An innovative packaging experience brings two iconic entertainment franchises together in an Amazon-exclusive collectible launching November 2.

When two powerhouse brands like Monster Jam and Transformers come together, the result deserves packaging that's just as exciting as the product inside.

Spin Master, a global leader in children's entertainment, in collaboration with Hasbro, has brought together the high-octane world of Feld Motor Sports’ Monster Jam and the legendary Transformers franchise for a special collectible vehicle assortment. To help bring this crossover to life, Spin Master teamed up with New York-based toy design and development agency Design Edge to create a unique packaging experience that celebrates both brands while delivering something special for collectors and fans.

Scheduled to launch November 2, 2026, exclusively on Amazon, the four-vehicle collectible set features a premium presentation designed to make the unboxing experience part of the excitement.

More Than Just a Box

Rather than taking a conventional approach to packaging, the creative teams developed a presentation that unfolds to reveal the collection in a dramatic display.

The exterior features a sophisticated black design with metallic Transformers and Monster Jam branding, accented by vibrant blue tire-tread graphics and subtle technical illustrations. Inside, an iridescent sliding cover featuring the Autobot and Decepticon insignias adds another layer of discovery.

As the packaging opens, illustrated panels featuring Optimus Prime and Megatron extend outward, framing the four collectible Monster Jam trucks in a custom-molded display tray.

The result is packaging that feels less like a traditional retail box and more like a collectible presentation piece.

"With two brands as recognizable as Monster Jam and Transformers, we wanted to create something that felt worthy of both," said Sebastian Von Cuervo, Senior Director of Brand Design at Spin Master, who oversaw the project. "The goal was to elevate the entire experience, from the moment consumers see the package to the moment they open it. Design Edge helped us bring that vision to life with a creative solution that celebrates the excitement and heritage of both franchises."

Designing for the Collector

For Design Edge, the challenge was to balance visual impact, functionality, and the unique identities of two globally recognized brands.

The packaging needed to capture the energy and attitude of Monster Jam while incorporating the futuristic aesthetic and iconic characters of the Transformers franchise. Equally important was creating a presentation that would appeal to collectors who appreciate the packaging as much as the toys themselves.

"Packaging is often the first interaction a consumer has with a product, and sometimes it's what makes the product truly memorable," said Matt Nuccio, President and Creative Director of Design Edge. "We wanted to create something that people would be excited to open but also want to keep. When you're working with brands like Monster Jam and Transformers, you have an incredible amount of visual storytelling to work with. The challenge is bringing it all together in a way that feels fresh and unexpected."

The finished design uses a combination of dimensional structures, layered graphics, premium finishes, and interactive reveals to transform a four-pack of die-cast monster trucks into a display-worthy collectible.

The Power of Collaboration

The project highlights how strategic partnerships between major toy companies and independent design agencies can bring new creative perspectives to established intellectual properties.

Spin Master has built a reputation for combining innovation, storytelling, and imaginative play across its diverse portfolio of toys and entertainment properties. Through its global reach and partnerships with leading entertainment companies, Spin Master continues to find new ways to connect established franchises with consumers across generations.

For Spin Master, the collaboration with Design Edge provided an opportunity to explore an elevated packaging format for an exclusive retail offering. For Design Edge, it was an opportunity to apply nearly four decades of experience in toy development, structural packaging, and brand storytelling to two properties with passionate fan bases.

"One of the things I love most about our industry is the opportunity to work with iconic brands and find new ways to present them," added Nuccio. "This project was a great example of what happens when a client gives a creative team the opportunity to think beyond a standard package. We weren't just designing a box. We were designing an experience."

The Monster Jam x Transformers collectible four-pack will be available exclusively through Amazon beginning November 2, 2026.

With its combination of recognizable characters, distinctive vehicles, and innovative packaging, the release demonstrates how thoughtful design can add another dimension to an already compelling brand collaboration.

About Spin Master

Spin Master Corp. (TSX: TOY) is a leading global children's entertainment company creating exceptional play experiences through its three creative centers: Toys, Entertainment, and Digital Games.

Founded in 1994 and headquartered in Toronto, Canada, Spin Master has grown into one of the world's most recognized toy and entertainment companies, with a portfolio that includes PAW Patrol, Bakugan, Hatchimals, Kinetic Sand, Rubik's Cube, and Melissa & Doug, among many others.

The company develops, manufactures, and markets toys and games for children and families worldwide while producing entertainment content through its in-house studio and engaging audiences through digital gaming experiences, including the popular Toca Boca brand.

Spin Master is also known for its partnerships with leading entertainment and intellectual property companies, bringing globally recognized franchises to life through innovative toys, collectibles, and play experiences. Its Monster Jam toy line captures the excitement of the world-famous motorsports property through die-cast vehicles, playsets, and other products designed for both young fans and collectors.

Through a combination of product innovation, storytelling, and strategic brand collaborations, Spin Master continues to shape the global toy and children's entertainment landscape.

About Design Edge

Founded in 1987, Design Edge Inc. is a New York-based toy and game design, development, and manufacturing agency with nearly four decades of experience bringing innovative products to market.

Operating under its trademarked tagline, "Toy Company for Hire™," Design Edge works with major toy manufacturers, entertainment companies, entrepreneurs, and independent inventors to develop products from initial concept through production.

The company's services include product invention, industrial design, engineering, prototyping, character development, packaging design, brand development, sourcing, and manufacturing.

Headquartered in Bethpage, New York, Design Edge has collaborated with leading companies throughout the toy industry, combining creative thinking with practical product development expertise.