by Bruce Maguire (Freeman Public Relations) | 22 Apr 2021
The Bloom Report
Screens are everywhere. Whether phone, television or school laptop, children are hard-
pressed to enter a room that is screen-free.
Daniel Buelhoff, a serial entrepreneur and a seriously devoted dad (aka
“dadrepreneur”), made a living in the hi-tech, screen-filled video game industry. One
summer, he returned to his childhood home in Germany and uncovered his old audio-
tapes filled with classic pre-recorded stories he had often listened to as a kid. Buelhoff
recognized that kids were too engrossed in mindless screen-time, further missing out on
the fundamentals of learning through playing, so he was determined to create a solution
that would entertain kids while exploring valuable immersive content that captures
their attention. It was through the rediscovery of his beloved tapes that he decided to
take a 180° turn in his career and develop Storypod, the world’s first bilingual, audio
edutainment platform that engages kids by way of interactive storytelling, game playing,
trivia and special effects...all without the use of screens.
Buelhoff quickly got to work to create an experiential 360° speaker that is designed to
thrill and excite children the way he had been entertained as a child by these tapes.
More than just a passive storytelling box, Storypod engages kids while also expanding
their cognitive and critical thinking skills through supported multifaceted features and
buttons on the speaker. It all comes to life through interactive stories all downloaded
from a cast of lovable yarn-characters, called “Crafties.” These Crafties activate each
story on the speaker and lead kids through a fun audio journey that taps into their
imaginations using spoken word, songs and interactive lessons. Packed with up to 90
minutes of audio content available in English and Spanish, these smart Crafties are
meant to be snuggled and played with, and double as imagination building toys,
designed to entertain and engage kids for hours, or even help to create a calming
Storypod can also record personal messages to the unique iCraftie included in the new
starter kit. Family members far away can feel close and send greetings, tell jokes and
even read favorited stories by recording their voices to the Storypod app and play back
by placing the iCraftie on top of the speaker. This is something that particularly has
resonated to grandparents who have been forced by the pandemic to be isolated from
their grandkids and can now forge relationships through the art of storytelling.
As the pandemic grew, so too was the dependence of screens in our lives, and the need
to develop an educational product and platform that addresses this concern head-on
was a top priority. Buelhoff turned to Kickstarter.com in 2020 as a way to finance its
start and grew a small seedling of a campaign into one of the most successful Kickstarter
toy campaigns of all time.
Buelhoff’s strategy to launch on Kickstarter gave Storypod the exposure and viral buzz
needed to stand out in the toy aisle, and earn the respect of parents who responded
immediately to the screen-less entertainment message. Since the first fully developed
product sample has been shipped, positive feedback has been pouring in. Parents truly
see Storypod as a solution to the inundation of screens, while positively reinforcing the
fundamentals of imaginative play. Additionally, the brand has already grown with the
launch of read-along audio books, interactive trivia cards and licensing partnerships with
major educational properties that will revolutionize educational screen-free time for
parents and kids.
Available on Storypod.com and Amazon, the starter kit is designed for children three
years and older and retails for $99. It includes an omnidirectional speaker, removable
mesh sleeve, the original Craftie Fox yarn character with original stories in English and
Spanish, a read-along audio-booklet “The Adventures of Craftie Fox,” an iCraftie Owl for
up to 100min recordings, and a lanyard to take the device on the go.
Storypod aims to get kids off screens, and learning through fun, participatory listening
and playing. Screens may be everywhere, but so are the opportunities to let children
tap back into what they innately know best – how to learn through wonderful stories
and imaginative play.
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