<p>Paul Fish is currently the Owner and Chief Marketing Officer of Pablo Pescado Brand Management, specializing in frivolous products &amp; getting new brands off the ground through 360&deg; Global Brand Management. When not locked down in a pandemic, Paul and his family split time between Hermosa Beach, CA and Burgos, Spain.</p> <p>In 2017, Paul co-founded and was Chief Brand Officer at Far Out Toys, the western face of a Chinese toy manufacturer and factory group.</p> <p>While managing Pablo Pescado as a toys, robotics and consumer products consultancy, Paul acted as Head of Marketing for UBTECH Robotics, as well as helped several international clients get a foothold in the US Market.</p> <p>Paul has also served as Brand Management at Bandai America, Vice President of Marketing, Design &amp; International Wheels at Spin Master, SVP Marketing, Design &amp; Development at Playmates Toys, and started his toy career at Mattel, where worked for 17 years in Marketing, design, business development, international and general management, including a 3.5-year stint in their European HQ in the Netherlands.&nbsp;</p> <p>Paul absolutely loves product, and treasures his relationships within the Inventor community.</p> <p><strong><u>Key Skills:</u></strong></p> <ul> <li>A proven expert in global trends with a keen insight into how kids think and play, and how that translates into effective Global Brand Marketing, Design &amp; Development strategies.</li> <li>A passionate, creative, award-winning leader in Product, Marketing and Digital Communication.</li> <li>A long-standing track record of capturing the true essence of Entertainment-based Licensed Properties, and translating that into the creation of successfully merchandised brands.</li> <li>In-depth Global expertise, with direct experience in US, Latin American, European, and Asian Marketing &amp; Strategy.</li> <li>A cross-functional team leader &amp; General Manager with the Big Picture perspective necessary for long-term Brand and Company Profitability.</li> </ul> <p><strong><u>General Management</u></strong><strong>:&nbsp; </strong></p> <ul> <li>Managed all functions of Mattel&rsquo;s Radio Control business, earning the Toy Industry of America&rsquo;s 2006 &ldquo;Boys Toy of the Year&rdquo; award.</li> </ul> <p><strong><u>New Category Launches:</u></strong></p> <ul> <li>Led Bandai&rsquo;s entry into the Construction category with the <em>Spr&uuml;Kits</em> brand of articulated action figure model kits.</li> <li>Led Spin Master&rsquo;s 2010 entry into the Games category with the industry&rsquo;s #1 new game, <em>Hedbanz</em>, and acquired key titles such as <em>Stratego</em>.&nbsp; Grew the business from zero to&nbsp;&nbsp;&nbsp; $40 million in one year.</li> </ul> <p><strong><u>Key Business Acquisition:</u></strong></p> <ul> <li>Created and built Mattel Boys&rsquo; most important licensor relationship by acquiring and managing the iconic <em>Harry Potter</em> license, which led to the long-running DC brands.</li> </ul> <p><strong><u>Business Turnaround:</u></strong></p> <ul> <li>Redefined Nickelodeon business to include characters, and in doing so moved the brand from an exit strategy to an enduring, profitable business for Mattel that lasts to this day.</li> </ul> <p><strong><u>International Marketing:</u></strong></p> <ul> <li>Grew Mattel&rsquo;s Boys business by more than 50% (+$100MM) during a 3-year assignment in the European central office, Amsterdam.</li> <li>Transformed Mattel&rsquo;s, Spin Master&rsquo;s and Bandai&rsquo;s marketing strategies into global plans, locally executed by cohesive winning teams.</li> </ul> <p><strong><u>IP and Brand Creation:</u></strong></p> <ul> <li>Created the evergreen brand <em>Max Steel</em>, which after 15 years remains the number one Boys brand in Latin America and $100m in annual sales.</li> </ul> <p><strong><u>Business Startup:</u></strong></p> <ul> <li>Co-founded Far Out Toys, creating &amp; shipping 5 brands, as Walmart &amp; Target vendor, and a Disney, NASCAR and Ryan&rsquo;s World licensee, all within the first 18 months.</li> </ul>