Goliath Announces the Acquisition of Colorific

by Goliath | 22 Apr 2022

Press Release

Goliath Announces the Acquisition of Colorific

Australian based, family-owned company will add STEM and DIY to Goliath’s portfolio


Melbourne, Australia, 22nd April 2022 - Goliath, one of the few remaining, family-owned global toy and game companies, announces today the acquisition of Colorific, a family-owned STEM, craft, activity, preschool and educational toy business based in Melbourne, Australia, effective immediately.


Colorific, established in 1990, has been a leader in innovative DIY products for over 30 years, having sold more than 50 million products to over 40 countries. Colorific has won multiple product, supplier and business awards over the years, and in 2019 Colorific was inducted into the Australian Family Business Hall of Fame. Mark Levi, Colorific’s Managing Director said: “For some time we have been looking for a partner to replicate the success we have had here in Australia on a global scale. We are excited to have found the perfect match with Goliath, another innovative and highly successful family toy business.  We would like to take the opportunity to thank our loyal customers, suppliers and amazing team members who have been with us for the journey”


“The acquisition of Colorific by Goliath represents a great new chapter in our company’s story,” said Jochanan Golad, Goliath Group CEO. “With Goliath’s global distribution, we are well placed to bring Colorific’s innovative ranges to the world. We’re extremely excited to grow Colorific’s successful brands such as: Build a BotWood WorXWatch Me Grow and more.”


Andrew Lee, Goliath Director, Australia and New Zealand, added: “With Colorific’s innovative R and D division remaining in Melbourne, the acquisition will allow both sides to do what they do best, Colorific to continue to innovate and create great new toys and Goliath to promote, market and sell all over the world. We welcome our new colleagues to the Goliath family and look forward to building a great business together.”




About Goliath

Goliath was founded in 1980 and is one of the few remaining family-owned global toy and game companies. Goliath is a creator, manufacturer and distributor of a broad range of products. Examples include Wahu®, Sequence®, Rummikub®, Phlat Ball®, Tri-Ominos®, Gator Golf®, Pop the Pig®, Doggie Doo®, Rocket Fishing Rod®, Gooey Looey®, and Let’s Go Fishin®.

Goliath has seen substantial growth with the acquisitions of Pressman Toy®, JAX®, Tucker Toys® and Endless Games in the US, Vivid Toy Group® in the UK, Crown & Andrews® and Britz ‘n Pieces/Wahu, Elephanta® in Australia/New Zealand and Modelco® and Fun Promotions in Europe.

Goliath is the global leader in promoted games and many other toy and game categories, such as family games, puzzles, arts & crafts, outdoor, activity, and novelties.

Goliath products now sell in more than 75 countries worldwide and the company has offices in the Netherlands, Belgium, France, Spain, Portugal, Italy, Denmark, Germany, Poland, Hong Kong, Australia, New Zealand, USA and Canada

Goliath social channels: InstagramFacebookYouTube.


About Colorific

Colorific, which was established in 1990, is a family owned business based in Melbourne, Australia. Colorific are experts in DIY products and has made almost 50 million kids happy over more than 30 years, spreading Colorific magic across the world with toys in categories including craft & activity, STEM, educational and preschool. With a strong focus on creating products that are fun and spark creativity and imagination in kids, Colorific continues to stand out with it’s portfolio of own IP and licensed products. Popular brands include Build a BotWood WorX, Kids Projects, Jolly Kidz, Metal Worx, Watch Me Grow and more! To learn more visit: colorific.com.au

acquisition gameindustry goliathcolorfic

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