Calling All Whizkids! People Of Play’s Annual Young Inventor Challenge Kicks Off

by The Bloom Report | 06 Oct 2021

Press Release

Calling All Whizkids! 

People Of Play’s Annual Young Inventor Challenge Kicks Off


The Young Inventor Challenge is blasting off 2021 with their newly awarded Accredited™ Educational Experience Trustmark, and several new winning categories.


CHICAGO, IL - October 6, 2021 -- People of Play (POP) is gearing up to kickoff the annual Young Inventor Challenge (YIC). This year’s contest is sponsored by toy giants; Goliath, Mattel, HABA, New Key Pet, LLC, and Crazy Aaron’s.  The YIC provides an outlet for young inventors to create, present and connect with toy industry professionals to receive professional critiques and guidance.


“The goal of the Young Inventor Challenge is to inspire creativity, and provide mentorship to these awesome kids! It is a competition, but our hope is for these students to gain invaluable insights during their experience.” said Karen Luciana, Director of the Young Inventor Challenge. “All of our mentors and judges are handpicked to bring their individual strengths together for these kids. From product development, leadership, invention, marketing - all of their wisdom is meant to teach our remarkable contestants.”


The YIC invites kids ages six to eighteen years old from around the world, to dig into their entrepreneurial spirit to develop a unique toy or game. Honing creativity, critical thinking, and STEAM skills throughout the invention and innovation process. Past winning inventions ​can be found sitting on store shelves today.


Aspiring inventors and dreamers can CLICK TO ENTER. There is a $15 registration fee. The deadline for entries is October 31st.  Winners announced at a  virtual Awards Ceremony on November 20th Each winner will receive a $250 prize package of toys and games - while one winner will be chosen for the following categories: 


Most Marketable

Most Sustainable

Best Game

Best Presentation

Most Fun Pet Toy


Experience the thrill of 2020’s winning inventions here. For more information, and Young Inventor Challenge resources, please visit


About People of Play 

People of Play (POP) celebrates and empowers toy and game innovation worldwide by providing educational opportunities, recognition and community for industry professionals, amateur inventors and people of all ages who love to play. People of Play oversees a number of events including the Chicago Toy & Game (CHITAG) Fair, the Toy & Game International Excellence (TAGIE) Awards, the Young Inventor Challenge, the New Inventor Conference, the Professional Inventors Conference, Play in Education Conference, the Bloom Report and the People of Play Foundation.


Press Contact: Aly Lloyd | | 443.528.4660

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