Smart Toys and Games: Inspiring Minds for Over 30 Years

For over three decades, Smart Toys and Games has been a global leader in creating inspiring, educational, and engaging toys that foster learning through play. Headquartered in Belgium and fresh off the celebration of its 30th anniversary, the company has grown from a local passion project into a trusted, award-winning brand found in millions of playrooms and classrooms around the world.

At the heart of Smart Toys and Games is a simple yet powerful mission: to create high-quality, durable toys that help children of all ages develop crucial cognitive skills. The diverse brand portfolio is thoughtfully designed to provide a "fun-first" approach to critical thinking, problem-solving, spatial reasoning, and creativity. Each product is crafted to be a multi-generational favorite, bringing families together for moments of shared joy and brilliant thinking.

The company’s world-renowned collection includes:

SmartGames: The flagship brand of award-winning, multi-level logic games. These single-player puzzles are designed to challenge flexible thinking and enhance logic and deduction skills in both children and adults.

SmartMax: A vibrant range of safe, oversized magnetic construction toys for young children. SmartMax introduces toddlers and preschoolers to the fascinating world of magnetism and early STEM concepts in a fun, creative, and secure way.

The Happy Puzzle Company: A UK-based brand that champions collaborative fun. It offers a unique selection of puzzles, games, and brain teasers designed to be enjoyed by the entire family, encouraging teamwork and communication.

WOW Toys: A beloved collection of durable, battery-free toys built for preschoolers. Featuring charming characters and vehicles, WOW Toys are designed to fuel imaginative role-playing and stand the test of time.

Krumples: An innovative line of tactile, bendable, and buildable friends that sparks limitless creativity and hands-on fun for a new generation.

As Smart Toys and Games looks to the next 30 years, its commitment to quality, innovation, and the power of play remains stronger than ever. It continues to be the smart choice for parents and educators seeking fun, engaging toys that make a lasting impact.