by Carve Communications | 04 Feb 2025
Press Release
AMAV US Re-enters US Market with the Launch of Multiple Products in 2025
MIAMI, FL (February 4, 2025) – Carve Communications, Miami’s premier public relations agency focused on the intersection of innovation and everyday life, today announced the newest addition to its toy portfolio with AMAV, a leading global manufacturer of children’s hobby & toy products. Paving Carve’s growth path as the agency’s first client partnership in 2025, its industry expertise in consumer toys will support AMAV US in successfully expanding its footprint and overall brand in the US market.
“With New York Toy Fair just a handful of weeks away, the timing is perfect to announce our partnership with AMAV US ," said David Barkoe, CEO and founder of Carve Communications. “AMAV’s product and brand successes abroad will empower us to activate our sustainable PR model here in the US as together we bring a variety of products to market this year..”
Existing for over 50 years with worldwide distribution spanning 40 countries, AMAV and parent company Diamant Toys hold global licenses with industry giants including Nickelodeon and Disney. Product lines include food machines for kids (Icy Delights), high-tech drawing tools (Glow Pad), and interactive arts and craft activities (Ezee Beads and Rock Painting Kits). Each product is designed to promote imaginative and experiential play, helping children dive into new skill-building worlds that are socially and creatively engaging.
“With Carve as our partner, we believe AMAV will reach new heights in both US mass and specialty retail markets,” says Steve Markey, vice president of sales and marketing at AMAV US. “Their deep understanding of the toy industry, proven by decades of experience and client success stories, is exactly what we need to take AMAV US to the next level. Carve’s unique approach to PR paired with our history of curating uniquely inspiring toys for children and their families makes this the ideal partnership for company growth.”
For more information about Carve Communications delivers success through its sustainable model of PR and the Carve Scoring System (CSS), visit www.carvecomms.com.
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About Diamant Toys and AMAV US
Founded in 1963 in Israel, family-owned Diamant Toys is a global leader in designing, manufacturing, and distributing innovative hobby and creative products for children. Known in the US as AMAV US, Diamant Toys distributes its products to more than 40 countries worldwide. With over 60 years of experience, the company’s in-house product development and R&D teams drive the creation of engaging, high-quality products that inspire children's creativity. They offer a wide range of popular licenses including Barbie®, Gabby’s Dollhouse and Paw Patrol®.
About Carve Communications
Carve Communications is a public relations agency existing at the intersection of innovation and everyday life. Carve builds and executes sustainable PR strategies that help clients – whether a global brand, growth-stage company or innovative startup – meet their business objectives through a process rooted in generating awareness, establishing authority, driving engagement and fostering activation for their brand. As a result, the agency helps C-Suite and marketing and communications executives demonstrate value, grow their business and transform their industry through media, thought leadership, advocates, unique partnerships and storytelling. Most important, is that Carve serves as a partner to its clients – not just another agency – and focuses on delivering measurable value that moves the needle. In 2024 and 2025, Carve was named to the Agency Elite Top 120 Agency list. To learn more about the agency and determine if Carve Communications is the right fit for your company, visit www.carvecomms.com.
Media Contact: Peyton Kelgard, peyton@carvecomms.com
Business Contact: David Barkoe, david@carvecomms.com
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