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CONNETIX® Debuts Exclusive Target U.S. Releases to Kick Off the Holiday Season

by Liza Gresko | 17 Jul 2025

Press Release

PERTH, AUSTRALIA – July 16, 2025 – CONNETIX, the award-winning Australian brand of premium magnetic tiles, has revealed exciting new products that blend industry-first innovations with boundless imagination, just in time for the holiday shopping season.

Making their global debut, CONNETIX are releasing three new magnetic tile ranges - Portal Range, Glitter Range and Light Up Range, alongside an entirely new magnetic tile line designed for older builders - CONNETIX PRO. These new products are launching exclusively in the U.S. at Target and Target.com from August 1, 2025. The landmark release is part of a broader partnership that will see new and exclusive CONNETIX packs available throughout 2025.

“We’re thrilled to bring something truly fresh and dynamic to the magnetic tile category,” said Tom Neville, VP of Sales at CONNETIX. “These new ranges were designed to meet the needs and pique the interests of children at key developmental ages and stages, while continuing to deliver the quality, open-ended play experience CONNETIX inspires. Partnering with Target to bring limitless play possibilities to families across the US is the perfect next step in our growth.”

 

Meet the NEW CONNETIX PRO line:

CONNETIX PRO: 70 Piece PRO Constructor Set

CONNETIX is levelling up magnetic tile construction with the launch of the PRO line – an advanced building experience designed for critical thinkers, future engineers and ambitious creators. The 70-Piece PRO Constructor Set – featuring smaller, refined, and opaque tiles in six contemporary colours and new post and plank pieces – offers limitless potential for older creators and kidults ready to build with greater complexity. With CONNETIX Smart-Spin™ technology – an innovation that enables ultra powerful magnets to rotate 360° within the tile and ‘click’ into place, builders are able to construct in exciting new directions and engineer like never before. Each pack is designed to grow with a child, offering endless open-ended play possibilities, skill development and family bonding opportunities. 

 

Discover The Three New CONNETIX Ranges:

 

Light Star Pack


The Light Star Pack includes pentagons, squares, and equilateral triangles in all eight bright colours, plus a rechargeable light-up magnetic tile designed to transform construction play into a wonder-filled lightshow. With three dimming settings and the ability to light up one or both sides of the tile, children can experiment with the direction and intensity of light to explore colour mixing, refractions, shadows, and optical illusions. Featuring the CONNETIX unique bevel design, this pack takes light exploration and magnetic tile play to a whole new level.

 

Glitter Castle Pack

Add some sparkle to your play to step into a world of creativity and imagination. Featuring squares and a mix of isosceles and equilateral triangles in signature pastel and vibrant bright colours, each tile is packed with ultra-fine iridescent glitter that creates dazzling multi-coloured sparkle effects. Combined with the CONNETIX exclusive bevel design, these stunning tiles enhance refractions and brighten play from every angle. Compatible with all CONNETIX collections, the Glitter Castle Pack brings a touch of magic to every build and unlocks a whole new level of colour and light exploration.

 

Glitter Unicorn Pack

Designed for the unicorn lovers, fantasy dreamers and creative explorers, this pack is filled with delightful play possibilities. Featuring a stunning combination of glitter magnetic tiles in dazzling clear and vibrant bright colours of pink, yellow, teal and purple, plus a thoughtful selection of shapes in squares, hexagons, rectangles, triangles and trapezoids to bring your sparkly unicorn creation to life! Each tile is bursting with multi-coloured sparkles and features a unique bevel design to enhance every build and illuminate STEM learning possibilities. From creating stunning refractions to unicorn inspired birthday party decorations, building castles, majestic animals, transparent snow globes and so much more! Watch as children’s play evolves from creating simple 2D shapes to interactive designs, this construction toy will inspire open-ended play and learning throughout all stages of childhood and beyond.

 

Portal Pack

 

Step into a new dimension of CONNETIX magnetic tile play and unlock innovative ways to engineer and build. The Portal Pack features three different sized squares designed to nest together and mix-and-match, offering greater complexity and detail in designs. Large and standard portal tiles showcase a unique open-frame design with multiple magnetic connection points on the inner and outer edges, while mini-squares feature CONNETIX Smart-Spin™ technology - allowing magnets to rotate up to 360 degrees for dynamic construction. Children can build in new directions and discover exciting possibilities, from futuristic spacecrafts to intricate architectural wonders. Entirely compatible with existing collections, the Portal Pack is the ultimate STEAM toy, designed to inspire budding engineers, space enthusiasts, and aspiring artists with open-ended play possibilities and patterns.

 

With a focus on innovation and open-ended play, CONNETIX has thoughtfully designed each pack to grow with children as play and learning develops, offering limitless open-ended play possibilities, skill development and family bonding opportunities.  

Retailers interested in ordering the new ranges for 2026 can contact Tom Neville at Tom.Neville@Connetixtiles.com for more information.

 

About CONNETIX: 

CONNETIX is the ultimate educational toy, inspiring children to learn and grow through play. The award-winning Australian brand brings to market high-quality, STEAM and MESH accredited magnetic tiles thoughtfully designed to spark imaginations and nurture children’s development. Engineered with a difference, CONNETIX are built to last and feature an exclusive bevel design, providing beautiful clear refractions while allowing children to build bigger. As an open-ended toy that grows with children as they learn and develop, CONNETIX is loved by families, educators, and allied health professionals across the globe. With an innovative range of compatible packs, it’s easy to level up builds and add exciting new elements to play – offering a toy the whole family can enjoy, time and time again! As the most-followed magnetic tile brand on social media across the globe, the company continues to innovate, expand and engage with its thriving play community by proudly showcasing the endless ways families can create, learn and play. For more information, please visit the CONNETIX website or follow us on Instagram.

 

Media Contact:

CONNETIX

Liza Gresko

PR Coordinator, North America

Media@Connetixtiles.com

 

 

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