Hello

Welcome to Your Weekly News Brief!

Happy Bloomin' Friday!

We're getting closer to People of Play's Wishlist Weekend™ and POP Week events!

  • Media heating up! So far, just this week: Fox & Friends (NY), Fox59 (Indianapolis), WGN (Chicago), and today CBS (Chicago) and WSJ.
  • TAGIE Awards voting closes today! Cast your vote now!
  • One of our favorite Fair attendee pillars – over 2,000 Girl Scouts(including family members) have registered!
  • We need judges virtually and in-person for the Young Inventor Challenge – we have a lot of young inventors registering for our 20th anniversary! Sign up to be a judge now: https://forms.gle/rywBCJmZ86mR3DuX6
  • Be a POP Week mentor! Share your expertise with others!
  • There are only 3 booths left at the Chicago Toy & Game Fair before we are SOLD OUT!
  • Inventor Pitch and Innovation Conference at almost 200 attendees. 
  • Cheers & Connect TAGIE Pre-Party! Raise a glass with the WiT community.
  • The Toy Industry and their families are welcomed guests to the Fair! Complimentary tickets here.

Register Now for POP Week and WishList Weekend! 

Thank you for reading the Bloom Report here or on the Bloom Report 24/7 News Feed! Please support our work by advertising and/or setting up a POP profile.

Mary and the POP Team

Bloom Report Subscribers Say...

  • "I’ve been reading the Bloom Report faithfully since the Phillip days and can’t be more impressed that Mary has carried on the tradition. It is the highlight of my Fridays. Not just for the comprehensive recap of all things in the industry, but for the little personal touches – the quotes, cartoon, birthdays, obituaries, Person of the Week interview – these bring out the heart and soul of our industry." -Alan Dorfman, Super Impulse
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Luke Horwath from LEGO Masters Season 5

Hi Luke! We look forward to meeting you at The Chicago Toy and Game Fair and trying our hand at your Lego pinball and claw machines! Thank you for taking time to answer a few questions. Let’s start with asking why you wanted to be on LEGO Masters?
Think of the Super Bowl for football and how it’s the sport’s biggest event of the year. That’s the equivalent of this show for the LEGO community! Being among the most talented builders in the world, competing in timed challenges, with an unlimited amount of LEGO bricks at our disposal is an unbelievable feeling! I have a unique focus when building with LEGO bricks in that I like to build big, interactive creations that move, which sets my Mom and I apart as a team!

What’s one of your favorite parts of the experience?
One of my favorite parts of being on LEGO Masters is teaming up with my amazing Mom! We are a dynamic duo with our own set of strengths which combine to make a fantastic pairing! I specialize in building mechanisms and movement, and my Mom is an expert at storytelling and details. Being a mother-son team, we have a unique dynamic where our closeness and love for one another is a big advantage in pressure-filled situations! READ MORE

Kent Brings of Popular Playthings - Don’t Hesitate…Make that Call!

***The following article was originally published in 2020***

Imagine being woken by two doctors standing above you. What came next was even worse. “Do you have a DNR Mr. Brings?” I told them yes. The next thing I remember was opening my eyes and seeing my wife’s face. This was roughly 13 hours after making the second best decision of my life.

Last November 14th I was in Devens, Massachusetts for a meeting. I had flown in a couple days earlier from Atlanta. This business trip was basically the same type of trip I’d taken hundreds of times before. At the time I thought I was a healthy 61 year old. My blood pressure was normal, my weight was at the lower suggested end for my height, I walked 4 to 5 miles a day, ate my fruit and vegetables, and did all my own yardwork…everything I thought I should be doing.

READ MORE

Cartoon Lovers, Lexophiles & People in Need of a Smile!

Cartoon of the Week: Thank you to user who chose to remain anonymous for the cartoon this week.

Memorable Quotes:  “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.” - Steve Jobs

Toy Industry Word of Day:  If you can think of a toy/game industry word not in our POPDictionary, add it and we will connect it to you POP profile, feature it here in an upcoming week and on POP's homepage! ​

Have a cartoon, quote or a joke to share? Send it to me!  Mary​​​

Happiest of Birthdays to our colleagues celebrating birthdays this past week!

George Wendt
Ralph Eggleston
Alton Thacker
Michael Gambon
Dave Mallow
Katie Patterson
Dr. Christopher Gonzales
Carrie Fisher
Eric Poses
Brian Turtle
Will Sakran
Leslie Pierson
Greg Walsh
Tanya Thompson
Brent Hieggelke
George Ditomassi

Financial, Legal and Tariffs

Tariff costs to companies this year to hit $1.2 trillion, with consumers taking most of the hit, S&P says

The firm said its estimate of additional expenses for companies is probably conservative. 

‘Magic’ Powers Hasbro’s Q3 Growth as Gaming and Wizards Deliver Record Results

Strong gains in Wizards of the Coast and Digital Gaming offset softness in Consumer Products as Hasbro charts steady growth heading into the holiday season.

Mattel Faces a Soft Q3, but Hot Wheels and Action Figures Keep the Engine Running

North American sales fell 12% while international business grew 3%, showing signs of stability in key markets ahead of the holiday season.

Holiday Spending Expected to Drop as Economic Uncertainty Grows

Deloitte’s 2025 Holiday Retail Survey shows consumers plan to spend less this season, but tradition, family gatherings, and deal hunting still drive activity at retail.

“Production will stop, shipments will be frozen, and some companies may not make it”: board game industry braces for further pain after Trump threatens 130% tariffs on China -

Tariff hikes have already seen several board game businesses shutter their operations in recent months, while others have laid off staff and been forced to hike the price of their games to cover the unexpected costs.

How Will Tariffs Affect Holiday Toy Shopping? It’s Complicated

This year has been marked by economic uncertainty for shoppers and businesses alike, with rapidly fluctuating tariffs impacting many industries’ supply chains—but few as acutely as the toy industry.

Man charged with stealing 43 Labubu dolls during Melbourne burglary spree

The highly valued limited-edition figures were allegedly stolen during a months-long crime spree at a shopping centre in central Melbourne.

Stories, Comments, and Advice

Why Halloween is a ‘master class’ for retailers

The season’s broad emotional appeal and delivery on in-store experiences means that shoppers, especially Gen Z, are ready to spend.

From Playful Systems to Precision Care: What Toy Design Can Teach MedTech

In the toy and game world we design for delight, discovery and intuitive interaction. Buttons, levers, audio-visual cues—all invite the player to act, learn and repeat.

Check out the latest roles from the Toy World recruitment section

Kids Brand Insight, The Puppet Company, WobbleWorks and Wonderful Recruitment are the latest companies to advertise job vacancies with Toy World.

Alphas are yearning for old-school entertainment

It's not just Millennials who want to enjoy 30-year-old shows anymore.

Amazon's holiday catalog brings back the joy of the toy store

The Amazon Holiday Kids Gift Book, which has hit mailboxes months ahead of Christmas, has become the modern child's wish book—a glossy stand-in for the toy store aisles their parents once roamed.

Women-led STEMPlay Labs Launches in India with Screen-Free STEM Toys for Families Worldwide!

India’s innovation and entrepreneurship ecosystem is entering an exciting new phase — powered by women innovators reimagining education through play.

The Disruption Report: K-Pop Demon Hunters What Does Success Mean?

With the announcement that Mattel and Hasbro have both signed on to produce product—some in time for the holidays—we’re in the midst of the latest frenzy.

Wirecutter’s Guide to Navigating Tariffs This Holiday Season

You can still be a great gift-giver, even with the many product price increases.

Gotta sell ‘em all: Malaysian offers Pokemon cards for US$441,993 or a Porsche

Damiral Imran’s sought-after collection highlights the booming trading card hobby in the country.

It’s our turn to make the news … it’s the Friday Blog!

It has been a truly momentous week here at Alakat Publishing – traditionally we report the news, but this week it was our turn to make it.

History and Nostalgia

Vintage Toy Restoration – Space: 1999 Eagle Figures from Mattel

Watch as Dave of the Toy Polloi YouTube channel repairs figures that were included in the Space: 1999 Eagle 1 spaceship playset from Mattel.

Ricochet Racers from Hasbro

In 1974, Hasbro released Ricochet Racers — action toy playsets that combined target shooting and race cars.

Acrobats from Pressman

Released by Pressman in 1989, Acrobats was a dexterity game that challenged players to hang colourful plastic bats to form a hanging chain without causing it to collapse.

Fabulous Fred from Mego

“I used to play around…”

The Unlikely Endurance of the Rubik’s Cube

Nearly half a century after its humble invention, the cube continues to be a global sensation. What's the secret?

Licensing and Entertainment

Netflix strikes 'KPop Demon Hunters' toy deals with both Mattel and Hasbro

The animated film debuted in June and has become Netflix's most popular film of all time.

63 Years Later, A Classic Sci-Fi Show is Getting A Surprising Remake

According to Variety, Jim Carrey is in talks to star in the first-ever live-action movie adaptation of The Jetsons, the classic Hanna-Barbera cartoon series following an all-American family in the year 2062.

Apple TV announces “The First Snow of Fraggle Rock,” an all-new holiday special premiering globally Friday, December 5

Musical artist Lele Pons joins The Jim Henson Company’s fun-loving and musical Fraggles for a one-of-a-kind holiday celebration Gobo, Red, Wembley, Mokey, and Boober Fraggle are back for the holiday season!

Nixy Toys launches Wind-Upz collectibles

Wind-Upz combine nostalgia with innovation through its expansive portfolio of licenses like Superman, Batman, Care Bears and Mr Bean.

Posh Paws launches Gabby’s Dollhouse plush range

Gabby’s Dollhouse: The Movie opened in cinemas last week, and Posh Paws has released brand new characters and refreshed plush designs for its best-selling range based on the franchise.

MrBeast launches series of animated shorts titled MrBeast Lab

In partnership with Moose Toys Super Studios, the new animated shorts bring the MrBeast Lab Universe to life on YouTube.

Green Day Teams Up with Super7 for ‘Dookie’ ReAction Figure

Super7 teamed up with Green Day to unveil a new ReAction figure inspired by the band's Longview music video.

Fred Rogers Productions Launches Many Ways to Show You Care Multiplatform Content Initiative

Content includes documentary shorts, lesson plans, a music video, and more.

Mattel Renews Global Licensing Agreement for Disney Princess and Frozen Brands

The multi-year deal extends Mattel’s global rights to develop and market dolls inspired by Disney’s most beloved characters.

KandyToys inks distribution agreement with PMI

The agreement is set to offer independent and specialty retailers access to leading collectible brands including Fuggler, Minecraft, Care Bears and Naruto Shippuden.

Maestro Media Launches Phineas and Ferb: Summer Showdown Card Game

The game brings Disney’s animated duo to the tabletop with strategic, fast-paced play.

‘A PAW Patrol Christmas’ Gears up for Theatrical Release

The PAW Patrol squad is getting into the spirit of the season with their first-ever holiday special, coming to movie theaters this November. 

Make a Splash with Shrek Tubbz Figures

Numskull is adding a new layer to its licensing portfolio with a new line of Tubbz inspired by DreamWorks' film 'Shrek.'

‘Posing’ a Solution: New Partnership Brings Popular Collectible Toys to Canada

Popular licensed poseable model kits have a new partner in North America helping them to expand their reach to Canadian consumers.

Netflix Developing ‘Catan’ TV Series Based on Hit Board Game

The streamer has won the rights to global sensation and plans projects that are scripted and unscripted, live-action and animated.

Energon Universe Adult Animated Series Based On Comic From Hasbro & Skybound With Joe Henderson As Showrunner Hitting TV Marketplace

Energon Universe adult animated series from Hasbro and Skybound based on the comics with Joe Henderson as showrunner is being taken out to buyers.

‘The Mitchells vs. the Machines 2’ in the Works, With Netflix to Release Sony Animation Sequel (EXCLUSIVE)

Sony Pictures Animation is developing a sequel to its 2021 Oscar-nominated feature "The Mitchells vs. the Machines," with Netflix set to distribute.

Agatha Christie meets Mr Men in new children's books

Christie detectives Miss Marple and Poirot join forces with Mr Tickle and others for the children's series.

Bobblys debut EP set for release

Bobblys is a new intergalactic band inspired by characters who made their music debut in DreamWorks Animation’s Gabby’s Dollhouse: The Movie.

People of Play

Graham Gardiner and Jonathan Wheatstone join Wow! Stuff

Wow! Stuff has announced two new hires: Graham Gardiner as UK sales and global Sales Operations director and Jonathan Wheatstone as senior National Account manager.

Ex-Moonbug brand maven to build Brookhaven into a franchise

 In a newly created position, Katelynn Heil will forge partnerships and expand Voldex’s popular Roblox games into consumer products and live events.

Katie Rollings seeks new opportunity

Katie brings 25 years of expertise in global licensing, brand strategy and franchise management with a proven track record within the industry.

Toy designer Cas Holman on why adults need more playtime

Cas Holman, the award-winning toy designer behind creations for Google, Nike, and LEGO, joins "CBS Mornings Plus" to discuss her new book, "Playful: How Play Shifts Our Thinking, Inspires Connection, and Sparks Creativity."

Denise Huigen shows her cuddly toys for adults during DDW

Denise Huigen's cuddly toys are currently on display at Dutch Design Week in Eindhoven, along with over two hundred other graduation projects from Design Academy Eindhoven.

Fandom’s CEO has left the company

After six years as Fandom’s CEO, Perkins Miller is out with the popular wiki hosting platform.

Build-A-Bear Names Carmen Flores Senior VP of eCommerce and Digital Experiences

Flores leads the brand’s global digital growth and enhances online customer experiences

Associations, Foundations, Shows, Awards, Events, and Festivals

The Chicago Toy and Game Fair brings a root beer float challenge to Rosemont & City Tree Delivery brings a live tree directly to your home

Dan is joined by Mary Couzin to discuss the Annual Chicago Toy and Game Fair on Saturday, November 8, in Rosemont.

President's Letter: Creating Opportunities to Better Serve Our Members

Toy Association President & CEO Greg Ahearn highlights the many ways the Association is building momentum this fall, including expanding events, launching a new website, and strengthening its advocacy on behalf of the industry.

The Toy Foundation™ Play Fund Kicks Off its 5th Year Supporting Children’s Hospitals

Each year, The Toy Foundation™ (TTF) Play Fund opens grant applications for children’s hospitals and health systems nationwide to apply for funding.

Toy Fair® 2026 Retailer Registration off to Strong Start

Hundreds of retail outlets have already committed to attend Toy Fair® 2026, the largest and most influential toy & play industry event in North America.

Spiel Essen to showcase the latest in board and card games

Taking place from 23rd to 26th October in Essen, Spiel will see the likes of Zoch and Noris-Spiele showcasing new creative trends and entertaining family games.

Bandai Namco UK to return to MCM London Comic Con

Bandai Namco UK will bring a wide offering for fans to enjoy at the event, from special show offers and giveaways to workshops, demonstrations and more.

Halloween and Costume Association Announces Spooky Awards Fang Favorite Finalists

Finalists include Ghoulish, Jazwares, Rubies, and more

Cloudco Entertainment Launches Fan-Powered Care-A-Lot Awards for Care Bears Community

The new initiative celebrates real people who embody the brand’s values of kindness, creativity, and care.

Board Game Club toasts 2025 with party games special

Inspired by the upcoming festive season, the menu at the final Board Game Club event of the year will be full of sociable party games and Boxing Day boredom busters.

Hasbro and Amazon Bring Immersive Game Zone Experience to Dallas

The event showcases Hasbro’s games, featuring special appearances by Paige Bueckers and Maddy Siegrist.

Reminder: Vote for the 18th Annual TAGIE Awards by Oct. 24

Don’t miss your chance to honor the creators behind today’s most innovative toys and games!

Companies and Brands

Toys R Us accelerates flagship openings, seasonal shops

The expansion is a “significant milestone” in the brand’s growth, according to the company.

Asmodee continues push into crowdfunding by buying Cthulhu: Death May Die series from struggling CMON -

CMON's sale of Cthulhu: Death May Die is the latest move in its drive to battle the huge losses the business has chalked up in the past couple of years.

Fizz Creations expands Kidult offering with new launches

Fizz Creations is expanding its retro gaming portfolio with Wireless Plug & Play systems featuring gaming brands including Pac-Man, Tetris and Galaga.

Airfix announces re-release of Space Shuttle Gift Set

The Space Shuttle Gift Set completes Airfix's 2025 Space range, available with all the necessary glue, acrylic paints and brushes to complete the kit.

Horizon Group USA and Play-Doh partner with Pop and Tiny Pop

During next week's half-term, Horizon Group USA has teamed up with Pop and Tiny Pop to provide children with Play-Doh entertainment across popular kids' TV programmes.

Hess Toy Truck Speeds into the Holidays with 2025 Stock Car Racers

The collectible delivers light, sound, and high-speed fun for fans of all ages.

Barbie Spotlights Dance Legend Debbie Allen with Tribute Doll

Debbie Allen has left an indelible mark on entertainment, and Mattel is making sure the world remembers her name with a new doll.

Boss Fight Studio Enters the Tabletop Arena with Saurozoic Warriors Arena

The company’s first board game brings dinosaur gladiators and dice-powered combat to Kickstarter.

Stevie Nicks Takes Center Stage in Barbie’s Signature Music Series

Mattel is spotlighting the Queen of Rock and Roll, Stevie Nicks, with her second Barbie doll inspired by her debut solo album 'Bella Donna.'

Hess Toy Truck Rolls Ahead as Family-Owned Brand

The iconic toy brand continues in 2026 and beyond...

The Entertainer expands pilot to supply curated toy offerings to other retailers

The British toy shop will stock select TGJones locations with educational toys and build new toy aisles for some Hobbycraft stores in the UK. 

Maison Battat introduces 3D puzzle brand Arkitec

Arkitec promotes screen-free play by combining the tactile appeal of DIY crafting with educational and problem-solving benefits.

There’s Room to Play: Goliath Launches Suite Spaces Collection

Goliath's Suite Spaces transforms dollhouse play into designer experiences. With these toys, kids can create their own dream rooms.

Inside MoMA and Mattel’s first design-led collaboration

MoMA and Mattel are reimagining collectibles through modern art. Here's what the partnership means for design-forward branding

Wow! Stuff ends UK distribution partnership with DKB

The decision reflects a shared understanding that both Wow! Stuff and DKB are evolving in new strategic directions.

Gaming: Digital, Video, Hardware, and Development

Outerloop Games lays off multiple employees

The Thirsty Suitors and Project DOSA developer has laid off an unknown number of workers.

Nintendo announces Pikmin 4 free update

After releasing the animated Pikmin short "Close to You" earlier this month, Nintendo is back spotlighting its iconic little dudes.

Mattel to bring more toy franchises to Roblox

The toy company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, Barbie and Uno, as it continues its focus on IP.

Demand for higher Xbox profits may be behind layoffs

A demand to hit 30 percent in profit margins may explain Xbox's year of layoffs, cancelations, and price increases.

Marvel Cosmic Invasion launches in December

Dotemu and developer Tribute Games have finally announced the release date for Marvel Cosmic Invasion and it’s coming to both Nintendo Switch and Nintendo Switch 2 on 1st December.

Sonic Racing CrossWorlds sold over one million copies and Joker now available

SEGA has also released some fun statistics which include the game being raced over 74.5 million times, over 31.5 million Grands Prix played and over 13 million Ranked Matches played.

Kirby Air Riders Direct roundup

Game director Masahiro Sakurai once again shared a deep dive into what players can expect from the wild and unpredictable action the Kirby Air Riders.

Japan: Pokemon Legends: Z-A has sold 1.48 million physical copies this week

The latest Japanese physical video game software and hardware charts have come through from the team at Famitsu.

Safety and Regulatory

BTHA investigation highlights online sales of dangerous toys

The investigation shows shocking levels of dangerous toys on sale across popular online marketplaces that could be a serious safety risk to children.

Latest Regulatory Updates in Colorado & New Mexico

Colorado and New Mexico are moving forward with environmental rules that affect packaging and chemical use in consumer products, and The Toy Association is working to ensure the toy industry’s perspectives are represented throughout the process.

RIP - Rest in Play - Remembering Those that have Passed

Stuart Moore

Stuart is remembered as the person who designed Tiny Tears. He joined Cascelloid straight from school in 1953 and worked at the factory on Abbey Lane in Leicester as a modelmaker.

Worldwide Magazines Weekly Top Stories

Some Added Friday Morning. Check Back for Complete Lists.

Toy Trade Monthly & Special Issues​​​​​​​​​​​​​

Adventure Media & Events (US)​


​Toyworld (UK)

  1. Countdown to Christmas … it’s the Friday Blog!
  2. Breaking News: Lewis Business Media acquires Toy World
  3. KandyToys inks distribution agreement with PMI
  4. Asmodee and Netflix announce Catan for the screen
  5. Horizon Group USA and Play-Doh partner with Pop and Tiny Pop
  6. Maison Battat introduces 3D puzzle brand Arkitec
  7. Graham Gardiner and Jonathan Wheatstone join Wow! Stuff
  8. Fizz Creations expands Kidult offering with new launches
  9. Obituary: Stuart Moore
  10. Airfix announces re-release of Space Shuttle Gift Set

 

Licensing.biz Powered by Toyworld

  1. Mattel and Hasbro named co-master toy licensees for KPop Demon Hunters
  2. Jazwares and Warner Bros unveil spooky plush line
  3. Posh Paws launches Gabby’s Dollhouse plush range
  4. Fanatics Collectibles, NBA and NBPA launch multi-year partnership
  5. Nixy Toys launches Wind-Upz collectibles
  6. MrBeast launches series of animated shorts titled MrBeast Lab
  7. Superkraft Lab announces premium Superman statue
  8. Warner Bros. releases all-new IT: Welcome to Derry merch
  9. The Nightmare Before Christmas collection unveiled
  10. Katie Rollings seeks new opportunity

 

ICv2: The Business of Geek Culture (US) 

- Games Workshop Announces Two New Space Marines Boxed Sets
- Renegade Will Reprint 'Lords of Waterdeep' 'D&D' Board Game
- Ultra PRO Will Release New 'Final Fantasy' Playmats
- Special Package of 'Magic: The Gathering' Cards
- WizKids Will Release The Kraken!
- Asmodee Picks Up 'Cthulhu: Death May Die'
- Rolling for Initiative -- GAMA Announcements and R.I.P. Robert Wieland
- Maestro Media Announces 'The Disney Afternoon Rewind Collection'
- 'Monopoly Deal: KPop Demon Hunters'
- 'Commanders' Take Center Stage in 'Axis & Allies'


Nación Juguetes (Mexico, Peru, Argentina, Chile & Spain)​​
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Global Toy News​​​

 

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The Bugg Report (Australia)​

 
The Toy Universe (Australia)


 

​hobbyDB

 

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BoardGameWire​​


 
Toy Store (Italy)

Video of the Week!

Superheroes swing by Hasbro Children's for a surprise visit

POP Classifieds - Free and Easy

"I kept an eye on People of Play's Classifieds and now I work at TOMY!" -Jeff Hersheway, Digital Content Manager at TOMY International

Either post your job openings yourself (so easy!) to our POP Classifieds or send them to us to post for you. We all have colleagues looking now that would benefit.

You can also post IP and more to sell. We just posted a listing for US Utility Patent & Trademark: MOGO.

If you are looking for someone with particular skills and expertise, use POP's Advanced Search to fine that person or company you need!  

If you are not in the POP Directory, the largest searchable directory by skill, expertise and more, sign up!

Get Listed in the POP Toy Industry Database

It's Linkedin + IMDb and Searchable!

"I highly recommend that if anyone in this industry wants to be found, they join POP and fill out the skills and expertise section of their POP Profiles. I've had companies and a major media network reach out to me for a show based on my skills and expertise."
David Yakos, Founder of Streamline Design and Owner of Salient Technologies

  • Display your entire portfolio, unlimited products, videos, photos, media, and more
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  • Post to homepage social feed - 149,000 unique visitors in past 12 months 

What are you waiting for? We've got the most powerful platform in our industry!
Join here:  www.peopleofplay.com