G.I. Joe
by : Hasbro
G.I. Joe is a line of action figures owned and produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier (U.S. Army), Action Sailor (U.S. Navy), Action Pilot (U.S. Air Force), Action Marine (U.S. Marine Corps) and later on, the Action Nurse. The name derived from the usage of "G.I. Joe" for the generic U.S. soldier, itself derived from the more general term "G.I.". The development of G.I. Joe led to the coining of the term "action figure". G.I. Joe's appeal to children has made it an American icon among toys. The G.I. Joe trademark has been used by Hasbro for several different toy lines, although only two have been successful. The original 12-inch (30 cm) line introduced on February 2, 1964, centered on realistic action figures. In the United Kingdom, this line was licensed to Palitoy and known as Action Man. In 1982 the line was relaunched in a 3.75-inch (9.5 cm) scale complete with vehicles, playsets, and a complex background story involving an ongoing struggle between the G.I. Joe Team and the evil Cobra Command which seeks to take over the Free World through terrorism. As the American line evolved into the Real American Hero series, Action Man also changed, by using the same molds and being renamed as Action Force. Although the members of the G.I. Joe team are not superheroes, they all had expertise in areas such as martial arts, weapons, and explosives.
Brand
G.I.Joe
Manufacturer
Hasbro
Buy From
| Hasbro | View Link |
Collaborator
- See production, sales & company infoSocial Media
Recent Blogs
Press Release
Young Inventors Shine Bright at 19th Annual Young Inventor Challenge® International Championship
Press Release
Tips for Safe Play This Holiday Shared During 4th Annual Toy Safety Awareness Month
Press Release
The year of the friendship bracelet drives a new playground craze with 300+ Million stickers creating this year’s official Dream Toy
Industry Commentary, Op-Ed
You're Using AI All Wrong by Azhelle Wade | The Toy Coach
Press Release
The Toy Foundation™ Announces 2025 Toy of the Year® (TOTY®) Award Finalists
See more
Recent Wiki
MISCELLANEOUS
The Toy Association™ Engages with Influential Members of Congress to Drive Positive Change for Industry
COMPANIES
Moose Toys’ Epic First Comic-Con with MrBeast Lab and xoxKweenie
MISCELLANEOUS
POP News July 2024
TRENDS, STATISTICS, RESEARCH, DEMOGRAPHICS
POP Group of Brands
BOOK REVIEWS
Game Review: Stomp Rocket Space Collection
See more
POP's Got Talent
POP Entertainment
Randy Klimpert Shares his Ukulele Collection
POP Entertainment
Steve Casino Peanut Art
POP Entertainment
Everyone's Talking about POP!
POP Entertainment
Princess Etch - a Multi-Talented Etch A Sketch Artist
POP Entertainment
Joseph Herscher of Joseph' s Machines.
See more
Recent POPcast
Hidden Role: The Brains Behind your Favorite Games
Connie Vogelmann designed Apiary & Wyrmspan!
Hidden Role: The Brains Behind your Favorite Games
Bob Fuhrer... Is THE Crocodile Dentist!
Hidden Role: The Brains Behind your Favorite Games
Tom Dusenberry... Bought Atari, Wizards of the Coast, and Avalon Hill!
Hidden Role: The Brains Behind your Favorite Games
Matt Leacock created Pandemic... the game!
Hidden Role: The Brains Behind your Favorite Games
Scott Brown and Tim Swindle... are Launching a New Sport!
See more
POPDuos
POPDuos: Interviews with Legends and Leaders
POPDuo: Richard Dickson, Mattel’s President & COO, and Kedar Narayan, Young Inventor Challenge AMB
POPDuos: Interviews with Legends and Leaders
POPDuo: Will Shortz and Josh Wardle
POPDuos: Legends and Leaders Explore Creativity
POP Duo: Elan Lee, Co-Founder, Exploding Kittens.and Jeff Probst, Host and Exec Producer, Survivor
POPDuos: Legends and Leaders Explore Creativity
POP Duo: David Fuhrer, MNG Director, Blue Sq Innovations & Shawn Green, past Dodgers & Mets MLB Star
POPDuos: Legends and Leaders Explore Creativity
POP Duo: Bob Fuhrer, Founder, Nextoy and Tom Fazio, Golf Course Designer
See more
Featured Articles
The Bloom Report
Toy Inventors--The Heart and Soul of the Industry
The Bloom Report
Brian Turtle: 'Endless' Stories, Advice, Kevin Bacon and More! tBR Person of the Week
Biographies and Interviews
Jonathan Levy on Jon2.0 - from Co-Founding Mastermind Toys to Spin Master
Biographies and Interviews
Andrew Perlmutter's Journey from Glencoe to Funko with Crazy Ideas that turned out Golden
See more
