. Craze Group appoints DKB Toys as UK distribution partner
  6. Bandai’s Gundam is showcased at British Museum
  7. CIJ Group celebrates 100th pitching event with competition
  8. Smiffys and Rubies support Family Fund this World Book Day
  9. The Works announces important business changes
  10. Toymaster presents Trevor Simmons with Friends of Toymaster Award

 

Licensing.biz Powered by Toyworld

  1. Pokémon Pikachu Puppetronic sees significant early sales success
  2. Craft Buddy expands licensed portfolio with Peppa Pig Crystal Art launch
  3. MV Sports to launch KPop Demon Hunters wheeled range
  4. HBO Max releases teaser for Harry Potter series debuting this Christmas
  5. Rubber Road’s Tubbz line expands with Rick and Morty release
  6. Warner Bros. launches The Lord of the Rings 25th Anniversary Collection
  7. Miraculous Corp expands role of Carlotta Caracciolo
  8. Nickelodeon partners with Budge Studios on Dora: Explore and Play!
  9. Bluey Bluewater experience drives over 2m visitors in 10 days
  10. Cartoon Network’s Regular Show returns with new series

 
ICv2: The Business of Geek Culture (US) 

- Gary Con XVIII News: 'D&D' Design Team Brings Luke Gygax Back into the Franchise
- Leaked 'Magic: The Gathering' Card Reignites Reserved List Reprint Debate
- Konami Announces New 'Yu-Gi-Oh! TCG' Booster Set
- Catalyst Announces 'BattleTech: Core Rulebook'
- 'Cyberpunk TCG: Alpha Kit' Sells for $2,000 on eBay
- Rolling for Initiative -- 'D&D' and Luke Gygax Return to Greyhawk
- Gary Con XVIII in Photos
- New 'Pokemon TCG: Lumiose City Mini Tins' Incoming
- AdeptiCon 2026 News: Games Workshop Announces New Edition of 'Warhammer 40,000'
- GameStop Closed 727 Stores Last Year

 

Nación Juguetes (Mexico, Peru, Argentina, Chile & Spain)​​

 

 

Global Toy News​​​ 


 

The Bugg Report (Australia)​

The Toy Universe (Australia)

​hobbyDB


​​​​​​​​​​​​​​​​​​​​​​

BoardGameWire​​

 

 

Toy Store (Italy)

Video of the Week

POP Duo: David Fuhrer, President of the Laugh Factory; and Shawn Green, former Dodgers & Mets MLB Star

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Either post your job openings yourself (so easy!) to our POP Classifieds or send them to us to post for you. We all have colleagues looking now that would benefit.

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