For Bop It! Inventor Dan Klitsner and his wife Alicia this Thanksgiving holds special meaning. Not only are they celebrating the 25th anniversary of Bop It!, they are also celebrating the launch of Bop It For Good, a new initiative to give back.

“25 years later, I’m still in a bit of shock about how Bop It! and subsequent sequels continue to be so popular,” says Dan. “Giving back has always been important to us, but we wanted to do it in a more meaningful way in gratitude for all of the success, and that’s why we created Bop It For Good.”

At the center of Bop It For Good  is Dan’s latest invention, the Bop It Button, which he developed independently over the last year with Super Impulse and Longshore. He calls this game the most challenging, most addictive and most devious Bop It he’s ever created. The Bop It Button is just one button, and like all Bop Its, you just do what it says. Easy, right? Well, don’t be fooled. The Bop It Button includes a variety of intentionally confusing options such as “Bop It,” “Don’t Bop It,” “Do Bop It” and “Do Not Bop It” spoken lightning fast and in multiple voices that are a confluence of Bop It voices from the past. Focus long enough, you just might make it through all 25 levels and unlock all of the hidden audio clips, and get a personal message from the inventor himself.   But, upholding true Bop It tradition, if you mess up, be ready for a little sarcastic name-calling.

Dan says the Bop It Button is a tribute to his 25 year relationship with Hasbro and all of the talented people who helped make Bop It! successful, especially the long-time fans. “This game is truly from the heart. The first thing you’ll notice is the illustrations on the outside of the box/ I spent two weeks hand drawing every Bop It that has been created in the past 25 years as a way to look back personally ( including my original foam core mock up). On the inside of the box, I listed as many “People Of Play”  who worked on Bop It! as I could find, including the voice actors, designers and sound engineers. As a thank you to fans I wanted to give them a completely unexpected new Bop It! challenge, and something iconic they could display on their desk. I also held open auditions on social media for guest voices and picked 6 of them to hide as cameos throughout the game.”

The Bop It Button will be used to shine a light on The San Francisco LightHouse for the Blind and Visually Impaired, a non-profit that promotes the independence, equality and self-reliance of people who are blind or have low vision. For every Bop It Button sold, one will be donated to the LightHouse’s community  programs including Enchanted Hills Camp for the Blind located in Napa Valley. The Enchanted Hills Camp is undergoing renovations after a fire destroyed more than a dozen structures four years ago. Dan and Alicia recently toured the facility.

“LightHouse is the perfect first partner for Bop It For Good,” says Alicia Alexander, Dan’s wife and co-founder. “Through the years Bop It! has been extremely popular for kids who are blind because they can play it just as well as kids who can see. We’ve heard many stories of lifelong friendships starting with a game of Bop It between blind and sighted players. That’s why all holiday season, when you buy a Bop It button we donate one to The San Francisco Lighthouse for The Blind, and on November 29th, Giving Tuesday if you made a donation on BopItForGood.com Dan and I personally matched it.”

The Bop It! Button (MSRP $25) is available for purchase at https://bopitforgood.com/ with an expected delivery in early December.