The Toy Association’s Toy Trends Briefing, which first unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair® 2025 in New York City, is now available to view online.

During the March 1 presentation, The Toy Association’s trends team provided attendees with a first look at the top toy trends of 2025 and discussed the latest developments in play with examples straight from the show floor. The insights were backed by new consumer research commissioned by The Toy Association.

The Toy Association's team of trend experts meets with hundreds of global toy companies throughout the year to track the latest developments in toys, play, and youth entertainment, as well as parallel industries and cultural trends.

The recording is available online. For more information on the current trends and The Toy Association’s year-round trend activities, visit ToyAssociation.org/trends.