I am posting some anecdotes about a number of my favorite toys I've worked on in my career.
Toy Stories Chapter 7: Rugrats!
When I started as Director of the Nickelodeon business, Mattel had had a good run with the Activity business, particularly with compounds like Gak. However, it was at that time cycling to a close and losing money. Still, Nick was by far the #1 network for kids. So, why weren’t we doing anything with these great characters that kids loved? Great question! We renegotiated the contract to include the Nickelodeon characters, added dolls and figures, etc. to our rights, and started with Rugrats! The product was fairly straightforward, such as a Talking Tommy, though I quite liked the popsicle dolls that had a fruit-stain color-change feature around their mouths. Nickelodeon complained that they were too generous on our deal, and they were right. We paid out the guarantee by end of our first quarter! However, it was a great business that quickly broke the $100m/year barrier, and their complaints soon stopped as we continued to kick ass. More importantly, it carried on to future great Mattel Brands such as Angry Beavers, Sponge Bob, Dora the Explorer and onward!
Film Review: Lightyear
Film Review: Transformers: The Last Knight
Sunny Su, POP's New Chief Digital Officer, Leveraging digital Technologies and Platforms to Enhance the Overall Toy Experience
Jane Bredemus - Looking for the Kind Gentlemen who Introduced me to my First Licensor, Crazy Aarons!
SINGING MACHINE ANNOUNCES NEW CARE-EOKE INITIATIVE AND SOCIAL GOOD MISSION ON NATIONAL SING-OUT DAY
Kirsten Koe: Do you have what it takes to Hunt A Killer?
Determined to refresh old-school fun, Harrison Brooks kicks off second card game: Fourth Down™
Toyfully Yours: Top 15 Coolest Quotes from Toy Inventors Over the Past 30 Years
Adam Unger - Curator and Matchmaker for Products, People, Factories and Brands
People of Play Welcomes Jenna Stirling as Executive Director!
Randy Klimpert Shares his Ukulele Collection
Steve Casino Peanut Art
Everyone's Talking about POP!
Princess Etch - a Multi-Talented Etch A Sketch Artist
Joseph Herscher of Joseph' s Machines.
Matt Leacock created Pandemic... the game!
Scott Brown and Tim Swindle... are Launching a New Sport!
Daryl Andrews says... "GO TO CONVENTIONS!"
Ed Gartin is... the Evel Knievel of Inventor Relations!
Matt Leacock talks Game Design...
POPDuo: Richard Dickson, Mattel’s President & COO, and Kedar Narayan, Young Inventor Challenge AMB
POPDuo: Will Shortz and Josh Wardle
POP Duo: Elan Lee, Co-Founder, Exploding Kittens.and Jeff Probst, Host and Exec Producer, Survivor
POP Duo: David Fuhrer, MNG Director, Blue Sq Innovations & Shawn Green, past Dodgers & Mets MLB Star
POP Duo: Bob Fuhrer, Founder, Nextoy and Tom Fazio, Golf Course Designer
Toy Inventors--The Heart and Soul of the Industry
Brian Turtle: 'Endless' Stories, Advice, Kevin Bacon and More! tBR Person of the Week
Jonathan Levy on Jon2.0 - from Co-Founding Mastermind Toys to Spin Master
Andrew Perlmutter's Journey from Glencoe to Funko with Crazy Ideas that turned out Golden
Tait & Lily, Inventors of Betcha Can't!