Brain Matters

by Gert Garman | 06 Aug 2021

Industry Commentary, Op-Ed

Brain Matters! By Gert Garman, The Head Broad, Broad Perspective, LLC


According to the theory of left-brain or right-brain dominance, each side of the brain controls different types of thinking. Additionally, people are said to prefer one type of thinking over the other. For example, a person who is "left-brained" is often said to be more logical, analytical, and objective. A person who is "right-brained" is said to be more intuitive, thoughtful, and subjective.


In Michael Gelb’s book "How to Think Like Leonardo da Vinci“, he said according to da Vinci, the theory of left brain/right brain was called:



The Development of the Balance

 Between Science and Art, Logic and Imagination.

 “Whole Brain” Thinking.


When you focus on movements that cross the midline of your body, you help integrate the left and right hemispheres in your brain. This helps to improve coordination, as midline crossing movements are routine used in daily life. When a child begins to crawl, or an adult walks, he is using movements that cross the body's midline. So, when creating a new game or toy, trying to incorporate both sides of the brain could completely engage your target market. How might you do this?


Whole Brain Thinking helps us understand how others think, and gives us an insight into how to better manage relationships. Whether creating a high performing team, or communicating with a romantic partner, this offers insight into an individual’s motivation, their approach to problem solving, and how they make decisions.


There is a door that goes from the conscious brain to the subconscious brain called the Reticular Activation System. The more that door gets opened, the more whole brain thinking you can enjoy and use in your life. It also helps you understand how others are thinking.

The four stages of Whole Brain Thinking are:

Busy Beta – the door is closed. You are checking stuff off of a list and cannot come up with new thinking.

Amazing Alpha – the door is opened a little and you can go into your subconscious to grab some of that stimulus.

Thoughtful Theta – you are about to go to sleep when you come up with way more stimulus. The door is wide open.

Dreamy Delta – when you are crashed out and dreaming. The door is off the hinges! 


Practicing Whole Brain Thinking is an amazing way to use your brain!! Consider both the left and right sides of your brain as you continue to collaborate, create and innovate!

#innovation #engagement

Tait & Lily, Inventors of Betcha Can't!