Attendee registration is now open for Toy Fair®, the most influential industry event in North America, taking place March 1 to 4, 2025 at the Javits Center in New York City. (Press and student registration will open in November.)

“We couldn’t be more excited to welcome the toy community back to New York City this March, and our early registration commitments indicate that the enthusiasm from power attendees is equally as high,” said Kimberly Carcone, executive vice president of global market events at The Toy Association. “Buyers from Amazon, Walmart, Five Below, Marshalls/TJ Maxx, Kohl’s, Barnes & Noble, Macy’s, Ross Stores, and Disney Theme Park Merchandise are already confirmed for Toy Fair 2025, and many more partners will join this roster in the coming months. If you're ready to connect with the global toy industry and take your business to the next level, now is the time to start planning for your Toy Fair experience!"

Toy Fair is poised to serve as a worldwide showcase of what’s happening in the industry as well as the premier destination to build business connections, meet with strategic partners, and stay ahead of the trends that will shape the year ahead. Expected to welcome thousands of buyers, play professionals, and members of the global media, the show will be filled with engaging experiences for all show attendees.

Attendees can take advantage of business and educational opportunities, networking events, and more, including Toy Fair University, a robust educational program filled with seminars and workshops covering a wide variety of topics, held throughout the show; “neighborhood” areas for product discovery, such as the Launch Pad, Baby PLAYce, and Hot for Holiday; and the Creative Factor program, which connects the inventor and design community with top industry professionals through educational sessions and product pitch opportunities.

Stay tuned for more information on the growing slate of toy and entertainment companies, informative and timely educational programming, and networking activities that will roll out over the coming weeks.

Toy Fair® will take place March 1 to 4, 2025 at the Javits Center in New York City. Attendee registration will open in October. Hotel bookings are now open. Exhibitor applications are still being accepted. Visit ToyFairNY.com to learn more.