FOR IMMEDIATE RELEASE

Bright Stripes Gets Even Brighter! Mike Oprins Takes the Helm as CEO

[Bloomfield, NJ] – Bright Stripes, a dynamic and fast-growing arts & crafts and toy company, is thrilled to announce the appointment of Mike Oprins as Chief Executive Officer (CEO). After a successful collaboration over the past year, Mike’s leadership and expertise have already made a tremendous impact on the company’s operations, logistics, sales, and profit.

“We are beyond excited to officially welcome Mike as CEO,” said Sabre and Eric, Bright Stripes’ founders. “His strategic mindset, operational excellence, and deep industry knowledge have been instrumental in driving efficiencies, increasing sales, and positioning Bright Stripes for long-term success. We can’t wait to see how high we can fly together.”

Mike’s contributions to Bright Stripes in 2024 have been transformational. His achievements include:

• Optimizing logistics operations, transitioning to a new provider to save costs and streamline processes.
• Revamping Bright Stripes’ Amazon strategy, leading to significant sales growth.
• Improving supply chain management, factory communication, and demand planning.
• Strengthening financial planning and cash flow management.

Mike brings a wealth of experience, having led two major consumer product companies over a 12-year span. In 2023, he launched his career as a fractional executive, focused on helping small companies scale, with Bright Stripes as his first client. His passion for the toy industry and hands-on leadership style make him the perfect fit to guide Bright Stripes into its next chapter.

“I am grateful for the opportunity Sabre and Eric have given me, and more importantly, the trust they have placed in me to help lead this amazing company,” said Mike Oprins, CEO of Bright Stripes. “They have built Bright Stripes from the ground up with grit and determination, and I am in awe of what they’ve accomplished in such a short time. I share their vision for the company and am excited to drive future growth. I look forward to connecting with our incredible retail and sales partners in Las Vegas and New York in the coming weeks.”

Bright Stripes continues to shine brighter each year, pushing boundaries in the toy and arts & crafts industry with a commitment to creativity, innovation, and purpose. With Mike at the helm, the company is poised for remarkable expansion and success.

For media inquiries, please contact:
Eric von Stein
Eric@brightstripes.co

917-940-7919
https://brightstripes.co