This major development builds on the global momentum of Australian toy company Brave Toys, parent company of CONNETIX, as they continue to expand in the educational toys sector

PERTH, AUSTRALIA – September 19, 2025 – Brave Toys, the parent company behind the award-winning magnetic tile brand CONNETIX, today announced the full acquisition of My Creative Box, a leading Australian provider of educational activity boxes for children. This strategic move strengthens Brave Toys’ position as a thought leader in the educational toy market and reinforces its mission to champion learning through play.

Brave Toys initially acquired a 50% stake in My Creative Box in June 2024 and has now completed a full investment in the brand — officially welcoming founder Leanne Papadopoulos and her team into Brave Toys. During their successful partnership, CONNETIX and My Creative Box have worked closely together, including a standout joint showcase at the London Toy Fair earlier this year.

Both CONNETIX and My Creative Box are deeply passionate about their shared vision - inspiring creativity, fostering learning, and promoting a playful childhood. Driven by dynamic teams of industry leaders and passionate educators, the two brands bring a wealth of combined experience in childhood development. Together, they offer a broad range of STEAM and MESH products designed to create meaningful, enriching experiences for children and their families.

The acquisition reflects Brave Toys’ ongoing commitment to partnering with brands that share its values of creativity, connection, and learning through play. It marks an exciting new chapter in My Creative Box’s journey, opening doors to global growth and fresh possibilities. While the brand will stay true to its creative and educational roots, it will now benefit from Brave Toys’ international distribution networks, experienced team, and streamlined operations – helping bring creativity, connection, and joy to more families around the world.

Leanne Papadopoulos, Founder of My Creative Box, said: “I’m so excited for what’s ahead with My Creative Box joining Brave Toys. With their support and incredible team, we can continue creating products that inspire children’s creativity and learning on a global scale.”

Brea Brand, CEO and Co-Founder of CONNETIX, added: “We're beyond excited to welcome Leanne and the My Creative Box team into Brave Toys. We’ve always had respect for the way they lead their business with integrity and strong values. Bringing the brand fully into Brave Toys wasn’t just a business decision - it was driven by a shared purpose and a strong alignment in how we work and what we stand for. We're looking forward to growing together and supporting this incredible brand as it continues to make an impact.”

Opportunities for Retailers and Partners

This expansion brings together two complementary brands with strong educational credentials and proven market appeal – trusted by parents, educators, and allied health professionals around the world. With a focus on building long-term relationships and supporting exceptional growth through a team of industry experts, retailers can expect a broader product offering that families love and educators rely on — and create even more ways to create, learn, and play.

CONNETIX and My Creative Box will be exhibiting side by side at key international trade shows, including the upcoming London Toy Fair, Nuremberg Toy Fair, New York Toy Fair, and other major industry events. These joint appearances will showcase the incredible play and learning opportunities both brands offer, share their latest releases, and give retailers, buyers, and media a sneak peek at what’s to come in 2026 — proving once again that there are no limits to creativity.

About the Brands

• My Creative Box: Showcasing a world of wonder, the award-winning Australian brand captivates with its signature range of activity boxes. Designed to inspire creativity and learning in children of all ages, these engaging boxes offer sensory, inventive, and cognitively rewarding experiences. To learn more, visit www.mycreativebox.com.au
• CONNETIX: CONNETIX is the ultimate educational toy, inspiring children to learn and grow through play. The award-winning Australian brand offers high-quality, STEAM and MESH accredited magnetic tiles thoughtfully designed to spark imagination and nurture development. To learn more, visit www.connetixtiles.com.

About Brave Toys

Founded in 2019, Brave Toys is a global toy company passionate about creating high-quality, imaginative play experiences for kids around the world. With a growing lineup of award-winning brands – including CONNETIX Tiles, CONNETIX PRO and now My Creative Box – Brave Toys is committed to championing learning through play, inspiring creativity, and supporting the next generation of curious minds and builders.